Nutritional supplements and strength training: Part 5 – Questions you should consider asking before ingesting

If you have read and been influenced by the prior four installments in this article series on nutritional supplementation. I trust you moved past the place where your primary influences on selecting your supplements included what ‘everyone’ is taking, the claimed benefits in the marketing material, and the claimed ingredients on the label.

If so you may find real value in this, Part 5, of the series. In this article I focus on what I believe are some of the key questions to ask and answer prior to selecting a supplement.

Note many of the questions revolve around the concept of trust. Not blind, head in the sand type of trust, that may have been the platform for some of your selection decisions in nutritional supplementation to date. Rather the kind of trust that is earned slowly and lost fast.

How many people in the US alone take nutritional supplements? About 75% of the population! There are a lot of people who need to be asking questions before they consume their nutritional supplements!

Here are seventeen (17) questions you should consider asking before settling on a supplement.

  1. Who owns the company?
  2. Who founded the company?
  3. What was the reason the company was founded originally?
  4. Are nutritional supplements their core business?
  5. How long have they been operating?
  6. How many product recalls and FDA complaints have they been subject to?
  7. Does the company care about your health as much if not more than their profits?
  8. Who formulated the product/s?
  9. Are their scientists in-house or outsourced?
  10. Do they manufacture in-house or outsource?
  11. Do they manufacturer at GMP?
  12. Do they guarantee the potency of every pill?
  13. What is their refund policy?
  14. What customer support do they offer?
  15. Is the product approved for use in your country?
  16. Will the products dissolve in a timely and optimal way?
  17. Will I pass a drug test?

Q1. Who owns the company?

The first question is about ownership. Put aside the company name. Ask who owns it? Company acquisitions are part of business life, and often the original name is retained to exploit the marketing power of the original owner. Don’t accept or assume that the name on the company still owns the company. Dig a bit deeper.

When you are confident you have found the owner of the company – be it an individual or an entity – do your homework on the owner. What you are wanting to understand are the values of the people who run the company. Do they really care about you?

Q2. Who founded the company?

If it turns out the current owners (individuals or entity) were not the ones who founded the company in the first place, find out who was the founder of the company.

Q3. What was the reason the company was founded originally?

The purpose behind the company’s origin provides a great insight into the values and operations of the company. Was the company found with the primary purpose to make a profit, or were there more altruistic motives, such as contributing to the quality of life of society.

The original purpose for the existence of the company in the first instance tells you a lot about the company. Sure, things can change, but this information is I suggest incredibly valuable and insightful.

Q5. How long have they been operating?

Relatively few companies make it past the ten year mark, and even less the twenty year mark – and so on. Now being a younger company doesn’t make it bad, it just means it hasn’t proven itself. Generally speaking a company that has compliance, integrity, or profit before purpose issues usually gets found out over time. On the other hand, those companies who are truly adding value to customers in a sustainable business culture typically last longer.

Q6. How many product recalls and FDA complaints have they been subject to?

In the internet era it’s not too difficult to discover the ‘skeletons in the closet’ of a company. Now you can give a company a ‘leave pass’ on one or two ‘hiccups’, however if you start seeing a pattern you may want to pass on this company’s offerings.

Q7. Does the company care about your health as much if not more than their profits?

Profit before purpose is important. I have no issues with companies making a profit – in fact it’s healthy for their sustainability. However it can be done without putting the needs and safety of the consumer at risk.

Your challenge is to get a feeling for a company’s values, and find a company that aligns with your own values of the profit and purpose trade-off.

Q8. Who formulated the product/s?

Now I don’t mind any one putting their hand up as to formulate a product, however with consumer safety and efficacy in mind, I would prefer there is evidence of that person/s background in the science of formulation.

Q9. Are their scientists in-house or outsourced?

Are the ‘scientist/s’ behind the formulation a full-time employee of the company or a sub-contractor? I have my concerns with consumers who rely on sub-contracting relationships with their scientist.

This ‘guns for hire’ approach does not give me confidence about the longevity of the company, as they may lack the uniqueness in the market pace on the basis of who else may gain access to their formula’s.

Q10. Do they manufacture in-house or outsource?

Manufacturing in-house gives me confidence about the control of the manufacturing process. It also gives the company greater commercial sustainability as they are less likely to be sharing their formulas (directly or indirectly) with other companies.

Manufacturing out-sourced can and does work, however it demonstrates a company that lacks the financial means to develop their own manufacturing plant.

Q11. Do they manufacturer at GMP?

Look for GMP reference in the company’s web site about their manufacturing. GMP stands for ‘Good Manufacturing Practices’, a term aimed to designate that drugs or nutritional supplements are being manufactured at pre-determined high standards. This is not optional for drugs, but it is for nutritional manufacturing.

Now a lot of people may throw around claims about their GMP processes. If you want to be sure, I suggest you take a walk through the manufacturing plant.

A hint here – if you find this difficult to achieve, and when you do are dressed in head, clothing and feet covers like you are entering a nuclear plant – you can have more confidence they do use GMP! If not, you should be very skeptical!

Regarding claims of FDA Approved supplement (food) manufacturing facilities, the FDA denies that exists, stressing the difference between FDA ‘registered’ and FDA ‘approved’:[1]

FDA does not “approve” health care facilities, laboratories, or manufacturers. FDA does have authority to inspect regulated facilities to verify that they comply with applicable good manufacturing practice regulations. Owners and operators of domestic or foreign food, drug, and most device facilities must register their facilities with FDA, unless an exemption applies.

Q12. Do they guarantee the potency of every pill?

Will the company guarantee that each and every pill will be exactly what the label says – in both what types of material it contains, as well as the dosages of each of the materials will be as per the label.

This is more important than you may realize, and offered by less companies than you may expect.

Q13. What is their refund policy?

Does the company have a rock solid clearly stated refund policy? Is it at least at 30 days no questions asked one? What is their history of keeping their word?

A company with a great track record in the refund department should give you a lot of confidence. So go behind their claims – find out if they do what they say they do.

Q14. What customer support do they offer?

Once you have bought the product, how much help can you get? Can you call their customer support center on a toll-free number at least during business hours and get support? Do they offer online resources such as a Q&A database for a customer with a more inquiring mind to find out more about the products? For example, does product x have gluten? Does it contain anything else commonly considered an allergen?   Do they offer free customer web portals that allow the customer education and online order managing?

Q15. Is the product approved for use in your country?

In a global economy it is quite normal that products travel from the country of manufacturer to a different country for consumption. The question is whether the product is approved by the regulators of your country for sale. The fact that it got in through customs is not evidence of this.

Consuming a product that is not approved for use in your country will most likely deny you of any usual consumer recourse in the event of an adverse product reaction. Even worse, selling that product to a client in a country where the product is not approved for sale may deny the seller any product indemnity insurance, exposing them to litigation (a risk I see taken by physical coaches all too often).

Also be mindful that even if the product is manufactured in your country is no guarantee that it is approved for sale in your country!

Q16. Will the products dissolve in a timely and optimal way?

There is still a major question – will the product dissolve in the body in the time frame it has before elimination. Don’t take this for granted.

The following is provided by ConsumerLab.com:[2]

The standard laboratory test for disintegration (part of the test known as the United States Pharmacopeia [USP] “Disintegration and Dissolution of Dietary Supplements” method <2040>), is an important test of product quality, although passing this test alone does not assure bioavailability – which depends on additional factors such as how well ingredients are absorbed. During the test, the product under investigation is continuously agitated in warm water for 30 minutes. In that time, the pill should have dissolved or fallen apart to the extent that, if touched, there is no hard core remaining.

They also go on to say: [3]

Poor disintegration is most common with vitamin and mineral supplements. However, other products, including herbals, sold in tightly packed or heavily coated tablets or caplets, may also have poor disintegration, remaining intact after the 30-minute test. Most capsules, by contrast, fall apart easily, and most chewable products (as long as they’re chewed) disintegrate. Poor disintegration can result from poor manufacturing practices and quality control.

Upgrading formulas includes research and development costs. Does the company have the financial means to do this? How often? Hopefully every 5-10 years. Now I am not talking about changes to the artwork of the label – I am talking about real upgrades, improvements, to the formula.

Q17. Will I pass a drug test?

Now I understand that question is not relevant to everyone but it is to say Olympians, and any others who participate in sports that have ‘real’ drug tests.

The World Anti Doping Agency (WADA) is responsible for controlling drug testing globally. It’s important to note the following:[4]

WADA is not involved in any certification process regarding supplements and therefore does not certify or endorse manufacturers or their products. WADA does not control the quality or the claims of the supplements industry which may, from time to time, claim that their products have been approved or certified by WADA.

If a company wishes to promote its products to the sport community, it is their responsibility as a manufacturer to ensure that the products do not lead to any anti-doping rule violation. Some third-party testers of supplements exist, and this may reduce the risk of contamination but not eliminate it.

So don’t get misled by the supplement companies claims. At best they have used a third party certification, which is better than nothing, but this approval is not given by WADA itself.  An example of a third party certification organization for WADA compliance is Informed Choice.org.

Summary

So there you have it – seventeen questions you should consider asking and answering before putting a nutritional supplement in your mouth. If you think that is too many questions, rest assured, there are many more that you can and probably should ask!

In conclusion you might also reflect on a comparison of the questions I have raised versus the methods of discernment typically offered up on other articles. I suggest many of the are off-track or lacking.

[1] https://www.fda.gov/ForConsumers/ConsumerUpdates/ucm047470.htm

[2] https://www.consumerlab.com/results/hometest.asp

[3] https://www.consumerlab.com/results/hometest.asp

[4] https://www.wada-ama.org/en/questions-answers/prohibited-list-qa#item-1359

Nutritional supplements and strength training: Part 3 – Who do you trust?

