Ian King

Tokyo. It’s actually happening!

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Its July 2021 and the Games of the XXXII Olympiad originally scheduled for Tokyo 2020 are now happening!

Up until a few months ago no-one was sure they would.

Many Games become ‘known’ for something.

Especially since 1968….

Mexico City 1968 was known for two African American athletes, Tommie Smith and John Carlos each raised a black gloved fist during the playing of the US national anthem.

According to Wikipedia[1] – “Smith and Carlos delivered the salute with heads bowed, a gesture which became front-page news around the world. As they left the podium they were booed by the crowd. Smith later said, “If I win, I am American, not a black American. But if I did something bad, then they would say I am a Negro. We are black and we are proud of being black. Black America will understand what we did tonight.”

Tommie Smith stated in later years that “We were concerned about the lack of black assistant coaches. About how Muhammad Ali got stripped of his title. About the lack of access to good housing and our kids not being able to attend the top colleges.”

One can only hope the public reaction would be more considerate in these times.

These Games were also know for the introduction of drug testing resulting in one athlete being banned. This was the the lowest positive drug testing count of all subsequent Olympic Games, and only one of three times the count was single digits (along with 1992 and 1996)

Munich 1972 was known for the group of Palestinian terrorists storms the Olympic Village apartment of the Israeli athletes, killing two and taking nine others hostage. Understandably this overshadowed the feats such as American swimmer Mark Spitz’s seven gold medals and teenage Russian gymnast Olga Korbut’s two dramatic gold-medal victories.

Montreal 1976 was marred by an African boycott involving 22 countries, protesting the New Zealand rugby team had toured Apartheid South Africa.  In addition, the locals financially supported debt from these Games for a number of decades.

Moscow 1980 was known for the United States led a boycott of the Summer Olympic Games in Moscow to protest the late 1979 Soviet invasion of Afghanistan.  Over 60 countries joined the US in this boycott.

Los Angeles 1984 was known for the Soviet Union boycotting the games.  Perhaps payback for 1980?

Seoul 1988 was known for the first high profile positive drug result given to Canadian sprinter Ben Johnson. The 100 m track sprint event  has since been notoriously referred to as ‘the dirtiest race in history’.

Barcelona 1992 became the first Olympics where athletes were disqualified for the use of the drug Clenbuterol (US athletes Jud Logan and Bonnie Dassie).  Tough calls, as this Games had the second lowest positive drug test numbers in the post 1968 history of drug testing (5 positives). Unlike Montreal, the locals appeared happy with the long-term impact of the Games.

Atlanta 1996 was known for the domestic terrorist pipe bombing attack on Centennial Olympic Park which killed one person and injured 111 others.  This overshadowed many of the results, however it was also the third lowest positive drug test Games with only 7 positives in the record books.

Sydney 2000, Athens 2004, Beijing 2008, London 2012, Rio 2016 – all seemed relatively calm in comparison.

Then along came Tokyo – and the global pandemic of COVID-19.

Perhaps Tokyo will be known as the Games that were delayed for a year and nearly didn’t happen.

Tokyo may be one of only 11 cities that have hosted more than one Olympic Games (1964 and 2021), however they also cancelled an Olympics previously (1940).

Hopefully they will not also become known as the Games that were cancelled during the event….

 

References

[1] https://en.wikipedia.org/wiki/1968_Olympics_Black_Power_salute

Ian King

Injury reflections for physical preparation coaches

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Sometimes our personal experiences really shape our professional direction. The injuries I suffered in the 1980s gave me a massive kick-start towards solving injuries in athletes, not the least rupturing my ACL when tackled by a motor vehicle at about 20 years of age, before even the advent of arthroscopic surgery for knees in my country.

It was my early rehab of athlete with surgery, specifically shoulder and knee, that gave me more reasons to help athlete avoid surgery.

Then working cases such as a skier that was airlifted off the slopes with a 50% chance of living and working with another who nearly lost the ability to walk (and did lose the ability to be a racer), in part because I remained silent, were further motivators for my strong zero injury policy.

My ‘crusade’ began before anyone in our profession was interested in injury prevention, let alone rehab. The concepts and exercises I published on this subject have since become the domain of many in a way that I question whether it has advanced the profession or retarded it. Like the presenter at a recent convention who flew internationally to share an incredible secret to avoiding shoulder pain from benching – the flutter, an exercise I named and released back in the late 1990s.

The explosion of injury prevention and rehab experts has significantly diluted the original teachings, which means much of the meaning has been lost.

The reality is that the world has gone backwards. Injury and surgery rates have become epidemic. The very country I initially released much of my injury prevention and rehab content in has the highest incidence per capita of ACL surgery in the world. Perhaps in part because Australian’s apparently are ‘all equal’ and only the American’s know what they are talking about. So when my concepts, such as my Lines of Movement, are published unreferenced and slightly ‘tweaked’ to appear original works, the power of the message is lost.

Injury rehab has become a much larger component of my work than it was 20 years ago when I began published decades tested strategies I was convinced would reduce injuries in training and competition globally. For example, in the last 7 days alone, I have worked with:

• A knee replacement
• A case of chronic back pain
• The most extreme case of kyphosis I have worked with (I have seen one worse but he quit before we got started)
• A brain haemorrhage that has been a long term impact on nerve supply to the rest of the body’s musculoskeletal system
• A traumatic lower back injury

Lets go past prevention and rehab. After all, if you surveyed the industry, most would rate themselves fairly highly on these skill sets – which is bullshit and the stats reinforce my cynicism.

Let’s take a look at an area of injuries that no one has in the physical preparation industry has popularized yet and made a ‘new trend’ out of it. I am talking about management of acute injury. And I am not even talking about this work in the heat of battle, during a sporting event. I am talking about a far more garden-variety form that every physical coach (or so called ‘strength & conditioning coach) will face often in their career – managing the acute phase of injuries that occur during training and travel.

Let me give a few examples.

I was supervising the strength training of a North American national ski team doing another coaches program. The program was devoid of pre-training stretching (and this was before the commencement of the stretching inquisition) and warm up sets. Straight into heavy sets of front squats, exacerbated by very questionable technique. No surprise, one of the athletes suffered an acute injury during a work set. As they lay writhing on the floor with a specific condition occurring in the vicinity of their thoracic spine, the team management considered transportation to hospital. I took a different approach, and after many hours of work in situ, the athlete skied the next day, something that would not have happened I suggest had the more conventional approach taken place.

In another case I was moving around the cabin our jumbo jet en route from Australia to South Africa to play the then Southern Hemisphere championship rugby game. This was only the second year South Africa had been allowed back into competition following the apartheid ban and the size and strength of their forward pack was legendary. At the team hotel in Singapore I asked where one of our props was. I was told his neck has gone into spasm and he had been placed in bed rest, immobilized with a brace and sedated. I had just been speaking with him on the plane a few hours ago, and I had a different thought as to how to deal with this. Because the team medics had already been involved, I called a meeting with my suggestions put forward. They were shot down, as expected. I consulted the athlete and acted on their approval. In my opinion, the athlete was at risk of suffering spinal damage and even death had they gone from being immobilized for a few days to then face a forward pack famous for their size, strength and scrimmaging prowess. As it turned out they played the whole game, including winning two scrums against the head (feed) on our 5m line.

