Ian King

The post 2000 fitness ‘professional’ – the long road back  

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I often comment on how there’s some really distinct believes and behaviours that I believe identify the persons new to the ‘fitness industry’ post 2000, as a result of the ‘influences’ they were exposed to in this heavily internet marketing based decade. This is a decade I have called a number of things from the Decade of Deceit to the Decade of Bullshit. And these poor souls brought their blank slate into this environment. It’s been an interesting phenomenon to observe. I believe it sent this gullible, trusting cohort on a money and time wasting merry-go-round of confusion.

When someone shared this article with me, written by a Oliver Cummings out of the UK, it summed up this experience better than I could, because he lived it. I learnt from reading the article he fitted the description to a T- a post 2000 entrant to the industry, and he got caught up what most if not all post 2000 newbies got caught up in. To his credit it looks like he has begun the long journey back from this, and in his own words, its been a long road back.

A question I have of those who suffered this fate, this post-2000 intake or cohort – can the mind ever be emptied enough recover from the information they absorbed during this decade when they were so malleable?

Here’s the article, and here’s the authors contact details: oliver_cummings@hotmail.co.uk

“Part 1 of 2. After a conversation with some clients this past week about training methods and a younger trainer last week who asked me about some of the biggest mistakes I’ve made during the last 12 years of coaching, I thought I’d share some of these.

1) Becoming a Functional Trainer specialising in movement patterns. After graduating in 2002, I went on and got my fitness qualifications to work in a gym and quickly found out I didn’t know much so I started reading lots of books on the latest wave of training that was hitting the states – functional training. Shit I was doing it all wrong, barbell curls and any form of sit ups were now on the banned list. So off I went to Canada after devouring the previous 12 months study material to get qualified as a Functional Trainer. From squatting on swiss balls, doing single leg work on wobble boards, stability cushions, to lunging in every angle imaginable with a rotational twist always involved, sometimes even blindfolded..yip that was the “advanced stage..”, and performing countless core drills and exercises to activate the transversus abdominis and other core muscles I didn’t know existed, I wore that t-shirt loud and proud. Apparently my clients and myself were using corrective exercise to improve how our body’s functioned in real life. All this twisting and bending was how we were meant to move as human beings. And I was sold the idea that there would be a transfer over to speed and strength due to being able to recruit my stabilisers much more effectively. Result? Strength and power went backwards, and the back pain that some of my clients and myself were suffering from at that time got worse. This was back in 2003-2004. That shit never worked then and doesn’t work now, no matter how much the new governing body selling their certification program try to convince us.

2) The assessment guy. As part of becoming a functional trainer who now specialised in movement patterns, I needed be able to assess and correct. This consisted of a comprehensive assessment of posture, balance, flexibility, and movement assessments. The assessment took 1 -2 hours to complete for one person which bored the life out of clients, myself included if I’m being honest.

The results of the assessments were now showing that most of my clients and myself were dysfunctional in some way or another– from leg length differences to over tight muscle groups, shoulders not being level on either side, too much forward head carriage, to core being weak and a lot more. The results highlighted red flags which now needed priority in programme design and prevented me from giving clients a lot of the traditional lifts in the gym, these big compound lifts could now kill us. Training programmes were now called Corrective Exercise programmes and consisted of 4 phases of development lasting 6-8 weeks each before you were allowed to pick anything heavy up off the floor. By the end of stage 4 you had lost the will to live never mind lift heavy.

What I’ve learned from experience is that every training session is a testing session. Coaching involves observing clients closely – looking at how their body moves while they perform the warm up and during the training session itself. Things can be corrected on the spot with proper coaching cues. For Gaelic players and soccer players, with a sound athletic programme in place that accounts for structural balance there is no need to spend 4-8 weeks focusing primarily on movement prep and core activation work. All these things can be part of the overall programme but not at the expense of getting the real job done in the weights room – developing explosive strength and power.

With all the work going into FMS and core work over the past few years there seems to be little carryover in preventing injuries going by the global epidemic in sports injuries. As an observation after doing a few thousand hours of assessing normal clients and Gaelic players, a lot of the movement tests can be learned in a relatively short period of time. I still assess all new clients but the difference now and back then is that I’m more specific on what I’m testing for whether it’s a sports person looking to improve speed or a new client with a long term injury. Most of the time all I want to see if there is a major difference between left and right, and if pain exists when they move. After that were good to train.

3) Buying into the whole core myth. This ties in with the first two points. Spending an extensive part of your training time strengthening and activating the core muscles means nothing if your ankles, hamstrings, or neck are weak. Where can all this new core strength go? Your ankles are continually breaking down, your hamstrings are tearing every other game and you think training the core will correct these problems. Fantasy land. I used to believe this too until I found much more effective ways of training for both injury prevention and performance.

Here’s another thing, if you’re sucking your core in to activate your transversus when doing any form of athletic or core training you are destabilising the spine and making the core weaker. If you’re being taught to do this by a physio or anyone else like I was years ago in my functional trainer days then you need to direct them to the work of Dr Stuart McGill a professor of spine biomechanics who has done extensive research on patients and elite athletes with back injuries. Ask any boxer to suck in his abs when punching or when being punched to see his response, or a powerlifter at the bottom of a squat or deadlift – that weight won’t be coming back up again. Instead learn to brace the abs. Squeezing a crap activates the abs more than all that “suck your belly button in” nonsense. Train the abs just like any other body part, no need to specialise unless there is a major weakness, and don’t forget to blast the lower back, when it gets stronger the whole mid-section does too.

4) Joining the Anti-Stretching Establishment. At the time of studying for a sports science degree the research was coming out that static stretching did not reduce injuries and it actually decreased power output if performed before a training session. So I basically stopped stretching and focused instead on dynamic warm up movements. Problem was I sitting all day at university, my hips were becoming chronically tighter, and doing 10-15 minutes of dynamic movements only loosened them up for the training session ahead but did not correct the tightness that was restricting movement. And in today’s day and age this is a common theme for people who drive to work and sit all day over an office desk.

