Ian King

Do the words ‘volunteer’ and or ‘amateur’ need to be antonyms of excellence?  

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Rarely a day passes without the opportunity to watch and analyse a sports coach in action. I don’t mind at what level, what gender, what sport, or what country. I really enjoy studying the art of coaching and asking the question ‘how can it be done better?’

For me, we all have limited resources – limited energy, limited recovery ability, limited time, and limited attention span. The more efficient we teach athlete preparation, the more we have in reserve to include other aspects. Which is divergent to what I see as a growing and continuing trend – the limited focus on improving efficiency and the greater focus on adding more to the athletes schedule, in part because of ‘trends’.

In my discussions with coaches and coaching directors, one common theme appears – ‘We are amateurs and therefore you have to understand Ian’….-read – don’t expect us to pursue excellence because we are ‘just volunteers’.

To which I say – the main differences between a volunteer coach and an elite professional coach is the latter get’s paid, works with higher profiles players with more money at stake, and have bigger egos. There is nothing in my three decades plus of professional observations that leads me to believe that the professional coach is, should or needs to be a better coach. I just don’t understand why the volunteer coach and or amateur coach can’t, shouldn’t or don’t need to strive for excellence. To continually ask and answer the question – ‘How can I do this better? How can I get better results with athletes?’

From my conclusions, we have got sport upside down. The greatest window of opportunity to affect and shape an athlete is when they are young. Very young. And that window reduces with age. In most countries, however, we give the athletes to the volunteers and amateurs during this largest window of opportunity for development. And to those kids that rise to the surface, we give them more funds, allegedly better coaches, and definitely better facilities.  For every kid that rises to the surface in this process, hundreds fall through the cracks, lost potential for all.

Now I don’t have a problem with the fact that most of our young athletes will be coached by volunteers and amateur coaches. What I do have a challenge with is why the assumption that if a coach is a volunteer or amateur that we should all give up and assume the pursuit of excellence is out of the question.

I don’t buy into the cultural perception that to prove you are a great coach you have to show you have worked with elite athletes. Why can’t you be the greatest coach in the land and work with kids? I believe you can, and I believe you should aim to be – because I don’t accept that the words ‘volunteer’ and or ‘amateur’ coach and the world ‘excellence’ are oxymoron’s, incompatible, or are antonyms!

Ian King

Let’s talk about honesty, Lou  

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I refer to Lou Schuler’s decision to publicly refer to my efforts to protect my intellectual property as dishonest (http://www.amazon.com/review/R1EKIUGPBU1KDE). I understand there is subjectivity in the definition of this word. I also understand his desire to protect his co-author. That aside…
…Let’s talk about honesty.

I don’t believe it is honest to use Lyle MacDonald’s words in your 2006 book ‘New Rules’ – unreferenced, uncredited, and without permission. For example:

“Imagine my surprise when I saw the original protocol repeated verbatim in New Rules of Lifting completely uncredited.”
–MacDonald, L., 2008,Warp Speed Fat Loss by Alwyn Cosgrove Contains Plagiarised Material, July 9, 2008, http://www.bodyrecomposition.com/miscellany/plagiarism-part-2.html

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it is honest to do a deal with someone for them to be primary author, and then behind the scenes plan to shift them back to secondary author without their knowledge, as occurred in the lead up to the Book of Muscle. Or as it occurred with Mike Mejia’s books with you.

“Now, the big question is, how can we fix this? To credit it to “Lou Schuler, with workout programs by Ian King,” is completely contrary to what we originally discussed. I hope you’ll believe me when I say those original conversations seem like years ago, given how fast things move at Rodale. I have no excuses for switching tracks on this. I just got so caught up in where the book was going that I forgot where it started….

A similar situation cropped up with Home Workout Bible. I’d originally conceived it as Mike Mejia’s book, but an editor got fired, the book fell months behind schedule, and I ended up having to write almost all of it. And by then, Testosterone Advantage had sold well and my name had the power to get us on bookstore shelves. But Mike’s name is as prominent as mine on the cover, and he wrote the foreword, so it looks very much like his book.

I’ll confess I’m panicking a bit here, because I very much screwed this up and I’m not really sure how to get back to the right place. We only have three months to write this thing, and now we have an element of bad faith to further cloud our effort, and it’s entirely my fault.”
–Schuler, L., 2003, Personal communication with Ian King, Saturday, 5 October 2002

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to have you listed as the primary author of the Book of Muscle on Amazon.com etc. since the books release in 2003. You blamed the ‘switcheroo’ on Men’s Health decisions makers – it is still MH who influences the ‘switcheroo’ at Amazons?:

Men’s Health: The Book of Muscle : The World’s Most Authoritative Guide to Building Your Body by Lou Schuler and Ian King (Oct 17, 2003)

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it is honest to use content from my works in your 2006 book ‘New Rules’ – yes, I know you did give some credit and referencing – but when I put my Get Buffed!™ II and Get Buffed!™III books beside your 2006 New Rules book – boy, they have a lot in common. With your editing skills you have covered the tracks well, to your credit. When you are confident with your knowledge base, I note that you do really re-work sentences. Much better job than your counter-parts did in editing a certain 2009 book about female training.

What makes me more cynical than your average avid fan is that I have collated a lot of the copying done by your co-author from the original sources, and watched the patterns unfold over the years. Too many ‘co-incidences’ for me. Take the strength programs for example. Now I know the limitations of the intellectual property laws in relation to program design, however seriously – save any denial of ‘open book publishing’ for your less discerning fans.

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it is honest to use someone’s original exercise innovations, exercise names, and loading parameters – ones taught to you personally by the originator – and then tell the audience that the only way to learn more about them is through ‘personal contact with yourself’ or by buying your book:

“Q. [from the audience] Where can I find all these exercises?

A. Only through personal contact [with me]. Firstly, write them all down, and then you have some. And second of all, it is in the ‘Martial Arts book [Secrets of Martial Arts Conditioning, A. Cosgrove, 2003], the early stage exercises are in there, but obviously…
–Cosgrove, A., 2003, Your body as a barbell – unconventional bodyweight exercises, DVD, 18 Oct 2003

My definition of honest would have been to credit all the original innovations, exercise names and loading protocols, and when asked this question, tell the person where you learnt them from, for example:

Ian King’s Killer Leg Exercises (DVD), 1999
Twelve Weeks of Pain, King, I., 1999, T-mag.com
Strength Specialization Series (video/dvd) (1998)
How to Write Strength Training Programs (book), 1998
Get Buffed! I (book), 1999
How To Teach Strength Training Exercises (book), 2000
How to Teach Strength Training Exercises (DVD), 2000
Get Buffed! II (book), 2002
Ian King’s Guide to Control Drills, 2002

And other places….

