Ian King

Time, Money & Happiness for the Physical Preparation Coach  

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I was sitting having dinner in North America in October last year with a large group of industry professionals, all accomplished in their own right. One of them was talking about the conference he had presented at during 2016 and I asked the question ‘What was one of the key things that stood out to you about the conferences or the trends evident?’ I didn’t expect the answer.

He said ‘The number of how to make more money presentations. At one of them there were 20 presentations, and 16 of them were about how coaches and trainers can make more money.’

This got my attention, as whilst I don’t believe in the blind following or need to conform to trends, I find value in studying trends to understand human behavior and direction of thinking.

There is no other way to say this – physical preparation as a profession is a relatively low income earning profession. Statistics suggest the average western world income is about $50,000, and the stats I have been exposed to suggest that the average physical preparation coach (all disciples) earns less than $50,000. (Remember this is not gross income, this is take home pay).

So it’s no surprise that the industry has gravitated towards solving this problem. I certainly did, back in the 1990s. More on this later.

So I became more focused on this trend towards the teachings of ‘how to make more money in this industry’. I came upon enough web sites to support the trend, and enough ‘trend spotters’ who were ‘fat loss guru’s’ in the early 2000’s and have now morphed into the dominant trend of financial and business educators for the physical preparation industry.

And I came upon an excellent article from a professional organization who seek to be one of the dominant go-to bodies for professional development. An organization with its fair share of peer-reviewed editorializing. I have concluded that this article is an fair reflection of the dominant thinking of the industry. That there is a need to earn more money, that there is a growing interest, and that the solutions suggested were indicative of the current solutions offered industry wide.

I might be a bit old-fashioned but there is nothing like a written article to provide clarity and confirmation about dominant thinking, as opposed to attempting to objectively assess the message in say internet marketing. So I am thankful for the author of this article for his efforts, and stress that any comments relating to this article should not be interpreted as being critical of the person or derogatory of their work. I am truly grateful for their efforts.

But at the same time I have serious concerns for the receiver of the message.

Back in the 1980s when I took on athletes as clients the majority of them had never done any physical preparation work before – they were for the most part clean skin and easy to shape in their values and beliefs about what they needed to do in training, as well as easy to shape physically.

Now most athletes have not only had prior training experience, the majority are broken physical and in some cases mentally by the time they are in the late teens. In the spaced of 3 decades I have gone from picking up ‘clean slates’ to doing damage control. I believe that the contemporary elite athlete (my market) would be better off if had they had kept out of the physical preparation training they have done during their teens and so on. Just like the 1980s and earlier athletes.

It can take years to salvage the bodies of these athletes. If they can be salvaged. The majority of talent identified athletes who have been in ‘high performance’ training squads from their early teens will be injured and out of the sport by around the age of 20 years.

So how does this relate to you?

The athletes I refer to have been trained by physical preparation coaches whose influence has included the post 2000s period, where unsubstantiated yet highly marketed training information and influences dominated the professional development landscape. I say this from a unique perspective. I watched too many key board warriors, who have never trained with any success, never trained anyone else with any success – in fact some downright failed to attract any client base of athletes at all (don’t believe me – I can show you emails….) – reinvent themselves with skillful internet marketing sprinkled with the license to create a perception of their ‘experience’ and ‘success’ that, well, was simply not true. And people bought it.

I have one such physical coach in a professional development course with me in the mid 2000s. I had them write a program for an athlete, and then analyzed the program. I could see the influences – it was after all the ‘most’ were doing at the time’ and I asked them – ‘Why did you write this?’ I followed this up with ‘Have you ever done these exercises?’ To which the answer was ‘No I haven’t’. Once the student coach acknowledged his source, I said ‘Guess what – the ‘author’ hasn’t done these exercise either!’.

The 2000s witnessed an explosion of made up crap, aimed to give a leg up to those seeking to become ‘experts’, for personal ego and financial gain. Some who bought into this said ‘Well what’s wrong this with?’ Let me say this – if you adopt and share methods that are a product of a desperate yet creative individual lacking in integrity, how do you have to add value to the life’s of others in a meaningful and substantial way? Your influence failed to and therefore turned to bogus and oft-times plagiarized content through they usual e-book delivery method etc.

If you need any further help understand why selling things that lack value or have less value than claimed, study the sub-prime driven financial crisis in the US between 2006 and 2010. The world was left with absolute clarity that selling fraudulent overvalued mortgaged backed security that really didn’t have the claimed value will result in collapse.

From what I have seen the ‘financial education being taught currently in the sport and fitness industry has the same absence of value and integrity that the post 2000 internet-guru based information has. And the risk shifts from damaging your body, to wasting time and effort seeking ‘financial freedom’. It’s one thing to arrive in your golden ages physically broken. Its and additional burden to reach the end of your working life to realize you have been led down the garden path.

So what are the alternatives? Let me share with you a time-tested perspective, from a person who reputation has been established on under-promising and over-delivering, straight shooting, to hell with marketing, no bullshit, tell it as it is.

In the early 1990s I realized the limitations as outlined in the article I refer to (reference below). I became a student of money, time and business. Nearly a decade later, in the late 1990s, I wrote a book on the subject (Paycheck to Passive – Going from working for a living to having a life) and began teaching anyone who would listen about money. This has helped a lot of people financially. I won’t make the claim as one of our Internet gurus has – (“…we’ve been helping millions of men and women.…”). Suffice to say there are people who have publicly credited us for moving their financial education forward substantially. What I am saying is its real.

I also provided some excellent business development guidance in my book ‘So you want to become a physical preparation coach?’ (2000), again which served a lot of industry personal.

From 2000 we set out to mentor our coaches and other business partners in financial education. We did so quietly and personally, as opposed to loudly and mass-produced.

