The World is Flat!
Popular stories have humans believing the world was flat and that Christopher Columbus, in his late 1400’s explorations to the America’s, travelled in spite of this belief and the risk of ‘falling off the edge’ of this flat earth. If this were true, Columbus showed courage and shaped the world as a result.
As a race humans have advanced in many regards, however the limiting beleifs prevail. That is, whatever is the domiantly held belief is what the majority cling to without adequate investigation of the accuracy of the belief.
These holding to domianant beliefs may provide short term feelings of security, but at what price? You would not have squatted until the 1990’s when ‘science’ first endorsed this exercise. You would not have taken a multi-vitamin until post the year 2000, when for the first time a medical journal acknowledged that most people should consider taking a multi-vitamin. The list goes on. At what price to you? You could spend most of your life missing many valuable and beneficial activities simply because of your desire to comply with the dominant beliefs.
Which raises the question – where do the dominant beliefs come from and who controls them? Two key answers – commercial interests and information gatekeepers.
When does an exercise trend become a trend and why? For the most part when an equipment manufacturer concludes their is a market for their proposed product and moves forward.
The second player is the ‘information gatekeeper’. The person or organization who upon realizing that a new habit is about to gain momentum, seek to endorse and teach the new habit (now called a trend) simply to be seen as being on the cutting edge of yet another new development.
A summary of many dominant trends over the last decade reveals a list of equipment that in my opinion was not borne out of the need for a new solution. But rather out of the realization that it could be manufactured and sold to the masses.
Most of what you do, as an end user as well as a professional in the fitness or sport industries, is a product of the influences created by equipment manufacturers and distributors, often in combination with the information gate keepers of their chose.
Do you need it? Is it the best solution for you? Is it in your best interests? These are some of the questions you have not likely asked. Rather, you have probably accepted the dominant trend and followed along.
That’s your choice. I suggest you can do better. I suggest you can get better results. I suggest you deserve better. Are you ready and willing to learn how?
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New DVD released Oct 2010 –
In this DVD from a live seminar I dedicate approximately two hours to this and surrounding topics.
YouTube clips from that DVD:
