Ian King

Guidance for the new physical preparation coach – Respect & research

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In 1999 I wrote the first edition of the book ‘So You Want to Become a Physical Preparation Coach’. It was the first and only book of it’s kind at the time offering professional and business guidance to physical preparation coaches. Twenty years later this guidance is as relevant as it was then. However little advancements have occurred in the ensuing 20 years in the professional practices in our industry – physical preparation.

There is a lot about the legal profession I don’t like. For example their example to ‘churn’ work, which means to generate unnecessary billable hours. But here are a few things that I like. For starters their professional rates. Even the lowest, least experienced lawyer is billed a triple-figure hourly rate. But the one aspect I envy the most is their respect of seniority.

Now I believe respect needs to be earned, and more years in the industry does not equate or guarantee competency. But what it does do is allow a young, inexperienced professional the opportunity to study the track record of the more experienced person, and at the very minimum communicate with them with respect to what they have learnt about their professional journey.

I just got off the phone with a young ‘high-performance coach’. I recently was hired by an athlete form within a team he is employed to service, and he had respectively asked me to call him. So I did. When he asked me to outline what training I was doing in the various physical qualities, I asked a few key questions.

How many years have you been in the industry? A year or two. Right.

Have you heard of my name before? Ah, no.

Have you read any of my published works? Ah, no.

Okay. Now this young man lives within a 30 km radius of where I reside for parts of the year. His professional academic training was probably done in the same city mine way. He is on his way to a PhD, God bless him. But this is not how you optimize the opportunity you get when you dialogue with someone with my experience.

In relation to the strength training I am doing, he felt the need to understand it. Was it corrective exercises, as he had been led to believe from the athlete. Now I don’t use that term, and I don’t believe in it. The impact of an exercise is determined by the result on the body, not by a pre-determined label. Now Paul Chek and others did a great job of popularizing this term and concept, God bless them. But I don’t use that term. You can be doing one the most ‘classic’ ‘corrective exercises’ and it could be damaging the athlete. So how can we dialogue on terms we don’t share common ground on?

Was my speed work maximal or technique-based? Now we are in the few week of training and he knows that. My training approach to speed is well documented, from my presentation at the original SAQ seminar in New Orleans in the early to mid-90s to my collaboration with the late Charlie Francis. To my development and championing of the concept ‘reverse periodization’ through to my well-published content about how I make substantial change to athlete’s speed with sub-maximal efforts.

Now I may not be the smoothest person to talk to in circumstances like this. SO when the young man began to justify his questions with the ‘I just have the best intentions of the athlete in mind’ I could not help myself. If you knew what I knew about the athlete, if you could read their bodies like I can, if you knew what you and your colleagues were doing to them by act or omission that was damaging them and decreasing their athletic – you would either quit really quickly or get better really quickly.

So we then went to ‘I need to know what the athlete is doing in training because if they get injured I will get blamed’. Great theory, but again, if you knew what I knew about their injury potential and the relationship between what is being done to them or not being done to them in training and their injury potential, you would not sleep at night.

Then the request to meet in person next Tuesday to ensure we are on the same page. Now I don’t know about how others operate but warm feelings don’t pay the bills. Who is paying for the meeting? Should the client be expected to pay for what is ultimately going to be a coach education meeting? Should this young coach have a free consultation whilst many around the world put their money on the table by attending seminars or enrolling in courses with their hard-earned cash? I don’t think so.

I raised this point – if I was a second-year law graduate and I was talking to a Queen’s Council (QC) or equivalent, would I be asking them to justify and explain themselves? Probably not! I expect that junior lawyers would respectively take the opportunity to learn – irrespective of who was the primary contact with the athlete (and it is usually the junior lawyer!).

Now maybe I could have done what most might do and submissively answered his question. But in my humble opinion the way this industry conducts itself, including the lack of appropriate respect and deferment to those who have paved the way in this industry, is simply not good enough.

Now I understand the Australian class structure mentally, inherited from our English roots – we are all the same, no one could have risen above. However, that is simply not the case. There are more senior coaches, and some of them actually have something to learn from.

If you want to fulfil your potential, be the best you can be, if you really care for the best interests of the athlete – stop being so average. Step up to a level of professionalism that whilst absent in our industry, is something that would serve our industry.

When I arranged to sit with one of the USA’s most successful ‘strength and conditioning coaches’ Al Vermeil for the first time in the late 1980s I had done my research, and I took respectfully the opportunity to learn. When I collaborated with him regarding an athlete in the Chicago Bulls, I didn’t ask him to explain himself, and I didn’t go to the clichés of ‘I just want the best for the athlete; or ‘we need to be on the same page’; or ‘I will get blamed if they injure themselves’. I could go on ad nausea of these examples. So I am not preaching from hypocrisy. I did exactly what I expected you should do.

Even if the industry doesn’t change, you can change. You, the new professional in physical preparation, can and should be better. And this is just one way to do this. However, the teacher is not likely to appear if the student is not ready….

Ian King

There is a better way – Part 2: Don’t look to ‘strength & conditioning’ to get your skill development

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In the late 1980s a European coach brought me a North American winter sport gliding athlete and told me that the athlete lacked certain skills and asked that I create them in the gym. I did my best to keep a straight face, assuming that this was an isolated case and I would not likely face too many conversations of this nature. Unfortunately the reverse has occurred. The world has moved further towards the belief that the North American ‘strength and conditioning’ movement will solve all athletic problems. It won’t. Rather, it’s creating them.

To place this message in context, let’s get on common ground with vernacular. Influenced by the seminal works of Hungarian turned Canadian Tudor Bompa, I divide athlete development into four categories – technical, tactical, physical and psychological.   How important is technical or skill development? Not only do I rank it number one, the timing is critical. There is a possibility that the window of adaptation is highest at the younger ages and closes over time.

How do we develop skill? By rehearsing the specific skill. I mean the SPECIFIC skill, whether taught in part or whole. How many times has the athlete executed the skill in the training session? How many times has the athlete executed the skill in their career to date?

What I am NOT referring to is the use of ‘apparently’ specific exercises to develop the skill.

There are optimal strategies of skill development that progress the athlete from non-intense to more intense execution, from non-stressful to higher stress execution, from low volume to higher volume execution and so on. Failure to optimally implement skill develop impedes skill develop.

However one of the greatest killers of skill development in western world sport is the imbalance between technical (skill) development and physical development (read ‘strength and conditioning’ if that helps). With the continual lowering of the age at which young athletes are expected to join physical preparation programs, this alone is reducing their skill development. There was a time in the North America (probably in the 1960 ad 1970s) and in Australia and New Zealand (the 1970s and 1980s) where there were no formal ‘srength and conditioning services’ provided to the young athletes. I suggest these times were more balance in their time allocation relative speaking to skill development.