I could go on. The bottom line is that as physical coaches we are often the first responders and despite the attempts of division of labour (specialization of profession) we may be the athletes best solution, or at least a strong advocate.

I do have a zero tolerance for injury, but injuries still occur on my watch. So they are going to occur on yours. One difference is my injuries are less often, less severe, and fixed faster. But they occur.

So who is teaching you how to deal with the acute injury?

I would prefer to ask who is teaching you how to prevent the injury, but have accepted that you are all apparently pretty competent, despite the stats suggesting otherwise.

Something to think about. Assuming you really care about the athlete, that is.

Ian King

The best gift a physical preparation coach can give

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At a time of year when giving is on the mind, I want to share that in my opinion the best gift a physical preparation coach can give is the gift of quality of life. And whilst the cardio-vascular benefits have decades of support, and the muscle density has now been raised to the same level of value through recognition of muscle mass loss as a correlate with aging and other risk factors, this is still not what I am specifically referring to.

I am referring to the muscles, bones and nerves.

In the early 1980s as I set out on my professional journey I realized the shift in posture from the 1960s and earlier bodybuilder (Reeves, Park etc) to the post 1970s bodybuilder such as Arnold. Their shape changed, and from my perspective for the worse.  I trained athletes, however I respected the power of bodybuilding as a medium and knew that these ‘dis-eases’ would filter into athlete preparation.  It was not happening, at least not on my watch.

This realization along with a desire to categorize strength exercises led me to the years of reflection that resulted in the Lines of Movement concept. Quite simply I wanted to avoid imbalances, and I ultimately shared this concept so the world could do the same.

Now that has not happened. Despite every ‘professional’ being able to recite the major categories in the Lines of Movement (albeit with that little one word twist that is a reflection of in individual’s attempt to be ‘original’), wax lyrical on the need for balance, and show the vernacular of push pull etc. in their training programs, the results show that knowing something and doing something are not the same.

Not that our Eastern philosophers are surprised, as they were very clear –‘To know and not do is to not know.’

In fact since the 1970s, more ways to create imbalance than I had ever expected have been added post 2000, as I speak about in Vol. 3 of Ian King’s Guide to Strength Training.

I don’t expect to save the world anymore. I have learned to let it go. I even witness young athletes see me one day and then be overwhelmed by the opportunities of professional sport and embrace all that is done to them, including the young highly gifted athlete whose shoulder relationship degraded by another say 10% in as little as 3 weeks. We know which bed he will be resting on soon and it is one with bright lights above and a person standing over him with a scalpel…

The greatest power I have is to identify and empower those rare individuals who are have come to a point in their career when they realize something is not right. Who have the courage to think for themselves, to train in a way that is not supported by the dominant trend or the current internet driven guru. It is these individuals that I now communicate almost exclusively with in a professional sense.

For whilst I have given up on expecting to save the world, based on the failure of the late 1990s teachings to achieve the intended goal in the ensuing 20 years, I have also given up the expectation that any but an incredibly small minority of the professionals in this industry either have the humility and courage to do what is best, or care enough for others to take these steps.

And for this minority, the best gift you can give is the gift of quality of life. The ability to move for as long as possible in the later years. The ability to play with your kids and grandkids in the back yard. And in the perfect world, your great grandkids.

For this gift will be the exclusive domain of those who listen to and are guided by my brutal search for the best way to train and remain injury free. A search I have been on for 4 decades now, and a few more planned!

So it is incredibly rewarding when I receive feedback such as this. And note this person has only just completed our Level 0 Coaching course! A very powerful experience, yet so many move levels to follow. If we can change lives through you, we are fulfilling our potential, for together we can do more than I an on my own.

“Really enjoyed it Ian gained a lot of information and knowledge (also when I look back at my training/ injury history it all seems very clear why I had those injury’s now. Incorporating a lot in too my training and clients. so far so good. Really like the way KSI goes about things. I am interested in learning more and progressing to level 1.”—CE, NZ

Ian King

The Barbell Hip Thrust – Winners and Losers

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I was receiving requests from some of my coaches to write about the barbell hip thrust. They knew I didn’t buy into it, yet I had remained silent.  They were tiring of the market pressure for them to conform, and wanted me to make a statement.

So I began to prepare, to research.

Didn’t take me long to realize I didn’t need to write an article about this exercise. There are already enough good ones out there. [1] [2] [3] [4]

What I have chosen to do instead is speak to the generation that ‘invented’, endorsed and more pertinently marketed this concept.

According to the number one advocate and ‘originator’ of the exercise, it all began in about 2006.

Almost 11 years ago, I thought up the barbell hip thrust in my garage gym in Scottsdale, Arizona. [5]

So in about 2008, this coach had a ‘bright idea’, apparently. Coach and writer Kim Goss has a different perspective on the history of this lift. [1]

Since then, I’ve been on a mission to popularize the movement….  took this information and ran with it, posting numerous article links and infographics on my social media channels relaying the news that hip thrusts are very well-suited for improving speed and that the force vector hypothesis was legitimate.[5]

Now the first ‘coach’ referred to above is a great marketer.  I like to give credit where credit is due. The world adopted the movement.  Not that they appear to need my acknowledgement. Enough acknowledgment was evident:

…I recently polled my newsletter list and social media followers and received over 7,600 responses as follow……As a prolific S&C educator with a large online following who gets rewarded for being “ahead of the research,” making bold predictions, and playing to the masses…

Rewards? Sounds like a game of winners and losers. And that may be accurate….

Then the bombshell. Some of his academic colleagues failed to support his own earlier studies.[7] [8]  (And yes, the research undermining this exercise may have its own flaws, but no more than the original ‘research’ used to support it…)

Now the retraction did show humility and gained respect from some quarters.

Unfortunately, I spoke too soon. The combination of 1) my inherent biases as an inventor, 2) my role as an online educator always seeking to provide cutting edge information to my followers, and 3) my greenness as a scientist prevented me from exhibiting a more tempered approach to the emerging evidence.[9]

Here’s my challenge.

How many of the athletes and coaches currently engaging in this exercise are aware of this reversal of support and admission of  ‘jumping the gun’? Not many.

Will the impact of this incredible marketing of this exercise go on for generations? Yes. 

Who takes responsibility? No-one.

Who cares? Not enough people. Their too busy moving on to the next way of becoming significant or popular.

Now I understand no-one really wants unsolicited advice, however to those keen to be significant – I express my hope that a few more may first reflect upon the impact of what they market before they met their needs to be significant.

Now I am not suggesting that validation through science is needed before sharing an innovation. I personally don’t.  Science is often a lagging indicator, confirming or otherwise at a later date.   I would just recommend greater reflection or more transparency. If science is going to be invoked as a validation technique, you might want to have more than one of two ‘in-house studies’.

To the physical coach – please use the grey matter you were gifted by your Maker.  I know this plea will fall for the most part on deaf ears, for the same ailment that Dr. Albert Schweitzer lamented in the 1950s  remains. When he was asked by a reporter ‘Dr, what’s wrong with man today?’ he responded:

Man does not think. [10]

To the athlete – you need to be, and have a greater capability to me smarter about your training decisions than your physical coach. They have many masters – ego, colleagues to professional associations, marketing trends. You only have one agenda – the future health of your body and the fulfillment of your potential. Its okay to reach your own conclusions about what’s right for you, even if it differs from your coaches….