However now that financial education for physical preparation coaches in now a trend subject, with our strength experts one day, fat-loss gurus the next, and business and financial educators the next – the message stands to be lost amongst the bogus claims of rags to riches, multiple 7-figure income business etc.

Now I know there will be some who say ‘So what Ian, any information being shared is good; leave them alone’, as was the typical response to previous alerts to the bogus ‘bibles’ of training. My message is not for you.

My message is for those who firstly realize there is a problem surrounding money in their working lives, seek a solution AND have the intuitive realization that the market is full of land-mines full of bogus ‘experts’.

Now let me clarify – the article I referred to above contained excellent, fundamental concepts. I was actually impressed and happy to see these concepts being taught, such as the limitation of selling your time for money. My concerns go beyond the accuracy of the fundamental.

In relation to anyone teaching financial freedom to our industry, my questions include:

1. What level of mastery in financial freedom does the ‘teacher’ have?
2. What reproducible by others business success do they have?
3. What is the true long-term upside of the strategies they are teaching?

Lets touch upon these three briefly.

1. What level of mastery in financial freedom does the ‘teacher’ have?

For example, how long could this person walk away from their business and not experience much of a downturn of income? Do they typically spend a few months a year on holiday, travelling and enjoying their ‘financial freedom?’

2. What reproducible by others business success do they have?

Who are some of the ‘millions’ of people they have helped transform their life financially – what is the answer to these same questions to their students?

3. What is the true long-term upside of the strategies they are teaching?

Do the strategies they recommend really result in ‘financial freedom’? How many people have you met in your lives that have achieved financial freedom from these strategies? E.g. selling e-books and other information on the internet?

Lets ask this simple additional question – how many first generation, self-made multi-millionaires from physical preparation have you met in your life? (not the internet perception – the reality)

Now I appreciate that at different stages of your career you have varying levels of interest in this subject. In my ‘Money and the Physical Preparation Coach Course’ (2016) I dedicated a unit to identify and discussing the concept of ‘stages of career’, sharing the following ‘stages’:

Phase 1: Blinkered and gullible – Years: 0-10 years into their career
Phase 2: At the crossroads – Years: 5-15 years into their careers
Phase 3: Embracing or denying change – Years: 10-20 years into their career
Phase 4: Living with or without the fruits – Years: 20-40 years into their career
Phase 5: Retiring in comfort or destitution – Years: Last 10-30 years of life

I go into more detail about these phases in that course. None-the-less, I imagine that only those in Phase 2 are still reading, and have concerns on this subject.

However, rather than assume this, I have some questions for you:

1. Firstly, do you believe there is a problem, at least in your life, as it relates to your financial future?

2. How many years have you been in the industry?

3. What are the frustrations or challenges you experience?

No I know it’s tough (especially for us males and our alpha sisters), to acknowledge we have a ‘problem’. Let me share a key paragraph outlining some key ‘problems’ as identified by the article I referred to earlier (1):

“The life of a personal trainer can be great, but trading time for money inherently limits income possibilities with only 24 hours in any given day. Furthermore, only so many of those hours are even available to work with clients. In an effort to make more money in that limited time, personal trainers are often forced to sacrifice personal priorities, service quality, and relationships. This can sometimes lead to frustration, burnout, and ultimately, career changes. 
The average personal training income in the United States is thought to be between $35,000 – $45,000 per year… These numbers seem great for passionate personal trainers starting out, but what about years down the road? Those who want to support a family, retire at a decent age, or create freedom in their career must take steps to rise above these industry averages.” (1)

Does that help? Great, here’s what can happen. Participate in this ‘survey’ and see where it can lead. Send your responses to info@kingsports.net with ‘Ian, here is my MTH&TPPC survey response’.

References

(1) Drake, J., and NSCA Personal Training Quarterly, 2016, The training trap – building financial freedom in an appointment-based career, NSCA December Issue Member News

Ian King

Trump or Clinton?  

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How the 2016 USA Presidential elections will affect you – no matter where in the world you live

There are few key things that I feel many may be missing the point on about the current 2016 USA Presidential elections. Firstly there is too much focus on the messenger and not the message. Secondly there may be an assumption that is just about America, not about non-Americans living elsewhere in the world. And thirdly, a lack of forward thinking about the implications of the outcome.

Firstly – the message vs. the messenger. Granted it’s been a campaign that may have taken gutter politics to a new high (or low). And I can understand how anyone could be distracted by that. But let me bring you back on focus. It’s not about the messenger. Take Donald Trump. I see a lot of commentary on his personality, or on the allegations of his treatment of women, or on his own word selection about treatment of women, and so on. Or take Clinton, with focus on her email management or Benghazi or her husbands track record with women.

Firstly, let me be politically correct – what I am about to say is not endorsing the values or behaviours that either person has been criticises for. What I believe is however that the point is being missed. Go beyond the individuals – consider the bigger picture. This is the first time, to my knowledge, and in my lifetime, a complete political novice has been a front-runner for Presidency of the United States.

This is the message – that enough Americans are fed up with or frustrated by or disillusioned with the solutions offered in their adult lifetime by career politicians that enough of them are supporting an alternative. I suggest this is more about people power and one of the greatest shifts in political and social patterns in my lifetime that it is about Trump or Clinton.

And why? I suggest that a growing number of people in the US (and potentially other countries around the world) are concerned enough about their future that they are willing to endorse change. And that means they must be really disillusioned and questioning main-stream to-date accepted ways of governance. And that, for me is massive. There is a message in this, a ‘huge’ (no to paraphrase Donald!) message. We are possibly witnessing one on the most significant shifts in social and political thinking of the masses, based on I suggest financial realities. The system is just not working for a growing number of people.

