Ian King

I spoke to xxxx (professional) and they said it can’t be so….  

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There is a phenomenon in sport, and perhaps life, where decisions are made about potential, possibilities and peoples lives from a remote, authoritarian and dogmatic perspective.

But who does it serve? Surely it wouldn’t be that humbling to take a less all-knowing approach?

In the 1980s a young national league Australian Rules player suffered what we now call chronic fatigue. The coach told him “I talked to the trainer and there is nothing wrong with you. You just aren’t fit enough.” So they send him off on a special training camp where he paddled in the ocean for hours, ran along beaches for hours, swam in open seas for hours.

Who does it serve? The coach’s and trainers need to be able to diagnose all conditions, the ego of the trainer about more of their services being needed…but what about the athlete? Would it be so demeaning to seek independent unbiased professional advice? To say “I don’t really know why you are complaining about being tired, but lets explore your situation and find out more to help you get over the condition.”

In the 1990s in the lead up to a World Cup, a head national coach put his team through a grueling training session, applying the dominant trend of the time, which essentially ended the team’s hope of winning (and that’s the opinion of some of the athletes involved in retrospect). Faced with a very tired and sore group of athletes, the head coach told the team: “I have spoken with the support staff and they have all told me you can’t be tired, so you are not tired!”

Who does it serve? The coach’s need to be right, the ego of the professional o feeling good about being remotely all knowing…but what about the athlete? Or the team? Would it be so terrible to say “I don’t really know why you are complaining about being tired, but lets explore your situation and find out more to help us win?”

In the 2000s a provincial level rugby playing hurt his shoulder. The coach, supported by the medical staff, decided he was okay, and sent him back on. He damaged his shoulder so extensively later in that game it shortened his career and affected his quality of life forever.

Who does it serve? It helped the team win that game. It confirmed the coach had full control over medical interpretations….but what about the athlete? Would it have been so scary for the team to lose that player for the rest of the game to prevent future surgery? To have said “I don’t like the thought of losing you in this tight game but based on your concerns lets check out your injury and not take risks with you.”

In the post 2010 decade I was working with a young UK soccer player who was recovering unsuccessfully from surgery. He had entered into an agreement to play for a US college on scholarship, but was in no condition to do so. The head college told him “The physical therapist tells me there is no reason why you cannot play and train so I expect you to turn up on Monday and participate fully.” And that was before the physical therapist had even laid hands on the athlete…

Who does it serve? The interests of the college, the ego of the professional…but what about the athlete? Would it be so dangerous to say “I don’t really know why you are reporting pain or concern, but lets explore your situation and find out more?”

Post 2010 I raised a point of concern with a sports coordinator of a high school about injury risks in a training session. The response included “I have spoken to our strength and condition coach and he tells me that the volume of training the athletes are doing does not represent a risk.”

Who does it serve? The interests of the school, the ego of the professional to be right, to be all knowing…,but what about the athlete? Would it be so bad to say “I don’t really know why you concerned about pain, but lets explore your situation and find out more?”

I don’t know what training is going to do. I have a theory or hypothesis and I take it carefully in case I am off-track. If it turns out I missed the target, then I seek to amend the situation, and learn from it. It’s not that hard if you can put aside the need to be all knowing or be right. I even tell the athlete in advance – I don’t know for sure but this is where I am thinking of going, is that okay, and let’s learn from this. Together. It’s not that difficult.

Who does it serve? The athlete.

Ian King

Physical train wrecks  

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It does not have to be this way

Every day I speak with athletes who have more injuries than I believe are necessary or acceptable. The list of injuries is getting longer, relative to the decades past. This may be the trend, however no athlete needs to follow the trend. However for them to buck the trend, they will need to think differently, act differently and have different values than those around them. Because too many in the sports circle now accept, embrace and even benefit from this high incidence of injury.

Todays athlete injuries story – shoulder surgery at 17 years of age, multiple shin stress fractures in the next few years, following by multiple ankle joint and ligament strains in the next few years, followed by a dislocated wrist.

The one before – ACL, torn peck, etc etc.