This rush to the market exemplifies one of the key reasons I have chosen historically to test a new concept for about a decade before publishing it….

A coach can ‘change their mind’ (even as they hope for a recovery) after marketing, publishing and endorsing something so effectively. [11] [12]

But the stain remains.

With influence comes responsibility.  

[1] Goss, K., 2016, The case against hip thrusts, The Poliquin Group, June 14, 2016, http://main.poliquingroup.com/ArticlesMultimedia/Articles/Article/1478/The_Case_Against_the_Hip_Thrust.aspx

[2] Kavanaugh, J., The heavy hip thrust is ruining our backs and this industry, Speed and Sports Institute, https://www.sportandspeedteam.com/the-heavy-hip-thrust-is-ruining-our-backs-and-this-industry/

[3] Kechijian, D., 2017, Science’ and the Barbell Hip Thrust, Simplifaster, Sep 8, 2017, https://simplifaster.com/articles/barbell-hip-thrust/

[4] Valle, C., 2018, Should Advanced Athletes Use the Barbell Hip Thrust?, Simplifaster, Jan 29, 2018, https://simplifaster.com/articles/athletes-barbell-hip-thrust/

[5] Contreras, B., 2017, Science is self-correcting – The Case Of The Hip Thrust And Its Effects On Speed,  Bretcontreras.com, July 27, 2017, https://bretcontreras.com/science-is-self-correcting-the-case-of-the-hip-thrust-and-its-effects-on-speed/

[6] Contreras, B., 2017, Science is self-correcting – The Case Of The Hip Thrust And Its Effects On Speed,  Bretcontreras.com, July 27, 2017, https://bretcontreras.com/science-is-self-correcting-the-case-of-the-hip-thrust-and-its-effects-on-speed/

[7] Bishop, Chris, MSc; Cassone, Natasha, MSc; Jarvis, Paul, MSc; Turner, Anthony, PhD, CSCS*D; Chavda, Shyam, MSc, CSCS; Edwards, Mike, MSc, 2018, Heavy Barbell Hip Thrusts Do Not Effect Sprint Performance, An 8-Week Randomized–Controlled Study, The Journal of Strength and Conditioning Research · July 2017

[8] Kun-Han Lin, Chih-Min Wu, Yi-Ming Huang and Zong-Yan Cai, 2017, Effects of Hip Thrust Training on the Strength and Power Performance in Collegiate Baseball Players, Journal of Sports Science 5 (2017) 178-184

[9] Contreras, B., 2017, Science is self-correcting – The Case Of The Hip Thrust And Its Effects On Speed,  Bretcontreras.com, July 27, 2017, https://bretcontreras.com/science-is-self-correcting-the-case-of-the-hip-thrust-and-its-effects-on-speed/

[10] Schweitzer, A., in Nightingale, E., 1975, The strangest secret, Nighingale-Conant.

[11] Contreras, B., 2017, Science is self-correcting – The Case Of The Hip Thrust And Its Effects On Speed,  Bretcontreras.com, July 27, 2017, https://bretcontreras.com/science-is-self-correcting-the-case-of-the-hip-thrust-and-its-effects-on-speed/

[12] Cressey, E., 2017, In defense of the hip thrust, ericcressey.com, September 13, 2017, https://ericcressey.com/in-defense-of-the-hip-thrust

Ian King

The glutes are over-rated

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Prior to the publishing of the Lines of Movement concept in the late 1990s no-one gave a ‘rats-arse’ (an Australian colloquialism) about the glutes. At least no one outside of a therapy clinic. Twenty years later the glutes have been given the same prime time rating as the Swis ball got in the late 1990s. 

I know the message in this article will be as popular as most of my comments at the peak of the popularity of any trend (i.e. not very!) so I am just going to rip the band aid off. 

If you really want to help people, if you want to make significant and more complete changes to the way a human functions, you have got to get past this narrow focus on the glutes.  The glutes are over-rated and you don’t need to be part of this.

Before we go further lets appreciate the short history of ‘glute focus’.  As I said, prior to the Lines of Movement concept (you know, those categories of movement/exercises that a few post 2000 authors got amnesia about when it came time to referencing) there was zero focus, discussion or exercises on or for the glutes – outside of selected physical therapy clinics. The legs were the legs.

Check out the program I use for analysis in Volume 3 of Ian King’s Guide to Strength Training – How to Transfer.  You can see very quickly there is no focus or attention on the glutes. This program was published in a populist mainstream bodybuilding magazine about 6 months prior to the 1998 publication of Vol 1 of Ian King’s Guide to Strength Training – How to Write Strength Training Programs, in which the world got it’s first real view of the Lines of Movement concept.

So what happened post 2000? I guess a few people felt caught out and wanted to compensate. And compensate they did.   Before we get into some of these over-compensation examples, allow me to expand on where I see the glutes in the bigger picture.

Yes, the glutes and glute activation are important.  No, I am contradicting myself! Keep reading.

They were and still are a big part of the pre-activation drill concept (I called this control drills) I began sharing late 1990.  They were part of the reason I expanded the range of unilateral single leg (compound and single joint) exercises when I realized that the Quad Dominant range was far greater than the Hip Dominant range. This is why I took a few exercises out of the aerobic class of the 1980s and 1990s, a few from physical therapy, and made up a few more.

Then why I am so critical of the light now being shone on the glutes?

For a few key reasons. 

Firstly, from my perspective, and from the way I design and teach others to design strength training programs, the glutes act as a ‘force couple’ with the abdominals, in their role in determining the positioning of the pelvis.  Now the abdominals have less role in hip and thigh extension than the glutes but at least equal role in injury prevention as it relates the pelvic stability.

Now I know the debate of pelvis stability and I don’t really want to open that can of worms. I seek to wrap that discussion for now with this comment – a powerlifters competitive day at the office may involve 6 efforts of pelvis control, and who really gives a shit where the pelvis goes? They don’t and therefore, for now, I don’t. It can flap about like a ‘dunny house door in the wind’.  (More traditional Australian colloquialisms!)

But athletes on a continuum from there onwards – athletes whose completion involves more than 6 reps of pelvis control e.g. an athlete who runs 30 kms in multiple directions on a field as part of their competitive day at the office – if you don’t give a shit about that – and by the way I see their programs looking like most of their strength coaches don’t  – then you may as well take a 12 gauge to their lower extremities, because that would quicken the inevitable.

Yes, a bit dramatic – but I really tire of those who use powerlifting as their basis for athletic preparation. Powerlifting is a sport. It is not the basis of all other sports!  

So if you want to muddy the waters about how the focus on certain abdominals muscles and or actions make you ‘weak’ – you need to stay in the powerlifting circle, because outside of that, the need to be able to run pain free for years to come is far more pressing than the ability to displace maximal external load 1 meter in a few very simple movements!

I suggest that this whole misguided discussion about abdominal contribution has singularly contributed to more lower extremity injuries in sports than…well, as equal, at least to the next factor.

The second additional factor that is overlooked is the length and tension of the quads.  Of course many of you will want to say that stretching makes you weak, and really, do I need to go back and tell you to tell someone who cares?

