Ian King

Helping as few as one person avoid damaging their body through the training is worth the effort!  

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I received this email today and I thought it was such a great email that it was worthy of a longer reply. So here it is!

Hi, I was listening to Mike Mahler’s podcast with Ian recently and what he had to say was very eye opening and went against some, actually most of my perceived training wisdom I have garnered over the years from the internet and other sources that Ian would probably find appalling. The more I listened and read up on Ian’s concepts the more I realised maybe I have been doing everything wrong.

I had walking lunges in my warmups, I didn’t stretch until the end of a training session. Anyway I could gone on forever in that vein, I would say I am general population, no athlete. I know Ian doesn’t coach general population. Hence I am writing this.

I am over 40 male carrying a bit to much weight. I tried to get strong over the years, but I say I did more damage than good. Never had great flexibility and probably have enough imbalances to write a book on. I injured my knee (mild cartilage damage), but recovering well with physio exercises. So range of motion has returned and I am pain free with just some minor stiffness.

Finding bodyweight and 16kg kettlebells good in my rehab and might continue in that vein for a time.

So I guess it comes down what product of Ian’s would be good for a 40 plus male (general population) looking to train and enhance his strength, flexibility, iron out imbalances and give longevity to his training life. If Ian doesn’t have a product that’ suit me, that’s fine. I would assume his business is mainly built around elite athletes.

Any help with this inquiry would be greatly appreciated. Yours Sincerely, –xxxx

P.S. Apologies for the long winded email, but I just can’t afford to many more mistakes with my training.

So I wrote back:

xxxx– great to hear you received value from the Mike Mahler podcast! I like the way you say ‘perceived’ training wisdom. Because at the end of the day, that is all it is when we take on others thoughts. When they are truly our own, based on our own experience and analysed as objectively as we can, then they can be more than this.

Most people I talk to are little more than a collection of other peoples thoughts, and the threads are so clear to me I can typically trace their influences.

I like the way you are willing to review your current training habits. I share my conclusions to help people just like yourself, not to be right. So it’s rewarding to hear you have at least paused to reflect on your choices.

I am also impressed with your realization and conclusion about your pursuit of strength that ‘I did more damage than good.’ This rings a bell of familiarity in my writings!

I have formed the opinion that most strength training programs do more damage than good. However it takes many years for the average person to realize this, if ever. The short-term results cause pleasure, but the long-term results inevitably pain. King, I., 2004, Get Buffed!™ III, p. 8-9

…in my opinion most people do more damage to their bodies and long term health than good, through their training. Amazing when you consider the aim of training generally is to improve your body. King, I., 2007, Email to clients – KSI pre-production offer, 6 June 2007

So to answer your question – which of my products would serve? I would recommend the education in the Get Buffed! book combined with the info in the GB II book. I am not suggesting that all the programs in the book are right for you right now, but they are only generic programs and I have always recommended you individualize your training. And the content in the book will help you do that.

Whilst our main focus has been elite athletes, the GB range (an extensive range of products for people just like you) is a by-product of the conclusions I reached during my many decades of training a high volume of elite athletes. The content and methods published in these books have been very well received, changing the way the world trains arguably more than any other single source. And amongst the most plagiarized books as well, so it’s great if you can get the original intent from the source.

In conclusion, I like your PS – you can’t afford to make many more mistakes in your training. I agree, which was my motive for publishing as extensively as I have during the last 20 years – if I can prevent as few as one person from damaging their quality of life, it’s worth my effort. So I look forward to what you can change for the better in your training with my published training information! –Ian King

Helping as few as one person avoid damaging their body through the training is worth the effort!

Ian King

Stop doing walking lunges! (Especially in the warm up!)  

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Why I tell the world to stop doing walking lunge (especially doing the warm up)

Following my post where I pleaded for the world to stop hurting themselves with walking lunges, especially in the warm-up, I was asked by the readers to explain why I said this. I treated their questions with the respect that a genuine desire to learn deserves, and took the time to share the following thoughts.

I want to clarify that no exercise is ‘bad’ – however the way we implement or combine or include them can make the extremely inappropriate for the majority – like the walking lunge!

…from my observations, most physical preparation programs do more harm than good. They may give short term results or confidence to the athlete, but result in significant performance restrictions and or injuries long term.

The more an athlete participates in physical preparation, including the younger they start in physical preparation, the greater the incidence and severity of injury. Unfortunately these injuries are being blamed away by many involved in sport as being a function of the increased demands and impact forces in ‘modern day’ sport. This to me is little more than an excuse, an exercise in putting one’s head in the proverbial sand. Quite simply, the majority of training programs are flawed from a physical preparation perspective and are causing the increased injuries.
–King, I., 2005, The way of the physical preparation coach, p. 66-67

Here’s seven reasons why I tell the world to stop walking lunge. I know what many will say – as I mentioned in my post, the world is making great grounds in life departments such as ‘clear living’. However when it comes to exercise, we are back some 30 years ago….

1. HISTORY – WHERE DID IT COME FROM? Thirty years ago, the walking lunge was almost the exclusive domain of the college basketball player in US strength and conditioning program. I am sure there were some other pockets of use history including for example certain martial art disciples, however there was little other reference or application. The lunge existed n bodybuilding, but the walking lunge as we know see it – conducted by all ages, both genders, all strength levels, at any stage of the workout but most commonly in the warm up – that is a post 2000 phenomenon.

So where did it come from? I suggest that the walking lunge is a trend driven by ‘authors’ who lack the experience and wisdom to understand what they are recommending. With the promotion of the ‘functional training’ movement (advanced by one company in particular with strong commercial interests in the sale ‘functional’ equipment) combined with continued desire to suppress effective and appropriate stretching in the warm up – the walking lunge found its way into books about exercises that should be done, including in the warm up. These trend spread from sport to sport, and then down the ages, like a disease creeping around the world with no geographic boundaries. You cannot go out into the world of sport on any given day and not witness its application, in particular in the warm ups.