We have a growing consumer awareness of food selection. The interest in organic foods is growing[i], the demand for fast food declining.[ii] So why is the awareness of the inherent challenges in nutritional supplement consumption so low? Why are you – and the majority of people – willing to do what everyone else is doing in the blind faith and trust that the supplement has what the label says it has, and does not contain any toxic or otherwise unhealthy material?

Let me summarize it this way – as long as ‘everyone’ is currently using it, the packaging looks great, and the nutritional labeling appears to be stacked full of what you were looking for, it’s good to go! Take the supplement, no further questions needed.

This may seem a bit too blasé in text, however tell me if this isn’t an accurate description of how the majority think. I suggest it is.

And what categories of nutritional supplement are the most exposed to ‘challenges’? According to a 2015 statement by the US Food and Drug Administration (FDA)

“They’re most common in weight loss supplements, products that promise to boost sexual performance, and bodybuilding products, [FDA spokesperson Lyndsay] Meyer Meyer said”.[iii]

How real is the problem? According to a 2015 study published in the New England Journal of Medicine, an estimated 23,000 emergency department visits in the United States every year are attributed to adverse events related to dietary supplements. Note that the categories of supplements where the greatest risks were was similar to those quoted by the FDA spokesperson (see Table).[iv]

So where specifically do the risks lie? Here are

  1. Manufacturing standards
  2. Misleading products and product claims
  3. The sale of illegal supplements
  4. Supplements containing drugs
  5. Raw material selection and contamination
  6. Truth in labeling
  7. Outsourcing manufacturing
  8. All of the above

The following provides further insights into each of these seven areas of risk.

 1.  Manufacturing standards

The manufacturing of nutritional supplements in the US has been described as ‘lightly regulated’.

Yet these pills undergo limited scrutiny by regulators. The FDA treats them like food — not like drugs — under the Dietary Supplement Health and Education Act of 1994. Supplement manufacturers can put a wide variety of claims on their bottles, so long as there’s at least some research to back them up and so long as they’re honest about their ingredients. There’s no requirement for manufacturers to specify the quantity of ingredients or to warn consumers about potential side effects. What’s more, there are no regulators checking to make sure these manufacturers are telling the truth about what’s in their products before they hit store shelves.

To remove a supplement from the market, the FDA first has to prove that it’s not safe — which is what happened in the case of OxyElite Pro. This is basically the opposite of how pharmaceuticals are regulated. There, drugmakers need to prove their medicines are safe and effective through high-quality scientific studies before they ever reach consumers.[v]

Put simply, unlike pharmaceutical drug manufacturing, the FDA does not have premarket approval on supplements. Instead they have post-market oversight on supplements. They have to monitor the landscape and prove issues exist. This opens the door for a ‘it’s easier to seek forgiveness than to get approval’ approach, and you, the consumer, are in the middle of this mess.

The limitations of this lower standard of manufacturing compared to drugs is highlighted by the following:

The passing of the Dietary Supplement Health and Education Act in 1994 permitted dietary supplement manufacturers to bring to market products labeled as supplements without the scrutiny required of pharmaceuticals. 

This lack of oversight has permitted the introduction of numerous supplement products, often containing unapproved active pharmaceutical ingredients, into the marketplace, which has led to harm, as was exemplified by the use of the supplement Pai You Guo.7

In these situations, it is incumbent on the FDA to contact the manufacturer of the supplement to trace the source of the product, and initiate a recall. However, a recent investigation by the Office of the Inspector General determined that the FDA does not possess accurate contact information for 20% of supplement manufacturers.8 This may explain why our study found a large discrepancy between the number of adulterated supplements reported by the FDA and the number that were actually recalled. .[vi]

As a result, this is what is often seen, as reported by Dr. Daniel Fabricant, who heads the FDA’s division of Dietary Supplement Programs:

Sixteen nationwide recalls and warnings have been issued in the past month and a half, including vitamins manufactured by Mira, which contained the risky steroids dimethazine, dimethyltestosterone and methasterone. More than 3,000 products were recalled nationwide last year.

Written product recipes at numerous supplement companies are nonexistent, Fabricant said, and many recipes — known as master manufacturing records — are apparently cobbled together when owners learn that government inspectors are on their way.

Worse, drums in which products are mixed are not always appropriately cleaned, Fabricant added, and in some firms these vessels are pitted — damaged — possibly from age and/or overuse. 

Debris left from previous batches sometimes winds up in newly made products, he said.

Too often, dangerous drugs of all kinds — from male sexual enhancement compounds to weight-loss medications — are turning up in vitamins and other supplements nationwide. [vii]

2.  Misleading products and product claims

The supplement history has a long history of deceit.

In 1989 Nautilus founder Arthur Jones was quoted as saying:

“I am not a bullshit artist, and under no circumstances am I going to get involved in the so-called health food market, which is one vast con game.”[1]

Arthur Jones tells a great story in his 2004 autobiography titled ‘And God Laughs’[2] about a veterinarian who was pestering him about the secret to the success of the 1973 Colorado Experiment, where Casey Viator allegedly put on an incredible amount of muscle mass in only four weeks. Jones tells him ‘the secret’, which reminds me a lot of my chapter titled ‘Colates’ from my 2010 book Barbells and Bullshit. Jones went on to write:

But if I had ever published that elephant shit story as fact in a muscle magazine, the bodybuilders would buy it by the ton, at any price; and the worse it tasted the better they would like it. I also told that veterinarian that the elephant shit always made you very sick, but he assured me that he was more than willing to put up with that.

And if I had published that story as fact, within a few weeks Weider would have been offering what he would have claimed was the only source of pure elephant shit.

US Government regulatory action against false claims in the supplement industry can be traced back at least to the 1960s (and probably earlier), when Peary Rader (Ironman Magazine), Bob Hoffman (York Barbell) and then the Weiders (1970s) were all targets of the US Food and Drug Administration.[3]

It appears not much has changed in the near half a century since.

According to the 2010 article explaining labeling and product claims in the US supplement market:

“….The impact and consequences of the Dietary Supplement Health and Education Act of 1994 (DSHEA)… Briefly, the DSHEA is an amendment to the U.S. Federal Food, Drug and Cosmetic Act that establishes a regulatory framework for dietary supplements. It effectively excludes manufacturers of these products from virtually all regulations that are in place for prescription and over-the-counter drugs.”[viii]

According to the US Food and Drug Administration (FDA) themselves:

“Generally, manufacturers do not need to register their products with FDA nor get FDA approval before producing or selling dietary supplements. Manufacturers must make sure that product label information is truthful and not misleading. FDA’s post-marketing responsibilities include monitoring safety, e.g. voluntary dietary supplement adverse event reporting, and product information, such as labeling, claims, package inserts, and accompanying literature. The Federal Trade Commission regulates dietary supplement advertising.”[ix]

Basically say what you want and unless someone complains or by some other less likely situation the FDA finds out you are ‘embellishing’ at best, downright lying at worst.

Manufacturers can put virtually any claim on a supplement, without any requirement to provide persuasive clinical evidence, as long as it’s accompanied by the Quack Miranda Warning: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.” Disease treatment claims are not permitted, but are typically restated as permissible “structure/function” claims, implying an ability to improve the structure or function of the body only….

There are essentially no pre-marketing requirements before selling products. Once available for sale, there is little ability for the FDA to issue cease-sale orders and recalls. Regulators can block the sale of products only after significant problems have been identified (i.e., ephedra)… 

The regulation of marketing claims is effectively left to the Federal Trade Commission (FTC), which can prosecute manufacturers for fraud.” [x]

In 2015 a sweeping multi-agency federal investigation in the US has resulted in a slew of criminal and civil charges being brought against more than 100 companies that either make or market supposed dietary supplements for selling products that allegedly contain ingredients other than those listed on the label, or products that make unsubstantiated health or disease-treatment claims.[xi]

The Justice Department unsealed a criminal indictment against USPlabs of Dallas and a number of the company’s executives and employees. It charges, among other things, that they conspired to import a synthetic stimulant made in a Chinese chemical factory and then used it in products they advertised as containing all-natural plant extracts.

The indictment also alleges that USPlabs knew some of their products could cause liver damage, yet sold them anyway — in particular, a product called OxyElite Pro.[xii]

At the center of the sweep is USPlabs, a company based in Dallas that sold the best-selling workout supplements Jack3d and OxyElite Pro, which contains the amphetamine-like stimulant dimethylamylamine, or DMAA. On Tuesday, federal prosecutors brought criminal charges against USPlabs and six of its executives related to the sale of those products.[xiii]

The United States filed a civil complaint against Riddhi USA Inc. of Ronkonkoma, New York, and its owner and President Mohd M. Alam to prevent the distribution of adulterated and misbranded dietary supplements in violation of federal law, the Department of Justice announced today.[xiv]

3.  The sale of illegal supplements

As there is no pre-marketing requirements before selling the products, there is a pattern of companies taking even illegal substances to the market, in the hope that they would be caught.

The following is an example of a large distributor being exposed for allegedly selling illegal supplements. Most of us have shopped here:

GNC Holdings Inc, the largest global dietary supplement retailer, has agreed to pay $2.25 million to avoid federal prosecution over its alleged sale of illegal dietary supplements, the U.S. Department of Justice said on Wednesday.[xv]

The following is an example of a smaller distributor being exposed for allegedly selling illegal supplements. The risks of mail order supplements!

Twelve years after FDA prohibited the sale of dietary supplements containing ephedrine alkaloids (ephedra), a New York man has been found guilty of violating the ban.

Following a three-day trial, a jury in Atlanta convicted Chenhsin Chan (aka Paul Chan) on 30 felony counts in connection with the online sale of dietary supplements containing ephedrine, the U.S. Department of Justice (DOJ) announced last week.