Sadly, many coaches and athletes have been sucked into the vortex of ‘but it makes you weak’, when their future career, their income, their health, their legacy, is more dependent on their ability to remain pain free than their ability to perform some non-specific expression of strength immediately after performing some non-specific stretch, as is the basis of these studies!

So let me put this simply and concisely – the health of the lower back, hips and lower extremities – relies on a discerned distribution of focus between:

  • Length
  • Tension
  • Stability

Of the:

  • Quads/hip flexors
  • Abdominals
  • Glutes

The way I see that, there are nine key focuses (3 x 3 = 9). NOT ONE!

Those of you who are familiar with my work will be familiar with this statement:

Muscles aren’t weak – they are inhibited!

Now if the concept was simpler, and more trendy and closer to Malcom Gladwell’s tipping point – then I am sure you would have read that multiple times by now in a functional training book or heard about it in a functional seminar already!  But’s it not.

It’s not as a brain dead simple as many need to absorb, and it’s not currently popular and it sure as hell isn’t sexy.

But it’s not that difficult either!

Now the reason I raise the above point is this – you can bash the shit out of you glutes as much as you want – but if they are too long, too short or too tight – then they just won’t work anyway!!! It’s not that simple! But it’s not that difficult either – it’s a more holistic approach.

So what are the grounds for my suggestions that glutes are over-focused on in our industry currently? Here’s a real world example:

Question:  A 15 year old female basketball player, who has talent to play at the next level, frequently has to take a game or two off (or play reduced minutes) due to knee pain. She has been diagnosed with bilateral chondromalacia patella.

She has come to you in the early off-season to try to get stronger and reduce the pain in her knees. Starting with an assessment, what do you do?

Answer: 

1) The first thing we would do is to take the athlete through a [functional movement screen]

2) After this assessment we would more than likely confirm our suspicion of weakness in all of the lower body musculature with a large glute med deficit.

3) Next we would palpate the glute med for point tenderness. Our experience is that athletes with patella-femoral pain almost always have significant soft tissue inflammation in the glute medius.

4) I will make the assumption that all leg extensors are weak (quadriceps, glute,hamstrings) particularly the glute med and that there is a significant soft tissue component involving the glute med.

Note: The best description of the glute medius issue is that the glute medius is the muscular connection of the IT band connective tissue to the knee. Inability to stabilize with the glute med will result in knee pain that will exist at a conscious level and glute med pain….[1]

Here’s the scoreboard on this advice – the gluts were mentioned ten (10) times. The abds didn’t rate a mention. The quads / hips flexors earned one (1) mention. 

Unbalanced? I suggest so.

Now what about modalities? Strengthening of the muscle got 7 mentions (6 glutes, 1 quads/hip flexors).  Tension got four (4) (all Glutes) and length didn’t rate a mention.

Unbalanced? I suggest so.

In literal summary, this injury  (bilateral chondromalacia patella ) rehabilitation and (therefore prevention) approach is that the condition was caused overwhelmingly (91%) by weak glutes (and this conclusion was reached by pushing on the glute to see if it was tender…), and would be solved predominantly (60%) by strengthening the glutes.

And the advice above, of course, was concluded with the obligatory promotion to buy a specific coloured band to perform that all-solving strength work.  Hard to sell space on a mat when all they are doing is stretching with no other equipment….or a control drill with no equipment needed…

Now many would say  – so what? That advice sounds right, because that’s what we do. In fact most do this, so go and stick it where the sun don’t shine Ian.

And of course you will get those spineless Internet trolls who will roll out the lovely adjectives I hope they don’t use when their grandmother is listening.

Which is fine by me. My goal is not to convince. Rather to give the opportunity and encouragement to those have this burning niggle in their mind that there is must be a better way, to find that better way.

Because quite simply, in my humble yet firm opinion, if the above example solution is where your commitment to excellence stops, I hope you never get to train a child, or a person who feels compelled to conform.

You can imagine what I think about those articles (marketing pieces) where the story is based on how some guru wrote a glute training program for them and it solved all their problems! It even cleaned the plaque on their teeth, and took out the trash. Okay so maybe I went to far with the add-ons.  However you will find these articles, and they are not helping place the glutes in perspective, which is what I seek to do.

So let me sum up the key reasons I have shared for why I believe the current focus on the glutes is over-rating them.

  1. The glutes act as a ‘force couple’ with the abdominals, and therefore the abs should be getting equal attention.
  2. The length and tension of the quads impacts the functions of the glutes. If they are winning the battle against the force couple of the abs and gluts, – that is, if the pelvis is excessively anteriorly rotated as a result – and if as a result the gluts are not at an optimal length, the gluts are never going to be able to express optimal strength. No matter how much many exercises for the gluts you do.

Thirdly, I suspect a marketing factor –

  • The glutes may have a higher ‘sexy currency’ currently than the abs. Perhaps because the focus on the gluts has a greater gender readership than a similarly narrow focus on abdominals (more females focused on the shape of their butt than whether they are running a six-pack).

The glutes are over-rated in the industry simply because certain other factors are under-rated. The solution provided lacks holism and is doomed for mediocrity, at least in everywhere other than in those miraculous ‘Guru X did a glute program for me and now I don’t need surgery’ articles….

Again, in conclusion I can only encourage you to reflect on this before buying into the current dominant trend that the glutes are the primary cause of all lower body ailments.

[1] Xxxx, 2006, Reference withheld to protect the message.

Ian King

It’s Not Fair

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The Golden State Warriors were 1-3 down to the Toronto Raptors in the 2019 NBA Finals Playoffs when Kevin Durant made a return to the court after about a month layoff with a calf injury.

His presence made a difference and the Golden State won the game, taking the playoffs to 2-3. Kevin paid the price and left the court during the second quarter, with an injury related to the reasons he had missed the prior month.

Devastated the franchise’s President of Basketball Operations, Bob Myers, spoke about the decision to play him and also defended Durant against criticism that he didn’t care enough for the team to make a comeback. He also said:

It’s not fair.

Now I’m not sure if he was referring to the unwarranted criticism of this great player or the fact that he was injured…again.

I will address the injury side only, and with no intent to make any judgement on the decision to play. Finals are different, the stakes are higher, and this changes the decision making.

What I will talk about is how he got to being injured in the first place. It may not be fair, but that opens a whole discussion about what’s fair.

I actually believe the body is pretty fair. It gives us heaps of warnings -through pain messages, through changes in length, tension and stability/function. And if we don’t listen, it sends bigger messages. Higher level pain, higher level tension and reduced function.

At some point of time the body gives it up, and we have a real injury.

Now don’t get my message wrong, because I’m a big fan of Durant. As an athlete, as a basketball player, as a person who is willing to stand up to being judged, and as a person willing to prove his doubters wrong.

I don’t expect athletes to have all the decision making skills. They rely on, as Myers said, ‘experts’, to guide their decision making.

The mere fact that Durant got injured in the first place was a failure to provide him with the care and guidance that is possible. And not just Durant – any athlete, any person, who is the care of and reliant upon others to guide them. To make, as Myers said, ‘collaborative decisions’.

Injuries are not a new challenge. They are a growing challenge. I call it an epidemic, in fact. And those willing to look at the injury stats are beginning to agree, at least in relation to the well-documented rise in ACL surgeries in Australian sport.

