Description
For those familiar with Ian King and the KSI coaching programs, holism plays a big role in the teachings. Specifically what Ian refers to as the ‘five pillars’, because Ian believes “There is more to life than sets and reps!”
And financial development is one of those we prioritize. Ian has seen too many coaches with unbalanced development, and typically their financial development/education is an area that suffers. You might be surprised at the lack of correlation between gaining popularity or influence in our profession and financial position.
Following many decades of being a student of economic cycles, Ian decided to do this presentation because he felt an obligation to share the key message about economic cycles with appropriately qualified KSI Coaches.
Ian has been able to test economic cycle theories and opinions against his life experiences, and as a result has become very clear about the people he has chosen to be guided by, and therefore have a degree of confidence in his interpretation of future economic cycles.
There are two major considerations for Ian – firstly, that KSI Coaches take advantage of the upside in expansive economic periods; and secondly, that KSI Coaches are protected on the downside during periods of significant economic contraction.
This is a four-part series, each series approximately 1 hour in duration.
In Part 1 (Introduction), Ian:
- Shares economic cycles insights he has developed during the last five decades about how economic cycles impact our work in this profession.
- The three types of economic downturns
- How they have shaped the trends in training during the past five decades.
- For example, post the downturn of 2001 that was associated with the attack on the Twin Towers in New York City, the appetite for risk in strength training equipment manufacturing changed.
- When the next major downturn may occur.
- Why the next downturn could make the pandemic downturn look like a walk in the park.
- What will happen between now and then.
- How you can make the most of the time between now and then.
- And how you can protect your position going into this next possible major downturn.
In Part 2 (2020-2026 – An Opportunity for Early Adaptors), Ian:
- Drills deeper in the next few years
- Shares references for his predictions
- Talks about the potential impact on different asset classes
- How this will potentially impact employment and business for the physical preparation coach
- The key signs to look for to confirm the fulfillment of the predictions
- When the economy will potentially reverse
- The implications of this turn for physical preparation coaches
In Part 3 (2025 Update), Ian provides answers the following questions::
- What the signs you can look for to indicate top the market?
- What will cause the collapse?
- When will the collapse occur?
- What will happen in the collapse?
- How will that impact the physical preparation industry?
- What can you do to prepare?
- What will emerge from the downturn?
- What about war?
- What does KSI do to monitor the market cycle?
In Part 4 (2026 Update), Ian provides answers the following questions::
- What is the significance of 2026?
- What economic indicators guide us to understand the peak?
- What are these economic indicators telling us?
- What is the significance of the stock market and its collapse?
- Are their pieces of the puzzle still missing?
- What is the impact on investments from an economic downturn?
- What are the risks and solutions for the physical preparation industry?
- What other risks and solutions are there for the physical preparation industry?
This study of the past is critical to understand the future. And an awareness of the future is critical for those who want to be forewarned, because the next major economic downturn could be a significant one. Reacting with the masses to the last economic crisis rarely results in the professional and business models that support you surviving the next crisis.
Phenomenal presentation. Thank you for sharing your learnings Ian!–Rob, UK
Thanks Ian, fantastic to have access to this level of information and insight! —Mathew, AUS
Just finished watching the recording Ian. Grateful for your educational insights for the downturn cycles!—Tze, SNG
Thanks Ian, look forward to tapping into the ‘long game’. This level of insight not easy to find.—Donald, AUS
Thanks Ian, was very insightful—Kayne, NZ
Unbelievable content Ian , appreciate this opportunity thank you ! Expectations exceeded once again your content never disappoints!—Brogan, NZ
NB. This product is exclusive to currently enrolled KSI Coaches.








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