The career path for a physical preparation coach is not as clearly delineated as other service professions. It can be difficult and frustrating to establish yourself in the sports industry as a physical preparation  coach or consultant. Or as a coach, you may be experiencing the challenges of physically preparing your athletes. Now you can share the triumphs and tribulations of someone who has gone before you, who has faced these challenges and won. Or perhaps you are simply interested in what really goes on behind the scenes in preparing athletes for competition.

There are more experiences crammed into the decades covered in this book than many cram into a lifetime. In what may be the first book of it’s kind, Ian shares with the reader revelations that may only be obtained from having ‘been there’. In language that the practitioner can readily identify with. You will find this ground- breaking book incredibly enlightening and entertaining. And more importantly, it will accelerate your professional development, your career opportunities, and your understanding of what really goes on behind the scenes!

What others have said

Reading what you have done in Winning and Losing and learning from it gives me more experience to draw from (even though it isn’t my personal experience), ensuring when I find myself in similar situations in the future, I’ll know how to handle it/them confidently and correctly. Thanks for sharing your experiences.–Mitchell