Chan of Elmhurst, New York was convicted on 10 counts of mail fraud, 10 counts of introducing adulterated food into interstate commerce, five counts of knowingly distributing a listed chemical without obtaining the required registration, and five counts of money laundering.

The 44-year-old Chan sold more than US$4.5 million in dietary supplements containing ephedrine alkaloids, but the jury forfeited assets he purchased with funds from the crimes, including a New York property that had been purchased for $950,000, a Mercedes Benz, a Lamborghini Gallardo and more than $666,000 in proceeds from the illegal activities, the DOJ noted in a press release.[xvi]

4.  Supplements containing drugs

In the ideal world when you buy and ingest a supplement you would hope there are no surprises in the contents, especially unknown drugs.

From January 1, 2004, through December 19, 2012, 465 drugs were subject to a class I recall in the United States. Just over one-half (237 [51%]) were classified as dietary supplements as opposed to pharmaceutical products (Table). Most recalls occurred after 2008 (210 [89%]). Supplements marketed as sexual enhancement products (95 [40%]) were the most commonly recalled dietary supplement product, followed by bodybuilding (73 [31%]) and weight loss products (64 [27%]). Unapproved drug ingredients (237) accounted for all recalls. Fifty-seven recalled products (24%) were manufactured outside of the United States. There were 147 recalls (62%) that involved units distributed internationally. No adverse events related to recalled drugs were noted in the Enforcement Reports.

The FDA Tainted Supplement Report listed 332 adulterated products since December 2007. Only 222 of these products (69%) were recalled by the FDA.[xvii]

Placing drugs in supplements, even if only for a short time, is a method that has been spoken about in the industry for decades. The rumor was this was a technique used by early supplement manufacturers post the arrival of steroids in the 1960’s to get early market traction with their product users who were of the impression they were simply buying a supplement product.

The following supports this story. There is some suggestion that manufacturers intentionally add the drugs:

A report in the Journal of the American Medical Association in April noted that potent drugs are sometimes purposely added to supplements to increase strength, usually weight loss remedies and sleep aids. [xviii]

Now if you are a drug tested athlete, or at least a drug tested athlete in a sport that does real and transparent testing, the risk of drugs in your supplements is an additional concern.

These risks are summarized in a 2017 paper as below:

An example of the presence of doping substances in supplements can be seen in the study published in 2003 by Geyer et al., where 94 of the 634 supplements analyzed (14.8%) had prohormones that were not mentioned on the label. More current is the study by Judkins et al. in which, of the 58 supplements analyzed, 25% contained low levels of contaminating steroids and 11% were contaminated with stimulants. These data have led to the investigation of contamination in different food supplements; in most of them, small quantities of banned substances have been found, due to cross-contamination during manufacturing, processing, or packaging. In some cases, this contamination was not intentional and was due to poor quality control, but in others the adulteration of the substance was intentional [10]. In the United States (US), the Food and Drug Administration (FDA), broadly speaking, regulates quality, and the Federal Trade Commission supervises the marketing and advertising of dietary supplements. However, according to the Dietary Supplement Health and Education Act (DSHEA), dietary supplements, including nutritional ergogenic aids, that are not intended to diagnose, treat, cure, or prevent any disease, currently do not need to be evaluated by the FDA prior to their commercialization.[xix]

In my experience very few athletes succeed in a defense of blaming their nutritional supplement for the positive whereby their sentence is reduced. Examples of these minority include:

  • In 2008 US swimmer Jessica Hardy failed a drug test (allegedly for the banned drug clenbuterol) and was banned for four years. When the arbitrators found that Jessica Hardy’s positive test was caused by a contaminated Advocare Arginine Extreme supplement her ban was reduced to one (1) year. Hardy subsequently took civil action against Advocare, and Advocare reciprocated in like way.[xx]
  • In 2003 US swimmer Kicker Vencill failed a drug test (allegedly for the banned drug 19-norandrosterone) and was banned for four (4) years. After appeal the arbitrators accepted the positive result was caused by an inadvertent ingestion and reduced his ban to two (2) years. Following that Vencill won a civil claim when a jury ruled unanimously that a multivitamin taken by Kicker Vencill was contaminated with steroid precursors and was responsible for his positive test. Jurors awarded damages of $578,635 against the manufacturer against Ultimate Nutrition of Farmington, Connecticut.[xxi]
  • Lyman Good, UFC fighter, was tested positive for steroids in October 2016, and blamed his use of a product called ‘Anavite’ made by Gaspari Nutrition and sold through Vitamin Shoppe. In Oct 2017 he sued the following: Vitamin Shoppe, Gaspari Nutrition Inc., Hi-Tech Pharmaceuticals, Richard Gaspari and Gaspari and Hi-Tech CEO Jared Wheat are also named as defendants. According to his affidavit, his suspension was later reduced when a lab detected the steroid in an unopened bottle of Anavite.[xxii] [xxiii]

The following summary of drugs found in nutritional supplements was published in 2016 that lists 850 US supplements that allegedly contain drugs.

Now you can see if your favorite supplement has been flagged by health authorities. We used data from the FDA and the Department of Defense, as well as published studies from scientific journals and court documents, to create a searchable database of dangerous supplements. All of the products listed below have been found to contain hidden drugs.[xxiv]

Here are some of the categories of drugs found in these supplements in the above collation: [xxv]

Appetite suppressantsHidden drugs found in supplements in our database: sibutramine and its analogs (deisobutyl-benzylsibutramine, desmethyl sibutramine, didesmthyl sibutramine, n-desmthylsibutramine, n-di-desmethylsibutramine), cetilistat, fenfluramine, lorcaserin, rimonabant.

The government removed sibutramine from the market in 2010 for safety reasons… Sibutramine was the most popular drug on our database: 240 products, mostly for weight loss, contained this drug or one of its derivatives.

Laxatives Hidden drugs found in supplements in our database: phenolphthalein

Phenolphthalein is a laxative no longer approved for sale in the US… Sixty-six supplements in our database contained phenolphthalein, most of them marketed for weight loss.

Muscle relaxantsHidden drugs found in supplements in our database: chlorzoxazone, methocarbamol

A number of supplements marketed as arthritis and joint pain relievers have been pulled from the market for containing illegal drugs.

Sexual enhancers – Hidden drugs found in supplements in our database: sildenafil, tadalafil, vardenafil, and their analogs (acetildenafil, aidenafil, aminotadalafil, benzamidenafil, dapoxetine, desmethyl carbondenafil, dimethyl sildenafil, dimethylacetildenafil, dimethylsildenafilthione, hydroxyhomosildenafil, hydroxylthiohomosildenafil , hydroxythiohomosildenafil, noracetildenafil, piperadino vardenafil, propoxyphenyl sildenafil, sulfoaildenafil/thioaildenafil, sulfoaildenafil methanesulfonate, sulfohomosildenafil, sulfohydroxyhomosildenafil, sulfosildenafil, thiomethisosildenafil); dapoxetine

Sildenafil is the active ingredient in the prescription drug Viagra. It’s been found in hundreds of supplements (including 159 on our database). We also found dapoxetine in eight supplements in our database.

Anti-anxiety drugsHidden drugs found in supplements in our database: picamilon

Used in Russia to treat various neurological conditions, the synthetic drug has never been approved for sale in the US but has been found in many brain-enhancing supplements here unbeknownst to consumers.

AntidepressantsHidden drugs found in supplements in our database: fluoxetine, doxepin

Seven of the weight loss supplements in our database contained fluoxetine, which is the active drug in the prescription antidepressant Prozac. Fluoxetine is a selective serotonin reuptake inhibitor (SSRI), a type of drug used to treat depression, obsessive-compulsive disorder, and panic disorder. You’d have no idea you were taking an SSRI in your weight loss supplement. “SSRIs have been associated with serious side effects including suicidal thinking, abnormal bleeding, and seizures,” an FDA warning letter reads. “In patients on other medications for common conditions (aspirin, ibuprofen, or other drugs for depression, anxiety, bipolar illness, blood clots, chemotherapy, heart conditions, and psychosis), ventricular arrhythmia or sudden death can occur.”

Diuretics Hidden drugs found in supplements in our database: bumetanide, furosemide

Some weight loss supplements contain prescription-strength diuretics.

Stimulants – Hidden drugs found in supplements in our database: BMPEA, DMAA, DMBA, DEPEA, ephedrine, ephedrine alkaloids, fenproporex 

BMPEA, DMAA, and DMBA were hidden ingredients in many popular muscle-building and fat-burning supplements….DMAA was banned in the US, UK, and several other countries because it has been linked to strokes, heart failure, and sudden death. Yet it was the second most popular drug on our database, appearing in 110 products on our database. DMBA is a synthetic version of DMAA …Similarly, BMPEA was never approved as a pharmaceutical, so it has never been studied in humans — and, again, it’s another common supplement ingredient.

Anabolic steroidsAnabolic steroids lurked in 81 products on our database. Most of them were marketed to men, promising to help build muscle fast.

Anti-inflammatory drugs – Hidden drugs found in supplements in our database: diclofenac, ibuprofen, indomethacin, naproxen, phenylbutazone.

Other Hidden drugs found in supplements in our database: anthistamines (chlorpheniramine, cyproheptadine), phenytoin (anticonvulsant), chlorpromazine (antipsychotic), aromatase inhibitor, propranolol (beta blocker), nefopam (non-opioid pain relief)

5. Raw material selection and contamination

The next step to consider is the selection of the raw material. In essence you are relying on the integrity and values of the company to select safe and effective raw materials, free from contamination.

How is this working out?