However allow me to really alienate many in my and related professions – nothings going to change. Why? Because if your interpretation of the cause of injury is off-track, you are not going to solve the problem. And in my opinion, based on my four decade professional journey of seeking to understand and optimize human performance in sport, and based on my interpretation of the causes of these injuries – the interpretations of the causes is off-track.

It’s not fair that people judge Kevin for sitting out for a month with the intent to rehab his injury. But the body’s not fair. It gave enough messages. It’s unfair in a way that Kevin was not looked after in so much as preventing this injury in the first place. I mean, how many times do you have to see the patterns of injury to understand in an accurate sense the causes and therefore prevent their repeat?

Kevin is not the ‘lone ranger’. He just happens to be one of the more high profile examples.

There is a better way, and I’m hopeful for those athletes and others who gain access to a high level KSI Coach, because for us – one injury is one too many. And we operate on my fundamental belief that all injuries are predictable and preventable, and this is our aim. Do we always get it right? No, but we go pretty damn close. A lot closer that what is happening to those athletes and others who do not have a high level KSI coach to help them make collaborative decisions.

Ian King

The Strength Training Over-Reaction

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In the 1950 and 1960s strength training began to appear in US sport. In 1969 Boyd Epley became the first full-time strength coach hired in the US college system. However the dominant belief at that time about strength training was that it made you slower. 

As an excellent example of this are the words attributed to Nebraska University Athletic Director Mike Devaney when he hired Boyd Epley:

“If anyone gets slower you’re fired.”

I witnessed first hand this era in Australia, with many sports I worked with during the 1980s at the elite level having no prior involvement in strength training.  It wasn’t just athletes and sports coaches that shied away from strength training. Industry professionals had no interest.

In 1988 I was working out in the gym at the Sydney University with the late Charles Poliquin (where the first annual national convention for the National Strength and Conditioning Association of Australasia – as it was known then – was being held) when in bounced through the door two men. One was the person who had essentially brought the organization to Australia and the other was a speaker from South Africa. Both were dressed like Richard Simmons look-a-likes, and they spoke light-heartedly and mockingly about how the ‘aerobs’ (themselves) were off to a jog leaving the ‘anaerobs’ (Poliquin and myself) in the gym.  We were apparently two different tribes. You were either a Fixx like jogger (who felt a unique obligation to dress like Richard Simmons!), or a ‘weightlifter’.

I’ll never forget being in the Australian swim team bus in a pre-Olympic training camp for the 1992 Barcelona Olympics.The athlete I was working with and I were receiving significant mocking for our dalliance into serious strength training.

In the 1980s, if you did anymore than bodyweight or dared to leave the Universal multi-lever machine for the free weights, you were targeted by the other athletes and coaches.

It was not until the 1990s that strength training gained acceptance. That’s at least four decades of waiting and hoping for recognition. In the 1990s strength training research boomed, and strength training gained mainstream acceptance. It was no longer the activity of weird men in dark gyms, or the occasional athlete in diverse sports – it was for everyone.

Up until the 1990s a ‘strength coach’ had to prove they were not going to slow down or cause injury to the athlete.  Up until about the mid-1990s in Australia I was the only one who had full-time income as a ‘strength coach’, paralleling Poliquin’s experience in Canada.  In the mid-1990s things began to shift and positions began to open in the industry in Australia. Post 2000 it became a formality – sporting teams felt obliged to hire strength(and conditioning) coaches.

I share these insights to provide background to my suggestion that what has occurred since is an exuberant over-reaction to a genre that was suppressed for so many decades.

However it’s time to regain balance in the strength perspective.

As a pioneer for strength training in the 1980s and 1990s, I have become an advocate for a more balanced approach since. I am under no illusion – strength training, or the lack of it in sport, was my opening to sport. However unlike some of my colleagues, I didn’t stay there. I moved on to address the success of the athlete in a balanced, holistic fashion, rather than exclusively how much they lifted in the gym.

In the introduction to this series I talked about human over-reaction:

Futurists describe human response to a new idea as an over-reaction in the short term and an under-reaction in the long term.[1]

This is what I suggest has occurred with strength training.  Let’s begin with simple examples.

At the 1991 NSCA convention I watched a number of individuals that were obviously athletes but I could not figure out which sport. This was frustrating me as I take the study of athletic shape seriously. They were more muscular than track and field athletes but lacked the upper trap development of the stereotypical weightlifter. And they had larger than average hamstrings.

I was stunned to learn they were in fact weightlifters on the US national team. It was Wednesday June 19 1991 and the pre-convention seminar was titled ‘The US Approach to Teaching the Olympic-style Lifts and their use in Sports’, presented by Dragomir Cioroslan.[2]  I learnt a lot that day from Dragomir. One of the lessons was the way he had his athletes perform the stiff legged deadlift. So I called this the ‘Romanian Deadlift’ and wrote about it. It got picked up.

So much so that by the end of the 1990s, and to this day, if you ask someone to do a deadlift they will typically immediately perform a stiff legged deadlift. It virtually caused the conventional bent knee deadlift to become extinct. Or at least in the minds of the masses. This became the norm, the trend.

It didn’t stop there. Prior to late 1990s if you asked someone to do a stiff legged deadlift or good morning (assuming they knew what these exercises were) they would perform them with a rounded back.

Now Dragomir’s stiff legged deadlift was flat backed, and the impact on the hamstring was apparent. So now this became the trend, and no one would perform either the stiff legged deadlift or good morning ever again – or so it seemed. In fact, the next phase was the creation of the trend was that rounded back deadlifting was actually bad.

Did either of these responses need to occur? That a deadlift is a stiff legged deadlift, and that rounded back deadlifting became bad? Not at all. Why did it occur? Because humans over-react.

Now you would imagine that this over-reaction is a short-term ‘thing’. What we don’t know is what a‘short-term’ is defined as? We are nearing the end of our third decade of strength acceptance and the trend of over-reaction is still rising.

So what else influences me to believe we are still over-reacting in favor of strength? 

As those who are more familiar with my writing would know I endorse a Tudor Bompa influenced approach to the physical qualities. That there are four dominant physical qualities, presented alphabetically below.

Endurance

Flexibility

Speed

Strength

Most accept that there are other qualities in addition to strength, but I wonder if enough have reflected on their relative values?

One of the greatest examples of this continuing strength bias is the reaction to this statement:

Stretching makes you weak.

The mere forming of these words has effectively discouraged a global generation to stop stretching.   For those who want to get stronger, anything that may impede this outcome is unacceptable.  An antithesis.

The specifics of the studies, the flaws, the limitations, are ignored. In fact in a ‘study circle’ that I participate in, when latest ‘pre-training static stretching makes you weak’ research article was disseminated not a word was spoken. In contrast, the week before, an article proposing the superiority of isolated chicken protein versus beef protein elicited astute and appropriately probing questions about the study protocol and potential flaws.  Analytical thinking was applied.  Yet when the words ‘stretching makes you weak’ care across the desk there was silence.

Now imagine this statement, if made today:

Strength training makes you tight.

For those of you who want to get more flexible and supple, this is the antithesis, and you would pause and reflect on your strength training.