Now I don’t blame the athlete in the first instance, especially when their first injury was in an age when in other aspect of life society does not deem them legally responsible. Noting that the exposure to ‘strength and conditioning’ was about two years prior to the shoulder injury, I confirm another example supporting my hypothesis that if we were to remove all ‘strength and conditioning’ programs globally, the athlete injury rare would halve or more.

In the first instance the sports administrators, coaches, physical coaches, and commercial sellers of goods and services should take a look at their values and competencies. Coaches – if just getting a job gives you a sense of fulfilment, I hope one day you look for more, including best the best you can be for the athlete. However as that is not likely to occur en-mass, the responsibility must come back to the athlete, especially the athlete 18 years or older.

Athletes – it’s time to wake up. You don’t have to be injured. You don’t have to accept this paradigm. But you are going to need to do something about it yourself because no one else is. Its your call. Accept the smorgasbord of injuries like most do – or be different. Find out what you can do to fulfill your potential through injury free training and competing. It is possible. We do it every day.

Ian King

I never get lost – I’m always being told what I should and shouldn’t do….  

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I’ve a personal joke about never getting lost because in everything I do or go there is always someone keen to tell me what I can or should do or not do!

Here are some of the things I have been told I can and can’t do, or what I am. That I chose to ignore and instead make my own decision about what I should do or be, just as I encourage everyone to do.

You can’t coach!

It was about 1981 and I was doing a sport specific coach accreditation course. I got a ‘C’ for my practical coaching assessment, and it was pretty clear the coach teaching the course believed I could not coach. That coach went on to be the national coaching director amongst other roles. Right or wrong, I keep going, and there are thousands of athletes who would score me a bit higher than a ‘C’ from their personal experiences!

You can’t teach!

I was doing my final year of practical PE teaching and the superving teacher left me no doubt as to his assessment – I could not teach. Right or wrong, I keep going, and there are thousands of athletes and hundreds of thousands in training around the world who have benefitted from and enjoyed my teachings.

You don’t know what you are doing in training!

I was the first Australian to make a living out of training athletes, and yet many who came later were common in their claims that I didn’t know what I was doing. Apparently I had no idea on how to train athletes. Knowing what I now knew about the intentions of these ‘coaches’, I get why Right or wrong, I keep going, and there are thousands of athletes who whose sporting goals were met or exceeded, and hundreds of thousands if not millions whose training has been positively impacted by my training conclusions.

You can’t write!

After I published my first book on bodybuilding (Get Buffed! 1999) I received an email from an established industry writer with professional training in journalism. He went paragraph after paragraph about how bad my writing was. I got the sense he wanted me to stop writing, and knowing his influences, I get why. Right or wrong, I keep going, and there are hundreds of thousands of people around the world if not millions whose training has been positively impacted by my writings.

You can’t present and your concepts are crap!

During a seminar in Boston around 2000 I noted a mass walk out of attendees, let by a local coach who I had never head of before, despite travelling throughout and studying all prominent S&C coaches in North American for the prior decade. Later that day he sent a scathing email to my host telling them my content was really bad, and my delivery was really bad, and threatening what would happen to my host if they dared bring me back. Knowing what I now know about the intentions of this ‘coach’, I get why. Right or wrong, I keep presenting, every year there are thousands around the world who seem to really enjoy and benefit from my presentations!

You are an arse-hole and nobody likes you!

During a presenters dinner at a national level conference about a decade ago I listened to a physical preparation coach embellish their role in the success of an athlete (nothing new about that!). Then I watched them walk into the trap being set by another at the dinner table, who then set about challenging why that had had certain technical limitation. At this stage the embellisher didn’t know which hole to crawl into. I was almost on the floor laughing. It was, at least in my opinion, really funny! I got the obligatory ‘no-one likes you email’ a few days later…

Shortly after than I got an email from a young wannabe who sought direction in relation to his first knee reconstruction. I asked him some direct questions, which resulted in an immediate push back, and that was the end of the dialogue. Within 12 months that same person who could not engage in a straight discussion about why they got injured in the first place has work hard on marketing themselves on having a bullet proof solution on how to prevent or rehab knee injuries….