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it is honest to take advantage of someone’s generosity, following them giving you an opportunity in a guided learning experience because you lack experience in programming and training athletes, to then take the program and publish it in part or whole in the following publications, without permission, authority, and credit or referencing:

Cosgrove, A., 20??, 12 Week rugby program, strengthcoach.com
Cosgrove, A., 2003, Macrocycles

This program was provided to an existing long term KSI client, by KSI, with copyright KSI on every page. Yet the copyright symbol was removed (isn’t that a circumstance of aggravation in US copyright law?) and published in part and whole in at least the above two locations.

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it is honest to tell your readers that the program you have provided in the publication they have bought is designed with them in mind, when it wasn’t:

“I’ve designed this program around a typical client, looking to get in shape, with limited time, resources and equipment.…. This book is written with you in mind.”
— Cosgrove, A., 2003, Macrocycles, p. 7

Unless the target audience of this book were males living in Asia aged between 18 and 28 years, playing elite sport in a government funded program preparing to play in a World Cup – then this is, for me, the absolute opposite of honesty.

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it is honest to infer you trained an athlete to an Olympic medal when your resume from 1999 makes no mention of this:

“I had a guy who took a silver medal for boxing in the Olympics in the super-heavyweight division…”
–Cosgrove, A., 2003, Your body as a barbell – unconventional bodyweight exercises, DVD, 18 Oct 2003

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to boast in the morning that you have never had an original idea in your life, and that afternoon to refer to your original ideas:

“I don’t invent anything – I just steal. My joke is I have never had an original idea in my life.”
–Cosgrove, A., 2003, Assessment Seminar (DVD), Charles Staley Bootcamp, 3:05min in

“I remember once thinking that if you did a curl here [beside your body], a curl here [in front of your body] and a curl here [behind your body, that’s three bicep exercises… but then you do cable and dbs and a bar and you actually have nine. And if you do two angles at each position forward that takes you up to 18 exercises……if you did each one for 3 weeks that would be a year before you would have to repeat and I haven’t even turned my hands over [pronated]…”
— Cosgrove, A., 2003, Your body as a barbell – unconventional bodyweight exercises, DVD, 18 Oct 2003

“Biceps – three categories, it’s a very simple approach but it’s very effective. In your biceps, I want you to look at your biceps this way: Category 1 – elbow behind body; category 2 – elbow beside body; category 3 – elbow in front of body. Now with a different colour pen, write the following – supination, neutral, pronation. The message here – to fully exploit your biceps – you would need to consider those 6 options. And that gives you how many? That gives you endless options. Endless options….there is 3 ways by 3 ways…at least 9 if not more variations……in other words if we just took a pair of DBS we have got 9 different bicep…. exercise, without considering all the cables and bars and different sorts of shape bar and the machines…”
— King, I., 1998, Strength Specialization DVD, Part 4, 2 hr 50min

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to claim in your bio that you are ‘recognized’ by a company, and to use a company name that doesn’t exist to create for yourself a Mike Myer’s like ‘international man’ perception:

Kingsports International Australia

There is no such company, at least that’s not our company’s name, and never was. If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to claim to claim a ‘country’ recognizes you.

Through the years in this field Alwyn has been recognized as a specialist in Athletic Preparation by … Australia

Nor am I aware of any ‘specialist in Athletic Preparation’ certification offered by any organization in Australia. Or for that matter the US or the UK – which is also claimed.

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone else’s concepts and theories, uncredited, unreferenced and without permission for reproduction. For example:

Balance : all things being equal, and independent of any specificity demands, the selection of exercises should show balance throughout the body.
–King, I., 1998, How to Write (book)

All things being equal, and independent of any specificity demands, the selection of exercises should show balance throughout the body.
— Cosgrove, A., 2005, Fitness professional program design bible
–Cosgrove, A., and Cosgrove, R., 2009, Fitness professional program design bible (2nd Ed)
— Cosgrove, A., 2009, Program Design Seminar handout

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone’s exercise descriptions, as has occurred to over 70 exercise descriptions, appearing uncredited, unreferenced and without permission for reproduction in over 15 different publications by the same ‘author’, all published with the ‘author’ claiming copyright.
For example:

Single leg partial squat

Stand on the edge of a low block (eg. 1/3 to ½ the height of a normal bench height). Have the weak leg on the box and the strong leg off the edge of the box. Bend at the knee of the weak side, lowering down (2-3 seconds) until the sole of your feet almost brushes the floor. Keep sole parallel to ground. Pause for 1 second and return to full extension in about 1-2 seconds. At the 10th rep, pause at the bottom position for 10 seconds. You must not rest the non-supporting leg on the ground at any stage during the set. Hands on hips. Then continue reps until you get to 20. Repeat the 10 second pause. Can you go on? If yes, remember, what you start you must finish – this exercise must be done in multiples of 10, with a 10 second pause in bottom position at the completion of every 10 reps. If you get to 50 reps, look to raise the height of the block. Preferably don’t hold on to anything during the set – the challenge of balance will add to the fatigue. However you may wish to do this near a wall or squat stand just in case. You don’t need to do a warm up set – get straight into the work set. And be careful when you get off the block at the end of the set…..!
–King, I., 1999, Get Buffed!™

Single leg partial squat :

Stand on the edge of a low block (e.g. 1/3 to ½ the height of a normal bench height). Have the weak leg on the box and the strong leg off the edge of the box. Bend at the knee of the weak side, lowering down (2-3 seconds) until the sole of your feet almost brushes the floor. Keep sole parallel to ground. Pause for 1 second and return to full extension in about 1-2 seconds. At the 10th rep, pause at the bottom position for 10 seconds. You must not rest the non-supporting leg on the ground at any stage during the set. Hands on hips. Then continue reps until you get to 20. Repeat the 10-second pause. Can you go on? If yes, remember, what you start you must finish – this exercise must be done in multiples of 10, with a 10 second pause in bottom position at the completion of every 10 reps. If you get to 50 reps, look to raise the height of the block. Preferably don’t hold on to anything during the set – the challenge of balance will add to the fatigue. However you may wish to do this near a wall or squat stand just in case. You don’t need to do a warm up set – get straight into the work set.
-Cosgrove, A., 2003, Macrocycles
–Cosgrove, A., 2005, Fitness professional program design bible

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone else’s periodization works uncredited, unreferenced and without permission, with the ‘author’ claiming copyright. For example:

Alternating periodization: involves alternating between volume (another term used is accumulation) and intensity (again, another term seen is intensification).
–King, I., 1998, How to Write Strength Training Programs

Alternating Periodization: involves alternating between volume and intensity (accumulation/intensification)
— Cosgrove, A., 2005, Fitness professional program design bible
–Cosgrove, A., and Cosgrove, R., 2009, Fitness professional program design bible (2nd Ed)

The advantages includes that it avoids the detraining issues involved in linear progression (ie. reduces the concern of detraining metabolic or neural adaptations because of more frequent exposure to each).
–King, I., 1998, How to Write Strength Training Programs