But that is not, and would not happen today. Because today strength training is considered to be the most important variable. Note this is a trend – not the way it will always be.

Now rather than it be about strength vs. flexibility (because that is a battle that cannot be one in todays paradigm), how about this:

Strength training negatively impacts skill execution in sport.

Think this is ridiculous? Try this. Assess your basketball free throw line shooting ability. Go and do a pushing upper body workout and IMMEDIATELY return to the free throw line. (Now no one does that in the real world, but minor (?!) details such as that were of no interest in the stretching makes you weak studies!).  How’s your shooting going?

Now even though athletes value skill, this is still unlikely to sway strength coaches because of a. their current buy into strength training is the most important training component; and b. their jobs are not being measured by the skill set or even by the scoreboard, but by the 1RM or 3RM of the athlete.   And that is just a trend. That will change. One day a more holistic measurement of physical preparation will be applied.

In conclusion, strength as a quality and training method is over-rated in its importance. This is the trend. I suggest you engage in significant reflection before embracing this trend.

[1] King, I., 2000, Foundations of Physical Preparation (DVD)

[2] King, I., 1999, Heavy Metal No. 6, t-mag.com

Ian King

Trends in Training

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In the early stage of my coaching career I was exposed to the belief that studying, internalizing and implementing the latest trends in training was an optimal path for improving coaching competency. During my first decade of professional development (the 1980s) I embraced this paradigm.  However as I entered my second decade (the 1990s) I began to question this approach.

I came to conclude that trends are a reflection of human behavior in a given period of time, rather than an insight into what is optimal.  As a result of this I continued to study trends, however ceased internalizing and teaching them.

So why do I continue to study trends? There are a number of benefits of studying trends. Firstly it is an insight into the mindset of the masses, and as a coach of competitive athletes, it helps us to dominate when we are familiar with the mindset of our opponent. Secondly as a coach educator it helps me understand why the masses are influenced to think the way they do. Thirdly, as a student of behavior and one who enjoys the disciplines of sociology and futurism, it’s just interesting!  It’s a form of archeology rolled into attempting to predict the next trend! For example, its insightful to watch which of my innovations have been accepted by the masses, which have not, and why. That’s what I do in my spare time.

Understanding where humans have come from helps understand why they do what they are doing, and where they are going.It’s the bigger picture of training.

I realized by the early 1990s that the quickest and easiest way to influence people and position yourself as a ‘teacher’ was to use the words ‘trend’ combined with the word ‘modern’.  And if you threw in the word ‘strength’ (and read the article in this series dedicated to ‘strength’) you quickly achieve this goal. And I watched this happen, including the use of some of my works in these very publications.  However I withdrew from this ‘trend’.  Misleading the masses in this way was not congruent with my values.  Would I be more popular and made more money (in the short term) if I stayed with the ‘modern trends’ paradigm. Absolutely.  Would you be more popular and potentially make more money (in the short term) if you did too? Probably. 

It’s a niche role in our industry for individuals to position themselves as ‘teachers’ by identifying the ‘latest trend’ before it reaches the tipping point, and begin teaching it.

For example, the person who has written the most ‘functional’ training books was using the methods they taught in these books when they got exposed to the ideas that form the basis of so-called ‘functional training’. In fact they were highly critical of them at their first exposure. However they were able to jump on this trend and position themselves as an expert in this.  They achieved their goal of being unheard of to becoming ‘significant’.

Now the fact that they have to change their beliefs every time trends change is not a factor that appears to challenge their value system.   For example in the early 2000s static stretching was really, really politically incorrect:

…our facilities train more athlete per day than any other that we know…..None of our athletes, from pros down to middle school students,stretch prior to these workouts. Our athletes do not do static stetches…[1]

As the years rolled on there was a small groundswell of return in interest in static stretching. Enough for a trend spotter to fear the tipping point was arriving, and feel the need to jump onboard:

….stretching is highly underrated…… [2] One thing that’s fundamentally different now from when the original ‘Functional Training for Sport’ book [2004] was written is there was no emphasis on tissue quality…tissue work…rolling, stretching. [3]

When they realized their earlier book has no reference to tissue tension manipulation, they salvaged this by including us ‘all’ i.e. we ‘all’ missed it.

I can’t believe there was no reference to static flexibility and no reference to foam rolling just a few years ago. We had no concept of changing tissue density [tension]. [4]

Really? It was a 2004 publication! Anyone who was a competent coach was all over tissue tension by then!

Put simply trend-spotting publications will only teach you what are the acceptable trends of the time, not what is best for you as a coach and your athletes.

So what can or should you be learning to fulfill your potential as a coach? Generalized principles. This is a term and concept I learnt from the highly acclaimed US innovator, the late Richard Buckminster Fuller.[5]

One of the inherent challenges in studying and embracing dominant trends is the human propensity to over-react. Put simply, the longer a value or person has been suppressed the greater the chances that the release will result in a reaction that is in excess of optimal. 

To explain this phenomenon I shared this thought over the decades:

The standard reaction to anew idea is over-reaction in the short term, and under-reaction in the longterm.[6]

Futurists describe human response to a new idea as an over-reaction in the short term and an under-reaction in the long term.[7]

Don’t get caught up in trends…In the early stages of any trend there is a tendency to over-reaction the short-term, and under-react in the long term. [8

One of my passions is the study of futurism and human behavior. As such I had developed a saying based upon this study, about how humans reaction to new ideas in the short and long term.[9]

Strength training is a great example of this, as it waited over half a century for acceptance. We are now in that over-reaction to strength training phase, as I explain in a later installment of this article series.

In summary, trends should not be ignored. However on the flip side nor should they be glorified and imitated. When I see a coach or facility reflecting the dominant trend I have empathy for the coach/owner and sympathy for the athlete/client.

It’s challenging to fulfill your potential when decisions are driven by trends.

As a coach or gym owner you may feel good about it because you are ‘like’ everyone else, and we all know that leads to others ‘liking’ us. However from the real world of athlete performance, I’ve not met too many champions who were disappointed when their training was different to the masses.

[1]xxxx., 2004, Reference withheld to protect the message

[2] xxxx, 2010, Reference withheld to protect the message

[3] xxxx., 2010, Reference withheld to protect the message

[4] xxxx, 2010, Reference withheld to protect the message

[5] https://www.bfi.org/about-fuller

[6] King, I.,, 1999, Understanding Plyometrics, (book), Introduction, p. 1

[7] King, I., 2000, Foundations of Physical Preparation (DVD)

[8] King, I., 1999, Get Buffed! (book), p. 77

[9] King, I., 2010, Barbells & Bullshit (book), Chapter 3 – Those sayings look familiar?!, p. 13

Ian King

Where’s the evidence?! Part 5 – Which ‘evidence’ will you choose?

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A young adult was watching a physical coach performing a pre-training static stretch with a large group of young athletes. They turned to those around them and said:

“You know they are wasting their time!?”

The coach whose professional implementation judgments they were calling into question was myself. The year was 2018.

Which type of evidence were they operating on? To understand that answer here’s a clue – they were an undergraduate student. There’s additional irony in this story as their college course was in physical therapy.   Here a few years in undergraduate study trumped the experience and conclusions of a person who had conducted four decades of multi-year, large sample size, many sports, many different countries experiments.