In summary on this point, I suggest take your gaze off the personalities involved (the messengers) and look at the message – a proposal be the people, even it is only the Republicans to date in this pre-election (11 days away) moment – that there is a viable alternative that they are willing to support other than a career politician.

Now for the second point. Perhaps too many of us – myself included at times – have considered this an ‘American’ thing, that it doesn’t really matter to or affect those who are not US residents or citizens. Perhaps this is not so. What if the outcome of this election affected every country in the world and every citizen of every country in the word? And how might this occur?

In the first instance, considering the size of an impact of the US on other countries globally, it would be naïve and short-sighted to assume that there would not be a flow on affect to every other country. Now just how much impact may depend on many variables including the extent to which your country trades with the US. However there is a second potential impact. What is the same social wave of unrest, as I have called it, sweeps your country and impacts major decisions such as national elections? This is a very strong possibility, that the world may be moving into a different phase.

Thirdly lets talk about the post election impact. No, I am not talking about whether Donald jails Hilary if he is elected. Or if Hilary has retribution for Donald if she is elected; or whether Donald’s accusers will prevail; or whether the FBI will bring criminal charges against Hillary. I am talking about how our lives may or may not be impacted post election. Have you considered that?

I have, and I believe it’s something you should consider, and form your own opinions on before I share my thoughts on this with you – which I plan to do.

So there you have it. I trust I have stimulated you to give serious reflection to this moment in time, and perhaps have given you a new perspective on what may be happening – to us all, currently, in the US.

Ian King

To be a student – or not  

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A physical preparation coach enrolled in a financial education course with my company. Initially his quiz responses were typical – acknowledging that he was in a financial position that he was not happy with and felt a strong need to change. But within a unit or two his responses began changing, showing more agitation and anger. After Unit 4 he quit, and demanded a refund.

Here is an exchange with lessons for all.

Subject: Course Refund

Hello, I purchased your course on “money”. I’d like a refund of that purchase. I do not think you should be giving any financial advice based on the content that I’ve just seen. This is just the start of my issues with this so-called course. Any means at your disposal to issue a refund is highly appreciated. If you have any questions please call me. Thanks you,
–xxxx

Now I didn’t really need this email – after reading the course quiz submissions, the refund was inevitable!

Xxxx – Ian King here. I just called as you asked but only got your voice mail After my team shared your quiz responses including

* this course fucking sucks dude you are a fraud
* This is terrible – maybe you should sell your services to wall st mr king
* The world’s best economists can’t predict with relative accuracy as to what may happen in the future so how can you

I would have refunded your money irrespective of your request below, for many reasons. We have strong desire to help anyone, such as yourself who is less than excited about doing business with us, move on to service providers more suited to their needs.

We were excited to give you your money back, so you should see that refund come through. I trust you find service providers more suited to your needs to achieve your financial goals, or any other aspect of your professional development. Thanks.
–Ian King

Now you would expect a subsequent response, but you never know, and you never know what shape it will take, and here it is:

Hi Mr. King, I just finished playing basketball, so I missed your call.

Firstly, I’d like to apologize for the vulgar feedback. As a coach in this industry I appreciate and respect your longevity and wisdom as it pertains to physical preparation. So with all due respect, I regret and I apologize for my reaction.

That said, I do stand by my assessment of the course. Here is my attempt at constructive feedback.

• The delivery of the course is laborious – I believe it’s a 6 step process to read your pdf and take unit test. Way too many steps. Also, some of the links don’t work.
• The content, well, is haphazardly pieced together and the message is one of gloom and scare, and just not very good. In a course like this I think it better to discuss the following strategies: Elements of a Business Plan. How to raise money and the elements of equity and valuation (selling a business, multiplier and ebita. Taxation strategies. I can go on…. I thought I was going to get this from the course or at least a little more insight from this angle given your industry success.
• I also believe mindset is highly individual phenomenon. I think it’s dangerous to talk about this unless you know an individual on a personal level. Remember, we are all snowflakes…generalizations just don’t work. Thank you for your professional response to my very unprofessional reaction. Best,
–xxxxx

This showed enough humility to warrant reaching out and teaching I shared the following:

xxxx – thanks for your email. I have been around long enough to know that everyone deserves a chance to be emotional in their response in the heat of things, then typically calm down afterwards. Been toe to toe with some of the biggest egos in the sporting world so seen it all, so I understand where you were coming from and you have shown a lot more positive character traits in your subsequent email than your initial responses! That didn’t do you any favors but you are big enough to realize that in hindsight so good on you.

I’m also used to pushing peoples buttons in the industry. As a leader in training concepts, I almost always get abused when I released my ’new’ theories. (not new for me because I put things through a 10 year minimum testing period before I put publish them). What I have learnt from watching reactions is those that kid and thrash the most are those who are not doing what my ’new’ training method suggests, and to save face in front of their peers and clients they typically make the most vicious attacks. Then are those who take it one step further and start teaching my methods as if they originally innovated them, hoping no-one hears about their unprofessional initial responses.

So this is the price I know I pay as a person whose life works has changed the way the world trains, even though many in the world don’t know the origins due to the phenomena described above. So I have had a lot of practice being the target of vindictiveness!

One lesson I learnt from one of my may influences was a lesson from one of the worlds best platform speakers from the end of the 20th Century and a man whose cassette (yes, cassette) sales still hold the world record – Mr Denis Waitley. Denis transitioned from being a warrior (fighter jet pilot) to being a teacher of personal development, and he says “Anger is threatened values’. From this clarity I understand that when someone’s values are threatened they get angry.