When I see groups of athletes and individuals being guided to perform this movement, in particular young athletes in their warm ups, I immediately conclude that their coach is a trend-following non-thinker who has not done many of the exercises they recommend. If they did they would tell you what most young athletes would tell you if their voices were not suppressed – walking lunges hurt their knees!! Coaches do them because they choose to blindly follow the dominant trend and actively seek to appear to like all their peers. And it is a dominant trend globally – one that will during the next 10-40 years see an expansion of the knee and hip replacements at a rate that will please the joint replacement industries, doctors and physical therapist. At a cost to both society and the individual that will rival the strain on the economies that poor nutritional and lifestyle choices make.

2. INAPPROPRIATE WARM UP EXERCISE. The lunge is a loaded strength exercise. If it was being conducted in an adult strength program it would come with some sub-maximal repetitions. At what stage of a warm up protocol is it appropriate to apply what is more most people a maximal if not supra-maximal loading in the warm up? The wear and tear on the patella-femoral joint (under the knee cap) is significant and serious and little time passes before you have eroded the cartilage or bone surface, and experiencing conscious knee pain. If the lunge or walking lunge would be done for valid reasons by an advanced athlete, ideally it would be conducted after appropriate warm up activities and sub-maximal sets.

Put simply – there are very few people on the planet that could safely execute a bodyweight walking lunge in their warm up routine and successfully avoid any short or long term knee damage or pain from doing so.

3. THE LUNGE DOES NOT IMPROVE FLEXIBLITY AND IS NOT A STRETCHING EXERCISES. The walking lunge is not an flexibility exercise and does not contribute to increased length. At best it might maintain range, however the subsequent muscle soreness and associated tightness in the quadriceps and hip flexors ultimately means you will lose range. It lacks the element of relaxation which is key to creating changes in connective tissue length, and is followed by and associated with increased tension and shortening of the connective tissue, as any demanding strength exercise does.

It is a strength exercise. I know of no-one who should be doing in their warm up, where the warm up is less than 30 mins, and that includes the elite male strength athlete. It has no place whatsoever in the warm up routine of a young or developing athlete. Yes where will you most likely see it being done – in the warm up routine young or developing athletes.

4. MUSCLE BALANCE AROUND THE HIP AND THE IMPLICATIONS OF THIS IMBALANCE. When I released the ‘Lines of Movement’ concept in 1998, something I had been developing for the prior decade, it was a result of my awareness of the need to balance the muscles around the hip – especially the quad/hip flexor group and the posterior chain group – hamstrings and gluteals. I was concerned that the plagiarists who hijacked this concept and published it unreferenced would lack the understanding and passion for the intent of this concept such that their frequent publishings would advance this understanding. In hindsight my concerns were founded. In fact, these same plagiarists, even after moving to someone else’s concept because they need to be seen to be new and ‘cutting edge’ – demonstrate their lack of understanding of my concept and its intent with the exercises programs and equipment they promote in their more recent ‘writings’.

What I am saying is that the cause I set out to help – the health of the hip and knee and all connective tissue of the lower extremities – has not been served by the shallowness and lip service that my Lines of Movement concept set out to solve.

Balance : all things being equal, and independent of any specificity demands, the selection of exercises should show balance throughout the body. For example for every upper body exercise there would be a lower body exercise. For every upper body pushing movement, there would be an upper body pulling movement. For every vertical pushing movement there would be a vertical pulling movement. For every hip dominant exercise there would be a quad dominant exercise. And so on. –
– King, I., 1998, How to Write (book)

[NB. The above quote should not be confused with the verbatim and paraphrased copies that have appeared in many unreferenced sources since.]

What we have in the lunge and walking lunge is an exercise that is at the extreme end of the continuum of quad dominant exercises, which the is not balanced by sequence, volume or load potential by another exercise. Quite simply – athletes exposed to this misguide trend of the walking lunge develop imbalances between their quads dominant and hip dominant muscles (the terms I provided in my ‘Lines of Movement’ concept. As such they experience a higher frequency and greater severity of lower extremity injuries – both soft tissue and bone. Groin, abdominal, hamstring, quad, and calf strains. Shin splints. Knee pain.

5. EXCESSIVE LOADING AND RANGE FOR STRENGTH LEVELS If a coach had any ability or awareness to assess each individual athlete for their ability to safely and effectively execute a lunge, let a lone a walking lunge, they would realise that the vast (more accurately overwhelmingly) majority of athletes being asked to perform these exercises lack the ability to tolerate the strength of their own body weight through the full range or in most cases, any range at all. Therefore even if a coach sought to justify inclusion of this exercise on the basis that the athlete needed strength in this range, there is no basis for justification on the grounds the athletes lacks the strength to tolerate the movement. In essence, not only do we have the injury creation realities of excessive loading and inadequate warm up, we also face the transfer of poorly executed loaded movement to sport.

In other words, not only are we injuring the athlete, which in itself is a solid performance decrease, there is also massive potential for the adaptation to these inappropriate movement patterns to further cause performance deterioration.

6. INAPPROPRIATE LOADING WITHOUT SUFFICENT WARM UP. If for whatever reason you believed this exercise were appropriate for you, there are a number of strategies I would strongly recommend you implement. You will note these are not implement by the hordes of young athletes around the world being led to execute these movements in their warm ups. You can learn more about these in my education especially my Level 1 KSI Coaching Course, but here’s some tips to get you going:

a. Joint mobilizations: I teach another unique concept where I apply passive joint preparation drills in the warm up process, particularly relevant for knees. I developed these for personal use whilst rehabilitating my knees post surgery, so I have a very personal connection to the role and benefit of these drills.

b. Control drills prior: another unique concept I introduced to strength training was the concept of performing certain drills to switch on the muscles, especially the stabilisers that control the movement – prior to loading.

c. Warm up sets. How do you do a warm up set of a walking lunge at less than or at 50% of your work set load when your bodyweight is your work set load? That is the challenge for you – because you need to precede these movements with a warm up.

