• THIS IS HOW WE ROLL

    12 THINGS TO KNOW ABOUT OUR COMPANY

1

WE DO THIS BECAUSE WE’RE PASSIONATE ABOUT IT

We train athletes and educate coaches because we are passionate about it. We set out a life-time ago to discover what is the best way to train for ourselves, and realized that the answers we discovered and the innovations we created were highly valued by athletes, coaches and people from all walks of life. Decades later, we still live to train and compete and share our findings.

2

WE ARE ATHLETE-CENTRIC

We created our company as a commercial operation because we were asked to service ever increasing numbers of athletes. That is the reason we exist – the demand for our services from athletes. That’s our core business and what we do better than anyone in the world. We believe one of the reasons we have enjoyed enduring success in business is because we put the athlete first. That includes the athlete in all of you. We don’t compromise on what’s best for you – not for politics, not for trends, not for money or any other personal gain. At KSI the athlete (that’s you) comes first.

3

WE ONLY TEACH WHAT WORKS

We have zero interest in trends or dominant paradigms. Even if you said ‘But the research shows’ or ‘There is no research to support…’. We are only interested in what works. And we only teach what we have done or do. We will never ask you to do anything that we haven’t done and tested ourselves, and have concluded objectively that this is the best way we know at this time to achieve specific outcomes. What we teach you are original, time and pressure tested innovations in training.

4

WE BELIEVE THERE IS ALWAYS A BETTER WAY

We optimistically and determinedly believe there is always a better way to train and we are on a continual and never ending journey to discover, refine and ultimately share that way with you. It doesn’t matter what we are doing today, or what you are doing today – we will find a better way, refine it, and ultimately share it. What we do today is the best we know today. What we do tomorrow may change with what we learn today. You will notice our refinements are smooth and progressive, rather than drastic and without direction.

5

WE TEST AND REFINE BEFORE TEACHING

What we teach is not an idea we had yesterday and will change next week to ensure a new marketing idea. We typically reflect on, test and measure our training innovations for up to a decade before teaching them publically. So by the time most of you get to hear about the training innovation it has been in trial use for a decade or so. The experimenting and refining have already been done, thanks to the trust, support and feedback of the athletes and coaches we work with daily over the years.

6

WE DO TODAY
WHAT OTHERS WILL DO TOMORROW

We are and always have been committed to excellence in training and competition. Finding the best way to train. This has led to a long list of original innovations that no-one else was doing. After a while others get exposed directly or indirectly to what we are doing, and begin to imitate and dilute the original teachings, so much so that the origin is lost (along with the purity, intent and effectiveness of the message). By then we have moved on to a new, even more effective paradigm for our athletes. Our space is in front of the curve, where innovation takes place. We innovate, others imitate.

7

WE DREAM OF A WORLD FREE FROM INJURY

You train to improve; yet from our perspective, most of what the world is doing in training is causing more harm than good. It’s crazy but that’s what’s happening! And it appears to be getting worse over time! We believe everybody deserves the opportunity to benefit from his or her training for life, in the absence of injury. We have a zero tolerance to injury, or to people or circumstances in which injuries occur. We believe that most if not all injuries are predictable and preventable. Our goal and intention with our training programs, innovation and coaching is to deliver you an injury free sporting career and life.

8

WE SERVE FREE FROM FEAR OR FAVOUR

Our guidance to you is based on what we believe is best for you, not what is best for us or any commercial or political bias. We have no obligations or favors owing to change what we recommend to you. We have no peers, professional bodies or commercial entitles to serve ahead of your needs. Yes, we make money in our business, but never at the expense of our values. We succeed because our values and recommendations are not for sale, and we provide content that is best for you.

9

WE DO WHAT WE SAY WE WILL DO

We’re committed to doing what we say we will do. We understand that our word is our bond, and that trust is something to be earned, not assumed. And that once lost, difficult to regain. And that goes both ways. We’re committed to doing what we say we will do, and if you ever feel that hasn’t occurred, we want you to tap us on the shoulder. So if we have said we will do something, know our commitment to completing our promise to you.

10

WE PUT PRINCIPLE BEFORE PROFIT

We’re committed to only providing goods and services that truly change your life. Where the value exceeds the money you spent, where the value exceeds your expectations. We don’t recommend or sell anything for profit’s sake. We only recommend and sell things we truly belief are best for you, and that we have done or do ourselves. We have no interest in or tolerance for profit gained in compromise of these principles. We don’t do it, and we don’t support or endorse those that do.

11

WE HAVE A HAPPY ONLY POLICY

We don’t want to hang with unhappy people. So if interactions with us (or what we do or sell) fail to result in a totally happy client – preferably a totally ecstatic advocate – we will do our best to turn this around and create a totally ecstatic client. However if we don’t succeed we want to give you your money back and free you to find service providers that might achieve this goal with you.

12

WE’RE NOT FOR EVERYONE

We know we are not for everyone. We belief in and trust our intuition and objective personal experiences over ‘science’, but not instead of. We teach holism over separation, generalization over specialization. We believe in that the art of coaching is more important than the science. We believe in abundance over scarcity. We do weird spoofs to get messages across and we belief everyone has a right to choice how they train and what they belief in. We also understand we are not for everyone.

IF YOU WANT TO DIVE DEEPER THESE LINKS LEAD THE WAY…

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