I predict that in the decades to come we will have ‘strength and conditioning’ programs in primary schools (ages 6-12 years), and I imagine this process may have begun. I suggest this will contribute to a further decline in skill development.

Physical preparation coaches are not taught, by and large, how to teach sports skills, nor are they taught how to balance the time and energy development of the four areas of athlete development. They are taught a narrow content of ‘this is how you do strength and conditioning’. Unfortunately sports coaches for the most part are no better educated, and have accepted the handover to the ‘strength and conditioning’ coach.

I have seen many examples where a teenage athlete will spend as much time in the gym as they will in their technical AND tactical development. This is not consistent with my interpretation of their relative needs.

What I do readily acknowledge is that the early advancement of the physical qualities gives athletes and coaches the perception of superiority over their opponents, in the same way an earlier maturing athlete feels superior to his less developed yet same ages peers in sport. However this short-term elation almost always gives way to the disappointment of the realization that the long term limiting performance factor is the skill development.

To guide you in the first instance, I suggest that ‘physical development should not exceed skill development’. At least not until you believe that athlete needs no further improvement in skill. Because once they default to physical dominance, it is less likely that further skill development will result.

Not only is the western world spending too much time in the strength training gym, there is also an unfounded believe that to have a ‘tool’ in the hand of the athlete will provide superior results in skill development. For example, you do not have to have resistance bands in your hand to optimize skill development. In fact, for the most part, doing so will impair skill development.

A long forgotten tenant of skill development is the caution towards the use of external loading to develop a skill based sport adaptation. The challenge with this is the reality that if athlete may modify the actual technique that should be developed to a modified technique aimed at overcoming or dealing with the external load. The key to any application of external load in a skill development drill is the wisdom to know how little volume you need to get an adaptation, and what the threshold of volume would be that might result in an inappropriate adaptation. This level of coaching wisdom is rarely found. In the interim I suggest you stay away from it.

To give a very specific example, the development of the ability of a number 2 in rugby union to throw a ball accurately into a lineout does not (and I suggest for the most part should not) require the use of resistance tubing. Rather I would prefer to see higher volume skill training, supported at an appropriate time with low volume non-specific strength training (when I say non-specific I mean not as specific as mimicking the action) at an appropriate time in their development. Yes there are a number of subjective comments in this guidance, such is the ‘art’ of coaching.

Ideally I would like to see a shift back towards the prioritization of skill development, and the reduced exposure of all athletes, and in particular the young athlete, for formal ‘dryland’ or ‘strength and conditioning’ training. What is happening is not good enough, and the athlete is paying the price. The good news is there is a better way. The question remains – will you go there?

 

Note:

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way. I have spend the last four decades discovering better ways to train, and we teach these better ways when we work with athletes or coaches. The KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future. Learn more about KSI Coach Education here https://kingsports.net/courses/

 

Ian King

There is a better way – Part 1: Why are you ignoring the message from Tom Brady, Kevin Durant, and Novak Djokovic?

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More athletes are having their athleticism destroyed, their careers shortened, and their long term quality of life threatened because of they way they are being trained than ever before in my lifetime.  The athlete training world has lost the plot.  Not concerned or don’t buy into this statement?  Then you don’t read any further.  There’s heaps of more valuable articles on the internet for you to read, such as how to create hypertrophy in the absence of skills, or the exact liquid temperature to consume your glutamine in the absence of any focus on foundational nutrition…For those that resonate with my concerns, I invite you to stay with me.

Is that my opinion or is it a scientific fact? It’s my opinion. Now those who don’t know or don’t appreciate (or don’t want to do either for various reasons) the depth of experience training athletes or track record in identifying limiting factors in sports training and performance and innovating solutions that have led to this opinion – you may be forgiven for discarding my opinion.

However before you disregard my conclusions on the state of athletic preparation, I want you know you are also disregarding the opinion of a couple of athletes that have also to train differently to what most are doing – Tom Brady, Kevin Durant and Novak Djokovic.

The way we train athletes does more harm than good. That’s the message I have been sharing since the 1990s. And it is not just getting worse. It is reaching diabolical standards.

In fact I believe that most injuries are actually caused by the way athletes train.  The only injury acceptable is an unavoidable impact injury.   Virtually all soft tissue injuries are avoidable.  But imagine that – training, during which focus is geared towards performance enhancement, may induce most injuries.  Isn’t this ridiculous! [1]

In fact from my experiences and observation, the greatest effect that I have seen from most physical preparation is to detract from these five factors, not enhance it.  Imagine that – training and being worse off for it.  Well how do you think the athlete would feel if he/she found out!  Yeah, they’re real fit – to sit in the stands in their team uniform and watch![2]

…from my observations, most physical preparation programs do more harm than good. They may give short term results or confidence to the athlete, but result in significant performance restrictions and or injuries long term…. Quite simply, the majority of training programs are flawed from a physical preparation perspective and are causing the increased injuries. [3]

For those not familiar with these three athletes who share my opinion, allow me to provide a quick bio. Tom Brady is the most successful quarter back in American Football history with five Super Bowl Championship rings.  Kevin Durant just won his first championship ring with the Golden State Warriors in the NBA.  And Novak Djokovic has been dominating men’s tennis internationally during the ten years, frequently occupying the coveted No 1 world ranking. He is considered one of the greatest tennis players of all time, with a 80+% match winning rate (the second highest in the Open Era).

So what does Tom Brady have to say?

“I have been blessed to learn the right methods, through my nutrition, hydration, pliability and proper rest. It’s really not that hard if you do the right thing.”[4]

No mention of maximal loading or hypertrophy training.  In fact he apparently stays away from lifting heavy weights, and focuses on flexibility.[5]

What does Kevin Durant have to say?

“All the strength coaches were laughing at me and s—. They were giggling with each other that I couldn’t lift 185 pounds and I was like, ‘All right, keep laughing. Keep laughing.’ It was a funny thing because I was the only one that couldn’t lift it and I was struggling to lift it. I was embarrassed at that point, but I’m like, ‘Give me a basketball, please. Give me a ball.’….I was ranked the last person in camp, drills-wise. I was the worst player, and the first player didn’t get drafted. That tells you a lot about the significance of that s—.”[6]

What does Novak Djokovic have to say?

           ….And I know if I need to spend two hours a day stretching, I’ll spend that time, because I know that’s going to make me feel good.”