When I taught that functional strength is more appropriately developed through a sequence of bodyweight unilateral to loaded bilateral movements, I felt the anger of those who were not doing this, and whose value set were the most threatened. When I taught that speed of movement in strength training can be measured, communicated using a digit timing system, and varied, I felt the anger of those who were not doing this, and whose value set were most threatened. When I taught that static stretching should precede lifting, and that control drills should precede lifting and that abdominal exercises should be done by most people most of the time as the first exercise, I felt the anger of those who were not doing this, and whose value set were the most threatened. When I taught that balance is needed in strength training and one could use my Lines of Movement concept (horizontal push and pull, hip and quad dominant), I felt the anger of those who were not doing this, and whose value set were the most threatened.

To be clear, I teach holistically and have done from the early days (that alone will be a trend in itself one day in this industry!) and therefore I also teach on the subjects of personal development, business development, financial development and spiritual development, in addition to sets and reps.

Now there are two things that could cause an industry professional to push back on me as you did. Firstly, the heresy of daring to teach ‘outside my little box’. I get the same from sports coaches when I teach technical and tactical development – I feel the anger of the coaches who were not doing the strategies I taught, and whose value set were the most threatened. Secondly the fact that I raise points that are downright confronting to individuals and the stark reality causes a defensive reaction.

I will never forget this happening in a seminar in Boston in the late 1990s. There was one particular strength coach who started out calmly in the audience, but as I unrolled my ’new’ training concepts to the audience, the steam rose in his head! I knew he was not doing any of the things I taught, and his protégés and all whom he had positioned to see him as the local ‘guru’ were in the room. It was not going to end well! He couldn’t wait to the of the day to change his ways so he did what most do when fear creates the desire to attack. He gathered his followers at the mid-morning break, convinced them the content was terrible, the delivery was terrible, and the only possible salvation was for them all to leave right then and there. They did, but to this day I am sure he knows that the only salvation was of his ego. I could have overlooked this act, as I did with yours, but his subsequent act of creating a publishing and seminar stream based on the very work he walked out on, without a single measure of the source, placed him as a lessor man than you.

You see you ‘fessed up and apologized. He just kept acting without integrity. Now where is the lesson in this? I share this with you for a number of reasons, including with the intent to help you understand that the most successfully self-promoted gurus in this industry are not the role models that I would endorse, yet they succeed in way-laying well meaning industry professionals looking for direction. As a result too many in this industry are never empowered to fulfill their own potential.

I genuinely feel for the majority misguided individual in this industry, whose role models leave them with an impossible to resolve scarcity mentality affecting all aspects of the live and family. Money is one example of this. The ego, as a colleague of mine by the name of Michael Callejas likes to say (see, it’s not difficult to give credit!) – is not your amigo!

Before I do allow me to comment on your statement:

That said, I do stand by my assessment of the course.

You have found rational reasons to support an emotional decision. That’s okay, but you don’t have to. You can let go of being right and move forward. I don’t mind too much about right and wrong. There’s a great saying – you can be right or rich. So you won’t see too much (hopefully none!) dogma in the following because I happy for anyone to be right, because my focus is elsewhere!

Now if you are still reading, I will also take time to respond to your effort of providing feedback.

1. The delivery of the course is laborious. Yes, that is right. And for the most part, that is my intention. You, had you read deeper into the course, would have learnt about my concerns about the information collecting nature of this industry. When I first released the Level 1 KSI Course as it now is, I was shattered that my life work was for the most part going to form a badge of honor – on the library shelf! I could see that most were just printing off the units and not bothering to read it. I made a decision that even if it costs me money – and it does, because as you have done, the current crop of industry professional want to be wowed with bullshit, and given a whole heap of ‘information’. I refuse to be part of that, to endorse this.

So I make you work for it. If you are not committed enough to take a few steps, you don’t deserve to get the next unit. This provides a pre-qualification filter to sort out who deserves my information, who will use it in the manner intended I.e. Apply it in a practical real world sense, where the real learning is taking place; and who is going to treat it as if most sellers do – whose primary intent is to wow you will flashy made up shit and make it as easy as possible for you to be motivated to give them your money.

So the laborious part is not going to change, although we are always looking at ways of smoothing the action steps, so this will get better with time.

Now another reason I don’t like to just ‘give’ the information but rather pre-qualify the user, is to weed out those who have the post 2000 value promoted by a certain little group who self-servingly promote its okay to lie, cheat and steal – who have no hesitation in changing the copyright symbol to their own and change the front cover! Now of course I would never be so gross as to use those words, but you get the message!

2. The links don’t work: Now let’s talk about the links not working. They actually work – they just don’t work on all computers all the time. Clearing the cache helps, but I take responsibility for this as much as I can, and we are looking to refine this over time.

3. The content, well, is haphazardly pieced together: Maybe it is, maybe it isn’t. But I can’t say yet whether the sequence or content will change – I would rather allow time in the hands of the readers who complete the course to help guide this.

I’ve only been a student of this subject with intensity for about 25 years so I am a bit green, and I will get better. I published my first book on financial education in 1999, but that might have been haphazard in your eyes also, and again I would say – maybe it is and maybe it isn’t.

4. The message is one of gloom and scare: I appreciate this concern and from memory I not only apologized for this perception but stressed that (you might have quit the course before you got to this) that it’s bad news for those who refuse to change, take action; and good news for those that are willing to face up to it, learn new habits of the mind and habits of the body. The money is not leaving the market – its just changing hands.

But yes, I can see why the majority would think what I focused on was doom and gloom. I maintain that what I have done is my best to forewarn and prepare my industry colleagues for a changing world, irrespective of whether we experience a major economic downturn during 2016 or 2017.

Perhaps you and I do not share the same views on the world – I see a world where there are too many people living one economic mishap away from economic ruin. I see a world where to many have no assets, no savings and no hope of supporting themselves in retirement. I see a world where too many children’s parents compromise on the health and time spend with them due to their economic circumstances. I think that gloomy. What I seek to do is to give people education as a lifeline to get out of these circumstances. Of course not everyone wants it. Some find id offensive, or not good enough in delivery, or haphazard or any other reason to stop the train of possible change and stay where they are.

5. You have better ideas on appropriate content: I read what you said were better ideas and content. Now let me do this as gently and as humbly as I can ‘Dude (now I don’t normally talk like that but I am using your words!) – are you the teacher or the student?!’

One of the greatest challenges in learning is being willing to empty your cup, be the student, put on the white belt.

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”
—Stephen Hawking

Let’s be really brutally honest and with no disrespect, but calling a spade a spade because life’s really do depend on this – are you really in a position, based on your financial position, to be the teacher? Now I don’t make that decision. You do. It would appear you have already done so, as you fired me as your teacher.

In summary to this point, and with as much care and respect as I can muster, I am going to pass on your pointers on content. There’s a bigger lesson for you in this, but lessons are taken by students, not determined by teachers.

5. What you thought you were going to get from this course: I get this. From my double major in sociology I understand that the conditions for a revolt are set when the expectations and reality don’t meet. Having said that let me get out of theory mode and into real world talk. I don’t give you want you want, I give you what you need. If you knew, really knew what you needed, you would not be where you are today. So get over this discrepancy between what you expected and what I gave you, or stay where you are.

In the early 1990s I was just like you in this regard. I sat in a multiple thousand-dollar seminar (not a $47 one like you spat the dummy about) and expected to get days of sales and marketing. So when it was obvious that I wasn’t going to get that, rather days of personal development, I had to make a decision. Spit the dummy, demand a refund, and go home bitching and whining about the rip-off fraud that guy was. Or to say to myself – okay Ian, you tried it your way and it didn’t work. So maybe you will be better off shutting up, emptying your cup and being a student. And that, ‘dude’, was one of the great turning points in my life. So I know where you are coming from. I just can’t be on your cheer squad.

6. It’s dangerous to talk about mindset in general terms as its dangerous: Now xxxx, I think you may be scraping the barrel now but I’ll honor it as I have done the above.

Firstly, is it better to individual rather than to provide group training? Of course it is. But no-one does it. We are in an industry where more people sell group training than individualized programs!

Now on the subject of individualization. Its strange getting a lecture on this because I have been one of the strongest advocates on this subject over the last few decades. In fact one of my greatest criticisms of the industry is that the competence to individualize training is so low, it would barely move the arrow on a meter!

I’ve written often about how much angst I experience providing a generic program for what was called T-mag back in 1999. Anyone who was around then would recall the ‘Limping Program’ you know, the one where I recommended unique bodyweight exercises be integrated into conventional strength programs, and everyone thought I was a lunatic – until it became apparently popular and let to many books on the subject written by the leader of the Boston seminar walkout.

Now I went through the same pain writing programs for my four book sequel Get Buffed! As well as the Book of Muscle. Now in hindsight, did I do the wrong thing? Did I ‘damage’ anyone? Or did I help more people than hinder by this act of generalization?

xxxx you know the answer. And you probably know you are using the time-tested technique of false fear attached to an at may stop people doing stuff….Like when I was a kid and they said if you go swimming you will get a cramp and drown…but I didn’t…and then when I was a teenager they said if you do ’that’ you will go blind….and I still can see….and then in the 1990s they said if you massage someone without having a certain costly certification you will damage peoples nerves…but I didn’t….and then post 2000 the world was told that if they statically stretched they would injure and when that scare mongering wore out it was switched to ‘if you static stretch’ you will go weak…

I guess you can see what I really think about your last point!

Now for a belated conclusion. As a student, I have learnt I can shoot the messenger, or I can study the message. The more you do of one, the less you do of the other.

Yes, I responded with more than you expected, but I confess is as much for anyone who will read this as it is for you, and I don’t determine who becomes the student. I can give student tips, like leave your ego at the door, put on white belt, empty your cup, don’t preach to the teacher until you have solid evidence that you can do better….and so on. But I don’t determine who starts the journey of the student, nor do I pick who stays the path and who quits. You know what I am saying first hand!

Ian King Want to do this course? http://bit.ly/moneyandtheppcoach-prequalify

Ian King

Can you give it to me for a discounted price?

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Can I have a discount? Vs. I wish to pay full price

I received a request recently from a customer – ‘Can I have a discount?’ Why? ‘Because I’m really short of cash this month.’

I’ve dealt with this more than a few times however on this occasion I wanted to share the lesson with more than just the asker.

There was a time when I would have say ‘Sure’ as I felt for the story of challenge combined with want, now.

Or perhaps influenced by the fear of a loss of a sale.

However over the last few decades I have been exposed to a number of mentors who have taught me that I actually do not serve the person by giving them the impression that to have more they don’t need to change.

Here’s one of those influences, Jim Rohn:

“I wish to pay full price for every value…For what it will make of me….If I wish to have more, I must become more….Don’t wish it was easier, wish you were better.”–Jim Rohn

Another reason Jim taught was the value in paying fair price or earning something rather than being gifted something:

“The major value in life is not what you get. The major value in life is what you become. That is why I wish to pay fair price for every value. If I have to pay for it or earn it, that makes something of me. If I get it for free, that makes nothing of me.“–Jim Rohn

So now I say, as much as it hurts me on earlier values, I am not serving you by giving you a discount for no other reason than you asked for one based on how tough life is for you financially.