Advantages: avoids the detraining issues involved in linear progression (due to more frequent exposure of neural and metabolic effects). Generally speaking this is often the best choice for most trainees.
— Cosgrove, A., 2005, Fitness professional program design bible
–Cosgrove, A., and Cosgrove, R., 2009, Fitness professional program design bible (2nd Ed)

The disadvantages include that it requires to trainee to be experienced in load selection as the reps drop suddenly and significantly.
–King, I., 1998, How to Write Strength Training Programs

Disadvantages: requires experience in load selection as the reps change quickly and significantly.
— Cosgrove, A., 2005, Fitness professional program design bible
–Cosgrove, A., and Cosgrove, R., 2009, Fitness professional program design bible (2nd Ed)

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone else’s philosophies uncredited, unreferenced and without permission, with the ‘author’ claiming copyright. For example:

Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity.
–King, I., 2005, The Way of the Physical Preparation Coach

When designing training programs, resist the pressure to conform to any tradition or system of beliefs, no matter how dogmatically that tradition or those beliefs are presented, or how much you get “slammed” for not conforming. This applies to training and life.
–Cosgrove, A., 2006, 10 Things I’ve Learnt, T-mag.com, Feb

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone else’s physical qualities works uncredited, unreferenced and without permission, with the ‘author’ claiming copyright. For example:

Speed can be defined as the time taken between two points.
–King, I., 2000, Foundations of Physical Preparation

Speed can be defined as the time taken between two points.
— Cosgrove, A., 2003, Martial Arts

There are a number of sub-qualities of speed.
–King, I., 2000, Foundations of Physical Preparation

Speed can in effect be broken down into several qualities
— Cosgrove, A., 2003, Martial Arts

Detection of and reaction to stimulus: The first sub-quality of speed can be said to be the ability to detect and react to stimulus. This is usually the first action in a chain of speed responses.
–King, I., 2000, Foundations of Physical Preparation

Reaction time: The ability to detect and react to a stimulus. This usually the first action in a series of speed responses.
— Cosgrove, A., 2003, Martial Arts

Agility and co-ordination: The first few movements following the reaction to the stimulus rely on agility and coordination.
–King, I., 2000, Foundations of Physical Preparation

Agility and co-ordination: This is the first few movements following the reaction to the stimulus.
— Cosgrove, A., 2003, Martial Arts

Acceleration: The athlete’s speed component focus following the first few movements is on acceleration – provided the sporting action has the distance and time frame to cope. If the action or event is over within one to two seconds, the need to fully exploit acceleration is absent.
–King, I., 2000, Foundations of Physical Preparation

Acceleration: the ability to increase speed and approach maximum speed. This is less important in short distance sports as the action is typically over in 1-2 seconds and the need to fully exploit acceleration is absent.
— Cosgrove, A., 2003, Martial Arts

Maximum velocity: As stated above, the point at which one ceases to accelerate is ones maximum velocity.
–King, I., 2000, Foundations of Physical Preparation

Maximum Speed: the point at which you cease to accelerate.
— Cosgrove, A., 2003, Martial Arts

Speed endurance: Speed endurance is the ability to maintain high levels of speed. There are three categories of speed endurance…
–King, I., 2000, Foundations of Physical Preparation

Speed endurance: the ability to maintain high levels of speed. Can be further broken into…
—- Cosgrove, A., 2003, Martial Arts

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone else’s principles of training uncredited, unreferenced and without permission, with the ‘author’ claiming copyright. For example:

Progressive overload: This principle stresses two issues. Firstly the need for overload in training, and secondly the need for progression in training overload.
–King, I., 2000, Foundations of Physical Preparation

Progressive overload: This stresses two issues. Firstly the need for overload in training, and secondly the need for progression in training overload.
—- Cosgrove, A., 2003, Martial Arts

General to specific: This principle stresses the benefit of progressing from general training to specific training. This principle can be applied in both long-term planning (e.g. multi-year periodization) as well as short term planning (e.g. annual periodization). General to specific can viewed as opposite ends of a continuum…
–King, I., 2000, Foundations of Physical Preparation

General to specific: This principle explores the benefits of progressing from general training to more about sport specific training. This principle should be used both long term and short term when designing a conditioning program. General training to sport-specific training can be thought of as opposite ends of a continuum.
— Cosgrove, A., 2003, Martial Arts

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

Individualization: This principle stresses that to optimize the training effect, it is necessary to take into account all the factors that the individual athlete presents. This suggests that each training program needs to be individualized. Modified to suit the individual, in each aspect of training…
–King, I., 2000, Foundations of Physical Preparation

Individualization: To really maximize the training effect it is necessary to take into account every single individual difference that the athlete presents. Each training program needs to be individualized and modified to suit the individual.
—- Cosgrove, A., 2003, Martial Arts

I don’t believe it’s honest to reproduce someone else’s recovery theories uncredited, unreferenced and without permission, with the ‘author’ claiming copyright. For example:

The principle of recovery recognizes that the training effect is not simply a result of training alone, but occurs from a combination of training and the subsequent recovery from training. It is only when recovery is allowed that we see the super-compensation effect, the unique phenomenon where the bodies physical capacity is elevated in response to training…
–King, I., 2000, Foundations of Physical Preparation

The principle of recovery recognizes that training alone does not produce any results. That’s right – you don’t get better by training – you get better by recovering from training…. The training effect is a combination of training and the subsequent recovery from training. It is only when recovery is allowed that we see the super-compensation effect, when the body’s physical capacity is elevated in response to training.
—- Cosgrove, A., 2003, Martial Arts

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I don’t believe it’s honest to reproduce someone else’s ‘steps to program design’ uncredited, unreferenced and without permission, with the ‘author’ claiming copyright. For example:

1. Determine goals
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

1. Determine Goal(s)
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

3. Determine length of program
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

2. Determine the time frame to achieve goals or the length of the training cycle
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

4. Select appropriate method of periodization
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

3. Choose a suitable periodization model
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

5. Determine appropriate rate of change of program
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

4. Determine rate of change of program
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

8. Determine frequency ie. number of training days per week/microcycle
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

6. Determine the frequency of the workouts per week (how many training sessions?)
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

9. Select which training days
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

7. Determine the days of the week for training sessions
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

12. Determine priorities in muscle groups
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

9. Determine movement patterns to be training that will address the biggest weaknesses and prioritize.–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible Program Design Checklist, Eighteen Steps to Programming Success

15. Allocate muscle groups to training days
p. 13 under this step in HTW – If you were doing a total body workout that is the same for each of the 3 or so weekly workouts, you would only use column A. If you were working with a 3 day split routine where each day was different, you would use column A, B and C….
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

11. Allocate corrective stretching exercises and movement patterns to each training day (can use a split routine OR a single workout).
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

17. Determine proposed duration of program
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

12. Determine total training time per workout.
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

21. Calculate total set time
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

13. Calculate available work time (total training time – warm up time- stretching etc)
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