The following statement comes from his first coach, Jelana Gencic, who guided him between about the ages of 6 years through to his early teens.

“You know Novak was not too strong a boy,” Gencic said. “You know how he is now elastic and flexible. Do you know why? It’s because I didn’t want to work too hard with him.”…Gencic held up her racket. “This,” she said, “is the heaviest thing he had to handle. We only worked on his legs, his quickness, only fitness on the court, not in the weight room. We stretched and did special movements for tennis, to be flexible, to be agile and to be fast and with the legs. And now he’s excellent, excellent, excellent.”

Djokovic said Gencic’s approach was always long-term.

“Jelena was one of the people that had a huge impact and huge influence on that part of let’s say my profession, being flexible and taking care of my elasticity of the muscles,” he said Saturday. “Because she taught me and convinced me that if I stayed flexible, not only will I be able to move well around the court and be able to recover well after the matches, but also I’ll be able to have a long career……[7]

If you look at how the world is training athletes, its obvious that the majority are disregarding the messages from this dominant sporting icons.  Allow me acknowledge one of the most likely criticisms. That the opinions of these three athletes does not override the fact that thousands of other athletes have trained more trend like – heavy load, excessive volume, to high levels of fatigue.  I acknowledge this counter argument.  You are right. You can always provide evidence to support both the for and against of any argument.

However allow me to share what I believe is one indisputable fact – that the evidence provided in the case studies of these three athletes confirms that you can become the best in the world without the training proposed by most coaches and engaged in by most athletes. The way most train is not a common denominator with success.  It’s not necessary,  its not optimal, and I suggest in most cases does more damage than good.

I suggest that conforming to the dominant trends will is a common denominator with injuries, reduced athleticism, shortened careers and a lower quality of later life.

The great thing about human life is we get to choose what we believe in. If you as an athlete choose to embrace the mainstream approach, fantastic and good luck.  If you are a coach and also choose to believe in and embrace the current dominant training methods, I trust in the future you take time to reflect upon the outcomes, and be accountable.   Visit with your athletes 20-40 years after they have retired, and see how they are going. And take responsibility.

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way.  I have spend the last four decades discovering better ways to train, and we teach  these better ways when we work with athletes or coaches.   For example, the KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future.

The training world is now one where you will get a job whether you are great or incompetent – there is simply demand for services. However if you want to go beyond simply ‘getting a job’, if you want to do the best by the athlete, to fulfill your potential – you are not going to achieve these goals training the way everyone else is training.

What is happening is not good enough, and the athlete is paying the price. The good news is there is a better way. The question remains – will you go there?

Note:

In July 2017 we are offering selected physical preparation coaches the opportunity to spend 21 days with my top coaches and myself; through webinar and forum interaction.  It’s not for everyone. Here are some of our pre-qualifications criteria:

  1. You need to have been coaching for at least 5 years.
  2. You need to have come to the conclusion that there is a better way (for both you and your clients).
  3. You need to have taken some action to date to study KSI material (not including free online articles).

21 days with us during which you will get an inside look at who we are, what we do, and why we are totally confident we lead the world in athlete preparation.  Free.  Email info@kingsports.net immediately if you want to be part of this program and qualify.

[1] King, I., 1997, Winning & Losing, Ch 5, p. 25

[2] King, I., 1999, So you want to become a physical preparation coach, p. 30-31

[3] King, I., 2005, The way of the physical preparation coach, p. 66-67

[4] http://bleacherreport.com/articles/2686534-in-better-shape-than-ever-at-age-39-heres-how-tom-brady-does-it

[5] http://finance.yahoo.com/news/tom-brady-says-hurting-time-162548454.html

[6] http://abcnews.go.com/Sports/kevin-durant-calls-nba-combine-waste-time-top/story?id=47338234

[7] http://www.nytimes.com/2013/07/03/sports/tennis/djokovic-bends-and-twists-but-doesnt-break.html

Ian King

Be part of the solution

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On a Saturday morning I watched a group of girls aged approximately 6-8 years old performing walking lunges in their warm-up for club sport. It was early morning on a winters day, and every single one of them was using both hands on their lead knee as they struggled to come out of each rep. Heart breaking. Tragically I can see this in all sports of all age groups in the fields and playing arenas in any city in the western world. At least anywhere with internet connection, where dominant trends spread more rapidly.  A predominance of misguided, non-effective, career killing and quality of life damaging training methods.

I’m sure the coach, a middle aged and enthusiastic man, was well-meaning.  In the same way the misguided physical coaches globally are for the most part well meaning – for some reason they don’t ask the question and dig deep enough to understand there is a better way.

In the case of walking lunges in the warm up its potentially life-changing knee degeneration being created in group of unsuspecting and trusting minors.

If you share my vision that the direction of training in this world is heading in an inappropriate direction you can be part of the solution, rather than being part of the problem.  Because as KSI coaches we are very clear in our vision – there is a better way, athletes and clients training to be better deserve that better way.  We are committed to giving them the best so they can be their best. This is measured by zero injury and superior outcomes in training and competitive. Podium performances.

However if you, like the coach that winter Saturday morning with his group of 6-8 year old girls, leave your training decision inquires at the level of ‘well EVERYBODY is doing this’, then I’m confident you shouldn’t bother reading any further. On the flip side, if you share my beliefs that what is being done is simply not good enough, then read on.

I appreciate that possibly the vast majority of sports and physical preparation coaches care more for conformity than about the results. That’s normal. That’s average.  It’s not going to change. 90% of every group is committed to conformity and being ordinary. 5% are drive to be good. 5% won’t rest before greatness is achieved.  You choose your group, your tribe. You can be ordinary and average. Or you can be good. Or you can be great. At KSI we are driven to be great. You can share that vision, not just in lip service but in the same metrics we use to objectively confirm the superiority of the KSI way.

I appreciate that possibly the vast majority of physical preparation coaches care more for the perception of popularity, how many hits on their website, how many social media followers, than their ability to positively impact the lives of the end user.  Or how low their body fat is, or how big their biceps are. How much ‘knowledge’ they have, or how many certificates they have. However there will also be some of you that are drawn to the impact you have on the end user, more than the perception you create with your peers.

Throughout my professional career I have solved problems the world faces in training through disruptive innovations that ultimately path through the ‘three stages of truth’ – first they are rejected, then ridiculed and then adopted and claimed by a trend-spotting marketer from the north-east or the south-west!

KSI Coaches are taught these innovations at a level of excellence not imaginable to the rest of the world. And they are taught innovations that have not been released into public domain, as they rise through the levels and become trusted teachers of the KSI way.