I get a lot of emails (nothing new about that) most asking for guidance. When I give them guidance, I look at their willingness to help themselves. Are they willing to buy the educational material I suggest, or is their interest limited to if they receive ongoing free email mentoring from me. Sometimes I even ask them what action they have taken in relation to the prior actions that I gave them to do to test their true intentions. Sometimes this doesn’t go down too well, like the one writer who suggested I was an arse-hole for suggesting that there was a limit to my desire to provide free email mentoring in the absence of a commitment to take the actions I recommend….

Right or wrong if you speak BS (there a number of bi or multi-linguals in the industry…English…BS…!) I will laugh. Right or wrong if you ask me send me emails asking for my help I will continue to challenge you in your thinking and (I know, very audacious!) expect you to take action to find your own answers also! If you don’t like it, stop BS’ing or don’t send me emails asking for something when you are not willing to take action for yourself, to reflect on your own paradigms!

I keep answering emails in the same I reserve the right to ask you a question also way. And every year (and there’s been a few years since emails entered our lives) there are thousands around the world who seem to really enjoy and benefit from my responses!

Now I ‘ve give heaps of personal examples. I know you have heaps too. The only question is – will you stand true to your path or be buffeted by the actions of others whose motives are at best questionable? Will you be true to yourself, or feel the need to follow the directions given to you indirectly by those who do not necessarily have your best interests at heart?

We all face these decisions, ever day.

Ian King

Ground hog day for the physical preparation coach  

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After spending a few hours on the phone with Bruce from the UK a number of points he made struck home. Not that they were new, just that the strength and commonality of the pattern had become distant for me.

He spoke of waking up and realizing each day was the same as it was over a decade ago.

“…The realization struck me recently that my working day is similar to what it was thirteen years ago.”

He spoke of realizing that his income was not growing. But that the cost of living was.

He spoke of the realization that whilst making money per se was never his initial goal, he now realized that the obtainment legal tender (was critical to support those that relied him.

“…Making money was not my main concern when I initially set up in business but my outlook has changed considerably as I now have a family to provide for, as well as retired parents for whom I want to ensure quality of life into old age.”

And even though it is almost heretical to talk about family values in physical preparation, the reality is many will have family, have kids, and spend more time with their clients than their kids.

“….So my main personal challenge is simply to create financial security for my family, and I currently feel a long way from this and a little lost as how to achieve it. I also want to be in a position where I can enjoy time with my children and, however clichéd it sounds, watch them grow up.”

No, it’s not cliché to me – maybe to the average ‘I just want to talk about sets and reps’ kind, but not to me. I made a plan to give my kids the same level of service or better than the athletes I trained like they were my kids.

He spoke of realizing the need to do something differently to get a differently result.

“I believe I have grown my companies almost as much as I can …and, looking forward, I do not see much capacity for a change in my circumstances.”

Now let me say this. Many will discard this text as boring soppy crap. And I can assure you that those same people, in 10-20 years time (if not before) would, if they were to be honest, say they missed the point, and wished they would have taken more notice all those years ago when an older, more experienced person who had figured this out had thrown them a lifeline.

One day you might realize, it’s physical preparation ground hog day – and it’s not a movie, it’s your life….

It an amazing opportunity to be a coach – but how many reps are you counting count for clients before you realize that choice would be great. Choice meaning you can vary your day from what it year in, year out….

I know, I make a lot of people angry when I have the audacity and rudeness to holistically, because the unwritten rule in coaching is you are just a coach, get used to it, and don’t dare to be a anything more than a one trick pony.” I have been teaching holistically for a number of decades now and I’m pretty desensitized to the less than complimentary comments (they are part of being an innovator, and doing what you feel is the right thing to do as opposed to what you think others want you to do – I get them daily…).

I am also pretty desensitized to seeing older coaches doing what they were doing decades prior, for less money, for less joy and the pain is evident in their voice and body (assuming they have not left the industry in disillusionment).