22. Determine total number of sets permissible for each training session
This is calculated by dividing the proposed duration of the workout by the total time per set (which is TUT per set + rest period as calculated in Step 22 above)
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

14. Divide available work time by total time-under-tension + rest period for all prescribed sets (determined from periodization model). This will give you a number of allowable exercises.
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

28. Select suitable exercises for each muscle group
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

15. Select the exercises for each movement pattern that is most appropriate for the client and most likely to assist you in accomplishing your objective.
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

31. Determine sets, repetitions and rest periods for each exercise
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

5. Select appropriate set, rep, tempo and rest periods for each program within the cycle
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

32. Select speed of movement / technique for each exercise–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-7

5. Select appropriate set, rep, tempo and rest periods for each program within the cycle
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

35. Final analysis of program, including checking total volume and duration
–King, I., 1998, How To Write (book), 35 Steps to Writing a Strength Training Program, p. 5-

17. Check reps, time under tension, tempo, rest periods etc. after exercise selection for any modifications.
–Cosgrove, A., 2005, The Professional Fitness Coach Program Design Bible, Program Design Checklist, Eighteen Steps to Programming Success

In fact, put simply, I don’t believe it’s honest to knowingly reproduce other peoples works and claim that as your own copyright. If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

Nor do I believe it’s honest to lie, cheat and steal. Apparently your buddy and co-author does:

History suggests that breakaway organisations ultimately fall into the same trap that their original organisation did – take martial arts for example!” 1
—A. Cosgrove in personal communication to I King, 4 Dec 1999

I don’t invent anything – I just steal. My joke is I have never had an original idea in my life.
–Cosgrove, A., 2003, Assessment Seminar (DVD), Charles Staley Bootcamp

I steal from a lot of people.
–Cosgrove, A., 2003, Your body is a barbell (seminar on DVD)

Steal! Ok well, don’t “steal”. Just aggressively learn from everyone you can.
–Cosgrove, A., 2005, Program Design Bible

From my viewpoint, physical training is an actual juggling of seven key areas. (I’ve completely stolen the names for these phases from several sources…)
–Cosgrove, A., 2005, 7 Keys to Athletic Success, t-mag.com, Sep 2006

A saying I stole from Ian King is…
–Cosgrove, A., 200?, Profile Alwyn Cosgrove – Martial Arts Strength Coach, cbathletics.com

Steal. Steal and modify. It’s not “cheating” to use the experiences of others to better yourself.
–Cosgrove, A., 2006, Developing a Training Philosophy, T-mag.com, Wed, Nov 22, 2006

If someone else got results faster than I did, I would copy them. I don’t have a religious attachment to my ideas. I’d steal their ideas.
— Cosgrove, A., 2009, ‘Straight Talk about the Fitness Biz, T-mag.com, Thu, Apr 02 2009

If your definition of honesty is such that this is honest, I would be happy to be labelled dishonest.

I understand that you have your own definition of honest. I also understand that you work this definition in the broader cultural and industry boundaries, which appear in many ways to share you definition. But if it’s okay with you, I don’t share you definition of honesty – and if that make me the opposite, dishonest, I’m happy with that. I sleep well at night, irrespective of how long my fan list is or how many hits I get on my web site. As you have said, one of the many differences between us is that I’m a coach and you are a writer, I don’t need to garner public support and any specific perceptions from the masses to put food on my table.

If you can convince your loyal followers that you and your buddy are honest and have done no wrong and no copyright breaching has occurred – good luck to you. I’m pretty sure that when you reach the pearly gates (or what ever you define as your day of reckoning) your higher source is not going to be so gullible.

Calling me dishonest, Lou
Sure won’t make it right
But if you want
I’ll say a prayer
For your soul tonight

–Modified from John ‘Cougar’ Melloncamp’s song ‘Rain on the Scarecrow [I could have ‘omitted to reference it. Claimed copyright, and then if caught out by John, I could have said – ‘The printer forgot to include the page with the credit on it’…or ‘I thought I had the rights to it’. But to do that would not be honest. Or perhaps from your perspective, Lou, to give credit would be dishonest.]

Kids, I’m sorry
There less legacy for you now
Since some else decided
It’s okay to steal
Rain on the keyboard
Blood on the copyright
Ian King

Feedback on my latest book – Barbells & Bullshit  

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I recently received this feedback about my latest book:

Ian, Great book… …keeping me up late. Very entertaining, hilarious, gut-wrenching and scary as you unfold the reality of this industry, while pairing it with guidance to a conscious way of thriving in the field of physical preparation and life. Also, you have brilliantly made the book very interactive, which I assume was done purposely, and adds to the suspense and overall enjoyment.  Thank you once again!
–Ryan

To which I replied on the KSI forum as follows, content that normally stays on the members only http://www.coachking.net/ forum:

Excellent perception Ryan – there are many subtle and interwoven themes in this text which you have an awareness of, and even for my top coaches, they need all their knowledge and experience to decipher them

I appreciate your feedback, and commend you for digging into the book. many will disregard as a reading option simply because it’s theme is not compliant with mainstream conditioning of ‘what you need to study – e.g. references to research, or how to get bigger biceps, or apparently ever more pertinent today, how to lower body fat using the ‘only’ way to train ‘that only I know how’

As the fitness industry grows, should it continue along its current path, I will be exposing more ‘conspiracies’ of the exploitation of the masses for the gain of a few – economically and egotistically.

One only needs to lift the lid on larger and older industries to see the techniques that are and will continue to expand in their use in the ‘fitness industry’

Like the US economy, I feel the American-influenced fitness industry may be so ‘sick’ that it is beyond repair, short of greater social changes. An alternative is to create a universal sub-culture of those whose are passionate about physical preparation at any level of involvement, have the ability to think objectively and independently and reject the conditioned thinking enforced on the masses, and who do not support, endorse or wish to be part of a current, self-serving ‘fitness industry’.

Ian King

Enough to make your blood boyle

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I looked, and looked again – surely not! I couldn’t believe my eyes! There on the ‘net on an ‘industry leading’ site was three stages of a strength progam that KSI had provided a client some years prior. Being given away as a PDF download – free! How is that possible!?

For the duration of our business operations (25 years in 2011 of continual service as a company specializing in the physical preparation of the elite athlete) we have always prided ourselves on the confidentiality of our clients program. They don’t get published – fullstop. There is also a little matter of protecting our proprietary information….

The program was verbatim save for a few minor details:

1. The KSI copyright that was on the document when it went to the client had been removed.
2. There was no reference to Ian King on the program.

So the publisher and readers, as there were not the client, would not have known the true origin of the program.

But what about the exercise descriptions…over 65 of them…verbatim…..except for the substitution of one word – the ‘King’ in the King Deadlift had been changed to ‘Single-leg’. Can’t figure out why? Ok, I can work that out….

Over 60 exercise descriptions and no-one figured it out…Amazing really. Considering also the web-site owner/publisher claims to have ‘read everything there is to read in the field of strength and conditioning….’