I know many teachers who share this value, based first on what they do, and secondly then what they teach. In fact I heard one just a few days ago say the same thing, and another person influenced by Jim Rohn amongst others.

bit.ly/Iwishtopayfullprice

Perhaps the lesson will be received. Perhaps not. And in case you were interested, the full price of the item was 44 dollars….We collectively expended more time in writing emails than the value of any discount could have been…

When I hear something ask for a reduced price simply because they perceive something to be out of their reach, I conclude they have not been exposed to these lessons, so I choose to pass on the wisdom of Jim Rohn and others.

In conclusion, another Jim Rohn wisdom:

“I used to say, “Things cost too much.” Then my teacher straightened me out on that by saying, “The problem isn’t that things cost too much. The problem is that you can’t afford it.” That’s when I finally understood that the problem wasn’t “it” – the problem was “me.”— Jim Rohn

Ian King

What’s all this economy stuff got to do with me as a physical preparation coach?  

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This is a question that many will be asking. At least those who have not already opted out because their minds apparently can only accommodate things about how to get ripped or similar…

Let me explain why I believe this economy stuff is relevant to you. In years to come you can look back with the strength of hindsight and judge how relevant this is…

Here’s a brief economic lesson to give you an insight into why many believe challenges in the US economy will affect the world economy, and how they might affect your economy.

The US is the greatest consumer country in the world; some suggest accounting for around 50% of the world’s consumption. When the US contracts, demands for goods drop. Most goods are now produced in China and other parts of Asia. So whilst the Asians economies are stronger than the Europe and Americas, they stand to contract on reduced demand for goods.

The countries that make their money be exporting raw minerals to the production countries will have less demand for their resources, and in turn they will contract. Australia is a great example of this, where Australia’s economy is closely tied to the demand from China for its resources.

So the challenges faced by the US, with its 17 trillion dollar (and that’s just the Govt debt – some suggest the combined real debt is in excess of 40 trillion) debt and growing – are a potential trigger for serious economic downturns in all countries.

Now what’ that got to do with you as a physical preparation coach you ask?

If you have clients, and their incomes are threatened, you will suffer a reduction in demand for your services. Your income stands to drop. The only buffer will be having really, really wealthy clients, and even during the 2006-2010 period, many learnt that your high net worth clients weren’t so financially stable as you thought.

If you have a lease on a facility, and your suffer reduced income, you are going to face an additional challenge in being able to pay the lease payments owned on your facility.

If you are relying on your assets to secure your loans, and your assets take a serious tumble in value, you will be under scrutiny from your lenders.

That’s what I think it has to do with you as a physical preparation coach!

If that concerns you, and if you have not already done so, click here to learn more: http://bit.ly/gettingreadyfor2016

We can all look back in the years to come and ask – was I on track? Did i do enough?

Ian King

PS. We’ve had an offer on the table for nearly 3 wks now where we have offered to rebate 10% of start up costs for new business in a particular offer. Offer ends 11 Sep 2015…

Ian King

If the ship goes down what will be your fate?  

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I’ve been a student of the economy, business, finance and success since the early 1999s. By that time I realized I had ‘cracked’ the code on training, yet at the same time realized I was a white belt in the financial stakes. So I set to work, as I do, studying widely and seriously. As with my training innovations, I didn’t write about my study and experiments for a decade, when I wrote my first financial education book ‘Paycheck to Passive’, and began teaching about money in our holistic physical preparation coach education through KSI U circa 1999.

Yes, I know. Physical prep coaches should not be talking about finances, have no right doing so, and most of you are not interested. Which is why most of you will become losers at the money game. And if the predictions I have been exposed to about events in the next few years are anywhere near accurate, those who lose at the money are facing a small upper-cut – rather a left / right combination and a hook and an uppercut.

I don’t speak too often or openly about money and business outside of our inner circles KSI Coaching group, however I chose to go out on a lim b recently in a general blog here:

http://bit.ly/beyondsetsandreps

With this in mind I found the following article very interesting:

http://bit.ly/DonaldTrumpEconomicPredictions

My favorite line in the article:

“But Wiedemer’s outlook for the U.S. economy today makes Trump’s observations seem almost optimistic.”

Yes see we’ve being studying and improving and helping others in physical preparation improve, prepare and thrive in the holistic areas such as money, business and financial education now for about a decade and a half. We are unique in what we teach – we actually teach from personal experience. And we are very concerned that most of you are going to sink if the ship goes down because you may not be taking the warnings seriously.

Now hopefully the prediction and wrong and you can continue doing and thinking exactly what you are doing right now and survive. However, if the predictions are on track, all we can say is we did our best to reach out and inform you….its up to you.

If you have a concern about your future and you want to chat we are willing to reach out and help. We can make this offer because we know we are not going to over-run. Most of you are still lving with the habits in the mind and body of an economy that left the station years ago. Email us at question@kingsports.net.

Ian King

Ground hog day for the physical preparation coach  

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After spending a few hours on the phone with Bruce from the UK a number of points he made struck home. Not that they were new, just that the strength and commonality of the pattern had become distant for me.

He spoke of waking up and realizing each day was the same as it was over a decade ago.

“…The realization struck me recently that my working day is similar to what it was thirteen years ago.”

He spoke of realizing that his income was not growing. But that the cost of living was.

He spoke of the realization that whilst making money per se was never his initial goal, he now realized that the obtainment legal tender (was critical to support those that relied him.

“…Making money was not my main concern when I initially set up in business but my outlook has changed considerably as I now have a family to provide for, as well as retired parents for whom I want to ensure quality of life into old age.”

And even though it is almost heretical to talk about family values in physical preparation, the reality is many will have family, have kids, and spend more time with their clients than their kids.

“….So my main personal challenge is simply to create financial security for my family, and I currently feel a long way from this and a little lost as how to achieve it. I also want to be in a position where I can enjoy time with my children and, however clichéd it sounds, watch them grow up.”