As with any type of training there’s a time and place for all types of stretching. If certain muscles are experiencing chronic tightness get them stretched statically and hold the stretch for 2-5 minutes, 15 second holds don’t cut it as most of us have experienced. Other muscles not as tight can be stretched dynamically, with bands or with PNF.

As much as strength training can enhance athleticism and improve a person’s physique, I’ve learned to incorporate a lot more stretching into the programmes over the years as opposed to 100% dynamic based stretching, and as a result seen a reduction in soft tissue injuries, better range of movement at the bottom of squats and other lower limb exercises and an improvement in stride length while sprinting especially with Gaelic players. For clients pressed for time, static stretching for the lower body specifically the hip area can be performed between rest intervals during upper body training sessions to accommodate training economy. And for coaches who overthink about calming the parasympathetic nervous system down too much doing all this static stretching then weigh out the pros and cons. Having banged up hips from years of sports training won’t benefit performance.

5) Training every client for body composition goals and thinking they need to be at an impressively low level of bodyfat to gain recognition as a trainer who knows what I’m doing. I fell into the trap of thinking every client had my goals – which was to be as lean as possible at all times during the year. Problem was I wasn’t listening to what their goals truly were. If you were a male I wanted you at 10-12% or below bodyfat and if you were a female 15-20%. And in the process I don’t want you having a life away from the gym because that means you won’t hit those figures. And we got to get you in there in 12 weeks or less.

What I’ve learned is that not every client wants to walk about lean or ripped. Some clients just want to get healthier, lose weight to look respectable, and be able to train 3-4 times weekly to feel good about themselves. For quite a few this is much better than doing nothing at all to improve their health or fitness. Being satisfied overweight and not getting healthier or improving fitness levels is not what I’m talking about here, going to the extreme of not being able to eat out and enjoy food on the banned list for 3-6 months is. For competitive athletes, and females and males getting ready for figure or bodybuilding competitions who I have dealt with that’s a whole different ball game. And clients who sign up specifically for a transformation challenge obviously the guidelines are a lot stricter.

But for people new to fitness and those already involved who don’t want the extreme approach the key is compliance and to find what is sustainable long term while keeping the client involved in fitness, otherwise we lose them.

As a side note to this, back in my body composition days, I used to keep my subcutaneous bodyfat at no higher than 12% year round, because I needed to be able to do it myself and to gain respect from clients who would see that if I can be relatively lean all year then I must know what I’m doing. My theory was true to a certain extent but over time I’ve found that the reality is 9 times out of 10, clients or potential clients don’t care if a trainer has a six pack or not. Looking like a sack of shit obviously isn’t a good advertisement for business, being in shape is and can help..a bit. BUT the only thing they truly want to know is can we help them achieve what their looking for. If you’re a new trainer on the scene – that means 3 years or less and you think the current trend on social media of showing what you ate for breakfast and displaying how lean your serratus anterior is I’ve got news for you – clients don’t give one shit. That does not inspire or motivate or help get you new clients.

Arriving at Westside Barbell in Columbus Ohio back in 2008 to spend 2 weeks with Louis Simmons, and after spending the previous year or so training Westside style and mixing it with a strict paleo diet which I had been eating anyway since 2004, Louie shook my hand welcomed me into the gym and asked me if I was a tennis player. Thanks Louie. So much for getting lean.

6) The ball buster. I’ll keep this brief. Training should be conducted with proper intensity and positive stress should be applied at a progressive rate over time so as to get an adaptation response. If too much stress is applied overtime and the person struggles to adapt to the new stress then signs and symptoms of over-reaching can start to show up. That’s when it’s time to back off. If every session is the ball buster, harder than last time, longer than last time etc then progress stalls. We eventually set people up for failure. Being the hardest trainer in town delivering the hardest sessions in town is the one of the first mistakes the new trainer makes to create an impression and looking back I did it too. Not that my sessions are any easier now or less intense, the difference is periodisation of intensity and volume over 4-8-12 weeks periods to get the best possible training outcome. When delivering sessions now I’m asking myself, will this help and progress the client or leave them so tired and fatigued they have a hard time recovering from it. Training clients into a state of exhaustion seems to be a current trend in the fitness industry whereby if they are not on their back wiped out at the end of it the session then it wasn’t productive. From a recovery point of view this is called bullshit. My primary role is to provide a safe and effective coaching environment, and to help a client, not exhaust them. Having a team of paramedics land at one of the gyms I was working at before soon taught me a lesson to calm the fuck down with clients. The minimal effective dose to get the best training response is always the best method. Anything beyond that is a waste of time and messes with the whole recovery process – that forgotten piece of the training process where we do nothing but do the most important thing.

7) The more I learn the less I know. Becoming too emotionally attached to one style of training was something that I suffered from years ago. I’ve invested a fair chunk of my income since 2002 on certification programmes, seminars, workshops, and in private internships, not to mention taking time off from work to shadow coaches at the top of their game in NFL, professional boxing, English and Welsh rugby, and functional nutrition/medicine in America, Canada, and Europe. I look back at the early days and realise that with the few strength and conditioning, nutrition and fitness qualifications I had gained, some good others not so good, that I was becoming attached to certain styles of training and nutrition. Why?

It’s all I knew at the time and I had just spent a fair amount of money and time getting qualified in them so I did become emotionally attached to some of them. Plus I went to these courses and internships to learn with an open mind which I still do, but at the beginning I opened my mind up too much to new ideas that my brain nearly fell out. The old saying that a little bit of knowledge can be dangerous is so true in the fitness industry and hands up it applied to me before. I look at some trainers today who have been in the industry less than 3-5 years which is nothing and they fall into the same trap of believing everything they have been taught in the weekend certification programme they attended or the 4 year sport science degree they have recently completed or worse the latest e-book. Now when I attend seminars or complete certification programmes

I’m looking for that 5-10% piece of information that I feel could be valuable and can be integrated into my system of training. I’m not looking to radically change everything come Monday morning when back at work, I’m looking to fit different pieces of the jigsaw puzzle together so that I can now offer a better way of getting results with clients or teams. Having interned with some of the best coaches in the world and applied their methods over a 12-13 year period I’ve a bit of an idea of what works now and what doesn’t and in comparison to 10 years ago I’m much better at detecting bullshit when I’m looking at new methods from both certification programmes and coaches. I’m still searching for answers to stuff I haven’t figured out and there’s a lot of stuff I haven’t figured out yet.

8) Gurus are a dime a dozen. This follows on from the last point. If you’re a new trainer then you need to learn fast that nobody has all the answers. I used to believe every word that came out of some coaches mouths but found that when I applied some of the information it didn’t work, sometimes results got worse, and sometimes their advice accelerated results greatly. It all gets back to the famous Bruce Lee quote “absorb what is useful, discard what is not.” Every coach has flaws, every training programme has flaws, nothing perfect exists in the training world no matter what the guru tells us or the latest up and coming coach who has had a bit of success over the last 3 year period. The world of strength and conditioning does not begin and end with any one person’s methods no matter how successful they have become. The key is to learn from different coaches and see what works for yourself in your environment.

How do you pick a coach to learn from? Here’s a few tips. Look at their background. How many years have they been coaching? Anything less than 5-7 and be careful. What is their track record? What coaches at the top did they learn from themselves and how many? Success leaves clues. Pick people who have had success, have been in the industry for a respectable period of time, and have learned a lot from other successful coaches at the top themselves.

Bonus tip – being successful on social media platforms and having a good few thousand raving fans and likes means nothing. As for online coaches who have more online clients than people in real life, that isn’t coaching. That’s cutting and pasting programmes and sending it off to the new online client. The best coaches who I have learned from, you won’t find on social media, ever. They are too busy in the real world coaching some of the best athletes in the world. That’s not to say there aren’t any top coaches on the internet, there’s quite a few using the internet to get their information out there. The problem is there is a lot of bullshitters using social media to make themselves look like experts. If their blogging and answering questions on the internet at peak gym times Monday to Friday then you got to question who the hell their coaching in real life.

9) The business of fitness marketing. During the whole time of interning, and attending seminars and courses the common piece of business advice from a lot of the coaches was that when you start to produce results the clients will soon knock on the door. This is partly true and to this day a fair chunk of my business whether it is individuals or teams still comes from referrals which I am always thankful for. There have been times in the past however when business was really bad. Leaving a gym I had worked at for 6 years in 2009 to start working in another gym resulted in losing quite a few clients due to the new gym being geographically too far away to travel for a lot of clients. After quickly discovering that thinking good thoughts and spreading love and positivity out into the universe didn’t attract new clients it gave me a good kick up the arse to start reading reality books like business and marketing. Something that I felt I didn’t need to know and actually hated the thought of to be honest, but it needed to be done as I was self-employed and running a personal training business meant if I didn’t have clients I didn’t get paid and just like everyone else I had bills to pay.

Fast forward 6 years later and I still haven’t really applied anywhere near the amount of the marketing info that I have learned but have become a lot more clued up on the overall business side of things and now appreciate the value of understanding and knowing my numbers, tracking, and generally keeping account of everything. I have during this time read and followed leading figures in the fitness marketing side of things, and have signed up and paid quite a bit for business mentorship programmes. Having already learnt from my past mistakes on the training side of things, I was now able to make a good decision whether Coach X from sunshine coast in some part of America (who I had never heard of before) and was promising to show the secrets to getting more clients than you can handle and earning a 6 figure annual income was legit or a fraud.

I’ve put 6 figure in as it’s the common trend in their advertisements. Their mystical methods that had them running massively successful gyms and bootcamps yet they decided to sell up and teach their principles to gullible personal trainers because there must be more money in that, or they didn’t actually run a successful business at all. What you will find with a lot of these fitness marketing gurus and companies is that 90% of their information products comes from basic books on business and marketing, with the language slightly changed to suit fitness. If you want to learn more about business do yourself a favour and read anything by Michael E. Gerber or Michael Port before you blow money on some guy who for all we know could be and likely is running an imaginary 6 figure business while sitting with his laptop in the bedroom of his parent’s house.

There are however really good business coaches out there who have and still do run successful gyms and other fitness businesses. Find one stick to his methods and don’t get lost amongst all the rest of the noise.

The key point to understand if you’re new to the industry – learn your trade first then study business but don’t leave it to 8 years down the line like I did. But get a handle of the basic business stuff from day one as it will help. On the other hand if you know more about Instagram and other forms of social media than you do about proper programme design and coaching then your priorities are all wrong.

A really good tip for letting people know you’re a trainer on Facebook is to do the following. Go on a diet that absolutely kills you for 12-16 weeks, knock some strong fat burners and whatever else down the neck during this time, train cardio on an empty stomach 5 mornings weekly and weight train in the afternoon. I’m assuming you’re in your twenties and have no family commitments or anything outside of the gym to distract you – you know like real life stuff. Once you’ve leaned out get the fake tan on and get a photo shoot done.

Once you’ve nailed that now you can start advertising for clients on social media. Here’s the rules. Peter Thomas after your name and designer boxer shorts for the profile pic. Daily motivational quotes will now be the norm from here on in not to mention pictures of your breakfast just for extra inspiration. And remember to hit that beast mode button after every training session just in case we forgot about your AM workout that happened 4 hours beforehand. Now go search for that ideal high end client who will stick to your realistic guidelines for getting in shape. Marketing made simple.

That’s pretty much it, I could go into much more detail on any of the above points and I could share much more but I honestly haven’t got the time. Hopefully the new kids on the block learnt something and the more experienced guys in the industry can associate with some of the points.