It doesn’t have to be this way. How do I know? Because I have mentored many to a life that is very different to the fate most of you face.

The first case study I share is that of a college strength & conditioning coach in North America who 15 yrs ago took up the challenge:
http://www.viddler.com/v/269635b3?secret=65048940

The second case study is that of an Australian physical preparation coach who 10 years ago took up the challenge:
http://www.viddler.com/v/eb36a4ea?secret=22794046

The third example is that of a Californian PT and physique competitor who not only took up the challenge but also became the winner of our first formalized season of the Leveraged Income Challenge:
http://www.viddler.com/v/5682993a?secret=45943402

So here’s you chance to choose between a future of ground hog day for the physical preparation coach or choice. Your call.

Interested to learn more about the KSI Leveraged Income Challenge? Click here:
http://bit.ly/LeverageIncomeChallengeInterest

Ian King

Trust and action  

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I speak and present to a lot of people. Ideally to highly pre-qualified people who have my experience and drive to excellence. However in the case of presenting to large groups I understand the need to be give anyone in the audience a chance to be exposed to the lessons I share, knowing some will ignore the message for a variety of reasons.

One of the most common reasons I believe is I teach things that are beyond the current dominant paradigms, things that are not trend yet – so the majority won’t want to do them – but things that once the industry trend-spotters pick up on the groundswell and imminent tipping point they will rush to publish them (even if it means rewriting chapters from previously published book) – just to be seen as the ones who ‘brought this stuff to light’ (one of my favorite BS statements code for we had no idea but realized it was going to be a hit so we wanted to be associated with it’s popularity).

So when I receive feedback from an otherwise lowly pre-qualified seminar attendee who has never heard of me before, never met me before, and never had a one on one consult with me before – they were simply in the audience – that they have taken action and it has opened their eyes to the possibilities and potentially changed the quality of their lives – well, that’s really, really rewarding.

This is exactly what happened when I received this email today:

“Hi Ian, I met you on Saturday afternoon in Perth, I was asking questions about where to start when you’re broken. You recommended a stretching DVD. Was that the Guide to Individual Stretching that you talking about? And is the DVD the same as the video that is available on your site? If so, then I’ll buy the one on your site. I just wanted to be sure it was the correct video that you mentioned.

After the presentation I went searching and found an article that you wrote a few years back on the Lazy Man’s Guide to Stretching.

About four weeks ago I tore my left soleus, only a minor tear, but the second one on that leg in two years (the previous one was a grade 2 tear in the gastroc). After resting for a week my physio said I could walk as much as I wanted as long as the leg didn’t hurt, and not to walk two days in a row so as to give it time to rest in between. Since I don’t have a moderate bone in my body, I walked 12km in the next few days (with the days off in between) at a pace that was only just slower than my running pace. My calf didn’t hurt, but I did end up inflaming both hips and glutes. Since then, for the last three weeks I’ve had a burning muscular pain in my glutes and aching hips. Foam rolling, massage, gentle walking, none of it really helped. It improved a little, but was hurting constantly.

I did the Lazy Man’s stretching last night, and a few minutes after finishing I realized that neither my hips nor glutes were hurting. I had a little bit of an ache this morning when I got up, so did the stretches again and have been fine all day. Three weeks of discomfort and it’s gone with two sessions of stretching.

This is why I’d rather not wait a few weeks for the DVD if I can access it via video now. If a few simple stretches can fix that then I can’t wait to see what a proper full body routine could do! Thanks,”
–M, Perth

To which I replied:

“M – that is the DVD I was referring to – you can get it hard copy here

http://kingsports.net/GetBuffed/dvds/menu.htm

Or electronic here:
http://subscriptions.viddler.com/kingsports

Great to see you dig up an online article! Here are a few more for you:
http://kingsports.net/ksi/articles.htm

When you say:

“Three weeks of discomfort and it’s gone with two sessions of stretching.”

I get very happy! And people wonder why I am so confident about he effective of my conclusions about the best way to train!