We put the athlete/client first. We let impact determine our results. We let our results do the talking. We under promise and over deliver.  We prefer the marketing that comes from the way we change peoples lives over the marketing most use on social media to create a perception of themselves.  We are humble and solution focused.  We make a difference in the lives of others, and in doing so make a difference in the lives of our coaches. Our coaches live a lifestyle most can only dream off, as  a result of giving athletes and clients training results more can only dream off.

It’s your choice. You could be part of the solution, the KSI way.

Note:

In July 2017 we are offering selected physical preparation coaches the opportunity to spend 21 days with my top coaches and myself; through webinar and forum interaction.  It’s not for everyone. Here are some of our pre-qualifications criteria:

  1. You need to have been coaching for at least 5 years.
  2. You need to have come to the conclusion that there is a better way (for both you and your clients).
  3. You need to have taken some action to date to study KSI material (not including free online articles).

21 days with us during which you will get an inside look at who we are, what we do, and why we are totally confident we lead the world in athlete preparation.  Free.

Email info@kingsports.net to learn more.

Ian King

The four stages of the physical preparation coaches career

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In my fourth decade of professional involvement in the sport and fitness industry I have reached many conclusions. I acknowledge they are generalisations, however these hypothetical models help all of us understand human behaviour.

Based on both my own personal experience and my experience seeking to help, educate and guide others professionally, I have formed the following model.

Stage 1:  Blinkered and gullible

Years: 0-10 years into their career

The first phase I see occurring is when a newcomer to the entrant is simply in awe of the opportunity they have been given, which is nice to see. However this often comes with tunnel vision on what is needed for long-term success, and this phase is characterized by an exclusive and what I believe is an unbalanced prioritization of professional development. Sets and reps. How may grams of glutamine per quantity of liquid and what temperature should the liquid be. The longer it goes on the less productive it becomes.  However they are blinded to this and the typical mentor they choose is not helping them develop a more balanced approach.

In this phase the young or new coach is so easily impressed with the shiniest, loudest objects that they are not really ready to be students of what I call a balanced life and true success.  They are more likely to do what ‘everyone’ is doing than make wise choices as to what’s best for them.

Stage 2: At the crossroads

Years: 5-15 years into their careers

This is the period during which the newcomer is no longer a new comer, and has been involved long enough for the shine to come off their experience, and some home truths to settle in.  At this stage the physical preparation coach is at a critical point or crossroad in their career. They are aware of certain frustrations and limitations and now they are deciding – will they do anything about it?  This is a critical point in the career.

There is some discussion in the human potential industry that if significant changes are made here for the better prior to the age of 28 year, there is much hope for their future.

State 3: Embracing or denying change

Years: 10-20 years into their career

In this phase and path, coaches have chosen not to embrace change, and retreat to what is easiest – doing nothing. They accept that the way is has been is the way it has to be and close off all options to change. This is the path taken by the majority, whose desire to confirm is greater than their courage to create change. You can see human potential shrinking as the years pass.

In this phase and path, coaches have embraced change and are challenged by developing the new values and skills required to succeed in the direction they have chose to solve their frustration and fulfill their potential. This is the minority.

State 4: Living with or without the fruits

Years: 20-40 years into their career

For those that chose to deny the possibility of change, of learning new skills, of fulfilling the potential, the final stage of their working life is one of silent desperation. A life of ‘if only’ but often unspoken. This is the lot that most face or will face. That is human nature.

For those with the courage to make the changes, they spend this life phase enjoying the fruits of their willingness to take risks, to learn new skills, to change.

To complete the cycle of life you could say there is a fifth stage –

Stage 5: Retiring in comfort or destitute

Years: Last 10-30 years of life

Those greater majority who choose the safe, unchanging, what everyone else is doing path will live in a standard of poverty never expected or seen in modern history, due to the demographic changes and lack of social security funds available to support the aging population. It will not be pretty.

The minority who chose change and had the determination and courage to break the stereotype will live with a level of comfort not enjoyed by their less courageous peers.

Conclusion

There are a few points I want to stress here. Firstly the above categories are arbitrary and intended to provide a message.  Secondly I don’t believe you need to accept any stereotype. You determine your own path. Thirdly, it is never too late. I like the saying ‘It’s better late than never’. So don’t feel you have missed out, or ‘missed the boat’, so to speak. There is always opportunity.

Having said that, if you are not driven to change, then get comfortable where you are.  Its not about what you have, its about what you are willing to do to improve and change your circumstances.

The KSI Coaching program is aimed to give coaches a life where they have choice. Choice with where they live, why they work, where they work, who they work with.  It is a path that has been available for nearly twenty years. During this time we have been able to reach a number of conclusions, as we continually refine the path.

Firstly this is a path that typically takes a decade to master.   You may have heard the saying:

“It takes 10,000 hrs of practice to achieve mastery in a field”

–as popularized by Malcolm Gladwell.

Sounds daunting. Where does it begin? By taking action

“A journey of a thousand miles begins with a single step”

— Chapter 64 of the Tao Te Ching ascribed to Laozi.

Footnote:

In June 2017 we are offering a special 21-day KSI Orientation program for those who are seriously considering starting that journey.  There are some pre-requisites. We ask that you send us an email at question@kingsports.net describing :

  1. How/where you fit into the four stages of the physical preparation coaches career;
  2. Why you believe there must be a better way.
  3. Why you believe KSI may be that better way
  4. What exposure to our teachings you have had to date (you will need to have made a step of studying our material other than what’s on the internet)

This is a free program however you will be expected to meet the above criteria and you will be expected to work and keep up with the 21 day program.  There will be one webinar weekly and other mid-week tasks competed in your own time. During this program you will get to look under the (motorcar) hood (to use an American car analogy) and we will get to look at you and determine how committed to change and suitable you are for the KSI Coaching Program.

Ian King

To think or conform?

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I received an email from a young man on the subject of stretching, a classic case of humans choosing conformity over thinking. The email went like this:

“Recently I purchased your Legacy book. The book is full of training gold, especially important information is about stretching. You should spread the truth about stretching. I can`t believe how everybody is wrong with this dynamic stretching B.S. Static stretching rules. I´m more flexible than ever, feel great, and it does transfer to dynamic motions.” [i]

I was really impressed that this young man sought to gain a personal experience about stretching prior to reaching a conclusion. He thought for himself, in the face of dogma to the contrary, and reached a conclusion contrary to the dogmatic teaching.

