A thought for physical coaches – The lifetime value of our decisions

In my holistic research recently I was exposed to information that I have wondered about. One of the individuals I have determined to be worthy of learning from shared information recently that I picked up on. I knew who their influences were, and I often wondered what the asset position is of the person I learn from. I learnt some answers to that today. Not the exact answer, but enough to get insights.

This information typically only becomes accessible when you get close enough to the mentor, and if you dedicate enough time to studying what they share – in print (books, emails, newsletter) and in videos and seminars.  I have done a lot of study of this person – years of it – to stumble upon this simple nugget.

As the person who commenced the first physical coach mentoring program, the value in mentoring matters to me, as it does to anyone when they choose a mentor.

Moments such as when I learnt this nugget of information from the mentor I speak about in this article require a moment when the person drops their privacy guard and shares a bit more openly. I know that moment. When I am talking to my higher-level coaches, I am more open with them but even then, need to review everything I am inclined to share before it comes out of my mouth.

There are a lot of reasons for this.

Firstly, there is simply privacy. We all want to determine who learns what about our person affairs. I am very conscious of this personally, and professionally, as our high-level coaches can confirm.

Secondly there is interpretation. In some situations, with some people, information shared with intent to help does not always work out that way. The way information can be interpreted can at times be more damaging than good, including with the best interpretations of both parties. Let alone when one of the parties has less than good intent.

The third consideration is readiness.  I am a strong believer that a student needs to qualify they are ready for that information, because if they are not, it will not server optimally.

Finally, there is confidentiality. When a person shares something with someone, even with the ‘right person’ at the ‘right time’, if that person then shares that information with another person who the original person has no say as to what is shared to whom, then all bets are off. It’s a shit show and all the efforts of the original person to ensure their information serves optimally is shattered

I know. It’s as simple as seeing as a person blasting out my innovations during their 10-year incubation period.[1] Ones that I have not even chosen to make public or talked about much.

So, after all this, I will share with you the information. But you will note that I am not giving names or details or specific context.

The person who I trust to learn off publicly thanks the person who exposed him first to the line of thinking, some 35 years ago – for how much money that person’s advice had made him. And it was a bigger number than I was expecting. And I know that my mentor is humble and discreet and not a bullshitter. Basically, he is disqualified from being an IG influencer!

And so, I know his asset position is even more than that…Wow!

And I know the lifetime value of this mentor’s mentor choice.

This is one of the many things that intrigue me.

So many focus on the perception others have of them.

Like – what if I changed my professional description from ‘personal trainer to physical preparation coach?’ Or what if I changed my title back from ‘physical preparation coach to personal trainer?’  Will I get more interest in me, my services?

Or how many people do I have following me on IG, or what multisyllabic words can I say or to get more? Or whether I should get hair implants and a fake tan? What car should I buy, drive and post about?

The other thing that I guess more perplexes me is how do I get across to our lower and even middle level coaches what we focus on and achieve in the higher levels?

After all, our ‘profession’ is so low bar – low income, low behaviour, low expectations – that there is very little awareness or expectation of more.

And then there is our ‘lane’. We are expected to stay within sets and reps.

Yet we do so much more.

KSI and my lifetime value to our high-level coaches – at least those who stay the course and change enough to graduate is getting clearer now, after a quarter of a century.

And it does have a dollar value. It might not be the same number as the one I learnt today about my mentor. But it is a number that if we shared it openly would at best get dismissed, at worst be subject to financial regulator complaints.

Ah, the challenges of life.

And then there are the challenges for those who remain the crab bucket of our average in our ‘profession’. Not for me thanks. And not for our gradates. It’s not easy getting out of that crab bucket but it’s worth the challenge. I know, it’s only for those with a strong desire and believe, willing to face and overcome adversity. But then living homeless is also filled with adversity – as I know personally – so we all pick our poison.

References

[1] King, I., 2025, Legacy – Ian King’s training innovations, Vol 3 – Injury prevention & performance enhancement, Theory #13 – A decade of testing