7. LOST OPPORUNITY TO DO SOMETHING MORE APPROPRIATE. Now I am talking about lost opportunity. I believe (nothing new about this!) that time is your only truly limited resource, so use is wisely. I know a lot of things that would be far more effective use of your time than the walking lunge, especially in the warm up. Take for example strength – real stretching. I know, we are in an era in the worlds history where you have been conditioned (during the Decade of Deceit, 2000-2010) that stretching is bad, will make you weak, will cause you to injured, should only be done at the end of the workout, blah blah blah. I don’t ever want to be following what the masses do – how can I give athletes the performance advantage if I am doing what everyone else is doing?

Look at it this way. If you do it the way everyone else is doing it – all things being equal, how are you going to be better than everyone else? Realistically changes do occur (albeit slowly) in sport training – because someone dared to do it differently. These people gain the advantage, are at the cutting edge. The sheep follow. Which do you want to be?
— King, I., 1997, Winning and Losing (book) And I also aim a genuine desire to have an injury free career and life for the athlete.

Conclusion So what does the future hold for you and the walking lunge? I have no doubt that sometime in the next 10-30 years there will be a mass shift away from this exercise, driven by a belated awareness of the damage is had caused. I have placed more concepts and theories in the market that I can remember that were unpopular at the time yet some years later became mass accepted. Typically, at the tipping point of acceptance, a ‘trend spotting author’ that relies on publishing to maintain market credibility and income, will with great fanfare ‘bring these concepts to the market’, with no reference to the pioneers. The mass acceptance of what I teach you now about the walking lunge will be great for the individuals whose training lives begin after this shift.

But what about the ones who have been doing this movement for years now, or will be doing this movement for the time between now and when the market perception shifts? They will pay the price.

Take advantage of what I have shared with you. It is just one of the many training theories and concepts I have formed and shared during the last 30+ years. However one idea that will give you longer and better quality life will be better than none!

So what will it take for you to benefit? However for you to benefit from this wisdom you will need to possess a human trait that perhaps only 5% or less of the population do – you will need to be comfortable breaking the mould, going against the grain, declining these movements when others blindly follow. This will most likely determine whether you will benefit as of now from this wisdom I have shared. What will others think?

I know personally the stones that paradigm shifters get thrown. The irony is that those who mock you today will one day be doing what you are doing. One example of that is burned into my memory is one particular coach who was extremely scathing about my concepts – and then published them for the ensuing 10 years without a single reference. It wasn’t much fun to watch or be part of, but it was a great example of what those who get left behind are willing to do to appear as if they were at the forefront of ‘new ideas’ all along.

Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity. Make our own minds up based on a combination of respect for your intuition, the athlete/client’s intuition, the results, and in respect of the body of knowledge available.
— King, I., 2005, The Way of the Physical Preparation Coach

I share the above for the same reason I train athletes –because I want to give them the best that I can to help them be the best they can be. As you can see I lack the motive of appeasing, impressing or endearing myself to my peers. I understand that my approach to training will always antagonise the emotionally immature, whose ego attachments are threatened by ideas or actions they do not do. In our coach education we attract those who seek to fulfil their po9tential, as opposed to those who seek to protect their ego. And as for the athletes – they are very happy to receive the best training guidance available in the world, giving them an injury free career and life, and placing them on the podium ore often than otherwise!

And now with the internet, if you are a non-athlete training, and have succeed to battle you way through the static on the ‘net and found these teaching that for the last few decades have been exclusively for a small elite and very fortunate group of elite athletes – that’s to your credit! Enjoy the rewards!

Ian King

Let the children play!  

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Directional concerns with the training of the young athlete

During a recent visit to Fiji I took the opportunity to study the conditions in which athletes are developed. Having been there before, and having been raised in a similar environment, I had certain expectations. The question was had things changed, had the influences of western world habits and trends risen and changed things.

My interest in training of the young athlete is personal and professional. As a parent it’s pertinent. As a coach, I spend the first two decades focusing on the peak years of sports performance, generally speaking 16 to 36 years of age. During the last decade and a half, I have sought to gain extensive experience in the practical application of training the young athlete, with the view to developed real world contributions to the multi-year periodization models I had developed during the prior decades. Additionally, I now also have a responsibility for the athletes who I trained during the 1980s and 1990s who now face the challenges of both aging and damage from sport at the elite level during their younger adult years. To add to this, they also bring their children to me, so my recent (last 15 years) focus on young training is serving all well.

I have a number of concerns about the direction of young training, and some key ones below:

  1. The over structuring of young sports training in general.
  2. The application of ‘strength and conditioning’ to the young athlete
  3. The perceived correlation between equipment and development of the young athlete
  4. The Western lifestyle impact on athletic development

For the purposes of this discuss I refer to the ages of 0-16 yrs as ‘young athlete’. I was able to apply my theories in relation to these concerns in my review of contemporary training habits in the island of Fiji.

To further explain my concerns, I expand in the following:

1. The over structuring of young sports training in general

I’m not the first to raise this concern, and I won’t be the last – unless things change globally, which I am not optimistic about. Essentially, in a world where children ‘play’ time is potentially reduced on prior generations, where their play time is less play and more electronic interaction, I believe what little play time available should be used to develop the general athletic skills needed to optimize long term athlete potential. Nothing new about this, I appreciate, and most would agree. Where the paths diverge is how the sports training is conducted. Where adult coaches speak a lot, where adult concepts and emotions dominate, where winning is the most important things, where a lot of whistles are blown, where kids are taught structure (tactics) before technique, where ‘fitness’ training equals (or in some cases dominates) technical training – this is the world of young sports training I see dominate.