In 2010 US based Consumer Reports tested 15 popular protein supplements and concluded:

All of the drinks in our tests had at least one sample containing one or more of these contaminants: arsenic, cadmium, lead and mercury. For most drinks we tested, levels were in the low to moderate range, when we could detect them. But with three of the products we tested, consumers who have three servings daily could be exposed to levels of one or two of these contaminants that exceed the maximum limits proposed by U.S. Pharmacopeia, the federally recognized authority that sets voluntary standards to cover dietary supplements.[xxvi]

The worst offending product? EAS Myoplex Original Rich Dark Chocolate Shake.

In 2018 the Denver-based Clean Label Project used the independent analytical chemistry laboratory Ellipse Analytics to test 134 of the top selling (based on Nielsen and Amazon.com best-selling lists) animal- and plant-based protein powders.[xxvii] Clean Label selected and purchased the powders from retail store shelves and from online sources. The products were screened for over 130 toxins including heavy metals, BPA, pesticides, and other contaminants with links to cancer and other health conditions.

  • Of the 134 products tested, 53 were found to have “substantially elevated” levels of the following heavy metals – Lead, Mercury, Cadmium, Arsenic and BPA.

  • Of the whey-based protein powders, about 10 percent of contained lead levels above health guidelines.

  • Of the plant-based protein powders.75 percent had measurable levels of lead.

  • Each contained on average twice the amount of lead per serving as other products.

  • In addition to lead, the plant powders in several cases contained mercury, cadmium and arsenic above health-based guidelines.

The five products that received the poorest overall scores in this test were:

In summary:

Unfortunately, federal regulations do not generally require that protein drinks and other dietary supplements be tested before they are sold to ensure that they are safe, effective and free of contaminants. [xxviii]

As a result ‘most consumers don’t realize their lives are on the line before the government steps in’:

“No supplements are prescreened for efficacy and safety by the government,” said Bryn Austin, a professor in the department of Social and Behavioral Sciences at Harvard T.H. Chan School of Public Health. “The FDA is reactive. Because of the way Congress ties their hands, they have to wait until there’s serious harm — deaths, injury, liver damage, transplants. Most consumers don’t realize their lives are on the line before the government steps in.” [xxix]

6.  Truth in labeling

In 2013 ConsumerLab.com found problems with the quality of five the 16 protein products it selected for testing and confirmed these findings in a second independent laboratory:[xxx]

  • A protein powder from a popular brand was missing 16 grams of protein per scoop — the majority of the protein it promised. Instead, it contained an extra 16 grams of carbohydrates (including an extra 3 grams of sugar)
  • A powdered meal replacement shake was contaminated with 12.7 mcg of lead per serving (far more than permitted in California without a warning label)
  • A popular protein energy meal with spirulina had an extra 6.7 grams of carbohydrates (including an extra 4 grams of sugar) and an additional 25.7 calories per serving
  • A protein powder — from a “GMP certified” facility — claiming “0” cholesterol really had 10.2 mg
  • A protein supplement claiming 5 mg of cholesterol actually had 14.2 mg

In 2015 the New York State attorney general’s office accused four national retailers on Monday of selling dietary supplements that were fraudulent and in many cases contaminated with unlisted ingredients.[xxxi]

The authorities said they had run tests on popular store brands of herbal supplements at the retailers — Walmart, Walgreens, Target and GNC — which showed that roughly four out of five of the products contained none of the herbs listed on their labels. In many cases, the authorities said, the supplements contained little more than cheap fillers like rice and house plants, or substances that could be hazardous to people with food allergies.

At GNC, for example, the agency found that five out of six samples from the company’s signature “Herbal Plus” brand of supplements “were either unrecognizable or a substance other than what they claimed to be.” In pills labeled ginkgo biloba, the agency found only rice, asparagus and spruce, an ornamental plant commonly used for Christmas decorations.

At Target, the agency tested six herbal products from its popular “Up and Up” store brand of supplements. Three out of six – including ginkgo biloba, St. John’s wort and valerian root, a sleep aid – tested negative for the herbs listed on their labels. But the agency did find that the pills contained powdered rice, beans, peas and wild carrots.

Here are the products that were analyzed by the attorney general, along with the test results that were described in cease-and-desist letters that the agency sent to the four retailers.

In 2016 further tests were conduced by ConsumberLab.com including 27 protein supplements — 14 selected by ConsumerLab.com and 13 others that passed voluntary certification testing – of which 28% failed quality tests. The reports findings included:[xxxii]

  • Two protein powders contained more cholesterol than claimed. In fact, one which did not list any cholesterol actually had 16.5 mg per serving
  • One protein powder contained 181.4 mg more sodium than listed
  • Another product contained 70 mg more sodium than listed and was contaminated with cadmium, a toxic heavy metal

7.  Outsourcing manufacturing

In 2003 the AustralianTherapeutic Goods Administration (TGA) suspended the licence held by Pan Pharmaceuticals Limited of Sydney to manufacture medicines, for a period of six months, because of serious concerns about the quality and safety of products manufactured by the company.[xxxiii]

The suspension follows audits of the company’s manufacturing premises, which revealed widespread and serious deficiencies and failures in the company’s manufacturing and quality control procedures, including the systematic and deliberate manipulation of quality control test data. The licence has been suspended in order to urgently address the safety and quality concerns posed by the multiple manufacturing breaches. Where the quality of a medicine cannot be certain, neither can the safety or effectiveness of that medicine.

Due to the serious and widespread nature of the manufacturing problems identified and following expert advice regarding potential risks, the TGA has taken the decision to recall all batches of medicines manufactured by Pan Pharmaceuticals Ltd since 1 May 2002 and that are being supplied on the Australian market.

219 products manufactured and supplied in Australia by Pan Pharmaceuticals Limited have been identified for immediate recall. These products have been cancelled from the Australian Register of Therapeutic Goods for quality and safety reasons. The company has also had its approval to supply its range of export products (approximately 1650) cancelled.

In addition, a further, larger recall of products manufactured by Pan Pharmaceuticals Limited under contract for other sponsors is underway. The TGA has been working with the sponsors of these products to identify those for recall. Lists of these products have been published in the newspapers and details are also available on this website.

This action essentially emptied all chemists (drug-stores) in Australia of nutritional supplements, creating a national shortage. It also made it very clear to astute consumers that they may have thought they were buying different brands, in reality most were being made in the same manufacturing facility.

While we all have our favorite brands of dietary supplements, the brands may not be as distinct as we think from a manufacturing perspective. Dietary supplement manufacturing spans a wide spectrum. One of the most common manufacturing methods is for a finished product company to contract the manufacturing to another entity. This practice is referred to as contract manufacturing or outsourced manufacturing. Contract manufacturers have been part of the dietary supplement industry from its inception, when most finished product companies were retailers and not manufacturers.[xxxiv]

There are issues arising when the finished product company sub-contracts the manufacturing process:

The use of contract manufacturers also presents some challenges. The finished product company bears ultimate responsibility for the quality of the products that bear their label. This means that the finished product company has to abide by cGMP regulations themselves and must also ensure that their contract manufacturers are compliant as well.[xxxv]

In an already low-regulated and problematic industry, another ‘cog’ in the process provides further potential complications of accountability and quality assurance. The cost to establish in-house manufacturing facilities is a luxury only a small percentage of supplement companies have.

8.  All of the above

Many cases that have been subject to reporting by government regulatory agencies include more than of the above seven category breaches. Here’s a great and recent case example of this:

“…an eighteen count indictment against Jared Wheat, the CEO of Hi-Tech Pharmaceuticals, Inc. (Hi-Tech), a supplement company based in Norcross, Georgia, has been unsealed. According to the superseding indictment, the current charges against Wheat include wire fraud, money laundering, introducing misbranded drugs into interstate commerce and manufacturing and distributing controlled substances, specifically Schedule III controlled anabolic steroids. There are also charges in the indictment against John Brandon Schopp, the Director of Contract Manufacturing for Hi-Tech.

The indictment alleges that Wheat, Schopp, and Hi-Tech manufactured and distributed to prospective and current customers false U.S. Food and Drug Administration (FDA) Certificates of Free Sale, good manufacturing practice (GMP) certificates, and GMP audit reports. The indictment contends that the GMP certificates and audits reports, which are supposed to come from an independent third party, were issued by PharmaTech, a company controlled by Wheat. The manufacturing and distributing controlled substances charges stem from the government’s allegations that Hi-Tech produced at least five supplements containing anabolic steroids. Anabolic steroids are a Schedule III controlled substance and require a prescription. The misbranded drug charge alleges that Wheat and Hi-Tech manufactured a supplement named Choledrene which contained lovastatin. Lovastatin is an ingredient used in statin drugs and is regulated by the FDA. Hi-Tech should never have used lovastatin as an ingredient in any supplement, and they did not include it on the list of ingredients on the bottle.[xxxvi]

The following is an interesting insight into the effectiveness of past attempts to modify behavior in this industry:

If he is found guilty, this will not be Wheat’s first time in jail. In 2014, he served two months in federal prison for failing to carry out a recall brought about the Federal Trade Commission’s claim of false advertising for Hi-Tech’s weight loss products. Wheat was released when the recall had been completed. In 2009, the FDA announced he received a two-year prison sentence after being found guilty of selling counterfeit medications online, which he claimed were made in Canada, but were actually manufactured in unsanitary conditions in Belize. An investigation by AJC listed several other legal battles between federal authorities and Wheat/Hi-Tech. [xxxvii] [xxxviii]

An irrestible opportunity to make serious money – Seeking forgiveness is easier than seeking permission

“Pssst! Wanna start a supplement company? There is sooo much money to be made! We can make up anything we want, say anything we want, and if theproverbial hits the wall we can go straight. After all, humans are so gullible. As long as we hire some great copy writers to make some very convincing long copy. We can also make an internet (and or hard copy) magazine to provide ‘third-party’ indirect endorsements!”