No, it’s not cliché to me – maybe to the average ‘I just want to talk about sets and reps’ kind, but not to me. I made a plan to give my kids the same level of service or better than the athletes I trained like they were my kids.

He spoke of realizing the need to do something differently to get a differently result.

“I believe I have grown my companies almost as much as I can …and, looking forward, I do not see much capacity for a change in my circumstances.”

Now let me say this. Many will discard this text as boring soppy crap. And I can assure you that those same people, in 10-20 years time (if not before) would, if they were to be honest, say they missed the point, and wished they would have taken more notice all those years ago when an older, more experienced person who had figured this out had thrown them a lifeline.

One day you might realize, it’s physical preparation ground hog day – and it’s not a movie, it’s your life….

It an amazing opportunity to be a coach – but how many reps are you counting count for clients before you realize that choice would be great. Choice meaning you can vary your day from what it year in, year out….

I know, I make a lot of people angry when I have the audacity and rudeness to holistically, because the unwritten rule in coaching is you are just a coach, get used to it, and don’t dare to be a anything more than a one trick pony.” I have been teaching holistically for a number of decades now and I’m pretty desensitized to the less than complimentary comments (they are part of being an innovator, and doing what you feel is the right thing to do as opposed to what you think others want you to do – I get them daily…).

I am also pretty desensitized to seeing older coaches doing what they were doing decades prior, for less money, for less joy and the pain is evident in their voice and body (assuming they have not left the industry in disillusionment).

It doesn’t have to be this way. How do I know? Because I have mentored many to a life that is very different to the fate most of you face.

The first case study I share is that of a college strength & conditioning coach in North America who 15 yrs ago took up the challenge:
http://www.viddler.com/v/269635b3?secret=65048940

The second case study is that of an Australian physical preparation coach who 10 years ago took up the challenge:
http://www.viddler.com/v/eb36a4ea?secret=22794046

The third example is that of a Californian PT and physique competitor who not only took up the challenge but also became the winner of our first formalized season of the Leveraged Income Challenge:
http://www.viddler.com/v/5682993a?secret=45943402

So here’s you chance to choose between a future of ground hog day for the physical preparation coach or choice. Your call.

Interested to learn more about the KSI Leveraged Income Challenge? Click here:
http://bit.ly/LeverageIncomeChallengeInterest

Ian King

Beyond sets and reps – securing your economic future (what few in physical preparation will tell you about)  

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I’m going to give you a brief economics lesson because we are holistic teachers. So if you find that boring or offensive, you can shut down, close the email and go back to whatever you are going. After all I know there are many who, for whatever reason, have interest only for the narrow focus of their tomorrow. No future focus.

On the flip, if you have any inkling that the future economy could have a massive impact on your personal financial security, your ability to put food on the table and the ability for you to cloth your children, you might choose to read on.

I have been holding back on this message to you for nearly 15 years, waiting to see if the signs support the predictions I have been collating from those whose insights into future economy I trust. And as the time is getting closer, if I don’t tell you know, I will suffer regret for my silence.

So on one side I have the risk of the small percent who will opt out in disgust at our audacity to talk about something outside of sets and reps, body fat and how to get bigger and stronger. I do that, and have been prolific contributor in professional development for many decades. What I also do it teach holistically. You can tell me you are only interested in sets and reps and bodyfat and strength all you want, but know that some point in your future your ability to do those things will be impacted directly or indirectly by your ability to create the legal tender to survive.

So if your head isn’t in the sand by now, I want to share with you the consensus of opinion from my teachers about the impending economic challenges we may face in the next few years.

I was raised in a Great Depression household, where my father watched his father struggle during the Great Depression of the 1930s and the flat 1940s. It left a strong imprint on that generation. However as the western economies boomed through the 1970s and beyond, the next generation became complacent. After witnessing the 2001 9/11 impact on the US economy I wanted to learn the signs and triggers of any potential future depression, so I could be forewarned and share this with others.

Those in my inner coaching circle who were with me in the early 2000s will vividly recall me talking about the prediction that the world economy would suffer a significant downturn in the 2007-2008 period.

This prediction was spot on – the US suffered what become known as the ‘Sub-Prime’ loans crisis, where the collapse of a large number of housing loans brought the US economy to it’s knees. Australia called it’s economic challenges the ‘Global Financial Crisis’ (GFC).

Now as a person who earns their money training people, you may ask what does this have to do with me. I not interested in economics or future predictions! I understand this, but what I want to share it this – when the economy turns down significantly you are/will be affected.

Why do I say this? I watched the impact of the 2007-2009 economic downturn in various countries.

As a student of futurism and holism, the study of future economic changes of significance has been. Sport sponsorship reduced sharply and wages and number of positions in sport contracted. Everyone in the general population was affected financially, and the spending on non-essential services such as gym membership and personal training declined.

I have many wealthy friends and after watching the impact on them during the 2007-2009 period, I learnt that no-one is immune.

So you can stick your head in the sand and say ‘If its not about sets and reps, I couldn’t give a flying f—!’. And I look forward studying the outcome of this group, as well as the group who take my future economy concerns more seriously.