My solution? Less structure, less adult involvement, more skill and fun based activity. Again, this is nothing new. Books have been written on this subject, such as the excellent book ‘Just Let the Children Play’ by Bob Bigelow. For whatever reason, it’s for the most part lip service around the world. The children are not being allowed to play.

Except in the places like islands in the Pacific Ocean. I am happy to report the children do still play. They play more than they do in the more developed western world. And this is good!

In my opinion it explains why the first thing you see when you arrive in the terminal at Nadi – in a poster over the bag carousel, and the last thing you see at departure at the International terminal in Nadi – in a billboard in the parking lot – is this boast – more rugby champions per capita are developed in Fiji than in any other country.

And I believe that is for the most part due to the way the kids play!\

2. The application of ‘strength and conditioning’ to the young athlete
Based on my observations, since about 1980 there has been a progressive downward movement in age as to who has formal ‘strength and conditioning’ programs provided. As of now, it is not uncommon for children as young as 10 years of age to be exposed to formal ‘‘strength and conditioning programs. I see two main challenges with this.The first one is the imbalance of time and effort dedicated to the athletic qualities – which, based on Tudor Bump’s influence, I indentify as technical, tactical, physical and psychological. In essence, I see too many young athletes being exposed to non-specific physical development programs and training who are seriously lacking in technical and tactical development. What we are creating, in my opinion, is a generation of athletes who cannot pass, kick or catch a ball very well, but are really ‘strong and conditioned’. To be more accurate they look like they are. This early imbalance, again in my opinion, will lead to inability for the athlete to fulfil their potential in the long term.

The second concern I have is with the application of training programs that have significant flaws in them. This simply means the young athletes have more years on inappropriate physical training programs, and as a result develop injuries and undergo surgery earlier than their predecessors. I am confident this would be statistically supported in any appropriate survey or research. One day, there will be a greater awareness and acceptance of the flaws that have existed in these training programs, and ideally the damaging content will be reduced, if not eliminated. However this optimism may take many years if not decades to be realized, at best.

3. The perceived correlation between equipment and development of the young athlete

There is a perception in our marketing driven western world sporting environment that you need not only equipment, but you need the latest equipment. For those exposed to it, his paradigm leaves those without a lot of equipment or not the latest equipment with a sense of inadequacy, and those with both a false sense of confidence. However for those not exposed to it, it has no relevance or impact.

Essentially kids need very little if any equipment to create play. I have seen many young athletes playing on the street with a crushed soft drink can, or in a park or in a village with an old volleyball, soccer ball or rugby ball.

In Fiji equipment is scare. In most Pacific island equipment is scarce. Yet Fiji still have reason to claim they produce more rugby stars per capita than any other country. And the Pacific Island continue to be a rich provider of athlete talent for many sports who recruit them from the islands.

I visited the classrooms of a primary school in Fiji recently, with a group doing volunteer work, and noted the humble resources they had available. I was keen to learn the correlation between this ‘disadvantages’ as we would perceive it in our developed countries, with their educational development. Without proclaiming to be an educational expert, I informally took the pulse of these kids in the basics of readying, writing and arithmetic (see the video below – note it’s rough and its sideways – unbeknown to me the kids were filming it!) I started out by giving them my Phone to play with and it was obvious the overwhelming majority didn’t know what it was. I was very happy with what I heard and saw. I don’t believe they were ‘disadvantaged’ as much as we may have believed because of our skewed reliance on resources and equipment.

4. The Western lifestyle impact on athletic development

In countries devoid of TV and other electronic devices, kids are forced to play. In countries devoid of heavy western eating influences, the kids eat more the traditional diets. Although not as traditional as the generations before them, anything is better than a diet of fast foods that kids in Western countries get exposed to.

During the last few decades the kids in the Pacific islands have been devoid of TV and other electronic devices, and most had not seen or heard of McDonalds. Inevitably this will change, and the pool of talent will dry up. There will come a time when we need to take this optimal lifestyle more seriously to ensure we optimally develop the young athlete.

Conclusion

Just as the American dentist Weston-Price concluded in his early 1900’s study of traditional nutrition, where he concluded that shifting to westernized nutrition was a step backwards as relates to health, I believe that as we shift from more traditional play based lifestyles for our young athletes, the future athletic potential is also diminished. Whilst it may not be possible or even appropriate to completely turn back the clock, I believe any parents and or coaches interested in optimizing the long term athletic ability of the young athlete can and should take some lessons from the experiences shared by the children in more traditional less-westernized cultures, such as the Pacific Islands.

Ian King

The only coaching program that can and does teach the art of coaching by doing

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Every day my coaches and I train athletes, and every day provides new experiences. Today one of my coaches and I were working on a few elite athletes from another country. One of them asked later how I learnt what I did. I said:

“By training athletes”.

Another asked how my coach learnt his skills, and this got me thinking. My answer was:

“By working beside me in many different individual athlete and coach situations in many different sports at all levels in many different countries over many years.” 

As I reflected on how competent the top KSI coaches are, I was reminded of how special our program is. I believe no one offers a teaching experience like this. Yet I am continually amazed at how many are drawn to the bright lights and seductive marketing of certain programs, only to feel short-changed. I can understand how easy it is to be tricked into believing these ‘teachers’ will improve your coaching.