To finish off I just want to let any coaches know my internship programme will be starting in January 2016. Level 1 National Trainer will last for one weekend and if you pass all practical and written exams you can proceed to Level 2 International Master Trainer which will take 2 weekends to complete. Once you complete Master Trainer Level 2 after 2 weekends you will have your name put up as an affiliated link on my website. This will help clients in your local area find you. But if you don’t reinvest into the programme and retake exams within a 2 year period I will take your name down off the website because I’ll be teaching completely different material in 2 years, and what you were taught 2 years previous to this won’t work anymore. This is the way a lot of fitness qualifications are done now so my Master Trainer Award will be no different. Get signed up on the link below.”

Ian King

Can you give it to me for a discounted price?

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Can I have a discount? Vs. I wish to pay full price

I received a request recently from a customer – ‘Can I have a discount?’ Why? ‘Because I’m really short of cash this month.’

I’ve dealt with this more than a few times however on this occasion I wanted to share the lesson with more than just the asker.

There was a time when I would have say ‘Sure’ as I felt for the story of challenge combined with want, now.

Or perhaps influenced by the fear of a loss of a sale.

However over the last few decades I have been exposed to a number of mentors who have taught me that I actually do not serve the person by giving them the impression that to have more they don’t need to change.

Here’s one of those influences, Jim Rohn:

“I wish to pay full price for every value…For what it will make of me….If I wish to have more, I must become more….Don’t wish it was easier, wish you were better.”–Jim Rohn

Another reason Jim taught was the value in paying fair price or earning something rather than being gifted something:

“The major value in life is not what you get. The major value in life is what you become. That is why I wish to pay fair price for every value. If I have to pay for it or earn it, that makes something of me. If I get it for free, that makes nothing of me.“–Jim Rohn

So now I say, as much as it hurts me on earlier values, I am not serving you by giving you a discount for no other reason than you asked for one based on how tough life is for you financially.

I know many teachers who share this value, based first on what they do, and secondly then what they teach. In fact I heard one just a few days ago say the same thing, and another person influenced by Jim Rohn amongst others.

bit.ly/Iwishtopayfullprice

Perhaps the lesson will be received. Perhaps not. And in case you were interested, the full price of the item was 44 dollars….We collectively expended more time in writing emails than the value of any discount could have been…

When I hear something ask for a reduced price simply because they perceive something to be out of their reach, I conclude they have not been exposed to these lessons, so I choose to pass on the wisdom of Jim Rohn and others.

In conclusion, another Jim Rohn wisdom:

“I used to say, “Things cost too much.” Then my teacher straightened me out on that by saying, “The problem isn’t that things cost too much. The problem is that you can’t afford it.” That’s when I finally understood that the problem wasn’t “it” – the problem was “me.”— Jim Rohn

Ian King

I’ve learnt a few keys to failure!

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One of the benefits of talking to people about taking action and potentially experiencing change in life is that you get to learn about how the average person thinks.

Napoleon Hill wrote a famous book called ‘Think and Grow Rich – The Keys to Success’ on the basis of his chats with highly successful people. I believe my chats are leading me to form the content for a manuscript of a similar kind – just the opposite ‘The Keys to Failing!’

So in the lead up to Season 3 of the KSI Leveraged Challenge I have been doing my best to give away $1,000, free training, mentoring with myself – in a program that can and has changed peoples lives.

At the same time every week this year I watch a certain man’s business outperform and out earn mine – despite him passing away over a decade ago. And his wife and children are the beneficiaries of this. Now we will catch up and exceed his business success, and whilst I do feel a bit embarrassed that at least 2 of my former colleagues have passed and still out-perform me from the grave, here I am talking to people who may never take the action to have this potential reward! I can assure you they will not be generating income for their family post their working life, or post their life. They are committed to failing.

I heard a phenomenal quote recently as I studied some seminar footage, where the speakers minimum requirement was they had to be 7 figure income earners per year. Not turnover, personal income. That’s right, a million or more per year or you can’t speak. And yes, it was not a physical preparation seminar….

And one of the speakers said words to the effect:

The average person…

….works out how (or if they think) they can do it..
….says yes…
…and then tells people.

The above-average person….

…says yes…
….tells the world…
…and then works out how to do it.

And the challenge with that is the ordinary person doesn’t know how to solve their challenges, other than using the solutions that got them to their current challenges. So they don’t know how to do it and will never figure it out because the answers only come after you start! So they are right – they can’t take action or change!

So if you are looking for reasons not to take action and not to change, and are committed to being as you are and hoping things don’t change around you too much, you can use this!

So, in case this turns into a series, here’s one of the ‘Keys to Failure’! Say:

‘I can’t do it until I have worked out how to do it!’

Ian King

KSI L1 Graduate Coach Interview – Tui Katene

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Firstly, congratulations on completing the KSI U Level 1 course! And thanks in advance for taking the time to share your experiences with the reader. To get started, I’d like to ask:

1. How long have you been in the industry and what is your current role?

I’ve worked in the industry for over 20 years and held pretty much every position, gym floor worker, Fitness Instructor, Personal Trainer and Manager. Now I own my own gym and service my local community. When I’m not training, I get a few quality personal training sessions in with some of my members.

2. How did you first get involved in the industry?

The gym thing has always been a major part of my life, I started working out in the gym when I was 15, I had just made the New Zealand Touch Football Team and when I wasn’t playing or running around with my ball, I would be in the gym. I’d hang out there for hours, watching, learning and listening, then I was offered a part time job as a student and, that was it…Hooked!

3. What do you see as the ideal position to be in and why?

My ideal position would be to be coaching high performance athletes. As a four times international athlete myself giving back to the industry that helped build my sporting career would be the ultimate.

4. What type of clients do you deal with and is there anything you are planning to change with regard to your client base?

I work with clients of all shapes and sizes, makes and models, from the everyday person wanting to get fit and healthy to elite athletes representing New Zealand. In the near future I’d like to work predominantly with elite athletes and focus more on high performance sports conditioning.