As for spreading the ‘truth’ about stretching, that’s what I have been doing for nearly 40 years now. The challenge is most people don’t want to think independently. The famous Dr. Albert Swcheitzer when asked in about 1952 reached the same conclusion.  Earl Nightingale tells this story in his 1956 audio ‘The Strangest Secret’. (A must listen to!)

Here is the transcript:

“Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with men today?” The great doctor was silent a moment, and then he said, “Men simply don’t think!” [ii]

Now as far as the truth or wrong, I tend to avoid these words where possible. To ignore the value of static stretching and replace it with dynamic stretching – or to leave your static stretching till after the workouts. These are mistakes.

However I understand how static stretching is promoted, and I understand most people are more committed to conformity than fulfilling their potential.

I have watched many of those who have achieved marketed position of influence in this industry promote their values on stretching. I know personally that the minority of these influencers who actually train don’t stretch, and never have.  To acknowledge they have missed the point in training as regards stretching is not going to happen in their lifetimes. And the influencers who don’t train have no chance of knowing personally the best alternatives or combinations.

As for conformity, I again refer to the best selling (in the true sense of the word, not in the way current industry marketers use it) for one of the best comments on conformity:

“Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man’s Search for Himself, and in this book he says: “The opposite of courage in our society is not cowardice … it is conformity.” And there you have the reason for so many failures. Conformity and people acting like everyone else, without knowing why or where they are going.” [iii]

[Imagine if referencing and crediting were the norm in this industry? wouldn’t that be amazing! instead of this encouragement to lie, cheat, steal and plagiarize…]

Now concepts are promoted with great dogma, which is why I have historically encouraged people to challenge and ignore the dogma:

“Not only are you taught with a degree of dogma in formal education, you are often taught not to think – rather to accept ‘this is the way’.  Certain informal education teaches you to think for yourself (as we do at KSI) or teaches you a different perspective to the one you were taught to dogmatically adopt in your formal education. Exposure to this can cause some initial unease.” [iv]

I don’t suggest knowing the truth, however I have reached conclusions and encourage others to do the same, even if they are contrary to the dominant paradigms:

“I don’t know about truth, but I can say that blind and dogmatic teaching of this by personal trainers and others has contributed to some serious misconceptions…” [v]

My strong recommend has been to:

“Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity.” [vi]

Not to be confused of course with a thinly paraphrased paragraph that followed a year later in an article at t-nation.com from another ‘author’….

“When designing training programs, resist the pressure to conform to any tradition or system of beliefs, no matter how dogmatically that tradition or those beliefs are presented, or how much you get “slammed” for not conforming.” [vii]

My message to the young man who wrote to me, and to you to, is have the courage to think for yourself! And if you need help, I wrote the book ‘Barbells & Bullshit’ to help you. If nothing it will shock you into realizing that your own conclusions will be far more accurate and ethical and better for your than the self-serving dogma dished up by many who seek to exert their influence for reasons other than a pure intention to serve you. You can get this book in hard copy or e-book.  If you email me at question@kingsports.net sharing your commitment to think for yourself, I would love to give you a free copy of the e-book.

So the choice is yours – to think or to conform. Just don’t expect the masses to be so brave!

[i] Personal communication, name available on request, 26 April 2017

[ii] http://www.nightingale.com/articles/the-strangest-secret/

[iii] http://www.nightingale.com/articles/the-strangest-secret/

[iv] King, I., 1999, So You Want to Become a Strength and Conditioning Coach

[v] King, I., 2001 (?), Q & A, T-mag.com, Issue #10

[vi] King, I., 2005, The Way of the Physical Preparation Coach, p. 17

[vii] xxxx 2006, xxxxx, T-mag.com, Feb

Ian King

Your incompetence is killing you

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(Professionally and your lifestyle)

I recently met a young man whose chose to move into the personal training industry from a non-related industry by managing a team of trainers.  It didn’t work out (no surprises there) and he was to reduced to earning the income that his competence dictated. Very little. Now he is dealing with bankruptcy. He chose to sidestep the issue of developing personal professional competency for the highly promoted business model of hiring trainers.

Before you conclude that this story is simply an isolated extreme case, let me bring this home – there are so few people in this industry who possess competence that you probably haven’t met one. And that means you are most likely also incompetent.

Before you lash out take a moment and consider the following.

So what do most trainers to in the absence of competency? To solve this little problem? Market.

Again before you get to knee-jerk reactions, please don’t state I’m anti-marketing, as some have in conversation with me.  I want to be very specific – a service provider who needs to market is probably incompetent, and using marketing to compensate for this lack.  With only 24 hours in a day competent service providers don’t need to market. They need to hide.

I ran a seminar in Los Angeles recently on business building for physical preparation coaches. There some interest from prospective attendees on how to market via social media.  I let them know very quickly that I not only will not be teaching them how to market their services, I would definitely not be endorsing them getting into the same stinking marketing pond as the masses in their industry.

Some what is the result of your incompetency? I don’t really need to tell you, but here are a few of the symptoms:

  •       Not enough clients.
  •       Not enough great clients.
  •       Clients failing to turn up for appointments.
  •       Clients not staying with you for very long i.e. high attrition rate.
  •       Low hourly rate.
  •       Worry about where your next client is going to come from.
  •       Time poor.
  •       Working weird unsustainable hours.
  •       Financial struggles in life.
  •       Wondering if you should change professions.
  •       Latching onto the latest shiny object in certification (mostly trend based) and wondering why nothing changed.
  •       Inability to support a dependent adult. Forget about having kids.

Now you’ve either resonated with what I have said so far or your values have been so threatened you have got poisonous in your mind and started texting nasty things about me to your buddies. That’s okay, I used to the latter…

For those who are still with me, let me help you.

Want to get out of the crab bucket where 99% of the industry is struggling?  Choose competence. So what is competence? Here’s my working definition of competence:

In the absence of marketing; and in the absence of an association with a gym, sports team, sports institution, commercial company, or professional organization, you are able to generate an endless demand from A class clients willing to pay you triple figures per hour.

[Thanks to the April intake of the KSI Time, Money & Happiness 21 Day Mentoring Program for showing me how you prefer to shape this definition!]

In other words, sitting in your garage gym at home, high paying enthusiastic clients line up to see you.

Fairy tale? Not al all. This is one of the performance criteria we achieve through out now 18 year old KSI Coaching program. This is what we create.

So what’s the downside? It takes time and commitment, and the right vehicle. It might take 5-10 years to achieve this.  However once you have it, no-one can take it away.

So what do most do? Look to marketing instead.