I know one personal trainer who we gave a work experience opportunity to about a decade ago. This personal trainer was simply giving a guided experience in how to write a generic program (and he choose to take the program and publish it and sell it in more than one publication for personal gain) This personal trainer never met the players, coaches or administrators. Never even laid eyes on them, let alone coached them. This personal trainer never saw any interaction between myself and athletes, in this program or any other. And yet ever this personal trainers marketing has claimed  they have worked with elite players in this code, which we have good reason to believe this ‘personal trainer’ refers to the one generic program with no athlete contact.

You learn little by exchange of information compared to what you learn when you are actively involved, observing or assisting, in high level coaches executing their competencies. If you want to learn how to physically train athletes, I suggest you take more than most in reviewing your choices in teaching before investing your time and money.

It’s really nice that you are making charitable contributions however I suggest more worthy causes for this charity than the ones you have been donating to! I also feel you may actually want to learn how to coach one day (just maybe) and get value for your time and money.

Real athletes. Real coaches. Real learning. The KSI Coaching Program. The only program than can or does teach the art of coaching by doing.  http://bit.ly/10pXQu3

Ian King

Wow! There is some integrity left!  

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WOW! Fortunately I was sitting down! I just received an email from an American publishing company seeking permission to reprint some of my works!!!!! And they were going to reference it!!! Wow!!! I am almost in a state of shock. Just when I thought integrity in publishing had left the US!

And further it was just for one relatively small piece of information, a concept I had expressed in a table format in 1992!

After watching now a decade of publishing of my works by individuals and publishing houses with no reference to the source – including page after page of verbatim copying, covering in excess of 20 different publications – I had come to the conclusion that the ‘new rules’ of publishing were not only dominant, they were the new rules!

Lying, cheating and stealing has, from my perspective, dominated the US based strength and fitness scene since 2003. I’m not the first person to raise this concern, nor do I expect to be the last. However what I exposed what so staggeringly expansive it was a shock to me. Even though there are many who believe that stealing is okay as long as they benefit individually …

Well first off, I don’t care if someone plagiarized health info. As long as that info is correct.

….I still maintain a dim view of society where this behaviour is tolerated, let alone endorsed. Oh, and by the way – when someone cuts and pastes others works, and when they apply their paraphrasing creativity (like reversing words, mixing up the paragraph, substituting examples…) – it is never going to be a correct reflection of the original intent of the author.

And endorsed it has been. From national professional organizations to publishing houses, my direct communication to them has at least forced them to confirm their official position – that they endorse plagiarism and plagiarists.

Which is why I was so pleasantly surprised to see a publishing house taking the time to seek permission and reference other peoples works!!!!

And more than this – this book they were putting together is based on the authors personal experiences (amazing difference that!) over twenty years of developing the concept. I know this because I was working closely with the author back then. So this is very unusual in the modern world of bullshit publishing – someone taking the time, applying long term determination, delayed gratification – to develop an artifact that will have meaning decades from now, and where works other than the authors is used, appropriate professional referencing applied.

Wow! That is going to be one book I recommend on any ethical professionals library!

And the name of the publisher – Human Kinetics….I have just gained a lot of respect for this company if this example is an accurate reflection of how they fact check and do business. I know a number of other publishers that could take a lesson here.

Ian King

And then it was over

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I was driving past a playing field at 6am this morning and saw a group of young people participating in a group training session. I thought on my way back I would stop and watch, get some cultural insights. A few minutes later I was back, and pulled over, enjoying the fresh morning sun and the crisp morning air. They were stretching, in a static hip flexor position, a very popular one, however it only covers half the work needed in that area, so I hoped they would show greater variety in this position. They didn’t. In fairness I didn’t know if they had done this before I stopped. But what I did note was they were doing two stretches in one – an upper body one at the same time they were doing a lower body one. I could see the influence for this, as it’s a current dominant trend.

I was looking forward to the rest of the workout. Then they stopped. I was wondering if it was a drink break, but by the way they were back slapping and packing up I realised it was all over.

Then I remembered – you only do static stretching, at the end of the workout! Another new trend. Then I saw the heavy ropes being packed up, and the Prowler. That was all I needed to know – they were doing all the ‘current things’.

I have had this discussion with many around the world – athletes, coaches, and personal trainers. And one thing keeps coming up – they can rationalize the benefits of it. Overlooking the fact that most of these rationalizations are little more than parroting the marketing – let me make this point. I am not interested in whether you think it is beneficial. I want to know if it is the best thing to be doing. I want to know if you have asked yourself this question. I want to know if you have put in the energy that the end users adaptations deserve as to whether what you are doing is the best choice.

Now if you are involved in personal training, I can cut you some slack. Expectations on outcome are less precise. The main concern is the injury potential of what you are doing. But if you are involved with athletes, there is more weighing on your decisions as the outcome as measured by competitive success is more specific – very specific – and the rationalization that it’s a dominant trend or you can regurgitate the benefits are of even less value, and any absence of discernment in decision making more potentially serious – you are now not only dealing with injury potential, you are also dealing with performance decrement or increase.

The unique thing about sports training is you can’t market or convince your way onto the podium.

So I repeat – I am not interested in the rationalization of the benefits of your training choices. I am not interested whether what you choose to do is the current dominant trend (in fact I am almost definitely going to be concerned if this is the case). I just want to know how much discernment you are willing to employ in your decision making. The world needs more discernment, less non-thinking compliance to training methods and exercise equipment.

Ian King

The future is here

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Over a decade ago i concluded that the business model used by our partner company was ahead of its time. This conclusion was based on my study of business books that described new trends in business.  Some of my current top team members became business partners on the basis of these writings.  Now i believe – the future is here. And here is an example, another mainstream conventional business product distribution shifting to our way of business. One of the first was computers, with Michael Dell’s direct to the customer model. Now read what’s happening in cars sales and distribution – and not just bottom end cars – this article is about the top end of the brand options.