5. What led you to start the KSI Coach program?

I attended a powerlifting 3 lift course in August this year run by Cathy Millen. Cathy talked about KSI Coach Program and her own experiences in working with Ian King. Something resonated with me about the information Cathy delivered and I decided the best way to learn more was to commit some of my time to starting the KSI Level 1 Course.

6. How was the experience of doing the KSI Coach program?

Wow best decision ever! There were so many light bulb moments, from Milo the Greek wrestler in 6th Century BC to legend Charlie Francis. The KSI Coach program just made so much sense. What have been the biggest lessons you have taken from the KSI Coach program? The biggest lessons have been so many, and I find myself going back and revisiting my notes on a daily basis. If I were to name a few of those key lessons they would be:

• It’s ok to follow your intuition
• It’s ok to trust your instincts and resist the temptation to conform.

Ian King you are a Legacy!

7. In your opinion and experience what makes the KSI unique?

There is nothing like KSI, you will not find the history behind the concepts anywhere else. No one else will be able to give you the detailed facts “no holds barred” like Ian. Ian says it how it is, and makes sense of it. Ian talks from experience, he talks with honesty and integrity. In my book nothing beats that.

8. What are some of the frustrations you have faced in your work and what are some of these that you have found a solution for?

The biggest frustration I’ve had over the years is clients who think they know what’s best for them because they read something on google. They get caught up in wanting to do whatever the latest trend is. I guess I look at the trend now and google and talk a lot more about where these trends or programs have come from. I talk a lot more about the history of where these ideas come from, and the type of people who are writing or developing these trends, commercialism, marketing, to name a few.

9. What are your plans for the future?

Initial plans are heading to Canada in November for the Commonwealth Powerlifting Champs then back into KSI Level 2 for a starter in 2016. I’d really like to increase my athlete client base for 2016 so that’s on the cards.

10. What do you like to do in your spare time?

Hang out with my cats, Rocky and See-me, for relaxing, Surfing for fun and a diving for seafood (kaimoana) for dinner.

11. What do you belief are the greatest challenges facing our industry and or someone in this industry?

People and PTs being influenced by what they see on the internet and following exercise trends. It’s crazy. I see new PTs coming in giving ad hoc advice about trends and making up their own version without knowing the correct technique. It’s scary, creates bad habits, which in turn creates injury. A problem I believe the industry will suffer from in the near future.

12. What advice do you have for anyone considering starting the KSI Coach program? Just do it! Nothing comes close.

Again, thanks for taking the time to share your experiences. Every time anyone completes a task they set out to do they stand out, as not everyone does this. So well done, you deserve a big pat on the back!

Ian King

KSI L1 Graduate Coach Interview Sebastien Buttigieg  

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Firstly, congratulations on completing the KSI U Level 1 course! And thanks in advance for taking the time to share your experiences with the reader.

To get started, I’d like to ask:

1. How long have you been in the industry and what is your current role?

I have been working in the industry for almost 7 years now. I began by completing my Cert III in Fitness to become a gym instructor and work in a gym, which I did for a couple of years. I followed that up by completing my Cert IV in Fitness and becoming a Personal Trainer, which I also did for a period of time. I then decided to go back to study and complete my Bachelors Degree in Exercise and Sport Science, which I completed earlier this year.

2. How did you first get involved in the industry?

I had been weight training for a year or so when I decided to do my Cert III in fitness as a way to develop my own knowledge of training and the processes of the human body. After completing it, I found that I had really enjoyed learning everything and that the fitness industry was something I was quite passionate about. I managed to fall into my first gym job, when a friend of mine was leaving the gym that he worked at for another job. I spoke with the manager who I knew quite well by this stage and said that I had completed my qualifications and that I was looking to get some work in a gym. Things just went from there.

3. What do you see as the ideal position to be in and why?

Ideally I would one day like to be working alongside elite athletes in a strength and conditioning setting within a sporting team such as an AFL club, EPL soccer team or even NBA or NFL team. I love working with regular people that are looking to get into better shape, however, having grown up within such a big sporting family, I would love to be able to get involved at the highest level to help these athletes prepare and achieve as much success as possible.

4. What type of clients do you deal with and is there anything you are planning to change with regard to your client base?

Currently I work with a range of clients from older women looking to improve their lives, lose a little bit of weight and get in better shape, to helping out with teaching/running strength and conditioning sessions for teenage athletes. I have also recently started working at a new studio, which deals more with a fitter clientele and those looking to transform their physiques. In the New Year I am aiming to get my foot in the door at an AFL club and start developing experience working alongside elite athletes.

5. What led you to start the KSI Coach program?

I attended a lecture by Ian earlier in the year, after being recommended to go by my mother and fellow USANA colleagues. I found the talk to be extremely informative and it gave me the hunger to learn more about what Ian has done and how I can get to where he has gotten to within the industry. I did some research in the days following and spoke with Ian on the internet and he told me about the KSI Coach program. I looked into it and it immediately appealed to me, so I signed up.

6. How was the experience of doing the KSI Coach program?

At the time of beginning the program it was a bit hard to keep up with regularly doing things, as I was in the final 6 months of my uni degree at the time and was being bombarded with assignments left right and center. However, once my degree was finished it was much easier to sit down and really absorb as much as possible from the program. Everything was easy to follow and the information presented gave me the thirst to attain even more knowledge about the KSI way.

7. What have been the biggest lessons you have taken from the KSI Coach program?

The main lessons that I have taken away from the program are to not just take someone’s word and believe that it is the be all and end all of it. I found it extremely enlightening that so-called “experts” that I had received information from over the years, had in fact been ripping off information that was developed by Ian in the first place. I have also started adopting some of the strategies that Ian has developed with regards to exercise prescription, techniques and programming protocols within my own training and that of my own clients (obviously being mindful to not claim them as my own ideas).

