Description
There was a time when, like the old curl up for the abdominals, the author told it straight up and down. You could believe them. If they were writing about how to get big and strong, it was because they had achieved that themselves and were sharing their wisdom. Like Bill Kazmier and Fred Hatifield writing about powerlifting or strong man competition. Or Dave Draper, the late Vince Gironda and Arnold Schwarzenegger writing about bodybuilding. Like Clarence Bass teaching about getting lean. Or the late Charlie Francis or Al Vermeil writing about how to train athlete. They has been there, done that – at the highest levels.
Seems that has changed. A lot. The extent to which the majority seem oblivious to. It appears you no longer need experience to position yourself as a expert and teacher. Just a vivid imagination, a keyboard, internet connection, and a moral compass that approves of lying, cheating, stealing and misrepresenting your skill set. This book outlines this industry trend, providing anyone who cares about who they choose to influence them the opportunity to avoid the pitfalls and landmines of modelling perception vs. modelling real competence, experience and integrity.
Not sure if the author is exaggerating? Let’s start with the first ‘New Rule’:
New Rule #1 – It’s okay to lie.
The first ‘New Rule’ states that, on apparently good authority, it’s okay to lie….(bolding added):
The reality is that the lies in fitness far outweigh the truths. …Here’s my premise. It’s OK to tell a lie if you know that it’s a lie… Once a personal trainer or performance specialist knows the truth then, they can tell a little white lie to make the sale or to get the client on board. The key to selling fitness lies (clever play on words) in knowing the truth but, also knowing when to lie.–[reference withheld to focus on the message]
As long as you know it’s a lie. That’s key. As long as it is to close a sale. That’s important also. Meet your financial needs ahead of the needs of your clients…..
And that’s just the first ‘New Rule’…..
What others have said
I just want to emphasis to you that I was not surprised at all when I came across your youtube clip on an integrity test in the industry. and I completely concur with you about the how plagiarism in the physical preparation industry reflects a general decline in values in society.–Eddy