The global dietary supplements market is expected to reach USD 278.02 billion by 2024, according to a new report by Grand View Research, Inc. Favorable outlook towards medical nutrition market in light of increasing application for the treatment of malnutrition and cardiovascular disorders is likely to promote the market for dietary supplements. 

Rising sales of sports nutrition products in the U.S. and China on account of increasing prevalence of fitness and sports at a domestic level along with new product launches is likely to have a significant impact on the industry over the projected period. The market is expected to generate revenues worth USD 37.16 billion by 2024.

Rising consumption of clinical nutrition products as a prevention medium for reducing malnutrition is expected to have a substantial impact. Furthermore, increasing prevalence of premature births on a global level is expected to promote the use of medicinal supplements over the forecast period. The market was worth USD 19.17 billion in 2015 and is projected to witness growth at a CAGR of 9.5% from 2016 to 2024.[xxxix]

Groundbreaking US female computer scientist and a Navy officer Grace Hopper[xl] (back when it was virtually impossible for a woman to succeed in either role) is commonly credited with coining the phrase that’s the mantra of a lot of 21st Century nutritional supplement entrepreneurs:

“It is easier to get forgiveness than permission.”

The following is an example of this commercial value set:[xli]

AngelList “corporate policy” is that team members should ask forgiveness, not permission. We would rather have someone do something wrong than ask permission to do it. 

Now in fairness they do add:

Or better, we would rather have someone do something right and not need permission to do it. This is the most common outcome.

But when you and I can make SO much money, let’s forget about that….

Conclusion

So how widespread in the supplement industry are these ‘challenges’? According to 2013 statement by Dr. Daniel Fabricant, head the FDA’s division of Dietary Supplement Programs at the time:

“…About 70 percent of the nation’s supplement companies have run afoul of the U.S. Food and Drug Administration’s manufacturing regulations over the past five years, according to a top agency official….

Consumers are put at risk by poorly measured ingredients, uncleaned manufacturing equipment, pesticides in herbal products, supplements contaminated with illegal prescription medications — even bacteria in pediatric vitamins, recall notices and agency inspection records have shown….

While most vitamins and supplements are not harmful — and at least one vitamin brand was credited with an 8 percent reduction in cancer among men over 50 — the industry is beset by repeated recalls, manufacturing problems and adverse reactions caused by tainted products, health experts and regulatory officials say….” ”[xlii]

If you have read this entire article, and have reached this point, I would be keen to know what you are thinking. Has this changed your view point on who you can trust? Personally, the more I became aware of this challenge during the last few decades, the more I have retreated to working with companies led by people whose value for excellence, safety, and regulatory compliance I trust. After all, it is more than just the health of my family and myself – I am responsible for the lives and careers of many athletes and coaches, whose livelihoods, reputations and legacies can be extinguished with a few words – ‘positive drug test’.

Quite simply I am amazed at how much energy goes into the discussion of supplements focused almost exclusively on the manufacturers marketing and labeling claims, completely oblivious to the real challenges in nutritional supplements – the challenges raised in this article. Your beliefs are virtually useless in the absence of your awareness of the companies values, integrity, raw material selection, manufacturing process and so on.

“From California to Maine, consumers ingest pills, powders, and liquids every day, not knowing whether they are wasting money or whether they may end up harming, rather than helping, themselves,” said Benjamin Mizer, principal deputy assistant attorney general. “Unfortunately, many of these products are not what they purport to be or cannot do what the distributors claim they can do.”[xliii]

Here’s my challenge to you. Do you want to do what’s best for your short, medium and long term health? Or is your desire to conform to the power of marketing and social trends so great that you are willing to forgo your health? Because I suggest right now the latter is your dominant value. Perhaps you didn’t know any better? Now you do. It will be interesting to see what direction you take now…..

 

References

[1] Cited in Roach, R., 2011, Muscle, Smoke and Mirrors, Vol. 2, Author House, p. 619.

[2] Jones, A., 2004, And God Laughs, The Autobiographical Memoirs of Arthur Jones, PDA Press.

[3] Roach, R., 2011, Muscle, Smoke and Mirrors, Vol. 1, Author House, p. 394.

[i] https://www.organicconsumers.org/news/demand-organic-food-growing-faster-domestic-supply

[ii] http://fortune.com/2015/04/22/mcdonalds-restaurants-closing/

[iii] Marcus, M., 2015, How safe are your dietary supplements?, CBS News, Nov 18 2015, https://www.cbsnews.com/news/dietary-supplements-how-safe-are-they/

[iv] Geller, A.I., et al, 2015, Emergency Department Visits for Adverse Events Related to Dietary Supplements, New England Journal of Medicine 2015, 373:1531-1540. https://www.nejm.org/doi/full/10.1056/NEJMsa1504267

[v] Belluz, J., 2015, The government is bringing criminal charges against companies that sell bogus dietary supplements, Vox, No 18 2015, https://www.vox.com/2015/11/17/9751592/dietary-supplements-justice-criminal-charges

[vi] Harel, Z., Harel, S., and Ward, R., 2013, The Frequency and Characteristics of Dietary Supplement Recalls in the United States, May 27 2013, JAMA Intern Med. 2013;173(10):929-930.https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/1678813

[vii] Ricks, D., 2013, FDA official: 70% of supplement companies violate agency rules, Newsday, Aug 16 2013, https://www.newsday.com/news/health/fda-official-70-of-supplement-companies-violate-agency-rules-1.5920525

[viii] Gavuro, S., 2010, Supplement Regulation: Be Careful What You Wish For, Science-based Medicine, Augus 5 2010, https://sciencebasedmedicine.org/supplement-regulation-be-careful-what-you-wish-for/

[ix] https://www.fda.gov/food/dietarysupplements/default.htm

[x] Gavuro, S., 2010, Supplement Regulation: Be Careful What You Wish For, Science-based Medicine, Augus 5 2010, https://sciencebasedmedicine.org/supplement-regulation-be-careful-what-you-wish-for/

[xi] Moran, C., 2015, Feds File Criminal, Civil Cases Against More Than 100 Supplement Companies, Consumerist, 17 Nov 2015, https://consumerist.com/2015/11/17/feds-file-criminal-civil-cases-against-more-than-100-supplement-companies/

[xii] Swetlitz, I., 2015, Dietary supplement manufacturers face flurry of federal charges, Statnews, Nov 17 2015, https://www.statnews.com/2015/11/17/supplements-fda-criminal-charges/

[xiii] Latman, P., and O’Connor, A., 2015, Makers of Nutritional Supplements Charged in Federal Sweep, Well, Nov 17 2015

https://well.blogs.nytimes.com/2015/11/17/federal-officials-target-dietary-supplement-makers/

[xiv] Department of Justice (DOJ), 2017, United States Files Enforcement Action Against Long Island Company and Its Owner to Prevent Distribution of Adulterated and Misbranded Dietary Supplements, Press Release, 23 Oct 2017, https://www.justice.gov/opa/pr/united-states-files-enforcement-action-against-long-island-company-and-its-owner-prevent

[xv] Lynch, S., 2016, GNC settles dietary supplements case with U.S. government, Reuters, 16 Dec 2016, https://www.reuters.com/article/us-gnc-hldg-settlement-idUSKBN13W2B2

[xvi] Natural Products Insider, 2016, Dietary Supplement Marketer Convicted of Selling Ephedra Years After FDA Ban, June 03, 2016, https://www.naturalproductsinsider.com/litigation/dietary-supplement-marketer-convicted-selling-ephedra-years-after-fda-ban

[xvii] Harel, Z., Harel, S., and Ward, R., 2013, The Frequency and Characteristics of Dietary Supplement Recalls in the United States, May 27 2013, JAMA Intern Med. 2013;173(10):929-930.https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/1678813

[xviii] Ricks, D., 2013, FDA official: 70% of supplement companies violate agency rules, Newsday, Aug 16 2013, https://www.newsday.com/news/health/fda-official-70-of-supplement-companies-violate-agency-rules-1.5920525

[xix] Martinez-Sans, J.M., et al, 2017, Intended or Unintended Doping? A Review of the Presence of Doping Substances in Dietary Supplements Used in Sports, A revew, Nutrients, 4 Oct 2017

[xx] Swimming Worldm 2009, Jessica Hardy Suspension Reduced to One Year, Supplement Ruled as Contaminated; USA Swimming Releases Statement; USADA Press Release; AdvoCare Disputes Findings – Updated, 4 May 20109, https://www.swimmingworldmagazine.com/news/jessica-hardy-suspension-reduced-to-one-year-supplement-ruled-as-contaminated-usa-swimming-releases-statement-usada-press-release-advocare-disputes-findings-updated/

[xxi] ESPN, 2005, Vencill was suspended two years, missed Olympics, 14 May 2005, http://www.espn.com.au/skiing/news/story?id=2059714

[xxii] Rummell, N., 2017, Pro Fighter Blames Supplements for Failed Drug Test, Courthouse News Service Oct 19 2017, https://www.courthousenews.com/pro-fighter-blames-failed-drug-test-supplements/

[xxiii] Earlier in 2017 the U.S. Anti-Doping Agency conducted its own analysis of Anavite and found it contained 1-andro. The agency now warns athletes not to use it, noting that Gaspari Nutrition has received numerous warnings from the Food and Drug Administration since 2014 regarding claims that its products are adulterated with potentially dangerous ingredients.