8. What are some of the frustrations you have faced in your work and what are some of these that you have found a solution for?

The most frustrating thing that I have found is dealing with clients that do not have a strong work ethic and seem to only be training to tell their friends that they are going to the gym. The large majority of the time the clients that I have dealt with have been amazing, they have gotten the results that they want, by putting in the hard work that it takes to achieve those results. It is clients like that, who make it a joy to do what I do. It is frustrating when a client comes along and as soon as the going gets a little challenging they make up a myriad of excuses as to why they cannot do something. I have found that over the years, with more experience and more knowledge, I have been able to gradually change these characteristics in certain clients and help them to develop a better attitude towards their training. I have still not mastered the ability to motivate 100% of the clients that I deal with and to get them to do the hard things outside of the gym (i.e. changing their diet habits, stretching, recovering), but I feel as though I am getting much better at this.

9. What are your plans for the future?

Within the next few months I aim to get a position working within the strength and conditioning department of an AFL team, even if it is only a voluntary part-time position. I also want to complete the KSI Level 2 program and be eligible to participate in Levels 3 and 4 of the program next year. I want to attain my ASCA Strength and Conditioning accreditation as well. Most importantly I want to learn more and more in order to become the best coach that I can possibly be.

10. What do you like to do in your spare time?

When I am not working or training myself I like to spend my spare time with my lovely partner, (as it is hard to spend quality time during the week with the hours we both keep). Playing with my two dogs and I am also a musician and play a variety of instruments along with singing. After a long hard day I do enjoy sitting down on the couch to watch a good TV Show (get into Modern Family if you haven’t already!) and playing a computer game or two with my little cousin.

11. What do you believe are the greatest challenges facing our industry and or someone in this industry?

Working solely as a personal trainer is hard, as you only get paid for the time that you are physically training with someone. Week to week that time can vary quite a lot, as it is highly dependant upon the client, how they are feeling day to day, how busy they are at work, how much money they have, whether they are going away on holidays etc. Whenever people are strapped for cash it is things like personal training that get dropped first as it is not a priority for most people, which is totally understandable. It is not a consistent form of income and at certain times of the year it can be quite difficult, especially during Christmas where their money is going elsewhere or they are going away on holiday. Also through the middle of winter, a large majority of the people I come across lack the motivation to train.

12. What advice do you have for anyone considering starting the KSI Coach program?

The best advice I could give is to simply do it! You won’t regret it.

Again, thanks for taking the time to share your experiences. Every time anyone completes a task they set out to do they stand out, as not everyone does this. So well done, you deserve a big pat on the back!

Ian King

KSI Coach Education Program Learn original material based on real coaching – the best way to become the best you can be!Learn more: http://bit.ly/KSICoachingProgram

Ian King

We don’t care, just leave us alone to talk about sets and reps  

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I’ve really gone out on a limb in the last 6 months to warn as many who will listen and give them a chance to prepare, to take new directions in life. I’ve taken a real risk because I’ve seen how many people opt out when I dare to write about money. It would be a lot easier to write about popular shallow things, such as how to buff your biceps in 3 days using an little know secret that you can only learn by signing up for my next course…or something as benign and deceitful as that which is typical of what’s offered in our typical industry marketing.

It’s amazing how so many in physical preparations shut down, opt out, walk away. They don’t want to talk about anything than sets and reps. It will be interesting how that plays out in their ‘golden years’.

How that will support them when they are grey hairs….how that will put their kids through education…fund their medical costs…support their parents as well as their kids….put food on the table….

I guess they want things to stay the same, keep getting the average PT income of 20–40k/year….and that was before the potential downturn…and that income will look like a fortune compared to the income they will receive in the later decades of their life.

However things are not going to stay the same, and I believe you have two choices in change. You can choose change and it hurts. Or you can have change forced on you and that will hurts a lot more. And I believe that type of pain is on the horizon for many. Well actually, the majority – based on what I see of so many turning their back on this information, concluding that they don’t need it.

I’ve been studying specifically the risks of 2016 for the last decade and a half, and few were talking about it back then. Now it’s become a mainstream discussion with

When a Harvard professor is writing for the Washington Post singing from the same song sheet as those who have been calling the risks of 2016 for over a decade, you know the evidence is mounting. The author is Lawrence Summers is a professor at and past president of Harvard University. He was treasury secretary from 1999 to 2001 and an economic adviser to President Obama from 2009 through 2010.

There were a few paragraphs that really stood out to me. Firstly the way so many in physical preparation appear to be putting their head in their sand. They are low incomes now, with little upside even in a ‘normal’ economy. In a downturn they will be screwed. But they want to keep doing what they are doing.

As always when things go badly, there is a great debate between those who believe in staying the course and those who urge a serious correction. I am convinced of the urgent need for substantial changes in the world’s economic strategy.

I guess I shouldn’t be too surprised, as the role model of success appears at least the fitness industry to be more about the perception of greatness defined by likes and friends, and very little about competence or quality of life.

I’ve been studying the impending financial period and solutions for it for a long time now. And when I see what I see regarding people not wanting to do things differently, not willing to learn new values and skills, I really relate to this statement by the authors:

As always when things go badly, there is a great debate between those who believe in staying the course and those who urge a serious correction. I am convinced of the urgent need for substantial changes in the world’s economic strategy.

So what does this mean to the physical preparation coach? Insert the words ‘;hsyical preparation coach’ for ‘world’s policymakers’ in the below statement, as you truly are your own policy maker:

What does all this mean for the world’s policymakers gathering in Lima? This is no time for complacency. The idea that slow growth is only a temporary consequence of the 2008 financial crisis is absurd. The latest data suggest growth is slowing in the United States, and it is already slow in Europe and Japan. A global economy near stall speed is one where the primary danger is recession.

I will repeat – this is no time for complacency. Reminds me a lot of the stories from the Titanic – when people suggested it was time to leave, most might have thought ‘It can’t be, this ship can’t sink!’. I suggest that is exactly what we are seeing now….