In the early 2000s a young Los Angeles resident wrote to me with. They really, really wanted to work with athletes:

“…I have read [your book] “so you want…” thoroughly. While I agree with your statements it is easier for you with an established record to attract new clients than it is for an “outsider” like me to break in… I’d like to move out of the personal training field and train athletes exclusively but bills need to be paid…”[i]

They didn’t possess the delayed gratification required to achieve competence. So how did they create the perception of having a

“…stable of Olympic level athletes….’

…a few years later? Marketing.  Marketing mixed with a dose of deceit.

You see this, and you are encouraged to model this behaviour.

So what’s wrong with marketing? Firstly it doesn’t solve your problem. You are still incompetent professionally.  Secondly it wears off. You are going to need to keep on doing it, and that’s really time consuming. Once the clients find your limits professionally they are out of there. And you will never get off that marketing merry-go-round.

And then how do you give yourself a unique marketing position (USP) in a world where everyone is marketing the same claims? You don’t. Unless you go to telling lies, which is tragically not only the norm in this industry:

“…The reality is that the lies in fitness far outweigh the truths….” [ii]

…it’s encouraged:

“… It’s OK to tell a lie if you know that it’s a lie… Once a personal trainer or performance specialist knows the truth then, they can tell a little white lie to make the sale or to get the client on board. The key to selling fitness lies (clever play on words) in knowing the truth but, also knowing when to lie….” [iii]

Is that who you are? A liar? For the most part, I don’t believe so. It takes a special person to bullshit year after year and still feel comfortable with themselves.

Now for those who are driven to action to improve their competence remains the challenge of selecting an educational path where you truly will achieve competence.  As the late Jim Covey would say:

“Before you lean your ladder up against a building, make sure it’s the right building!” [iv]

If you tie your cart to the wrong horse your time and money invested will be of little to no use in changing your competency

If you are attracted to my definition of competency, and you would like some of that yourself, before you select a mentor or teacher, ask yourself – how do they shape up against this definition?

Now before I wrap some of you might have been wondering why I said:

“…and in the absence of an association with a gym, sports team, sports institution, commercial company, or professional organization,…”

They all offer great opportunities – if you like depending on others for your future.

If you open a training studio, locals will come. You will have clients. However would they travel to you if you closed the gym and moved 30 minutes drive away? Probably not. They are simply clients of convenience, not really making a massive effort to get to you.

If a sports team – especially a high profile team – employs you you can get some extra clients by marketing this fact.  For as long as this marketing fact is relevant. In other words, you might expend a bit of energy wondering and worrying who will give you your next contract, as you depend on this.

The same goes for a sports institution.  And the same for an association with a commercial company – it’s great whilst you are their seminar spokesperson, but what if they find a new, younger and better model? Where will your income come from?

So they are all great short-term income options. However I suggest that for the most part, any clients you attract are because of your association with these organizations, not because of your competence. And you probably don’t want to find out whether you have stand-alone competence – so you are going to hang on to the organizations with desperate dependency.

If you truly want to be in control of your destiny, competency is the solution I recommend.  We’ve been giving physical preparation coaches the best option to achieve competency, and we’ve been doing it for 18 years as the time of writing this article. Yes, we are not the best at marketing. But on your side, have you been doing what everyone else is doing? Being attracted to the bright, shiny objects? Empty vessels making the most noise? How’s that been working out for you….So yes, our web site and marketing are sub-par. But we just happen to produce physical preparation coaches with the greatest competency, who attract an endless demand of A class clients lining up to pay triple hourly figure for their service.

You decide….marketing or competence. If you chose competence, here’s where you can get started: http://kingsports.net/Coach/courses/menu.htm

[i] Personal communication, details reserved to protect the message.

[ii] Reference reserved to protect the message.

[iii] Reference reserved to protect the message.

[iv] Wow, imagine that! Giving credit! I trust my solitary habit of doing so has a positive impact on you to adopt what industries with higher integrity deem normal..

Ian King

Hoping to catch up to the other schools in strength & conditioning  

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At the end of a coaching session where I was giving back, along with a number of other of former elite athletes in a specific sport, the coordinator introduced me to a young man who he explained was a teacher at a private school who had been entrusted with the task of introducing ‘strength and conditioning’ to his school, with the specific intent of ‘catching up to the other schools in their association as far as strength and conditioning’.

I didn’t want to say anything to the young man, to spoil his eagerness, so I kept a straight face. But inside I cringed – ‘catch up to the other schools in strength and conditioning?’ Why would you want to do that? It should more accurately described as ‘catching down’.

Let me explain.

In the 1970s not many high schools had gyms and in the ones that did have, there was no formal programming and no ‘strength and conditioning’ service provision. Firstly because there was no such thing as a ‘strength and conditioning coach’, as the term ‘strength and conditioning’ was an afterthought by a professional organization with a strength focus that belated wanted to expand their focus without changing their acronym (you can read more about that in my original writings on this subject in ‘So You Want to Become…’). And secondly because organized physical preparation (as I prefer to call it) was not even provided to the majority of western world elite adult teams at that time.

In the early 1980s in Australia the majority of 18 year and older elite athlete that I worked with (and there were thousands) were what I called clean skins. They had never done formal physical preparation. I only had to undo the imbalances that their sport had created in their body. I summarized at that time it usually took three years of solid supervised and individualized training to clean them p to the level of being injury free for the most part for the rest of their career.

Fast forward to the second decade of the 21st century and what’s changed? I inherit broken athletes from the age of 12 upwards. ACL reconstruction, stress fractures of the lower back, shoulder and hip surgery – you name it. So what’s changed?

Many in the respective sports would tell you it’s just the sport – it’s inevitable. I don’t agree, and my experience doesn’t support this. Some will say the athletes are bigger and stronger and the impacts are greater. Really? Aside from non-specific strength tests, my experiences and observations don’t support this. A more recent trendy explanation is that the athletes specialize too early. Sounds good, and it may be a contributor, but for me this also fails to explain the difference. So what is my conclusion?

In the 1970s and 1980s athletes gaining exposure to formal physical preparation as they entered elite ranks around 20 years of age typically retired at about 30 years or age. So that’s about 10 years. What if that retirement was forced more by physical preparation inducted injury than age or their sport? Now holding that thought for a moment, what if take those same flawed training concepts and applied them to a 20 year old? They would be out of the sport by about 20 years of age!

And that’s my theory. In fact I go as far as to say if a young athlete is talent identified around 8-12 yeas of age, and has the (mis)fortune of being exposed to ‘elite strength and conditioning’ – they will be injured by 16 years of age, undergone significant sports-injury related surgery by 18 years of age, and unable to play their sport by about 20 years of age as a general rule.