“How about a car dealership with, er, no cars.  Audi’s virtual showroom in London is hailed  as the future of automobile retailing.   ‘Audio City is revolutionizing the future of retailing by combining digital product presentation and personal contact with dealers’, says Interbrand, which annually rates the value of global car companies. Other makers, including BMW and Infiniti, are working on similar products.” (1)

That’s what we do. We offer personal relationships to consumer, using virtual displays and a small amount of hard product, and arrange distribution from the manufacturer to the consumer. We even offer customization at a level not yet achieved by any other in our industry.

Make no mistake – the future is here. It’s time to stop thinking and living in the past. That’s going to be tough for many who do not embrace change, and who cling to the mind-set of the masses. But then being left behind economically and in standard of living – the price you will pay for failing to keep up and change – is not going to be very easy either. And that ‘un-ease’ will be experienced by more than yourself. It will be experienced by all those who depend on you – you partner, your off-spring, your relatives and any others you influence.  There is one saying that will always apply – the rich get richer and the poor get poorer. Your decision in embracing new models of commerce will in a significant way determine if you are part of the poor getting poorer equation.

Yes, the future is here. I embraced it over a decade ago and have been paving the way for thousands who have followed my lead. Are you still living in the past? If so, and i expect that would be the honest answer, you probably have  a collection of vinyl records also…

Want to learn more? Email question@kingsports.net.

(1)    Duff, Craig, 2012, Soft sell via the hard drive, The Saturday Mail, Brisbane, p. 3 of the Cars Guide lift-out.

Ian King

Physical preparation coach and father understands the limitations of earned income  

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Carl was born in Birmingham, England originally, and moved to Cornwall when he was 11. He competed in many sports as a kid – karate, rugby, soccer track & field to name a few. Carl is now a 4 time state powerlifting champion and plans to add a fifth title shortly. He is also a medallist at national level

As he describes it, he drifted through the earlier years of his life without a great deal of care or regard for him self or health. He met his wife in England and came over to Australia as a young adult. Around 2004 his dad had heart surgery, so Carl flew back to the UK. During this visit he made a clear and conscious decision that he did not want to follow this health path.

Carl took up weight training at about 18 years of age and training was the thing he would look forward to during his earlier jobs as work such as driving forklifts and as a boner in a meatworks. His dad’s surgery was a catalyst for him deciding to enter the health and fitness industry as a personal trainer. Since then his journey has taken him across the world and lead him to find like minded people and role models.

He is now also involved in the KSI Coaching program (Level 5) and has increased his athlete client base substantially. Despite being on the road to achieve what most in physical preparation deem to be the ideal client base, Carl recognizes that this is more to life than working. As a father and husband with a young family, the limitations of earned income are very apparent to him. It doesn’t matter how high profile the athlete, or how high the hourly rate – it’s a very limited income source. IF you don’t work, you don’t get paid. And when you are working, you are not with your family.

In Carl’s search a better way to live life, Carl choose to join our entrepreneurial group, where he is a few years into gaining a degree of leverage. His goal is to master the art of leveraged income, and continue working with selected clients by choose – not by necessity.

From using the products alone, Carl feels he has experienced amazing results, especially post children in terms of my energy and recovery abilities. From his involvement in our mastermind group, he feels he as learned how business works and a great deal about his mindset towards money. The growth I have had in business and as a man have been amazing & I am enjoying the journey of challenges and success.

Carl is grateful for finding our entrepreneurial group and looks forward to sharing it with many others who want to take control of their own health & wealth.

Ian King

Personal Trainer Professional Development – the KSI Way  

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In 1998 I recorded a live seminar in which I released for the first time a number of my unique, original innovations in training that I had developed, tested and refined in the prior 18 years of coaching. The concepts released in that seminar have proven to be the most influential (and most imitated/copied) concepts on the planet.

The impact and value of these concepts has, in my opinion, been diluted by the extent of copying they have been subject to. Many personal trainers in the US market have been exposed to some of these concepts – however in a diluted, confused and off-intent manner. Here’s a chance for you to get it right.

Spend a day live in seminar and learn first hand, from the source, the most effective methods for how to write and how to teach training programs, aimed at personal trainers.

This one day seminar will be equally divided between ‘how to write’ and ‘how to teach’, using methods many seek to imamate, but only KSI can truly teach – because we created them! These methods are timeless – you will not need to rely on the ‘latest trend’ or the ‘latest equipment’ when you follow the path taught during this seminar.

Take my exercise innovations for example. One of them, the single leg stiff legged deadlift, was first reproduced without consent of acknowledgement in a Men’s Health magazine in the early 2000s, but a so called ‘student’ of KSI. Something went badly wrong, because the picture accompanying the short article was of a person with the non-working leg lifted back up in the air, making the exercise virtually useless. Suffice to say, this ‘variation’ has now become a main-stay of the ‘functional training movement’ – without anyone realizing how this exercise came to be!

Or take my lines of movement concept – you know the horizontal and vertical push/pull, and quad and hip dominant. For the first few years post release most acknowledged the source, however one particular ‘variation’ of this concept changed the word ‘quad’ for ‘knee’. Pity whoever did this didn’t read the original rationale behind my word selection, as clearly outlined in my 2000 ‘How to Teach’ book. And it hasn’t helped that he most prolific publisher of my concept didn’t seem keen to acknowledge the source for the first 10 years after he caused a mass walkout of my 1999 north-east USA seminar!

Or take the business advice I rolled out in my 1999 ‘So you want to become a physical preparation coach’ book. Not be confused of course with the article of the same name with the exception of the words ‘personal trainer’ inserted, published nearly a decade later.