If that was the case, what would be the explaination for missing all of the copied text of these 60+ uniquely worded exercises, such as:

Bulgarian squat

Some know this as a Bulgarian squat – with a difference. Face away from a normal height bench, and place your rear leg up on the bench. You can check your distance by having a relatively vertical shin throughout the movement. Place your hands on your head, and keep your chest and trunk vertical throughout.

Lower the body down by bending the knee of the lead leg until the knee of the back leg is almost on the ground.

We are going to use a speed of 515 – 5 sec lower, 1 second pause top and bottom, and 5 second lift. If you can do more than 10 reps, you can hold dumbbells in your hand. I don’t expect this to be necessary initially. Keep the knee aligned over the feet during the lower and the lift. You don’t need to do a warm up set – get straight into the work set.
–King, I., 1999, Get Buffed book

Some know this as a Bulgarian squat – with a difference. Face away from a normal height bench, and place your rear leg up on the bench. You can check your distance by having a relatively vertical shin throughout the movement. Place your hands on your head, and keep your chest and trunk vertical throughout.

Lower the body down by bending the knee of the lead leg until the knee of the back leg is almost on the ground.

We are going to use a speed of 311 – 3 sec lower, 1-second pause top and bottom, and 1 second lift. If you can do more than 10 reps, you can hold dumbbells in your hand. Keep the knee aligned over the feet during the lower and the lift. You don’t need to do a warm up set – get straight into the work set.
–from rugby programs posted on this web site

Single leg squat

…stand on 1 leg beside the squat rack or similar. Place the other leg out so that the heel stays just off the ground at all times. Bend the support knee and go down as far as you can whilst keeping your foot flat on the ground. 3 seconds down, no pause, controlled explosive up.

Initially I suspect your range will be limited but as you get better at it over time, aim to increase range as well (and maybe even more importantly) as reps. Using your bodyweight only, I expect somewhere between 5-10 reps on day one, and look to use DB’s in one hand if you exceed 15 reps. If this is the case, I have to wonder what you were doing during the earlier part of the workout?!

Use the squat rack to hold on to for balance if needed (and you probably will need to) but don’t get sucked into the temptation of using it to pull yourself up. Remember this is a leg day!
–King, I., 1999, Get Buffed book

Stand on 1 leg beside the squat rack or similar. Place the other leg out so that the heel stays just off the ground at all times. Bent the support knee and go down as far as you can whilst keeping your foot flat on the ground. 3 seconds down, no pause, controlled explosive up.

Initially I suspect your range will be limited but as you get better at it over time, aim to increase range as well (and maybe even more importantly) as reps. Using your bodyweight only, expect somewhere between 5-10 reps on day one, and look to use DB’s in one hand if you exceed 15 reps.

Use the squat rack to hold on to for balance if needed (and you probably will need to) but don’t get sucked into the temptation of using it to pull yourself up.
–from rugby programs posted on this web site

Squat

Place the bar as high as is comfortable on the neck, take a narrower than shoulder width stance, and allow only a slight external rotation of the feet. Immediately prior to commencing the descent, bend your knees slightly, suck in the lower abdomen, and squeeze your cheeks. This will ‘set’ your pelvis in a slightly posteriorly rotated position. As you lower, keep the hips in line with the spine – which means maintain this hip position. Don’t misinterpret this – you can flex forward at the hips, just don’t change the hip/spine relationship. Squat as deeply as you can without exceeding forty-five degree trunk flexion relative to vertical. Keep your knees equal distance apart during the lift. Immediately prior to the ascent, focus on squeezing the cheeks tight and hold them tight during the concentric phase. The aim here is to prevent anterior rotation of the pelvis during the initial phase of the ascent….
–King, I., 1999, Get Buffed book

Place the bar as high on your neck as comfortable. Grip the bar with your hands as close to the shoulders as comfortable, and ensure that your elbows are pointing directly downwards to the ground. Use a foot stance that is shoulder width, and have your feet either straight or slightly externally rotated. Immediately prior to commencing the descent, bend your knees slightly, suck in the lower abdomen, and squeeze your cheeks. This will ‘set’ your pelvis in a slightly posteriorly rotated position. As you lower, keep the hips in line with the spine – which means maintain this hip position. Don’t misinterpret this – you can flex forward at the hips, just don’t change the hip/spine relationship. Squat as deeply as you can without exceeding forty-five degree trunk flexion relative to vertical. Keep your knees equal distance apart during the lift. Immediately prior to the ascent, focus on squeezing the cheeks tight and hold them tight during the concentric phase. The aim here is to prevent anterior rotation of the pelvis during the initial phase of the ascent. The concentric phase should mirror the eccentric phase exactly.
–from rugby programs posted on this web site

Deadlift

• Stand in front of the bar, feet under the bar, shins a few inches away from bar.
• Take hand grip just outside shoulder width, palms down.
• Bend the knees and take position : shoulders vertically over bar, shins on bar, arms straight, hips in line with spine, back flat, head in line with spine, looking a few meters head or straight, shoulder blades retracted.
• Prior to commencement of lift contract abdominal and gluteals, extending legs until no slack in arms.
• Use leg and hip extension to take the bar from ground to where bar is just over knees.
• The trunk angle and scapula retraction is not to change during this ‘first pull’.
• From the above knee position, stand up (the second pull).
• Apply more acceleration in the second pull than the first.
• Bar to be in contact with body throughout the whole lift.
• Arms stay straight throughout the lift.
–King., I., 2000, How to Teach

Deadlift : Stand in front of the bar, feet under the bar, shins a few inches away from the bar. Take a grip just outside shoulder width, palms down. Bend the knees and take position : shoulders vertically over bar, shins on bar, arms straight, hips in line with spine, back flat, head in line with spine, shoulder blades retracted.

Prior to commencement of lift contract abdominal and gluteals, extending legs until no slack in arms. Use leg and hip extension to take the bar from ground to where bar is just over knees. The trunk angle and scapula retraction is not to change during this first pull. From eh above knee position stand up ( second pull). Apply more acceleration in the second pull than in the first. Bar to be in contact with body throughout the whole lift. Arms stay straight throughout the lift.
–from rugby programs posted on this web site

King Deadlift

This is a single leg bent knee deadlift – one of my very own creations! Stand on one leg (starting with the weak side) and bend the other leg up until the lower leg is parallel to the ground. Hands on hips or by side. The aim is to bend the knee of the supporting leg until the knee of the non-supporting leg is brushing the ground. In reality, you may have to settle for a shorter range (you’ll understand why I say this as soon as you do this workout). If this is the case – and I expect it will be – look to increase the range from workout to workout.