So in summary when I see the same flawed training methods applied to adults being applied to young athletes, I fear for their future.

So what makes me conclude that most training is flawed? During my last four decades of seeking answers and excellence in how to train, I have reached certain conclusions and theories on what it takes to create or avoid an injury.

Are my conclusions the same as the masses? No. Should this be a concern? Only if you are a conformist. If your dominant need is to be liked, and to achieve this you need to be like others, then you would be concerned by the fact that I have reached certain theories that differ from the mainstream. On the other hand if you realize that to get a different and ideally better result than the masses, you need to train differently – then you would be excited.

In my opinion the only improvements we have seen in training is in the ability to measure it, the technology of equipment, and the technology of the surgery to repaid the injuries.

Could it be possible that what the majority – and that probably means you – are doing more damage to good in their training? That is my suggestion. Is it popular? No. Is it easy to discredit? Yes. Does this what ever else is doing approach to training result in the best possible sporting out comes? No.

So if I am on track, why do most continue on this path? The answers lies there. Because most do it. And the majority are so insecure about their actions they seek comfort in the masses. Will the get away with it? Legally yes, because the interpretation will be that is what is accepted practice. Should they be able to sleep at night? I suggest not, if they have a conscience.

Why I am I so firm about this? I speak for the athlete. My heart goes out to the legally minor young athlete who has an adult guide them to life-long, career threatening, quality of life threatening injuries. There is a better way – I teach it openly and have done for decades. I believe that perhaps in the next generation, after my time on this earth, what I teach will be accepted as the final stage of truth as described by 19th century German philosopher Arthur Schopenhauer – ‘accepted as being self-evident’.

But what about the one or two generations of young athletes who paid the price in their ‘strength and conditioning’ training between 1980 and whenever a better way is accepted?

So did I get excited for the young man empowered to bring his school ‘Strength and conditioning’ program up speed with other schools in their association? Not al all. I felt sad for the by-products of this intent. The young, innocent and trusting athletes. They are not, in my opinion, going to ‘catch up’. They are going to ‘do down’ in their athletic development.

Ian King

A KSI coach in every town! Wouldn’t that be nice!  

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I was sitting enjoying lunch today in Melbourne, Vic AUST with a friend of KSI. They shared a challenge, seeking my assistance. A New York colleague of theirs had approached them to service a client of theirs who was visiting Australian from the US for a few weeks in association with the first tennis Grand Slam event of the year, the Australian Open, played in Melbourne.

So did I have any coaches I could refer to in Melbourne was the question,, and the challenges. I didn’t. Tragically we don’t have a KSI coach in every town!

Reminded me of a situation a few months ago where a US based friend of KSI was looking for us to refer a KSI coach in Spain for their client, a person associated with the band U2. Now we were able to find a coach however they were only a L1 KSI coach. We would have preferred a higher-level KSI coach.

I put out a call on our KSI Coaches private Facebook Page, and no surprise, no response. looks like we are going to have to throw our net out wider, something we’re reluctant to do – because with a coach that has a bit of this and a bit of that in their tool box (even if one of those ‘bit off’s is attempts to apply their interpretation of the KSI way), the training approach cannot be guaranteed, and nor can the outcomes. You can appreciate our reluctance to refer to the unknown…

So…. it’s our challenge – more KSI coaches, ideally one in every town! And the benefit belongs to the client getting a better and predictable training service, and to the coach getting the referral!

Ian King

Want to put your hand up for this? Respond in the next 48 hrs to info@kingsport.net

Ian King

Time, Money & Happiness for the Physical Preparation Coach  

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I was sitting having dinner in North America in October last year with a large group of industry professionals, all accomplished in their own right. One of them was talking about the conference he had presented at during 2016 and I asked the question ‘What was one of the key things that stood out to you about the conferences or the trends evident?’ I didn’t expect the answer.

He said ‘The number of how to make more money presentations. At one of them there were 20 presentations, and 16 of them were about how coaches and trainers can make more money.’

This got my attention, as whilst I don’t believe in the blind following or need to conform to trends, I find value in studying trends to understand human behavior and direction of thinking.

There is no other way to say this – physical preparation as a profession is a relatively low income earning profession. Statistics suggest the average western world income is about $50,000, and the stats I have been exposed to suggest that the average physical preparation coach (all disciples) earns less than $50,000. (Remember this is not gross income, this is take home pay).

So it’s no surprise that the industry has gravitated towards solving this problem. I certainly did, back in the 1990s. More on this later.

So I became more focused on this trend towards the teachings of ‘how to make more money in this industry’. I came upon enough web sites to support the trend, and enough ‘trend spotters’ who were ‘fat loss guru’s’ in the early 2000’s and have now morphed into the dominant trend of financial and business educators for the physical preparation industry.

And I came upon an excellent article from a professional organization who seek to be one of the dominant go-to bodies for professional development. An organization with its fair share of peer-reviewed editorializing. I have concluded that this article is an fair reflection of the dominant thinking of the industry. That there is a need to earn more money, that there is a growing interest, and that the solutions suggested were indicative of the current solutions offered industry wide.

I might be a bit old-fashioned but there is nothing like a written article to provide clarity and confirmation about dominant thinking, as opposed to attempting to objectively assess the message in say internet marketing. So I am thankful for the author of this article for his efforts, and stress that any comments relating to this article should not be interpreted as being critical of the person or derogatory of their work. I am truly grateful for their efforts.

But at the same time I have serious concerns for the receiver of the message.

Back in the 1980s when I took on athletes as clients the majority of them had never done any physical preparation work before – they were for the most part clean skin and easy to shape in their values and beliefs about what they needed to do in training, as well as easy to shape physically.

Now most athletes have not only had prior training experience, the majority are broken physical and in some cases mentally by the time they are in the late teens. In the spaced of 3 decades I have gone from picking up ‘clean slates’ to doing damage control. I believe that the contemporary elite athlete (my market) would be better off if had they had kept out of the physical preparation training they have done during their teens and so on. Just like the 1980s and earlier athletes.

It can take years to salvage the bodies of these athletes. If they can be salvaged. The majority of talent identified athletes who have been in ‘high performance’ training squads from their early teens will be injured and out of the sport by around the age of 20 years.

So how does this relate to you?