Reminds me of the 1980s when periodization was taught dogmatically and as a fact in coach education despite having no real science to justify it. If you were to engage in any speed work before developing an ‘aerobic base’, you were also ‘wasting your time’. Actually, more than that, the athlete was definitely going to get injured.

Was there any real science in this? No, but that didn’t matter. Once enough people were echoing the myth, and that was enough. Once it’s in printed word, that’s enough. Once certain ‘experts’, ‘gurus’ or ‘leading’ coaches saying it, that’s enough. It forms a ‘truth’ all of it’s own and everyone assumes that for a theory to reach this level of ‘definiteness’ it must be fact, supported by science.

I was keen to understand the science of this conclusion. With all due respect to the aerobic base proponents, I didn’t agree. So when I got the chance to listen to a strong advocated of this training method at a national convention I listened intently….. Until I heard the evidence – this is what it was:

…a newspaper article published a story where a person said they heard an New Zealand All-Black say they felt fitter because of their off-season aerobic training.

That was it?!

I was keen two to learn of the convincing science confirming that static stretching before training is bad. Here are two examples of this ‘evidence’:

xxxx says wild animals don’t do static stretching–they do long, slow-moving stretches, or even explosive bounding movements that form an integral part of all of their lives. “And the stretch is not a relaxed stretch; it’s done with a lot of tension. That’s an important point because we are often told to stretch only relaxed muscles. Look at the stretch of a cat, how it stretches up to its maximum with tension, according to what feels right. This type of active intuitive stretching equips you to cope better with strenuous exercise.[1]

Really? That was it?!

If you took rubber bands out of the freezer and prepared to use them by stretching them, what do you think would happen? You would easily break quite a few. This is why athletes frequently pull muscles…[2]

Really? That was it?!

So it must be true. After all, here’s a professional development organization also stating it’s true:

In general, there is little need to place much emphasis on stretching in your exercise routine, at least from a health or injury prevention perspective. [3]

And here’s another ‘guru’ telling you it’s true:

None of our athletes, from pros down to middle school students, stretch prior to these workouts…Our athletes do not do static stretches…[4]

Now did the science change with this very ‘guru’ ‘changed his mind’? An, no.

One thing that’s fundamentally different now from when the original ‘Functional Training for Sport’ book [2004] was written is there was no emphasis on tissue quality…tissue work…rolling, stretching. I can’t believe there was no reference to static flexibility and no reference to foam rolling just a few years ago. We had no concept of changing tissue density [tension]. [5]

I couldn’t believe it either! That this ‘expert’ published on such limited experience in that they no idea in 2004 that stretching and rolling contributed to altered muscle tension! The ‘we’ needs to be ‘I’….”I had no concept….”

What didn’t change was the damage that was done. The myth became a paradigm and the paradigm became ‘assumed science’. Sure there are some abstract short term studies showing that pre-training did certain things. Where there any conducted over years confirming that removing pre-training static stretching was superior?

So perhaps we can forgive or understand this undergraduate ‘I know’ attitude on the basis that all she knew was the theory she was told, and we are in an era of anti-static stretching.

But what about the ‘gurus’ who mess with the values of the average professional and end user and whose ‘teachings’ depends on the popular trend at the time? The way the wind is blowing on any given period of history….

Here’s a great example of this questionable influence. Say a physical coach with university qualifications and 20 years of industry experience? And who was struggling with chronic back pain? What ‘evidence’ would they rely upon to guide their ‘stretching is bad’ position on static stretching? The below is a verbatim transcript:

Strength Coach: I’ve read a lot of stuff that says doing static stretching before [training] actually makes the muscle weaker and the contractions less forceful. So I’ve always seek out stuff to validate this bias. So I’ve never really dived into stretching.

IK: So just as a matter of interest, you’ve heard the theory. Did you test the theory?

Strength Coach: No.

IK: So you’re leading a life on the basis of other peoples opinions? Can I ask you another question – how many original studies have you cited that came to that conclusion? The hard copy or electronic copy in your hands?

Strength Coach: Zero.

IK: I’m glad you’re honest with me.

Yes, just as the majority do – this extremely well intended and experienced physical coach has chosen the ‘evidence’ of the consensus thinking.

And they are not alone in doing so…..

You have choices in evidence, and that is your prerogative. I simply encourage you to be clear about your ‘evidence’, and encourage you to consider a more holistic approach to ‘evidence’. This means that personal and professional experience and observations with cause-effect relationship do count!

References

[1] Reference withheld to protect the message.

[2] Reference withheld to protect the message.

[3] ACSM’s Health & Fitness Journal (July/August 2009), Question Column by David C. Nieman Dr.Ph., FACSM

[4] Reference withheld to protect the message.

[5] Reference withheld to protect the message.

Ian King

Nutritional supplements and strength training: Part 5 – Questions you should consider asking before ingesting

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If you have read and been influenced by the prior four installments in this article series on nutritional supplementation. I trust you moved past the place where your primary influences on selecting your supplements included what ‘everyone’ is taking, the claimed benefits in the marketing material, and the claimed ingredients on the label.

If so you may find real value in this, Part 5, of the series. In this article I focus on what I believe are some of the key questions to ask and answer prior to selecting a supplement.

Note many of the questions revolve around the concept of trust. Not blind, head in the sand type of trust, that may have been the platform for some of your selection decisions in nutritional supplementation to date. Rather the kind of trust that is earned slowly and lost fast.

How many people in the US alone take nutritional supplements? About 75% of the population! There are a lot of people who need to be asking questions before they consume their nutritional supplements!

Here are seventeen (17) questions you should consider asking before settling on a supplement.

  1. Who owns the company?
  2. Who founded the company?
  3. What was the reason the company was founded originally?
  4. Are nutritional supplements their core business?
  5. How long have they been operating?
  6. How many product recalls and FDA complaints have they been subject to?
  7. Does the company care about your health as much if not more than their profits?
  8. Who formulated the product/s?
  9. Are their scientists in-house or outsourced?
  10. Do they manufacture in-house or outsource?
  11. Do they manufacturer at GMP?
  12. Do they guarantee the potency of every pill?
  13. What is their refund policy?
  14. What customer support do they offer?
  15. Is the product approved for use in your country?
  16. Will the products dissolve in a timely and optimal way?
  17. Will I pass a drug test?

Q1. Who owns the company?

The first question is about ownership. Put aside the company name. Ask who owns it? Company acquisitions are part of business life, and often the original name is retained to exploit the marketing power of the original owner. Don’t accept or assume that the name on the company still owns the company. Dig a bit deeper.

When you are confident you have found the owner of the company – be it an individual or an entity – do your homework on the owner. What you are wanting to understand are the values of the people who run the company. Do they really care about you?

Q2. Who founded the company?

If it turns out the current owners (individuals or entity) were not the ones who founded the company in the first place, find out who was the founder of the company.

Q3. What was the reason the company was founded originally?

The purpose behind the company’s origin provides a great insight into the values and operations of the company. Was the company found with the primary purpose to make a profit, or were there more altruistic motives, such as contributing to the quality of life of society.

The original purpose for the existence of the company in the first instance tells you a lot about the company. Sure, things can change, but this information is I suggest incredibly valuable and insightful.

Q5. How long have they been operating?