[xxiv] Belluz, J., and Oh, S., 2016, Unregulated, https://www.vox.com/a/supplements

[xxv] Belluz, J., and Oh, S., 2016, Unregulated, https://www.vox.com/a/supplements

[xxvi] Consumer Reports, 2010, How about some heavy metals with that protein drink?, June 2 2010, https://www.consumerreports.org/cro/news/2010/06/how-about-some-heavy-metals-with-that-protein-drink/index.htm

[xxvii] Clean Label Project, 2018, 2018 Protein Powder Study, https://www.cleanlabelproject.org/protein-powder/

[xxviii] Consumer Reports, 2010, How about some heavy metals with that protein drink?, June 2 2010, https://www.consumerreports.org/cro/news/2010/06/how-about-some-heavy-metals-with-that-protein-drink/index.htm

[xxix] Marcus, M., 2015, How safe are your dietary supplements?, CBS News, Nov 18 2015, https://www.cbsnews.com/news/dietary-supplements-how-safe-are-they/

[xxx] ConsumerLab.com, 2013, 31% of Protein Powders and Drinks Fail Tests by ConsumerLab.com, June 2 2013, https://www.consumerlab.com/news/Protein_Powders_Reviewed/06_11_2013/

[xxxi] O’Connor, A., 2015, What’s in Those Supplements?, Well, https://well.blogs.nytimes.com/2015/02/03/sidebar-whats-in-those-supplements/

[xxxii] ConsuberLab.com, 2016, Protein powders, shakes and drinks review, June 10 2016, https://www.consumerlab.com/reviews/Protein_Powders_Shakes_and_Drinks_Including_Nutrition_Diet_Meal-Replacement_and_Sports_Endurance_Recovery/NutritionDrinks/

[xxxiii] Australian Government, Department of Health, Therapeutic Goods Adminstration, Pan Pharmaceuticals Limited: Regulatory action & product recall information, April 28 2003, https://www.tga.gov.au/product-recall/pan-pharmaceuticals-limited-regulatory-action-product-recall-information

[xxxiv] Alschuler, L., 2011, Who Makes These Dietary Supplements, Anyway?, Natural Medicine Journal, Dec 2011, Vol 3(12), https://www.naturalmedicinejournal.com/journal/2011-12/who-makes-these-dietary-supplements-anyway-0

[xxxv] Alschuler, L., 2011, Who Makes These Dietary Supplements, Anyway?, Natural Medicine Journal, Dec 2011, Vol 3(12), https://www.naturalmedicinejournal.com/journal/2011-12/who-makes-these-dietary-supplements-anyway-0

[xxxvi] The Partnership for Safe Medicines, 2017, Company And Ceo Charged With Illegally Adding Scheduled Drugs To Supplements, Oct 27 2017, https://www.safemedicines.org/2017/10/company-and-ceo-charged-with-illegally-adding-scheduled-drugs-to-supplements.html

[xxxvii] The Partnership for Safe Medicines, 2017, Company And Ceo Charged With Illegally Adding Scheduled Drugs To Supplements, Oct 27 2017, https://www.safemedicines.org/2017/10/company-and-ceo-charged-with-illegally-adding-scheduled-drugs-to-supplements.html

[xxxviii] Brunkner, M., 2009, Diet Supplement king gets 50 months in prison, NBC News, Crime and Courts, February 3 2009, http://www.nbcnews.com/id/28983195/ns/us_news-crime_and_courts/t/diet-supplement-king-gets-months-prison/#.WwkvG2Xuz7Y

[xxxix] Grand View Research, 2016, Dietary Supplements Market Size Is Projected To Reach $278.02 Billion By 2024, Demand In Food & Beverage Sector : Grand View Research, Inc., San Francisco, July 18, 2016 (GLOBE NEWSWIRE), https://globenewswire.com/news-release/2016/07/18/856668/0/en/Dietary-Supplements-Market-Size-Is-Projected-To-Reach-278-02-Billion-By-2024-Demand-In-Food-Beverage-Sector-Grand-View-Research-Inc.html

[xl] https://www.facebook.com/notes/big-optimism/grace-hopper-its-better-to-ask-forgiveness-than-permission/521620811362966

[xli] Venture Hacks, 2013, Good advice for start-ups, Ask forgiveness, not permission, Feb 11 2013, http://venturehacks.com/articles/ask-forgiveness-not-permission

[xlii] Ricks, D., 2013, FDA official: 70% of supplement companies violate agency rules, Newsday, Aug 16 2013, https://www.newsday.com/news/health/fda-official-70-of-supplement-companies-violate-agency-rules-1.5920525

[xliii] Belluz, J., 2015, How 2 dietary supplement companies made $400 million off bogus weight loss products, Vox, No 19 2015, https://www.vox.com/2015/11/19/9761524/usp-labs-indictment

Nutritional supplements and strength training: Part 2 – A different paradigm

What supplements should you be taking? If your said goal is to get bigger, stronger and or leaner, surely these are the supplements you should be focusing on? Those supplements that claim these specific benefits on their label and in their marketing? However what if it’s not this simple? What if there is more to it? What if there is a better way to achieve your goals through supplementation? The aim of this article is to encourage you to ask these questions, and guide you to possible answers.

Without a doubt the dominant focus in mainstream influences on supplementation for the strength training market is performance enhancement. However there is another consideration or category of supplementation, that I call ‘system support’.

The question is what is its respective role in the nutritional supplementation? That is how much focus should be placed on performance enhancement supplements and how much on system supporting supplements?

In Part 1 of this article series – The arrival of smoke and mirrors – I raised the question of whether your supplement selection has been fraudulently influenced by the perception that you may receive the same training effects as the drug support physique used to market the supplement. In Part 2 of this series, I raise questions about the focus of your supplement selection.

Two paths

In training the opportunity exists for an awareness of injury prevention versus performance enhancement, in a world fixated on performance enhancement.

As physical preparation consultants, we are involved in two main areas – firstly performance enhancement, and secondly injury prevention. Now those who are familiar with my teachings know I prioritize injury prevention…..[1]

In nutritional supplementation I raise a similar dichotomy. The opportunity exists for systems support (or health) supplements in addition to the performance enhancement category. As with training, the world focuses on performance enhancing supplementation and ignores system support supplements.

In training, the world prioritizes the focus on performance enhancement.

The dominant mainstream way in program design is to be performance focused. I believe that the primary focus should be on injury prevention. Only when injury potential has been negated, should the dominant focus be reverted to performance enhancement. [2]

However if your ‘performance enhancement is creating injury potential – and I suggest most do – then are your really enhancing performance? Or are you engaging in performance decrement training? Or dysfunctional training, as I call it?

In supplementation, if your training degrades the systems of the body – and this is what training does at least temporarily – and you fail to support these systems, yet you take more performance enhancing supplements to in theory allow you to degrade the systems further. How does this make sense?

In essence I suggest performance enhancement in training begins with and is limited by the presence of injury. Performance enhancement in supplementation, I suggest is no different – failing to support the systems of the body is the primary limiting factor to recovery, which is the pre-requisite for training adaptations or performance enhancement.

Systems support

In the area of training I have for decades published on the role and importance of recovery in achieving the desired training outcomes.

So let me make it very clear for you – the training effect is not simply the training! Instead, it is the training followed by recovery. The addition of the ‘recovery’ to the ‘training’ is what gives you the training effect. [3]

Yes, training is important – but it is not the complete picture. If I teach you nothing else, then I have made a significant impact on not only how you train but also the results you’ll get![4]

I truly hope that you come to understand that optimal training is not about how much or hard or long or painful it can be; rather it is about the amount of training, which when combined with the recovery situation you are in, will give you the best training effect…

I am going to make it very clear the need to give the component of recovery the same respect as the component of training.[5]

This same recovery focus in training needs to be mirrored in the recovery focus in nutritional supplements.

The question I encourage you to ask is ‘Have I paid enough attention to the supplements that support my recovery from training?’ I suggest not. Not because I know you, but because I know what most do, and that’s not enough in relation to system support or recovery supplementation.

Learning what works in systems support

In physical injuries I learnt one of the best ways to determine the causes and resolution of injuries was from the end point back up. So from working with injured athletes returning them to sport I learnt most effectively the mechanism I needed to prioritize in preventing these conditions in the first place.

I found similar success in systems support. Studying the solutions that health patients are attracted to when their health (and in some cases lives) are at risk. Some of these lessons influence the below.

System support nutritional supplement recommendations

The first consideration is the percentage of your supplements that fall within the ‘systems support’ (health category).

I suggest that approximately 50% or one half of your supplement types taken on a regular basis should be drawn from the ‘systems support’ category.

The next consideration is specific examples. The following outlines some of the critical system support supplements I use and recommend. Note this is aimed at being illustrative, not prescriptive. That is do not infer or conclude that this is a ‘top 5’ list. Rather is a few examples. Ideally you would individualize your systems support supplementation. This is at least the goal of my coaches and I when we help people/athletes with their supplementation.

Vitamin and minerals

When I set out on my life quest to find the answer to what is the best way to train part of that search was to find out the best way to support the training and recovery process through nutritional supplements. One of my first and strongest influences in this area was Bill Starr in his book ‘The Strongest Shall Survive’ published in the 1970s. It was one of the best guides I could have had. To his credit, the recommendations regarding micro-nutrients made by Starr hold today.[6]

Some choose to put together their own combination of the above; some choose a high quality, high potency multi-vitamin/mineral. Either way this should be the corner stone of any system support nutritional supplement program, and arguably the first supplement you select. The role in cell protection by these micronutrients has led the vitamins to be typically referred to as ‘anti-oxidants’. Training accelerates damage at the cellular level, and anti-oxidants are charged with the role of protecting and rebuilding the cells.

Whilst most companies will market and sell their own version of multi vitamin/mineral product, I suggest a minority of supplement users take advantage of this supplement.

Immune system support

Put simply the immediate impact of training is to suppress the body’s systems. The immune system places a major role in how fast (or if) you recover from training. Many and diverse supplements fall into the category of being immune system support, including the above broad spectrum vitamin and mineral supplements I spoke of.