The athletes I refer to have been trained by physical preparation coaches whose influence has included the post 2000s period, where unsubstantiated yet highly marketed training information and influences dominated the professional development landscape. I say this from a unique perspective. I watched too many key board warriors, who have never trained with any success, never trained anyone else with any success – in fact some downright failed to attract any client base of athletes at all (don’t believe me – I can show you emails….) – reinvent themselves with skillful internet marketing sprinkled with the license to create a perception of their ‘experience’ and ‘success’ that, well, was simply not true. And people bought it.

I have one such physical coach in a professional development course with me in the mid 2000s. I had them write a program for an athlete, and then analyzed the program. I could see the influences – it was after all the ‘most’ were doing at the time’ and I asked them – ‘Why did you write this?’ I followed this up with ‘Have you ever done these exercises?’ To which the answer was ‘No I haven’t’. Once the student coach acknowledged his source, I said ‘Guess what – the ‘author’ hasn’t done these exercise either!’.

The 2000s witnessed an explosion of made up crap, aimed to give a leg up to those seeking to become ‘experts’, for personal ego and financial gain. Some who bought into this said ‘Well what’s wrong this with?’ Let me say this – if you adopt and share methods that are a product of a desperate yet creative individual lacking in integrity, how do you have to add value to the life’s of others in a meaningful and substantial way? Your influence failed to and therefore turned to bogus and oft-times plagiarized content through they usual e-book delivery method etc.

If you need any further help understand why selling things that lack value or have less value than claimed, study the sub-prime driven financial crisis in the US between 2006 and 2010. The world was left with absolute clarity that selling fraudulent overvalued mortgaged backed security that really didn’t have the claimed value will result in collapse.

From what I have seen the ‘financial education being taught currently in the sport and fitness industry has the same absence of value and integrity that the post 2000 internet-guru based information has. And the risk shifts from damaging your body, to wasting time and effort seeking ‘financial freedom’. It’s one thing to arrive in your golden ages physically broken. Its and additional burden to reach the end of your working life to realize you have been led down the garden path.

So what are the alternatives? Let me share with you a time-tested perspective, from a person who reputation has been established on under-promising and over-delivering, straight shooting, to hell with marketing, no bullshit, tell it as it is.

In the early 1990s I realized the limitations as outlined in the article I refer to (reference below). I became a student of money, time and business. Nearly a decade later, in the late 1990s, I wrote a book on the subject (Paycheck to Passive – Going from working for a living to having a life) and began teaching anyone who would listen about money. This has helped a lot of people financially. I won’t make the claim as one of our Internet gurus has – (“…we’ve been helping millions of men and women.…”). Suffice to say there are people who have publicly credited us for moving their financial education forward substantially. What I am saying is its real.

I also provided some excellent business development guidance in my book ‘So you want to become a physical preparation coach?’ (2000), again which served a lot of industry personal.

From 2000 we set out to mentor our coaches and other business partners in financial education. We did so quietly and personally, as opposed to loudly and mass-produced.

However now that financial education for physical preparation coaches in now a trend subject, with our strength experts one day, fat-loss gurus the next, and business and financial educators the next – the message stands to be lost amongst the bogus claims of rags to riches, multiple 7-figure income business etc.

Now I know there will be some who say ‘So what Ian, any information being shared is good; leave them alone’, as was the typical response to previous alerts to the bogus ‘bibles’ of training. My message is not for you.

My message is for those who firstly realize there is a problem surrounding money in their working lives, seek a solution AND have the intuitive realization that the market is full of land-mines full of bogus ‘experts’.

Now let me clarify – the article I referred to above contained excellent, fundamental concepts. I was actually impressed and happy to see these concepts being taught, such as the limitation of selling your time for money. My concerns go beyond the accuracy of the fundamental.

In relation to anyone teaching financial freedom to our industry, my questions include:

1. What level of mastery in financial freedom does the ‘teacher’ have?
2. What reproducible by others business success do they have?
3. What is the true long-term upside of the strategies they are teaching?

Lets touch upon these three briefly.

1. What level of mastery in financial freedom does the ‘teacher’ have?

For example, how long could this person walk away from their business and not experience much of a downturn of income? Do they typically spend a few months a year on holiday, travelling and enjoying their ‘financial freedom?’

2. What reproducible by others business success do they have?

Who are some of the ‘millions’ of people they have helped transform their life financially – what is the answer to these same questions to their students?

3. What is the true long-term upside of the strategies they are teaching?

Do the strategies they recommend really result in ‘financial freedom’? How many people have you met in your lives that have achieved financial freedom from these strategies? E.g. selling e-books and other information on the internet?

Lets ask this simple additional question – how many first generation, self-made multi-millionaires from physical preparation have you met in your life? (not the internet perception – the reality)

Now I appreciate that at different stages of your career you have varying levels of interest in this subject. In my ‘Money and the Physical Preparation Coach Course’ (2016) I dedicated a unit to identify and discussing the concept of ‘stages of career’, sharing the following ‘stages’:

Phase 1: Blinkered and gullible – Years: 0-10 years into their career
Phase 2: At the crossroads – Years: 5-15 years into their careers
Phase 3: Embracing or denying change – Years: 10-20 years into their career
Phase 4: Living with or without the fruits – Years: 20-40 years into their career
Phase 5: Retiring in comfort or destitution – Years: Last 10-30 years of life

I go into more detail about these phases in that course. None-the-less, I imagine that only those in Phase 2 are still reading, and have concerns on this subject.

However, rather than assume this, I have some questions for you:

1. Firstly, do you believe there is a problem, at least in your life, as it relates to your financial future?

2. How many years have you been in the industry?

3. What are the frustrations or challenges you experience?

No I know it’s tough (especially for us males and our alpha sisters), to acknowledge we have a ‘problem’. Let me share a key paragraph outlining some key ‘problems’ as identified by the article I referred to earlier (1):

“The life of a personal trainer can be great, but trading time for money inherently limits income possibilities with only 24 hours in any given day. Furthermore, only so many of those hours are even available to work with clients. In an effort to make more money in that limited time, personal trainers are often forced to sacrifice personal priorities, service quality, and relationships. This can sometimes lead to frustration, burnout, and ultimately, career changes. 
The average personal training income in the United States is thought to be between $35,000 – $45,000 per year… These numbers seem great for passionate personal trainers starting out, but what about years down the road? Those who want to support a family, retire at a decent age, or create freedom in their career must take steps to rise above these industry averages.” (1)

Does that help? Great, here’s what can happen. Participate in this ‘survey’ and see where it can lead. Send your responses to info@kingsports.net with ‘Ian, here is my MTH&TPPC survey response’.

References

(1) Drake, J., and NSCA Personal Training Quarterly, 2016, The training trap – building financial freedom in an appointment-based career, NSCA December Issue Member News