Or take my ‘over-reaction/under-reaction’ saying and concept. In my limited exposure to marketing-dependant US personal trainer ‘education’ I recently learned that it was apparently the concept of ‘another’ persons’!

Or take my concept of ‘Capable vs. Optimal’ – reversing the words to ‘Optimal vs. Capable’ may fool the masses to thinking it is original, but for me the willingness and propensity to flip words around for self serving purposes is at the expense of the receiver of the message.

Or take my philosophies for example. When you read a paragraph that is poorly paraphrased from my book ‘The Way of the Physical Preparation Coach’, such as this one, that a certain internet magazine thought it was okay to leave posted on their site:

My original version 2005:
Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity….

‘Later version’ 2006:

When designing training programs, resist the pressure to conform to any tradition or system of beliefs, no matter how dogmatically that tradition or those beliefs are presented, or how much you get “slammed” for not conforming. This applies to training and life

…and in the same article read the ‘author’ claim the philosophies are based on their ‘own experiences’…how many times do you need to be lied to before you realize it’s not in your best interests?

Or during the last seven years you could have paid anywhere between one to two thousand dollars to attend a Californian based seminar on program design, in which you would have been taught my concepts such as family trees, progressing and regressing exercise, reversing exercise sequence in subsequent programs, using the first stage to develop and correct muscle balances and so on. You would probably have got more value by reading my ‘How to Write’ and ‘How to Teach’ books – at least you would have got the honest original source. It least you would receive honest information. And you could have used that money difference to contribute to a worthwhile charity of your choice.

And even when you read in other’s ‘works’ where they could not be bothered to paraphrase and write exactly the same things, such as this paragraph, which has appeared a number of times verbatim in the ‘works’ of the same ‘author’:

all things being equal, and independent of any specificity demands, the selection of exercises should show balance throughout the body

…I still suggest the message is lost. And then there is of course the issue that you are getting your education from thieves who compound the integrity issue by seeking to claim it as their own…

Now some suggest that they don’t care where they get their information? Let me share some insights – most of what you are being taught has not been done by the marketer teaching you it, because for the most part many of them don’t train. To add to this non-experience based training, you often get ‘athlete preparation’ tips, peppered with vague references such as the first name of a boxing medallist from an Olympic games (at a time when the ‘speaker’ was a teenager)….by ‘coaches’ that are only coaches by virtue of calling themselves a ‘coach’ (or more importantly, a performance expert), who have not accumulated enough coaching experience to warrant teaching anyone.

Now if you are happy to be bullshitted to, go ahead and keep learning from these sources. For those who would prefer to get it straight without the BS, here is your chance – learn from the source!

Personal trainer professional development – the KSI Way! Sunday 19 August 2012, Los Angeles. Register here: http://bit.ly/PkWbfK

Ian King

Could this be the beginning of a return to integrity?  

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In my Barbells & Bullshit series (2009, book, video and audio) I spoke of a possible return to integrity at a global social level, brought about by a number of factors including the dawn of a new Age, the Age of Aquarius. So you can imagine I was very excited when I came upon one of the first fitness industry writers calling for integrity:

I’m taking it upon myself to clean up the online strength & conditioning world, one guru at a time…Hopefully this will make a difference and keep gurus more grounded and honest, but in the meantime, I’m goin’ hunting!

I was further excited when I read his list of the top 12 things the online industry could learn from the journal publication process:

1. No plagiarism tolerable – you give credit where credit is due

I was attracted to the promise of what this writers actions may result in:

….these posts will serve four purposes:


1. They might make gurus think twice about what they say


2. They’ll teach my readers to think critically and sift through the b.s.


3. They might help cult followers wake up and smell the coffee


4. Critical analysis and discussion can only lead to more knowledge and advancements in sports science

The writer had a definite focus on plagiarism:

7. Plagiarism

I was further impressed in another article with the suggestion that those who put profit ahead of principle would be ‘shunned by the same industry that made him rich’. You see, I have not seen this to date.

It’s funny when I stumble upon a site that steals my work right out from underneath me. Personal Trainer/Life Coach Danny plagiarizes my Deadlifting article from Wannabebig here, here, and here. I encourage anyone out there to spread my methods and advice. It’s always nice when individuals give credit to the originator too. But if you use someone’s exact wording from an article, the least you could do is reference the article!

I pity the individual whose primary goal is to maximize profit at any expense. This individual will never get a second chance to make a first impression, and unless he changes his ways he’ll be shunned by the same industry that made him rich since the experts will see through his bullshit and the consumers will eventually realize that they’ve been scammed.

Those who are aware of the copyright breaches that have been conducted in relation to my works have certainly not shunned the offenders. If anything, they have embraced them and provided excuses and justifications and excuses for them. Surely not this writer however, based on what I have read.

And when I read the below I thought he may have been referring to my situation!

Here’s another thing I can’t tell you: the number of times I see my colleagues get “ripped off” by aspiring writers who try to play another individual’s idea off as their own. It’s not necessary to credit every single aspect of every article, but novel ideas should be credited and in general your articles should reference other writers.
…I want to make sure I’m not repeating something someone else made public. We all have unique readers and should therefore be sharing others’ brilliant work, but we should make sure to give credit where credit is due.

This sounded great! I was truly happy to read a person seeking to return integrity to the American-led fitness industry, especially in the much-needed area of publishing.Imagine that – another person who believed it was inappropriate for a person to seek to take credit for another person’s concepts! And who believes that one should make the effort before publishing to ensure this!

Now this was published in the lead up to the first  guru-grilling’ , so I thought if I analyzed this first ‘guru grilling’ it would give me an indication as to whether the actions would support the rhetoric.

This writer was a self-proclaimed ‘guru-hunter’, which was very promising.