To reward you for you willingness to trust my recommendations, to take action, to find ways to heal yourself – I have just given you free 1 month access to the ‘KSI Athletes, Family and Friends section of the KSI E-Video Library – which includes the e-version of the dvd you are going to buy – so that you can get started now! And you will note this section includes so much more incredible (and now free to you) content!

Well done! I am so proud of you!”
–Ian King

Wow! Isn’t it great to impact peoples lives through training, only possible with trust and action!

Ian King

Ian King

NSCA seeks feedback from long serving members  

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I received an email from the NSCA that was unique in my 30+ years of membership. They recognised my long-term membership, and sought my opinion. I don’t recall that ever happening before. So I shared it with them. At the end of the questionnaire there was a box to tick if you were happy for them to share your feedback in an upcoming publication. I ticked that box, but am not holding my breath as to it happening. The questions and and mhy responses are below:

 

Dear Ian,

First of all, I want to thank you for your commitment to the NSCA as an organization through 10 or more years of service. Our Association is only as strong as its members, and you have raised the bar in terms of your commitment to the NSCA and to the profession – thank you!

We hope you can spare a few minutes of your time to complete a short profile of yourself by answering a few questions about your experience as a member and your growth as a professional.

Thanks in advance for a few minutes of your time to share your membership experience with us. We plan to feature several of these responses in an upcoming NSCA Bulletin as well as other channels.

* 1. Tell us a little about your current role in strength and conditioning.
I began coaching in 1980 and founded one of the world’s first athlete preparation / coach education companies in 1986, and continue in this capacity to this date.

* 2. How did you first hear about the NSCA?
I was first introduced to the NSCA in about 1981 by my college professor, who gave me a number of his personal NSCA journals, and I became a member shortly afterwards.

* 3. What are the most significant changes you’ve seen in your line of work since you became a member of the NSCA?
I believe the most significant changes I’ve seen in my line of work is the Internet, and not necessarily for the better. The Internet has provided the opportunity for individuals who lack integrity and experience to plagiarize and promote themselves beyond their competencies. When these same individuals are then giving positions of teaching and influence in professional development such as presented at the NSCA convention, it provides a sub-standard and inappropriate role model to the young members who are seeking direction early in their careers. This has not been a positive step forward in this profession. The losers are the athletes and others influenced by athlete training. We are seeing, in my professional opinion, an epidemic of training induced injuries, largely as a result of publications and teachings by individuals who lack the experience (in some case any experience training athletes) to be teachers.

* 4. What is the most meaningful highlight of your career since becoming an NSCA member?
Helping athletes fulfill their potential as athletes and in life, and guiding coaches to achieve similar results with athletes.

* 5. Why have you stayed with the NSCA these years?
I have stayed with the NSCA as a member for over 30 years because I am thankful for the opportunities to meet with and learn from experienced coaches during the formative years of my career, during the 1980s and 1990s. I have chosen to support and remain loyal for this reason, combined with an optimistic hope that one day the NSCA may return to an organization of values more similar to the early days, rather than what i see now in the NSCA. I have also remained a member despite the NSCA choosing not to take a stand against plagiarism and other blatant ethical breaches, not to fulfill its promise and potential as an organization that sets a high standard of ethics and enforces it. And I have chosen to remain loyal despite the NSCA’s choice to endorse plagiarism and plagiarists by appointing certain speakers to their events knowing they have an extensive track record of unethical behavior. As such you are testing my desire to remain loyal.

* 6. Why did you choose NSCA over other associations?
When I joined the NSCA (early 1980s) there was no other organization. However over time i have noted the NSCA has moved away from its roots of training athletes through strength & conditioning coaches to a greater personal training focus.

7. How can the NSCA better serve you? (optional)
I only ask that the NSCA give consideration to its role in maintaining ethical behavior in an environment, which is in great need of it. I am sure that had Fleck & Kraemers books (or any other prominent NSCA member) been plagiarized to the extend that my books have, that the offenders would not have avoided sanction, and that the offenders would not have been speaking at the NSCA conventions, including the upcoming 2015 convention. This lack of consistency in maintaining industry standards has many pitfalls, i suggest, and is a failing of the NSCA to fulfill it’s potential to provide an ethical environment for all members. I am encouraged and thankful, however, that for the first time in over 30 years, that my long service has been recognized and my opinion sought, although I am realistic, based on the responses (or lack of) that I have received from the NSCA during the last five years, as to whether my message will be heeded.