You are allowed to flex (bend) forward at the waist as much as you want, and doing so will increase the gluteal involvement. Keep the working knee aligned neutrally throughout the movement. Take 3 seconds to lower, 1 second pause each end and 2 seconds to lift. No warm up set needed. When you can do more than 15-20 reps FULL RANGE look to hold DB’s in the hands – …
–King, I., 1999, Get Buffed book

This is a single leg bent knee deadlift. Stand on one leg (starting with the weak side) and bend the other leg up until the lower leg is parallel to the ground. Hands on hips or by side. The aim is to bend the knee of the supporting leg until the knee of the non-supporting leg is brushing the ground. In reality, you may have to settle for a shorter range (you’ll understand why I say this as soon as you do this workout). If this is the case – and I expect it will be – look to increase the range from workout to workout.

You are allowed to flex (bend) forward at the waist as much as you want, and doing so will increase the gluteal involvement. Keep the working knee aligned neutrally throughout the movement. No warm up set needed. When you can do more than 15-20 reps FULL RANGE look to hold DB’s in the hands.
–from rugby programs posted on this web site

Thin tummy variations:

Description – Lay on your back, knee bent, feet flat, place both hand under your belt line, with your fingers heading down into the pubic area and the thumbs placed higher up on the rectus abdominus (upper abdominal region); throughout all the following levels of difficulty, use the fingers to provide feedback that the ‘lower abdominals’ (obliques and transverse abdominus) are contracted, pulling the lower tummy thinner and creating a high level of tension under the skin; and that the upper abdominal region is hollowed, and non-contracted; and that this relationship is held. Should it at any time change or you feel that it is going to change e.g. upper tummy bulge, pelvis anteriorly rotate, terminate the range or the set. I focus more on how the muscles are ‘set’ than on the pressure of lumbar to ground or position of pelvis, although both are symptomatic of a good ‘set’ position.

Level 1 – Isometric holds (looking for above ‘set’ position) in the lying, knee bent positions.

Level 2 – As above., but lift one leg up, lower it, reset, other leg etc.

Level 3 – As above., but when you lift one leg up, extend it out as far as control (i.e. set position) allows.

Level 4 – As above., but start with both knees up, bent to 90 degrees knees and hips, cycling one leg out towards a parallel to ground position at a time as far as ‘set’ position control allows.

Level 5 – As above., but extending both legs out together.
–King., I., 2000, How to Teach

Description – lay on your back, knees bent, feet flat, place both hands under your belt line with your fingers heading down into the pubic area and the thumbs placed higher up on the upper abdominal region; throughout all the following levels of difficulty, use the fingers to provide feedback that the lower abdominals are contracted, pulling the lower tummy thinner and creating a high level of tension under the skin; and that the upper abdominal region is hollowed, and non-contracted; and that his relationship is held. Should it at any time change or you feel that it is going to change (e.g. upper tummy bulge, pelvis anteriorly rotate, terminate the range or the set. Focus more on how the muscles are ‘set’ than on the pressure of lumbar to ground or position of pelvis, although both are symptomatic of a good ‘set’ position.

Level One – isometric holds – looking for a good set position

Level Two – as Labove, but lift one leg up, lower it, rest, repeat opposite leg

Level Three – as above, but when you lift one leg up, extend it out as far as control (i.e. set position) allows

Level Four – as above, but start with both knees up, bent to 90 degrees knees and hips, cycling one leg out towards a parallel to ground position at a time as far as the ‘set’ position will allow

Level Five – as above, but extending both legs out together.
–from rugby programs posted on this web site

Toes to sky variations

Description – Lay on your back, arms out on the ground at 90 degrees to the trunk, have your legs together, 90 degrees hip flexion, so that legs are vertical.

Level 1 – Lift the pelvis as far off the ground whilst maintaining totally vertical leg position (initially this may not be very far at all, at even at best the movement is limited in its range) and hold for 5-10 seconds.

Level 2 – As above., but bend one knee to 90 degrees at knee; alternate each rep which leg is bent, which is straight.

Level 3 – As above., but bent both knees so that the knees are bent to 90 degrees.
–King., I., 2000, How to Teach

Description – lay on your back, arms out on the ground at 90 degrees to the trunk, have your legs together, 90 degrees hip flexion so that legs are vertical.

Level One – lift the pelvis as far off the ground whilst maintaining totally vertical leg position (initially this may not be very far at all, at even at best the movement is limited in its range) and hold for 5-10 seconds.

Level Two – as above, but bend one knee to 90 degrees at knee, alternate each rep which leg is bent, which is straight

Level Three – as above, but bend both knees so that the knees are bent to 90 degrees
–from rugby programs posted on this web site

These are samples of the 60+ exercise descriptions. I’m not talking about a three line generic descrition about how to do a DB press. These have a unique signature over many of them – a number of the exercises were original innovations, some were original exercise names, some were unique in their execution.

Difficult to see how a ‘well-read’ person could not have seen the finger print of the original source. What would be a motive if they had been recognzied and ignored? On the flip side, a poorly read person may have not picked up on the origin.

Either way, seeing this kind of behaviour, it’s enought to make your blood boyle. Then I realized that for some to have empathy, they would probably need to have had an original ideas worth protecting….

Ian King

There is no such thing as a functional exercise  

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There is no such thing as a functional exercise or training program.

It’s time to put some perspective on the use of the word ‘functional’, which has become somewhat of ‘catch-cry’ since the start of the 21st century. I believe it has probably gone too far now, and too many reputations on based on it, for the use of the term ‘functional’ to regain perspective. Nevertheless, here is my belief:

There is no such thing as a functional exercise. Nor is there such as thing as a functional training method.

To me, function in an outcome. The ability to perform specific function/s. The adjective interpretation.

To claim an exercise or training method is ‘functional’ is to speak from the ‘prescriptive’ perspective rather than the ‘process’ perspective. It is based on an assumption that every person using the exercise or training method has the same training goal AND responds in a predictable way.

Functional as it is popularly used is nothing more than an extension of the over-application of the term and concept ‘specificity’ – which proceeded ‘functional’ in terms of being the dominant trend term and concept – and also assumes an outcome. To claim an exercise or training method is ‘specific’ relies on an assumption that you know how any given person will respond to the exercise or training method, and that you know in advance that this adaptation will enhance their ability to perform a specific task or sport.

It would appear that any exercise that is uni-lateral, bodyweight only, and standing or sitting on an ‘unstable’ surface is instantly titled ‘functional’ – however if applied to say an elite competitive Olympic weight lifter has as much guaranteed ‘functionalism’ as power clean has to an arm wrestler.

Invariably the assumption is made that if we give a person an apparently specific movement for their training goal (e.g. sport) then the exercise is ‘functional’. Let me list some of the flaws:

1. The initial aim of all non-specific (off-field) training should be to counter the damage done by the sport, not rehearse it!

2. For me, the next goal of strength training is to provide a stimulus not found when playing the sport.

3. There is an assumption that the ‘apparently specific’ movement will actually transfer to improved ‘function’. This is a ‘prescriptive’ approach to training, not a process approach. I support the latter.

4. The exercise is an exercise. It is not functional nor dysfuntional. The outcome or training effect MAY be an increase in function.