Who are you going to be? The ones in the water drowning or the ones in the life boats?

Read the full article at http://bit.ly/Theglobaleconomyisinseriousdanger

Ian King

What’s all this economy stuff got to do with me as a physical preparation coach?  

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This is a question that many will be asking. At least those who have not already opted out because their minds apparently can only accommodate things about how to get ripped or similar…

Let me explain why I believe this economy stuff is relevant to you. In years to come you can look back with the strength of hindsight and judge how relevant this is…

Here’s a brief economic lesson to give you an insight into why many believe challenges in the US economy will affect the world economy, and how they might affect your economy.

The US is the greatest consumer country in the world; some suggest accounting for around 50% of the world’s consumption. When the US contracts, demands for goods drop. Most goods are now produced in China and other parts of Asia. So whilst the Asians economies are stronger than the Europe and Americas, they stand to contract on reduced demand for goods.

The countries that make their money be exporting raw minerals to the production countries will have less demand for their resources, and in turn they will contract. Australia is a great example of this, where Australia’s economy is closely tied to the demand from China for its resources.

So the challenges faced by the US, with its 17 trillion dollar (and that’s just the Govt debt – some suggest the combined real debt is in excess of 40 trillion) debt and growing – are a potential trigger for serious economic downturns in all countries.

Now what’ that got to do with you as a physical preparation coach you ask?

If you have clients, and their incomes are threatened, you will suffer a reduction in demand for your services. Your income stands to drop. The only buffer will be having really, really wealthy clients, and even during the 2006-2010 period, many learnt that your high net worth clients weren’t so financially stable as you thought.

If you have a lease on a facility, and your suffer reduced income, you are going to face an additional challenge in being able to pay the lease payments owned on your facility.

If you are relying on your assets to secure your loans, and your assets take a serious tumble in value, you will be under scrutiny from your lenders.

That’s what I think it has to do with you as a physical preparation coach!

If that concerns you, and if you have not already done so, click here to learn more: http://bit.ly/gettingreadyfor2016

We can all look back in the years to come and ask – was I on track? Did i do enough?

Ian King

PS. We’ve had an offer on the table for nearly 3 wks now where we have offered to rebate 10% of start up costs for new business in a particular offer. Offer ends 11 Sep 2015…

Ian King

I spoke to xxxx (professional) and they said it can’t be so….  

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There is a phenomenon in sport, and perhaps life, where decisions are made about potential, possibilities and peoples lives from a remote, authoritarian and dogmatic perspective.

But who does it serve? Surely it wouldn’t be that humbling to take a less all-knowing approach?

In the 1980s a young national league Australian Rules player suffered what we now call chronic fatigue. The coach told him “I talked to the trainer and there is nothing wrong with you. You just aren’t fit enough.” So they send him off on a special training camp where he paddled in the ocean for hours, ran along beaches for hours, swam in open seas for hours.

Who does it serve? The coach’s and trainers need to be able to diagnose all conditions, the ego of the trainer about more of their services being needed…but what about the athlete? Would it be so demeaning to seek independent unbiased professional advice? To say “I don’t really know why you are complaining about being tired, but lets explore your situation and find out more to help you get over the condition.”

In the 1990s in the lead up to a World Cup, a head national coach put his team through a grueling training session, applying the dominant trend of the time, which essentially ended the team’s hope of winning (and that’s the opinion of some of the athletes involved in retrospect). Faced with a very tired and sore group of athletes, the head coach told the team: “I have spoken with the support staff and they have all told me you can’t be tired, so you are not tired!”

Who does it serve? The coach’s need to be right, the ego of the professional o feeling good about being remotely all knowing…but what about the athlete? Or the team? Would it be so terrible to say “I don’t really know why you are complaining about being tired, but lets explore your situation and find out more to help us win?”

In the 2000s a provincial level rugby playing hurt his shoulder. The coach, supported by the medical staff, decided he was okay, and sent him back on. He damaged his shoulder so extensively later in that game it shortened his career and affected his quality of life forever.

Who does it serve? It helped the team win that game. It confirmed the coach had full control over medical interpretations….but what about the athlete? Would it have been so scary for the team to lose that player for the rest of the game to prevent future surgery? To have said “I don’t like the thought of losing you in this tight game but based on your concerns lets check out your injury and not take risks with you.”

In the post 2010 decade I was working with a young UK soccer player who was recovering unsuccessfully from surgery. He had entered into an agreement to play for a US college on scholarship, but was in no condition to do so. The head college told him “The physical therapist tells me there is no reason why you cannot play and train so I expect you to turn up on Monday and participate fully.” And that was before the physical therapist had even laid hands on the athlete…

Who does it serve? The interests of the college, the ego of the professional…but what about the athlete? Would it be so dangerous to say “I don’t really know why you are reporting pain or concern, but lets explore your situation and find out more?”

Post 2010 I raised a point of concern with a sports coordinator of a high school about injury risks in a training session. The response included “I have spoken to our strength and condition coach and he tells me that the volume of training the athletes are doing does not represent a risk.”

Who does it serve? The interests of the school, the ego of the professional to be right, to be all knowing…,but what about the athlete? Would it be so bad to say “I don’t really know why you concerned about pain, but lets explore your situation and find out more?”

I don’t know what training is going to do. I have a theory or hypothesis and I take it carefully in case I am off-track. If it turns out I missed the target, then I seek to amend the situation, and learn from it. It’s not that hard if you can put aside the need to be all knowing or be right. I even tell the athlete in advance – I don’t know for sure but this is where I am thinking of going, is that okay, and let’s learn from this. Together. It’s not that difficult.

Who does it serve? The athlete.

Ian King

Physical train wrecks  

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It does not have to be this way

Every day I speak with athletes who have more injuries than I believe are necessary or acceptable. The list of injuries is getting longer, relative to the decades past. This may be the trend, however no athlete needs to follow the trend. However for them to buck the trend, they will need to think differently, act differently and have different values than those around them. Because too many in the sports circle now accept, embrace and even benefit from this high incidence of injury.