Getting down into isolated micronutrients one of the most simple yet impactive is Vitamin C. I have long supported the view that there are significant benefits from taking Vitamin C dosages in the realm of what Bill Starr recommended (4,000mg/day) and higher.

There are, as I said above, many other supplements that fall under the category of immune systems support. Here are a few that you may not have heard of:

  • Grape seed extract
  • Certain strains of mushroom
  • Baker’s yeast

I have been testing  the above supplements during recent years and have been very impressed with the outcomes.

Joint support

Support of the musculoskeletal system should place very highly in the list of supplements used by everyone, not just the athlete. However as strength athletes place extra loading on their joints, this option becomes more relevant. Some may belief that unless they have apparent joint degeneration this supplement is not relevant to them. I suggest otherwise. I prefer prevention to correction.

The most popular form of joint support is glucosamine. I wrote the following about glucosamine in my 1998 Supplement Review:[7]

What is the purpose of this supplement? Glucosamine aims to reduce joint pain and stiffness resulting from osteoarthritis or joint trauma, especially cartilage trauma.

How long has this supplement been around? Although glucosamine appears to have only relatively recently become readily available in Australia, there is reference to this substance as early as 1989 by Breuer as cited in the 1987 US patent application by Senin et al (87).   Research as early as 1980 has confirmed the role of this substance : “…oral glucosamine treatment produced significant improvement in the symptoms of pain, joint tenderness and swelling, as well as in restriction of movement…moreover treatment was extremely well tolerated.” Therefore it has been around for quite some time, but perhaps its value has not been fully recognised.

Does it work?   Our experience with feedback from athletes is that it does work, especially for athletes with degeneration in the knee joint. Our findings are supported by research such as that by Bhomer et al (8), who trialed glucosamine on 68 athletes who had cartilage damage in the knees. Of these, 52 had complete disappearance of the symptoms. Many researchers have compared the efficacy of glucosamine with non-steroidal anti-inflammatories such as ibuprofen, including Senin et al (87), who compared glucosamine with ibuprofen 400 mg (taken orally) over a four (4) week period. The difference in effect was only marginally superior for the ibuprofen, with 52% vs 48% success rate respectively. However the side effects were also greater for the ibuprofen users, 35% to 6% respectively.

Digestive system support

The role and importance of food is unquestioned in strength training nutrition. However what about the ability of the digestive system to break down and absorb the nutrients? In the idea world one may obtain this support from diet, however does this occur for you?

If you choose to supplement your diet for digestive system support there are a number of options you should consider, and therefore ensure the optimization of the consumed nutrition.

These include but are not limited to:

  • Fiber supplements
  • Pro and prebiotics
  • Digestive Enzymes

Again, the best way to discern what is the most effective preventative solution is to study what people lean towards when they find themselves in trouble. In relation to fiber supplements Tamara Duker Freuman writes:

I’ve worked in a gastroenterology practice for the better part of a decade and, with each passing year, I see patients arrive at my doorstep on ever-growing lists of evermore expensive designer supplements to help manage their digestive woes. Call me old-fashioned, but I still find there’s one humble, low-tech, no-frills supplement that helps the largest number of my patients with the widest variety of their issues: fiber.

And provides guidelines for selecting a fiber supplement in this article.[8]

In relation to pre and probiotics, the following definition is provided:[9]

Probiotics are live microorganisms found in bacteria, yeast or fungi, and when taken in large doses can help improve and maintain the health of your gastrointestinal tract. This friendly bacteria is essential for maintaining good health and vitality.

In order for the good bacteria to survive in the bowel, you need to feed them ‘prebiotic’ foods. Prebiotics are non-digestible food fibres that enable good bacteria to stick to the bowel wall and also helps to stimulate their growth.

Sleep support

Sleep disturbance is one of the more prominent side-effects of over-training, and at some stage all those training seriously will brush with this challenge. Keep in mind that during sleep much of our recovery from training and certain critical hormone release occurs.

I strongly recommend all who value sleep have in their ‘tool kit’ a sleep support supplement. This may include:

  • Melatonin
  • Magnesium (or magnesium / calcium) supplements
  • Other mineral supplements high in magnesium

Melatonin is available over the counter in the US but not in say Australia. When you do source melatonin the challenge (as with all supplements) is sourcing a product that has consistent doses in each pill. A brand with varied dosage (and unfortunately that describes most brands) can leave you either failing to achieve the sleep desired, or waking up with a hangover like feeling.

Melatonin has also found favor in the life-extension movement.[10]

The path less traveled

My four decades of professional experience has led me to be what I call realistic about the category of supplements that I have identified – systems support (health) supplements. Here are some of my conclusions/observations:

  • Performance enhancement supplements are easier to market because they promise instant gratification, which is an easier sell to a market conditioned to be attracted to promises of fast results.
  • Continuing to ‘discover’ new ‘breakthroughs’ in performance enhancing supplements keeps the profits ticking over for supplement companies. Especially when the masses finally realize that their prior offerings actually didn’t work.
  • System support supplements may take longer to be evident in their effects than prescription drugs e.g. glucosamine vs. prescription anti-inflammatory drugs. However they effects can be equal in the long term, with lower side effect risks.
  • Be your own expert and do your own research – on yourself. The best way to ascertain the efficacy of any supplement or supplement regime is to objectively review and assess the impact of the supplement/s. See to do so independent of conclusions made by manufacturers or ‘science’.

In summary, I am not expecting the habits I recommend – at least 50% of your supplement intake being system support supplements – to ever dominate in the fitness and sport genres. You are going to need to be a person willing to be ‘different’, to go ‘against the flow’, to embrace my recommendations.

Conclusion

In summary, there is a pattern of over-focus on the so called ‘performance enhancing’ supplements in both the sports and fitness genres. I have proposed another consideration in nutritional supplementation, one that only those who express health as their primary goal appear to place adequate attention upon. I have called this category of supplementation ‘systems support’ supplements, as they are aimed to support the systems of the body tolerate, regenerate and recover from stress of all kinds.

My experience has led me to conclude that superior outcomes may be available with a priority placed on systems support (health) supplements compared to the dominant habit of prioritizing ‘performance enhancing’ supplements. I understand this is not what you have been hearing throughout your time pursing fitness, buff or sports performance.

I recommend if you are committed to optimizing your nutritional supplement program that you be willing to objectively reach your own conclusions, independent of the ‘noise’ in the market place. And that could include testing the recommendations and theories that I have proposed in the above.

 

References

[1] King, I., 2000, Injury Prevention and Rehabilitation Series, Disc 1

[2] King, I., 2005, The way of the physical preparation coach, p. 18

[3] King, I., 1999, Get Buffed! (book), p. 3

[4] King, I., 1999, Get Buffed! (book), p. 3

[5] King, I., 1999, Get Buffed! (book), p. 3-4

[6] Starr, B., 1979, The strongest shall survive Ð strength training for football, Fitness Products Ltd, Washington, p. 146

[7] King, I., 1998, Australian Supplement Review, King Sports International Publishing

[8] https://health.usnews.com/health-news/blogs/eat-run/articles/2017-06-06/how-to-choose-a-fiber-supplement

[9] https://www.bodyandsoul.com.au/nutrition/nutrition-tips/prebiotics-vs-probiotics/news-story/eaebb9846aa1dd763def0a9a141f7d31

[10] http://www.lifeextension.com/Magazine/2012/9/7-Ways-Melatonin-Attacks-Aging-Factors/Page-01

Nutritional supplements and strength training: Part 1 – The arrival of smoke and mirrors

Any survey or cross reference of articles titled ‘The Top Bodybuilding Supplements you need to be taking’– and there is no shortage of the there article [1] [2] [3]– on what are the top most popular strength training supplements today’ would find the following common them – creatine, BCAA, caffeine or similar stimulants, glutamine, fish oils, and protein powders. The question I have, which may surprise – is this approach optimal?

Now we could debate which are really the top most popular supplements, however just run with this message – why is it that everyone is basically singing from the same song sheet? It is because the masses have got it worked out and you shouldn’t mess with this formula? Or is it more of a case of conforming sheep?

Anyone willing to take a journey down the modern history of supplementation in strength training may reach the same conclusions that many have, including the author of trilogy book series ‘Smoke and Mirrors’ Randy Roach[1] – that the game changed forever in the 1960s.

1940-1950s

In the post was late 1940s environment the story goes that friends of English athlete turned bodybuilder Reg Park would share their milk and cream rations with him, allowing him to consume more protein than the average person.

“In the Golden Age of Classic Physique Building (the 1940s and 50s), the approach to diet was much simpler than today. The CPB Champs simply ate a high protein diet consisting of what they considered to be “nutritious, wholesome foods.” So basically the diet was meat (all kinds), dairy (whether cow-based or goat-based), eggs, fruits, vegetables (in salads or cooked), nuts, and a bit of whole-grain cereals & bread (starchy foods were used sparingly).”[2]

1960s

1960 was considered a seminal year in strength training nutritional supplements. During the late 1950s American pharmaceutical companies such as Ciba began producing anabolic steroids for human use. This changed the landscape in the ‘iron game’.

“At the beginning of the decade, protein was still #1 on the bodyuiblders checklist, but it would soon drop to the #2 position as the sport begian to shift into anabolic over-drive.” [3]

Roach in his book ‘Muscle, Smoke & Mirrors’ talks about how the arrival of anabolic steroids on the strength training scene in the US from 1960 onwards muddied the waters, allowing marketers of equipment and supplements to make all sorts of claims about the effectiveness of their equipment, training protocols or over the counter supplements, whilst the truth was more about the steroids.

Bob Hoffman of York Barbell and Joe Weider of the Muscle and Fitness magazine were two names that have been connected with this 1960s phenomenon where drugs were giving the results yet equipment, training programs and supplements were being advertised as the reason behind the great gains.