5. Does this mean that exercises not considered ‘specific’ or ‘functional’ are thereby now dysfunctional?

This mis-use of the term ‘functional’ provides newcomers and students in the industry with a misguided starting point. Unless we delight in misleading others, a serious review of the use if this term is warranted.

The use of the term or concept ‘functional’ has even reached the stage of being used to identify schools of thought or belief – in the same way some refer to there being a ‘one set to failure group’, apparently there is now a ‘functional training group’.

Exercise equipment has suffered to same fate in that during the rise of ‘functional training’ many devices were labelled as bad or causing injuries. Machines are innate. If they are associated with ‘bad’ or ‘injury’ it is a function or outcome of their use, not the machine itself. They are nothing more than an innate object.

There is a time and place for everything. The exercise or training method can be used with an intent to create functional strength (strength that is optimally used by an individual in pursuit of their specific goal), however an exercise or training method is not in itself ‘functional’, nor is it by that definition ‘non-functional’.

To use the term ‘functional’ to label an exercise, training method, program, training device or training philosophy is inappropriate, inaccurate and misleading.

An exercise or training method is not ‘functional’. The outcome or training effect MAY be.

Ian King

What is the future of an industry that condones this type of behavior?  

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In 1998 and 2000 I published the How to Write and How to Teach books. I then took some of the How to Write content and made it more user-friendly for the end user in Get Buffed! 1999.

Most appreciated the contribution I made through these writings. They were based on my experiences and conclusions from being in the industry for the prior 2 decades, training athletes at the elite level in over 20 different sports in over 10 different countries; and my personal training experiences from the prior 4 decades, inlcuding competing in a variety of sports.

You can imagine the shock when I found extensive portions of my original works published in a variety of publications by the same author.

It’s been a learning experience as to what certain individuals are prepared to do to gain short term personal advancement. I had never expected to see this type of behavior in the physical preparation industry. I understand there are many and varied moral values in the world and that the prisons around the world are full of people who make decisions that led to their incarceration. Perhaps it was naivety, perhaps a believe and trust in the goodness within people, but for some reason I just didn’t expect to witness such extensive criminal behavior in relation to intellectual property in our industry.

The learning hasn’t stopped there either. There has been many lessons about what so called ‘professionals’ who seek to be ‘industry leaders’ are willing to do actively or by omission to support this behavior. Again, perhaps I was naive, in thinking that those who seek to be role models would not support these criminal acts.

I understand the readership and the followers of those who choose to flaunt copyright law may have varied value systems – until or unless it was their car being stolen or their home being broken into and items stolen. I suggest that they may at that time get a sudden case of morality and claim at least temporarily it’s not right that their possessions be stolen.

Another lesson has been about how organizations – both profit and non-profit – react to these revelations. Again, perhaps naively, I assumed that any organization seeking to position themselves as pillars of the physical preparation industry would distance themselves immediately from this criminal behavior. And certainly any organization seeking to be industry regulators would enact their clearly worded Ethics guidelines and negatively reinforce this behavior.

However the values highlighted by ‘Gordon Gecko’ in the 1987 movie ‘Wall Street’ and by former US President Bill Clinton in 1998 during ‘Lewinskygate’ appear to be inherent in US domestic physical preparation. Values such as: If it’s oral it’s not immoral (I did not have sexual relations with that women). It’s okay to lie if ‘no-one gets hurt’. Its only wrong if you get caught. Or, according to one industry regulating organization – its only an ethics violation if a person is convicted.

Which leaves me asking some big questions – What is the future of an industry that condones this type of behavior? Who is being served by the endorsement of this deceit? How does this serve the greatest good of those who have invested unknowingly in this kind of behavior (in part because of those endorse the individuals/ and who knew better, looked the other way), and who made their investment in the hope that they will be led to a better place personally, financially and professionally? Is the global social and economic environment one that will support this supposedly-left-in-the-1980s mentality that greed is good and there are no moral limits in commercial enterprise?

This is just one example….The Bullshitter’s Program Design Bible 1st Ed: http://bit.ly/9A1OFt

“It’s like lip-synching to someone else’s voice and accepting the applause and rewards for yourself”

–Dummer, G. M., & Douglas, M. M. (September, 2008). Plagiarism. Paper presented at Responsible Conduct of Research Workshop, Michigan State University Graduate School, East Lansing, MI.

Ian King

Corporate integrity and a changing US?  

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The recent furore over the petroleum company BP oil spill impact on the US natural environment, lifes lost, and economic damage, is dominating news in the US.

And so it should.

But it raises a few questions.

Firstly, based on my reading ‘Confessions of Economic Hitman’ (book), energy companies (including US ones) have been devasting other countries cultures, natural habitats, lives and livelihoods for at least decades now. Is the current anger in the US because it affects directly the US? Or are Americans ready to get angry about any company / country that causes loss of live, damage to the environment, and descruction of a way of life as it occurs in any country? If the latter is correct, I would take great comfort.

Secondly, for the first time I have witnessed it, the US people appear angry about a company (BP) that may have put profit before safety and the environment. This is great. However from a distance it appears to me that the corporate culture of the US has been this for some time, in fact some may suggest they set the standard of this globally. Does this mean we are seeing a signficicant change in the value system of the people? That distain for profit before people and the environment, once a vision held only by fringe ‘greenies’ and other ‘woodstock leftovers’, is becoming mainstream in America? If it is, that’s exciting.

Thirdly, is this expectation that integrity should be maintained before profit and greed, going to filter into all industries? At the moment, I am seeing US companies continuing to sell books that they have been advised directly and indirectly contain serious copyright breach issues.  Or will the inital expectation for corporate integrity be limited to companies affecting our natural environment only?

Time will tell. Promising signs either way. This could be interpreted as an early indicator that the 2012 predictions/prophecy as they relate to a new era of integrity could be coming.

Ian King

The publications that I have worked hardest on in my career  

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I written a lot of books. More than most. I know they are hard work, as any author would. However during 2009 I worked harder on a publication than I have ever worked before on any publication.

The tragic thing was that my time and energy was not being directed to sharing with the world more of my conclusions and innovations in training. Rather my energy was going towards unravelling a decade of deceit by one ‘author’, identifying potential copyright breaches in approx. 40 of this ‘authors’ publications.

In essence, not only did I work harder unravelling the lies than I have on writing any of my books to date – I also believe I worked ‘harder’ than the author, as repetitive use of the C+C / C+V buttons does not require much effort. Not only does it require little effort, it also require a dearth of integrity.