Todays athlete injuries story – shoulder surgery at 17 years of age, multiple shin stress fractures in the next few years, following by multiple ankle joint and ligament strains in the next few years, followed by a dislocated wrist.

The one before – ACL, torn peck, etc etc.

Now I don’t blame the athlete in the first instance, especially when their first injury was in an age when in other aspect of life society does not deem them legally responsible. Noting that the exposure to ‘strength and conditioning’ was about two years prior to the shoulder injury, I confirm another example supporting my hypothesis that if we were to remove all ‘strength and conditioning’ programs globally, the athlete injury rare would halve or more.

In the first instance the sports administrators, coaches, physical coaches, and commercial sellers of goods and services should take a look at their values and competencies. Coaches – if just getting a job gives you a sense of fulfilment, I hope one day you look for more, including best the best you can be for the athlete. However as that is not likely to occur en-mass, the responsibility must come back to the athlete, especially the athlete 18 years or older.

Athletes – it’s time to wake up. You don’t have to be injured. You don’t have to accept this paradigm. But you are going to need to do something about it yourself because no one else is. Its your call. Accept the smorgasbord of injuries like most do – or be different. Find out what you can do to fulfill your potential through injury free training and competing. It is possible. We do it every day.

Ian King

I never get lost – I’m always being told what I should and shouldn’t do….  

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I’ve a personal joke about never getting lost because in everything I do or go there is always someone keen to tell me what I can or should do or not do!

Here are some of the things I have been told I can and can’t do, or what I am. That I chose to ignore and instead make my own decision about what I should do or be, just as I encourage everyone to do.

You can’t coach!

It was about 1981 and I was doing a sport specific coach accreditation course. I got a ‘C’ for my practical coaching assessment, and it was pretty clear the coach teaching the course believed I could not coach. That coach went on to be the national coaching director amongst other roles. Right or wrong, I keep going, and there are thousands of athletes who would score me a bit higher than a ‘C’ from their personal experiences!

You can’t teach!

I was doing my final year of practical PE teaching and the superving teacher left me no doubt as to his assessment – I could not teach. Right or wrong, I keep going, and there are thousands of athletes and hundreds of thousands in training around the world who have benefitted from and enjoyed my teachings.

You don’t know what you are doing in training!

I was the first Australian to make a living out of training athletes, and yet many who came later were common in their claims that I didn’t know what I was doing. Apparently I had no idea on how to train athletes. Knowing what I now knew about the intentions of these ‘coaches’, I get why Right or wrong, I keep going, and there are thousands of athletes who whose sporting goals were met or exceeded, and hundreds of thousands if not millions whose training has been positively impacted by my training conclusions.

You can’t write!

After I published my first book on bodybuilding (Get Buffed! 1999) I received an email from an established industry writer with professional training in journalism. He went paragraph after paragraph about how bad my writing was. I got the sense he wanted me to stop writing, and knowing his influences, I get why. Right or wrong, I keep going, and there are hundreds of thousands of people around the world if not millions whose training has been positively impacted by my writings.

You can’t present and your concepts are crap!

During a seminar in Boston around 2000 I noted a mass walk out of attendees, let by a local coach who I had never head of before, despite travelling throughout and studying all prominent S&C coaches in North American for the prior decade. Later that day he sent a scathing email to my host telling them my content was really bad, and my delivery was really bad, and threatening what would happen to my host if they dared bring me back. Knowing what I now know about the intentions of this ‘coach’, I get why. Right or wrong, I keep presenting, every year there are thousands around the world who seem to really enjoy and benefit from my presentations!

You are an arse-hole and nobody likes you!

During a presenters dinner at a national level conference about a decade ago I listened to a physical preparation coach embellish their role in the success of an athlete (nothing new about that!). Then I watched them walk into the trap being set by another at the dinner table, who then set about challenging why that had had certain technical limitation. At this stage the embellisher didn’t know which hole to crawl into. I was almost on the floor laughing. It was, at least in my opinion, really funny! I got the obligatory ‘no-one likes you email’ a few days later…

Shortly after than I got an email from a young wannabe who sought direction in relation to his first knee reconstruction. I asked him some direct questions, which resulted in an immediate push back, and that was the end of the dialogue. Within 12 months that same person who could not engage in a straight discussion about why they got injured in the first place has work hard on marketing themselves on having a bullet proof solution on how to prevent or rehab knee injuries….

I get a lot of emails (nothing new about that) most asking for guidance. When I give them guidance, I look at their willingness to help themselves. Are they willing to buy the educational material I suggest, or is their interest limited to if they receive ongoing free email mentoring from me. Sometimes I even ask them what action they have taken in relation to the prior actions that I gave them to do to test their true intentions. Sometimes this doesn’t go down too well, like the one writer who suggested I was an arse-hole for suggesting that there was a limit to my desire to provide free email mentoring in the absence of a commitment to take the actions I recommend….

Right or wrong if you speak BS (there a number of bi or multi-linguals in the industry…English…BS…!) I will laugh. Right or wrong if you ask me send me emails asking for my help I will continue to challenge you in your thinking and (I know, very audacious!) expect you to take action to find your own answers also! If you don’t like it, stop BS’ing or don’t send me emails asking for something when you are not willing to take action for yourself, to reflect on your own paradigms!

I keep answering emails in the same I reserve the right to ask you a question also way. And every year (and there’s been a few years since emails entered our lives) there are thousands around the world who seem to really enjoy and benefit from my responses!

Now I ‘ve give heaps of personal examples. I know you have heaps too. The only question is – will you stand true to your path or be buffeted by the actions of others whose motives are at best questionable? Will you be true to yourself, or feel the need to follow the directions given to you indirectly by those who do not necessarily have your best interests at heart?

We all face these decisions, ever day.