Relatively few companies make it past the ten year mark, and even less the twenty year mark – and so on. Now being a younger company doesn’t make it bad, it just means it hasn’t proven itself. Generally speaking a company that has compliance, integrity, or profit before purpose issues usually gets found out over time. On the other hand, those companies who are truly adding value to customers in a sustainable business culture typically last longer.

Q6. How many product recalls and FDA complaints have they been subject to?

In the internet era it’s not too difficult to discover the ‘skeletons in the closet’ of a company. Now you can give a company a ‘leave pass’ on one or two ‘hiccups’, however if you start seeing a pattern you may want to pass on this company’s offerings.

Q7. Does the company care about your health as much if not more than their profits?

Profit before purpose is important. I have no issues with companies making a profit – in fact it’s healthy for their sustainability. However it can be done without putting the needs and safety of the consumer at risk.

Your challenge is to get a feeling for a company’s values, and find a company that aligns with your own values of the profit and purpose trade-off.

Q8. Who formulated the product/s?

Now I don’t mind any one putting their hand up as to formulate a product, however with consumer safety and efficacy in mind, I would prefer there is evidence of that person/s background in the science of formulation.

Q9. Are their scientists in-house or outsourced?

Are the ‘scientist/s’ behind the formulation a full-time employee of the company or a sub-contractor? I have my concerns with consumers who rely on sub-contracting relationships with their scientist.

This ‘guns for hire’ approach does not give me confidence about the longevity of the company, as they may lack the uniqueness in the market pace on the basis of who else may gain access to their formula’s.

Q10. Do they manufacture in-house or outsource?

Manufacturing in-house gives me confidence about the control of the manufacturing process. It also gives the company greater commercial sustainability as they are less likely to be sharing their formulas (directly or indirectly) with other companies.

Manufacturing out-sourced can and does work, however it demonstrates a company that lacks the financial means to develop their own manufacturing plant.

Q11. Do they manufacturer at GMP?

Look for GMP reference in the company’s web site about their manufacturing. GMP stands for ‘Good Manufacturing Practices’, a term aimed to designate that drugs or nutritional supplements are being manufactured at pre-determined high standards. This is not optional for drugs, but it is for nutritional manufacturing.

Now a lot of people may throw around claims about their GMP processes. If you want to be sure, I suggest you take a walk through the manufacturing plant.

A hint here – if you find this difficult to achieve, and when you do are dressed in head, clothing and feet covers like you are entering a nuclear plant – you can have more confidence they do use GMP! If not, you should be very skeptical!

Regarding claims of FDA Approved supplement (food) manufacturing facilities, the FDA denies that exists, stressing the difference between FDA ‘registered’ and FDA ‘approved’:[1]

FDA does not “approve” health care facilities, laboratories, or manufacturers. FDA does have authority to inspect regulated facilities to verify that they comply with applicable good manufacturing practice regulations. Owners and operators of domestic or foreign food, drug, and most device facilities must register their facilities with FDA, unless an exemption applies.

Q12. Do they guarantee the potency of every pill?

Will the company guarantee that each and every pill will be exactly what the label says – in both what types of material it contains, as well as the dosages of each of the materials will be as per the label.

This is more important than you may realize, and offered by less companies than you may expect.

Q13. What is their refund policy?

Does the company have a rock solid clearly stated refund policy? Is it at least at 30 days no questions asked one? What is their history of keeping their word?

A company with a great track record in the refund department should give you a lot of confidence. So go behind their claims – find out if they do what they say they do.

Q14. What customer support do they offer?

Once you have bought the product, how much help can you get? Can you call their customer support center on a toll-free number at least during business hours and get support? Do they offer online resources such as a Q&A database for a customer with a more inquiring mind to find out more about the products? For example, does product x have gluten? Does it contain anything else commonly considered an allergen?   Do they offer free customer web portals that allow the customer education and online order managing?

Q15. Is the product approved for use in your country?

In a global economy it is quite normal that products travel from the country of manufacturer to a different country for consumption. The question is whether the product is approved by the regulators of your country for sale. The fact that it got in through customs is not evidence of this.

Consuming a product that is not approved for use in your country will most likely deny you of any usual consumer recourse in the event of an adverse product reaction. Even worse, selling that product to a client in a country where the product is not approved for sale may deny the seller any product indemnity insurance, exposing them to litigation (a risk I see taken by physical coaches all too often).

Also be mindful that even if the product is manufactured in your country is no guarantee that it is approved for sale in your country!

Q16. Will the products dissolve in a timely and optimal way?

There is still a major question – will the product dissolve in the body in the time frame it has before elimination. Don’t take this for granted.

The following is provided by ConsumerLab.com:[2]

The standard laboratory test for disintegration (part of the test known as the United States Pharmacopeia [USP] “Disintegration and Dissolution of Dietary Supplements” method <2040>), is an important test of product quality, although passing this test alone does not assure bioavailability – which depends on additional factors such as how well ingredients are absorbed. During the test, the product under investigation is continuously agitated in warm water for 30 minutes. In that time, the pill should have dissolved or fallen apart to the extent that, if touched, there is no hard core remaining.

They also go on to say: [3]

Poor disintegration is most common with vitamin and mineral supplements. However, other products, including herbals, sold in tightly packed or heavily coated tablets or caplets, may also have poor disintegration, remaining intact after the 30-minute test. Most capsules, by contrast, fall apart easily, and most chewable products (as long as they’re chewed) disintegrate. Poor disintegration can result from poor manufacturing practices and quality control.

Upgrading formulas includes research and development costs. Does the company have the financial means to do this? How often? Hopefully every 5-10 years. Now I am not talking about changes to the artwork of the label – I am talking about real upgrades, improvements, to the formula.

Q17. Will I pass a drug test?

Now I understand that question is not relevant to everyone but it is to say Olympians, and any others who participate in sports that have ‘real’ drug tests.

The World Anti Doping Agency (WADA) is responsible for controlling drug testing globally. It’s important to note the following:[4]

WADA is not involved in any certification process regarding supplements and therefore does not certify or endorse manufacturers or their products. WADA does not control the quality or the claims of the supplements industry which may, from time to time, claim that their products have been approved or certified by WADA.

If a company wishes to promote its products to the sport community, it is their responsibility as a manufacturer to ensure that the products do not lead to any anti-doping rule violation. Some third-party testers of supplements exist, and this may reduce the risk of contamination but not eliminate it.

So don’t get misled by the supplement companies claims. At best they have used a third party certification, which is better than nothing, but this approval is not given by WADA itself.  An example of a third party certification organization for WADA compliance is Informed Choice.org.

Summary

So there you have it – seventeen questions you should consider asking and answering before putting a nutritional supplement in your mouth. If you think that is too many questions, rest assured, there are many more that you can and probably should ask!

In conclusion you might also reflect on a comparison of the questions I have raised versus the methods of discernment typically offered up on other articles. I suggest many of the are off-track or lacking.

[1] https://www.fda.gov/ForConsumers/ConsumerUpdates/ucm047470.htm

[2] https://www.consumerlab.com/results/hometest.asp

[3] https://www.consumerlab.com/results/hometest.asp

[4] https://www.wada-ama.org/en/questions-answers/prohibited-list-qa#item-1359