After reading this first ‘guru grilling’ I was concerned as to whether this writer had the conviction of his claims, as I felt he broke some of his own rules:

There’s nothing wrong with arguing and disagreeing. Just be sure to focus on the topic, not the person. Sure you can mention a person and quote them in your argument, but be fair, give them the benefit of the doubt, and don’t call them names.

I was willing to give him some latitude – he appeared to be upset by the perception of the treatment he had received, so I read on.

And then I found a very specific reference that I believe would be an excellent test of the congruency between his words and his actions, this in a post below one of his articles:

Dave C says:
August 20, 2010 at 5:43 pm
Awesome vids from Ian King, that guy is spot on with his stuff, very funny. Any opinion on his claims of plagiarism by some very well known coaches?

What would the response be? I quickly found out:

Bret Contreras says:

August 22, 2010 at 1:35 am


Dave, I didn’t watch this video because I’ve already spoken to some of the accused. I think it’s a bit of a misunderstanding on the part of the accused. I believe Ian has accused a few coaches and one in particular I feel was very undeserved of this accusation. There is definitely some damning evidence regarding the main target of the accused but I think that he obviously learned his lesson and won’t continue to do it. Since I really like the main target of the accused, I am biased. I think this guy is one of the nicest guys in the industry and I feel horrible about the entire situation. I can definitely see Ian’s point though.  

I was shocked – not what I was expecting. Looks like I was not the only one:

Josh R. says:
August 23, 2010 at 1:24 pm


The main accused person is 100% guilty of plagiarism and should have to deal with consequences that are commensurate to the gravity of his actions. The accused has a history besides this of copying other people’s work, almost word for word. If this were any other field aside from the lucrative cash cow side of the fitness industry, he would of likely faced graver consequences. Directly copying someone’s written work is completely unethical to our society’s standards.

The response confirmed some key points in the original response by the writer:

Bret Contreras says:
August 23, 2010 at 4:29 pm
Josh, not trying to make excuses for the accused, but have you ever met him? One of the nicest guys you’ll ever meet. That’s why it’s hard for me to be objective here. I also don’t like to speculate when I haven’t heard both sides of the story. I know it sounds like I’m making excuses as I’ve heard of the other situations as well, but I’m just wondering if there is more to the story that I don’t know.

So to summarize:

• I didn’t watch this video because I’ve already spoken to some of the accused.

• I think it’s a bit of a misunderstanding on the part of the accused.

• … [the main target] obviously learned his lesson and won’t continue to do it.

• I really like the main target of the accused, I am biased

• I think this guy is one of the nicest guys in the industry

• … have you ever met him [the accused]? One of the nicest guys you’ll ever meet.

•  I’m just wondering if there is more to the story that I don’t know.

I also wondered why no names were being mentioned – they were coded as ‘main target’ etc. This struck me because in another article in the ‘guru-grilling’ series, the writer has very clearly spoken about the need to name people you are talking about:

Reason One Violations – Making Shit Up, Being a Jealous Hater, Talking About Stuff Without Possessing Experience, Cherry Picking, Not Admitting When Wrong, Being Too Scared to Name Names

 7. Why are you afraid to name names?

Ian King says:

May 28, 2012 at 5:39 pm

Bret – I tire of people making excuses for blatant copyright breaching or plagiarism as you would call academia. One of these ‘nice’ guys (we can go without name use if you want) has published enough of my work verbatim to fill a book, and used this content to form the basis of books and articles of many years. This is irrefutable. If you have seen anywhere that permission was granted for use let me know. It doesn’t exist. Who would give permission to copy such extensive volumes of work? Where are the credits? Where is the ‘permission given’ to copy? It doesn’t exist because – it doesn’t exist. And where the paraphrasing was used that may avoid legal definition of copyright breach, this issue of non-original work comes into play. I understand the inter-connecters of friends and not wanting to throw these associates under the bus etc etc – so I appreciate you and others want to keep out of this – but lets call a spade a spade – this is in my 30 years of being in the industry the most extensive case of copyright breaching I have ever seen – so please, let’s not pretend is a minor issue or a ‘mis-understanding’.
 I appreciate you efforts to stamp out plagiarism, non-crediting, and non-original works. I would hope therefore it would be difficult to side-step this one, no-matter how many time it is claimed the dog ate the permission letter…..I don’t normally engage in forum / blog exchanges about this, however after publishing so many innovations over the last few decades it’s not much fun watching the attempts to take credit or benefit commercially and professionally from my works. It’s even less fun watching professionals with integrity turn a blind eye out of fear of offending their buddies or damaging their cash cow, especially in these public forums. The message to others if the industry turns a collective blind eye to this is more of the same. Thank you for your time.

By then I stumbled upon another article by this writer that included adulating comments about certain ‘coaches’ , and I realized that it would be very unlikely that this writer would apply his ‘commandments’ and ‘guru-grilling’ against certain people. They were buddies.

Unfortunately I don’t think there will be too many people concerned by the threat:But perhaps it is the beginning of something greater – a genuine return to integrity. A world where those who lie, cheat and steal are truly shunned.

If you want to avoid my scrutiny, just be humble, be cautious with your conclusions (say things like, “I feel,” “I think,” “It is my belief,” etc.), don’t act like you’re superior to all the hardworking trainers out there, stick to what you know, gain experience with something before drawing a conclusion, focus on science, present both sides of an argument, and in general don’t alienate other trainers and try to brainwash your followers. Hopefully this will make a difference and keep gurus more grounded and honest, but in the meantime, I’m goin’ hunting!

It was great to see the issue of integrity and zero tolerance to plagiarism. It didn’t rise to the promise of the writer’s words but it was a start.Anyway, I always seek to act respectfully and understand that in this case he would not want to name is friends, so in my response I respectfully complied with this mode of communication:

Note – References available on request