Description

This book presents the key philosophies that Ian has developed and used to achieve success in physical preparation. This include philosophies from five key areas – professional, personal, business, financial and spiritual development. Similar to the Foundations books – this is recommended as a book to study before moving on to more of the ‘how to’s’ contained in the following books.

What others have said

I received so much value and insight from reading this book and will receive more value each additional read.  The first page of the first chapter (the training process) is incredibly profound, spoken from so much experience. The words on that page alone are worth the book’s investment!—Mitchell

I read “The Way of…” and enjoyed it immensely. Covering the 5 areas you do, allows readers to access to your philosophies on all aspects of a person not just one or two. I would say that your book is a practical guide to philosophy for people with physical pursuits. I found the book of great value, congratulations!!—George

This is an excellent works! A master work in fact. As I read this book I get a greater understanding of the breadth of Ian’s mastery in that he can reduce complex topics and idea to simple, short sentences. Ian, I congratulate you. There is nothing like this in the market in relation to Physical Preparation! —Darren 

Ian does it again another must have, for all physical prep coaches, trainers & those who want to get in the industry. Excellent Read & cosistent with all his material. Read why he is ahead of the pack. —Miguel

This book takes you ‘behind the scenes’. An amazing insight into the thought processes and philosophies Ian has learned and created in over two decades of physical preparation—Mike

I was so touched by the concept you share in ‘The Way’ book. You did a fantastic job compiling all of that great stuff. Everyone should operate in that way!—Sandy