One of the strongest themes I have seen about the economy in the immediate future is reference to 2016. Which is why now, in 2015, there has never been a better or more important time to learn new skills such as those taught hrough the KSI Leveraged Income Challenge. Click here to learn more:
http://bit.ly/LeverageIncomeChallengeInterest

Robert Kiyosaki, US financial educator, has been calling this period for some time, writing about this in his book “Rich Dad’s Prophecy: Why the Biggest Stock Market Crash in History Is Still Coming… And How You Can Prepare Yourself.” http://www.smh.com.au/business/robert-kiyosaki-says-to-prepare-for-the-worst-20141114-11jyhr.html
http://www.news.com.au/finance/money/is-the-us-at-risk-of-a-hyperinflation-collapse/story-e6frfmci-1227144167041

US futurist Harry Dent is also very concerned about this period, writing about it in his recent book “The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014–2019.”
http://www.theaureport.com/pub/na/harry-dent-how-to-prosper-in-the-coming-downturn

Thom Hartmann promotes his new book ‘The Crash of 2016’ with the suggestion that another great depression looms over the United States in 2016, because of all the economic fraud and corruption by the 1%, the mega corporation, and politicians all buying laws to enrich themselves, and bankrupting the rest of the economy. (sounds like what I see in the fitness industry – self enrichment at the cost of the masses…)
tube.com/watch?v=2FyK8xqfRhc

“We’ve been saying for years that we believe the period of 2016-2018 is the start of an overwhelming financial crisis, possibly much worse than the 2000/2001 stock market collapse, and the 2008/2009 credit crisis. 2016 appears to be the peak of the financial markets and economic escalation, with the giant reverse beginning as early as 2016 and as late as 2018, but more likely as late as 2017.”
— Scott Petullo and Stephen Petullo, http://www.selfgrowth.com/articles/financial-markets-prediction-2016-2018-start-of-major-financial-tragedy

This is just a sample of those who express concern for the economy during this period. And of course there are as many who say don’t worry, there will be no crash.

Now let’s say the doom predictions are all wrong. That nothing happens. Or better still the economy booms in that time. I am very happy. I don’t need to be right. I don’t expect my teachers to be right. I just want to act and see them act in the best interests of those we seek to serve, to be honest, and to help others be prepared for the possibilities.

However there is one thing I feel very confident of guaranteeing you – the rich will get richer and the poor will get poorer. Your income’s buying power will shrink. The cost of living will rise faster than your wage rises. In summary if you don’t start doing things differently, you will slide down the standard of living scales. So you can tell me now that all you want to do is think, learn and talk about sets and reps and bodyfat and getting stronger – and I will ask you how you are going in 10, 20, 30, 40 years etc from now what you are doing, what you are interested in, and how life is going for you. I am confident those who take action will respond positively, and those who shut down and put their heads in the sand will have a ‘different’ outlook than the one than have now, one where regret will most likely figure prominently….

As individuals and as a company we do three things – we train athletes, we teach coaches, and we change lives holistically.

We currently giving you a phenomenal opportunity to change and create a stronger position from which to deal with any possible future economic downturns, as well as change your life now matter what happens. Through the KSI Leveraged Income Challenge. Click here to learn more:
http://bit.ly/LeverageIncomeChallengeInterest

There are ways to take control of your financial destiny, and they are exciting opportunities. Darren Hardy, Founder of Success Magazine and student of success, is passionate that now is the time to begin your entrepreneurial journey. http://bit.ly/TheresNeverBeenABettterTime

Ian King

Ian King

If the government says zig with your money – I say zag with your money!  

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With the Australian central ‘bank’, the Reserve ‘Bank’ of Australia, cutting interest rates to an all-time low, many industry commentators came out and put their spin on the decision.

Amongst them was the incumbent governments Treasurer, who suggested:

“”Now is the time to borrow and invest, whether you be a household or small business – now is the time to have a go,” Mr Hockey said after the decision.” http://www.afr.com/news/economy/monetary-policy/reserve-bank-bets-the-house-on-rate-cut-20150505-ggus1s

The way I read that is simple – if that is what the government is recommending – and many people will be influenced by this – then there will be blood on the streets (figuratively speaking)for those who do just that. Those who expand their debt on the recommendation of the government will most likely be amongst the victims of an economic contraction placing them in jeopardy, during the next 1-2 years.

It reminded me of the time in about 2007 when the Australian government changed the super-annuation rules allowing a larged one off deposit into personal retirement plans and encouraged people to do so.

Many sold their real estate and invested the cash from the sale into predominantly stock market based retirement schemes. Within about 18 months the stock market had crashed, with most losing about 50% of their stock value, and real estate held firm for the most part.

So if the government is recommending you get into further debt – consider the opposite direction!

Ian King

Our people are growing while the rest of the world is shrinking  

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At the end of each quarter (every 3 months) I go over the KSI students business and financial reports for that quarter. This applies to Level 5 and above. I did 2 today – one from a Level 5, the second from a Level 6.

The first one was up 28% from last quarter, and 700% up on six months ago. Okay, so this student was in the first year at this level, so maybe that explains it.

So the next case was in their 4th year – and they were up 62% on last month!!! And this coach increased their client base by 31% over last quarter and achieved a record profit in last quarter!

We are not talking year on year, which is a review and comparison to the same quarter 12 months prior – we are talking 3 months!

Want year on year? The second coaches income was up 32% on the same quarter last year, and his expenses down by 48%!

Okay, maybe this is just recent success. What about since joining the KSI Coaching Program 4 years ago? Quarterly income up by 225%.

Now we offer a holistic approach and this is only one of their income streams, albeit their oldest, being their physical preparation service income. We also mentor them in other income streams.

Not bad for a time when most of the world is imploding and shrinking economically, where most people have had their client list and asset base shrunken substantially by the forces of the economy.

We are committed to guiding our students to growth even during the most challenging economic times in this 80 years cycle. Isn’t that great!

After all we believe that for all those shrinking financially, .there is a vacuum to be filled by someone growing and expanding. That’s what we do. Help people by staying with them daily, weekly and yearly, guiding them to fulfil their potential. As opposed to doing a 2 day seminar in which we convince them of our greatness and they go home to their own devices. That’s much easier. It’s much more demanding standing in the front line of the battle field with them. Our success in many areas is only achieved when our students success. Which means we are more than committed to this outcome – we are determined about it.