Here is an example of 1960s marketing (by Bob Hoffman) that Roach raises questions about the true cause of the improvement:

“…training experiments with simple exercises, with particular emphasis on nutrition, notably the continued regular use of Hi-Proteen an ENERGOL, and more use of our Super Gain Weight Tablet, Liver, Iron, Vitamin B12. I gained at an amazing rate and soon developed noticeable muscles.” [4]

Weider it was suggested stood on both sides of the aisle, decrying the use of drugs in articles but willing to use drug supported athletes to market his supplements and other products.

This drug use quickly spread into other sports. In a November 1962 issue of ‘Iron Man’, editor and owner Peary Rader….

“….spoke out early and pleaded with his readership in an article titled “Don’t Do it Fellows” . He wrote on Dianabol and Nilivar and the fact that they had already spread into the coaching ranks of both high school and college football.” [5]

US chiropractor and strength coach Ken Leistner tells a great story about what Joe Weider said to him when Ken challenged Joe as to why Ken, as a teenager bought and used all the supplements that Joe was marketing and they didn’t get him the results advertised. He said Joe Weider said words to the effect:

“My job was to pull as many boys off the street and into the gym as I could using the advertising that I did. In the time you realized it was bullshit, I already had you hooked into a healthier lifestyle of workout out and eating better.” [6]

From my personal observations during the four decades from the 1980 to the current decade, and from my study of iron game magazines from the 1970s, I suggest that the game developed in the 1960s has continued to date – that is, great gains and great outcomes by performance enhancing drugs have provided the backdrop to benefit claims for a wide range of training methods, equipment and supplements.

In the ideal world, it would be of great value to see the full ‘supplement’ use of any claims about supplementation disclosed before any conclusions are reached. This concern not only relates to typical bodybuilding supplement claims, it also relates to a number of ‘research articles’ that have been published based on elite athletes in sports with high performance enhancing drug use. The results are simply misleading in the absence of controlling the variable of drug use. At least that is the objective nature of science – to control the variables and change and measure the other/s.

The same marketing techniques that were developed and refined over half a century ago, I suggest, still dominate the market. And as a result, the masses have been misled for six decades and continuing.

When I ask anyone in strength training which supplements they are taking, the overwhelming majority will be taking the most dominantly marketed supplements of the times. Do they work? Are they effective? Who knows. That is not the reason they are taking them. They are taking them because that is what everyone has been led to believe, through effective marketing, they ‘need’ to be taking them.

What is that was not the case? What if we stripped back to square one and only added for supplements long use after an appropriate, objective personal trial of them.

As with my approach to training, I am less interested in what can be shown to produce an effect, and more interested in what is the optimal approach.

There are only so many supplements most individuals will consume contemporaneously, whether from a budget limitation or other reasons. I suggest your goal should be to order your supplement intake in a priority based on optimal effectiveness, rather than a blind adoption of the dominant, market driven trends.

Now I understand the human desire make emotional decisions and justify them logically. So if you are drawn to using the same supplement suite as everyone else, I’m confident you can find a ‘reason’ for them.

However for those who are committed to thinking for themselves, are willing to act primarily upon their own personal conclusions, to follow the advice of one of America’s most intelligent men – Buckminster Fuller, who wrote:

“…fifty-three years ago at age thirty-two, jettisoned all that I had ever been taught to believe and proceeded thereafter to reason and act only on the basis of direct personal experience.” [7]

So what were the dominant habits of strength athletes prior to the 1960s when the arrival of anabolics masked any hope of truth in marketing? Up until the 1960s two main supplements dominated. You can see these two in this quote from the Legend, three times Mr. Universe Reg Park.

In an interview with Reg published by Osmo “John” Kiiha in his magazine ‘The Iron Master’ Reg is quoted as saying:

“I liked to eat like a king, but only food that was good for me. I ate prodigious amounts of food during the day, but adhered to a very balanced diet with everything in proper proportions. My favorite food is steak, which I sometimes eat twice a day. I also like salads, orange juice and wine. I have a wine cellar in my home. I also have used protein supplements and take vitamin and mineral tablets.” [8]

Isn’t that interesting.

Conclusion

In summary things changed in the 1960s and stayed the same since. Drug supported physiques are used to market you the supplements that you take, on the belief or inference that the results achieved by the model are the ones you are going to achieve by use of the supplement being marketed. And you believe it.

References

[1] https://www.musclesmokeandmirrors.com

[2] Reg Park’s diet for a classic physique, Classic physique builder, https://classicphysiquebuilder.blogspot.com.au/2009/02/reg-parks-diet-for-classic-physique.html

[3] Roach, R., 2008 Muscle, Smoke & Mirrors, AuthorHouse, p. 381.

[4] Roach, R., 2008 Muscle, Smoke & Mirrors, AuthorHouse, p. 383.

[5] Roach, R., 2008 Muscle, Smoke & Mirrors, AuthorHouse, p. 387.

[6] Roach, R., 2008 Muscle, Smoke & Mirrors, AuthorHouse, p. 389.

[7] Buckminster Fuller, R., 1981, Critical Path

[8] Reg Park’s diet for a classic physique, Classic physique builder, https://classicphysiquebuilder.blogspot.com.au/2009/02/reg-parks-diet-for-classic-physique.html

International expansion of our supplement distribution division  

Some of you may be aware that 12 years ago I set up a supplement distribution division in partnership with a US company. We do it quietly, we do it with integrity, we do it with the best interests of our customers and sales team, and we do it in a way that is compliant with the rules and regulations of the countries we do business in. This alone rules out most supplement operations!

I train athletes because I have as gift and am passionate about helping athletes succeed in sport. I teach my coaches to do the same – fulfil their gifts and passion for training athletes.

However I concluded a long time ago that excellence-based service does not provide the financial freedom that is possible. So I developed a product distribution arm in partnership with a US company listed on the US stock exchanges. I selected this company after two years of trials with athletes at elite level.

Quite simply product sales provide leverage that selling your service doesn’t. And the compensation plan involved provides potential for passive or residual income, something that few in business ever achieve. I concluded by mid-1990s that at the rate I was going, after 25 years coaching, I had no leverage or financial security irrespective of being one of the truly highest paid coaches in the world at the time. You can learn more about this in my ‘Paycheck to Passive’ book and or workbook.

I spent the next half decade developing my financial intelligence. However I had no desire to create a ‘McDonalds’ like approach to physical preparation – by hiring cheap and low competence trainers and selling their services to clients. This is not my approach. I do not support this approach to training. I don’t make a habit of eating at McDonalds and I don’t believe athletes should receive services where the primary aim is to make a profit.

From my studies into financial and business education I selected a business model and company and established a division which would allow and support physical preparation coaches who loved what they did but realized they needed more to create the financial security for themselves and their families.
During the last 12 years we have created structures and systems in training and teamwork that have supported this goal, as evidenced by physical preparation coaches around the world who have created leveraged income.

During the last few weeks we have expanded also our supplement distribution division into the Singapore and China markets. What many of you may not be aware because it is rare, our products are:

• Labelling compliant in all countries we are approved to distribute into

• Component compliant in all countries we are approved to distribute into

• The products have are World Anti-Doping Agency compliant, so we know athletes will not test positive in drug testing at any WADA compliant testing

• Produced by choice at pharmaceutical grade standards

• In-house production facilities (not out-sourced production)

• Our manufacturing facilities are inspected and approved all countries we are approved to distribute in

• The potency of every pill in every bottle is guaranteed to be what is on the label

• Backed by a team of focused and supportive scientists who answer our questions when we need them to

Our supplement division is not for everyone. We don’t buy into mainstream trends and beliefs. We don’t believe in get rich quick schemes. We accept it takes years to build something great. We believe in putting the needs of others first. We don’t support lying, cheating and stealing. If its not excellence based, we don’t get involved.

We recognize that most average people won’t do what others are not prepared to do so they can receive what others will never receive. Most people are drawn to promises of fast results and other instant gratification themes.

I can tell you most of you will take years to develop entrepreneurial skills required to successfully develop truly leveraged income. The greatest challenge is learning the mindset of the entrepuer – moving from the left to the right of Kiyosaki’s cash flow quadrant. This will take years for most. In fact, most will never meet a person who has mastered this and is willing to teach it. Most will pay to attend seminars with people who talk a great story but have not actually achieved the financial position they infer they have.

Some will recognize they need leveraged income to get ahead, and be ready to work and change to achieve it. Some realize that the cost of living is rising faster than their income and the economy is changing so fast that intuitively know they need to develop new business models. If you are one these people, you can talk to any of the top KSI coaches to learn more.

We are expanding into new markets and existing markets, and constantly assess individuals for their potential to contribute. In essence we look for good people, people with integrity, who are committed to taking long term action to secure the financial future for themselves and their families. We will be able to tell fairly quickly whether you have what it takes at this stage to succeed with us in this business or not.

Ian King

Someone spiked my drink…  

Many years ago, after expressing my cynicism at repeated stories of athletes blaming their ‘natural supplements’ for failing sports drug testers, one of my newsletter readers send me a blistering email about the ‘science’ of how one could go positive on over the counter supplements. I remained skeptical.

I had a quite laugh when Andre Aggassi came out of the closet so to speak admitting he lied to the tennis body about his positive test for recreational drugs. For the record I have absolute respect for Andre and what he has achieved in tennis and life. I make no judgement about his fabrication or his drug use.

What I do believe his admission did was start to peel back the lid on some of the ‘someone spiked my drink’ stories….

Needless to say, the Women’s Tennis Federation a few years ago entered into a deal with a supplement supplier that offered up a$1 million US payment for any athlete who tested positive whilst taking its supplements, after this company took its products to a World Anti-Doping Association (WADA) accredited lab to ensure its formulas met the standards required to avoid any doping offences from their consumption alone.