Ian King

The rise of the strength sports – and associated training trends  

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Many have noted the rise of popularity of the strength sports, particularly Olympic and power lifting. A spin off from the training facilities offering ‘Crossfit’, many suggest, which is a positive for the respective strength sports (and equipment suppliers to these sports!)

What has also become apparent is the trends in training in some circles. Take for example the trend of powerlifting training six days a week, including 3-4 squat sessions a week and at least one three lift day each week.

Training trends far removed from the practice and wisdom of only a few decades ago.

Now as a student of training, I am always open to take a lesson. However as part of being a student I also apply the practice of creating hypothesis for the purpose of testing theories.

So here I go – generally speaking, all things being equal, those adopting these new trends in training in the strength sports will enjoy initial gains (first year). Then they will plateau (within 2 years). And then they will have significant injuries (within 4 years).

Just a hypothesis. I look forward to the study conclusions in the years to come based on adequate samples sizes of at least case studies. Happy however not to be one of the guinea pigs!

Ian King

Should I stretch before or after training?  

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Shortly after the ‘stretching before training and games is bad’ paradigm raised up in the late 1990s, a default position was also promoted – to stretch afterwards. Ironic (or tragic) in that in my opinion for the most part, those promoting this position don’t stretch and have low competency and personal scores in flexibility.

I am often asked my position on this topic. The mere fact a person asks indicates they have been influenced in some way by this ‘trend’. Here is typically how I answer this:

The new athlete asked: “Do would you recommend stretching before or after training?”

Coach King: “Stretch before. Stretching afterwards is the default positioned promoted by those involved in discouraging effective stretching, their motive something we could chat fo hours on.

Stretching after has the single advantage of having higher body temperature, which in itself is not a pre-requisite for success or change from stretching.

Stretching after has the following disadvantages:
1. You fail to receive the benefits of pre-training stretching, which include but are not limited to increased joint gap therefore reduced joint wear, reduced compression of nerves, better blood supply, and less pain.
2. You are tired and therefore risk the following – performing the stretching will less quality than if done first and fresh; and not doing it all because you just want to have a shower, meal etc and relax

So if it was a choice, I would always do before.”
–Ian King

Ian King

Mobility training is fake stretching  

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The new athlete said to me: “I do my mobility work and then I feel good for a while but during the workout I feel all stiff again.”

I said: “Before we go any further I just to make it clear I don’t use the word ‘mobility’, at least not in the way it is currently used.”

Athlete: “Why not?”

IK: “I believe the term mobility is used to give people the feeling they are doing what stretching used to do for them before the ‘stretching inquisition’. In other words it’s fake stretching, and it’s about as effective as a fake.”

Athlete: “Why do people say stretching is bad and mobility exercises are better?”

IK: “Let me share with you my observations over the last few decades. First athletes stretched or they didn’t, depending on their sport historical or their own individual influences. For example, track and field and dance and martial arts and gymnastics were great examples of sports that stretched. But not the only ones. I can remember attention given to stretching in one of my first weightlifting books, and also in other strength books from the 1970s.

There was no judgment – you either did it or not. Then I noted the rise of popularity in stretching and at the same time the rise of individuals and organizations such as academic institutions keen to control sport and leave their foot print.

Now the individuals involved in seeking to be in control for the most part didn’t stretch themselves, were not flexible and no-one had worked out how to make money from stretching.

I believe this is why stretching is being demonized. I suggest that when those who seek to control information and trends find themselves able to touch their toes or make a quick buck, you will be given the green light.

But you don’t have to wait – you can take the benefits of stretching right now.

As for ‘mobility’ warm ups – apart from raising body and joint temperature (which are good things) they have no significant impact on flexibility. So stop kidding yourself. Stretch first, and then if you need or want specific warm ups, do activities that you are going to be done in load – not some non-specific irrelevant exercise just because everyone else is….