You are going to be able to learn more about this through various sources including but not limited to:

* the ‘That Looks Familar – Exercise Descriptions ebook
* the ‘That Looks Familiar Blog’
* the ‘Wall’
* to be followed by the ‘Floorboards’
* to be follwed by the ‘Roof’
* to be followed by the ‘Windows’
* the Barbells and Bullshit book (to be released this year)
* the Barbells and Bullshit seminar tour (USA, July 2010, locations tbc)
* the Secrets Series (Volumes 1, 2 and 3 have now been released – more to come)
* videos on YouTube (some up now, especially in the ‘Satire’ playlist, and many, many more to come!
* a book giving specific details about aspects even my closest confidants may not be aware of in relation to the matter
* media releases about the NSCA ethics committee ruling
* media releases about my personal and polite approach to certain publishers/distributors
* and of course, the transcripts of the hearing if it needs to go that far
* and what ever else come ups!

Ian King

Myth – Falsehood (n.), Fiction, Illusion, Invention, Fabrication, Untruth  

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Someone sent me a file and said ‘Look at this’. So I did. It was a program, free to anyone to download who visited this particular web site. It was allegedly a program written by the ‘author’ for ‘an international rugby team’. And I nearly fell out of my chair….

You see over the last 30 odd years I have written more programs for athletes than most could dream about. Literally thousands. One of my rules – personally, professionally and in my company – is that the programs written for a client/athlete remain confidential. Any programs I publish were generic programs written for that situation only.

So why was I completely shocked when I opened this file that a concerned person had forwarded to me? Because this ‘free downloadable’ program was EXACTLY the same program that my company had provided one of our clients some years ago. How the f#%k did it get to being given away? How was it that the confidentiality of my company’s client was being compromised?!

This downloand was WORD PERFECT! IT WAS LAYOUT IDENTICAL! I personally did the layout so I know the origin. AND WHEN I LAYED THE ORIGINAL BESIDE THIS ‘AUTHORS’ PROGRAM – ALL THAT HAD BEEN DONE TO CHANGE IT WAS ….NOTHING!!! Hold it – I found ONE change – the word ‘King’ in relation to ‘King Deadlift’ had been replaced with the words ‘Single Leg’.

So 50% of that clients program was included in this ‘give away’. Now it all came back to me – how this breach of confidentiality and breach of KSI copyright could have happened – but I still could not believe it – who would do that? What kind of integrity deficit behaviour is this? I still shake my head to this day….

But it wasn’t over….

Someone else sent me an ‘ebook’ by another ‘author’. I opened it up and…..holy f&$k!! It’s the SAME PROGRAM – AGAIN! This time it was 100% of this program – a confidential, proprietary document, now being sold by the ‘author’…..

By now I didn’t bother sitting on the chair – because I kept falling off it in shock…
I read….

I’ve designed this program around a typical client, looking to get in shape, with limited time, resources and equipment. …

What a load of f%$#&)g bullshit!!  What kind of person would do this?!

Not only do we have the issues of selling/giving away proprietary information the property of another person/company, and the confidentiality issues that have been breached in relation to the clients rights – we also statements grossly misleading statements like this.

The greatest effort that appeared to occur prior to the publising of this document, containing 100% of the program, was on this occasion it appeared the font had been changed….

There were a few other minor modifications – and I mean minor.

I believe that I may spend the rest of my life wondering what it takes for any person to stoop this low.

In naming this product, I ran the word ‘Myth’ through the
Thesaurus, and it listed the following:

Falsehood (n.)

Fiction

Illusion

Invention

Fabrication

Untruth

And I said – that’s about it!

So…You may have heard of the ‘Secret’ DVD, released in the personal development world to much acclaim. This series will expose you to some ‘other’ secrets that will give you a life lesson and insight that could positively shape how you choose to further your professional development.
The ‘Secrets Series’ is a body of works for the consummate professional who is committed to fully appreciating the impact of published works that are based on experiences and conclusions that are not the authors, and understanding the history of conceptual development.

In the Barbells & Bullshit series Ian King teaches how we all decide, consciously or unconsciously, to reason, act and receive based only on our own experiences and conclusions, or to be a collection of the thoughts of others through intentionally or otherwise accepting their influence.

These selected works analyzed in this Series serve to ram home the extent to which people are satisfied to be and teach a collection of others peoples ideas, a dilution of the intent of the original author.
Once you fully appreciate the extent to which this occurs in your industry, it is expected that you will be shocked into being more analytical about the influences you are being exposed to, and the source of all material that is promoted in your intellectual space.

This series provides you with massive lessons in integrity (or lack of) and how you can so easily be caught up in learning second hand, diluted versions of an original message. The marketing and commercial interests of the author and publisher are pitted against the good of the buyer, a battle occurring that many consumers of informal education in this industry are blissfully ignorant of. This ignorance and blind faith in the integrity of others has potential price to pay by misleading the consumer, and by presenting a model of integrity that has dubious value for all within the industry and the broader community.

A true teacher of the art of practical application can seek only to teach what they have mastered. This approach is recommended to anyone serious at being the best they can be in the physical preparation industry.

The titles currently available in this series include:

Vol 1 – The Code to the Fitness Professionals Program Design Bible (1st Edition)
Vol 2 – The Code to the Fitness Professionals Program Design Bible (2nd Edition)

And now….

Vol 3 – The Marcocycle Myth
Subsequent volumes will be released in the immediate future.

Learn more at http://www.kingsports.net/products-ksi-manuals-secrets.htm

Order here http://www.kingsports.net/SearchResult.aspx?CategoryID=34

Ian King

The NSCA and Ethics  

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I have been a member of the National Strength and Conditioning Association (America) since about 1982. In the years that they used to issue annual membership wall certificates, I framed mine and placed them up on the wall with pride. They went from about 1982 to about 1990. It was only when they stopped issuing these yearly wall certificates that I took them down, because as the years passed the missing years may have given the perception that I my membership was no longer current.

So I have been a member for about 28 years. It’s been 21 years since I attended my first NSCA convention in America.

When the NSCA opened in Australia in 1988 I served immediately as the (honorary) State Director for Queensland, and did so until about 1986 (8 years). From 1989 to 1996 I served also as the Executive Director, running and growing this professional body. The Australian organization changed names twice during the period 1988 to 1996.

So I have had a long history with this organization, and feel I have ‘paid my dues’.

Recently I did something that I never done before in my 28 year association with the NSCA. I submitted a formal complaint to the NSCA (America) Ethics Committee. After holding my silence for so long, I felt it was time to draw a line in the sand, and to find out where the professional body stands in relation to certain behaviours.

This complaint centred around the authorized release for commercial and personal gain by a former casual employee of a proprietary information – a 32 week training program and supporting material provided by KSI to a client organization in 2000. The complaint also drew attention to what I considered were dishonest and misleading claims by the ‘author’ in relation to the origin and purpose of the program. Another part of this complaint referred to the duties of the publishers in relation to ensuring that copyright breaching material is not published.

I don’t take any pride or happiness out of taking this action – however I take feel even less positive about the behaviour that led to this action.

I believe it is time to draw a line in the sand in relation to integrity and honesty in relation to this matter, and we are all going to learn the NSCA’s definition of ethics and integrity by how they rule in this case.  Does it have the courage and integrity to stand by its stated ethical standards?