So if you are training with us, there will be no fake stretching….”

Ian King

Are your single leg training concepts from the 1990s still relevant?

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I recently received a email where the writer asked:

“ Dear Ian, I’ve come across your single leg 2 part routine limping into October online. This I believe is the gold dust I have been looking for. I’ve been attempting to create something similar to this without realizing it!

Is this something you would still recommend as I notice it was posted online in the late 90’s? It still seems very relevant to me.

I feel it’s next to exactly what I’m looking for. A routine to follow for a 3-4 week phase that will help reduce any muscular imbalances I have before I start my pre season conditioning early June.

Any advice on this would be very much appreciated. Kind regards.”
–Tom

This is what I responded with:

“This is a program that changed the way the world trains, and the reason why you were looking to create something similar – because it created a human trend that spread throughout the world. Take the concepts I promoted in the late 1990s about unilateral body weight lower body exercises, lines of movement, speed of movement, control drills prior to strength training and so on, out of those interesting books on ‘functional training’ and books would fall over, and no, despite the complete absence of ethical and professional referencing, that author did not come up with those ideas. What he do however was orchestrate the famous ‘Boston Walkout’….

https://youtu.be/DqNvk12dotE

Is the content of this 1990s program still relevant? I don’t produce trends. I produce concepts that serve forever. So yes, it is still relevant. It will not in itself solve your problems because it only addresses the strength side, and there is so much more to training as an athlete than ’strength and conditioning’, despite the dominant paradigm created by a historical incident of convenience in 1981. Keep in mind also that it is a generic program, not individualised.

On that point, on individualization, it’s ironic that the industry has not only failed to moved towards higher competency in individualization, but the trend based focus is attaches to (and you have been caught up in) has result, I suggest, in a move away from individualization. The art of individualizing training is not taught, and possessed by few. It goes a massive distance further than doing a weekend course with a three digit trademark certification and buying the related testing device.

On the point of relevance I developed these ideas during the late 1980s and early 1990s and published them after over a decade of experimentation and refining in the late 1990s. If you think the ideas may be dated, you are more alone than you may appreciate.

Now it was only about 5 years later, but I nearly fell out my chair and swallowed my protein shaker when I was sent (by a concerned colleague) a video from a 2003 seminar in Nevada where the presenter presented my unique approach to bodyweight exercises and then told the audience the only way to learn more about them was through personal communication with himself or by buying his book (must have had amnesia about the dozen or so resources he learnt them from that he could have recommended, or the actual source of the info…)

https://youtu.be/dbE90Fr_vgc?list=PL502185E23BBDA89F

I was shattered to see virtually the entire contents of my ‘How to Write Strength Training Programs’ book (1998) repackaged verbatim and promoted as an ‘industry bible’, (verbatim and lightly paraphrased), in 2005 and again in 2009, with the ‘authors’ seeking to pass it off as their own works, sold for 3 times the price people would have paid for the original works.

https://youtu.be/E5sQ05aA728?list=PL502185E23BBDA89F

I was ‘intrigued’ when I noted an article by a certain ‘functionalist’ author promoting the benefits of single leg exercises in around 2011, over 10 years since I championed the concept against industry beliefs, and in the same online magazine. I failed to see how you could publish with such ‘revolutionary’ ideas in the same magazine over a decade later! And then there was the national convention in a large island country where the key note speaker proudly presented on the concept of stability exercises etc., and new strength sub-quality that I published about in the early 1990s, nearly 20 years prior!

So if these otherwise ‘highly regarded’ industry experts (although I not sure how you get ‘highly respected’ when the C+V keyboard buttons are your best friend?) find worthiness to promote off these concepts some 10-20 years after they were first published (and up to 30 years after I began developing them conceptually), and the market didn’t react poorly to them (after all, some will only present on content they are confident will be ‘popular’ and ’trendy’) then this may be a hint of their timelessness!

I trust this answers your question.
–Ian King