Jimmy you might be asking the wrong person!

I recently received a marketing email from Jimmy on behalf of a Chinese equipment company. It contained training values around a subject if have some familiarity with – the concept of control and stability and selective recruitment as it relates to strength training. Marketing my idea back to me a quarter of century later and wrapping it in the all-important marketing word ‘sciences’ …-well, Jimmy you might be asking the wrong person!

I began publishing an alternative model for the periodization of strength in the 1990s. This model included the sub-quality of control and stability, which prior to that did not exist in the strength vernacular, with all due respect to those who published on this topic before this.

I presented my unique model of strength periodization from the early 1990s onwards. [1] [2]  [3] The followings show the contrast between the classical or mainstream accepted model and my innovative model of strength periodization – which included a never included sub-quality – Control and stability. [4]

Here’s an example of this:

An alternative model for the periodization of strength. [5] [6]

So – control, stability and recruitment…

Fast forward a quarter of a century later and I receive this marketing email from some China based manufacturing company:

Hi there, We’ve long admired how KSI grounds athlete development in science — especially your emphasis on ‘Control & Stability’ and ‘Muscle Activation’ as foundational, not just outcomes.

That’s why we designed three pieces specifically to support those principles *in practice*:
• Yoga rollers — for deep neuromuscular activation during stability drills
• Stability balls — with consistent rebound & surface grip to challenge control without compromise
• Non-slip base kettlebells — so asymmetrical loading stays focused on muscle recruitment, not floor friction

All use odor-free, eco-friendly materials (TPE/EVA/rubber-coated) — because safety and feel matter when teaching.

Which of these aligns most with your current teaching focus? Happy to share specs or samples if helpful.

Best regards,-Jimmy, Senior Marketing Specialist [7]

Now perhaps I can’t expect young Jimmy from Nantong, Jiangsu Province, China to be a student of the modern history of physical preparation. And I shouldn’t be too surprised how marketers lean on the magic word ‘science’ to validate what they are selling. After all, many ‘professionals’ in our industry do the same.

The challenge I have is that as the person who introduced the idea, I have some degree of familiarly with its origin. And if you refer to science as an academically approved study published in a peer-reviewed journal – no Jimmy, it was not based on science. If you definition of science is a coaches ideas doing their best to be objective, then maybe it was science. But I know my academic colleagues would not agree,

The Sports Science section in the May issue of Sportsmed News is characterized by poor attention to detail and again, a lack of science.  Had the author (lan King) invested sufficient time in collecting his ideas… There continues to be a paucity of sports science reaching the readers of Sportsmed News and the content in future issues must be improved; reliance on “theories based on tradition” (Sportsmed News May 1996,p7) is not science – it is handed-down information based on the guess-work and hit-and-miss efforts of others. Sports Science is evolving at a phenomenal pace and your readers deserve better. [8]

After all, if I have a dollar for every time I have been accused of lacking in ‘science’, then I would be sitting on beach with my feet up.[9] [10] Now if ‘science’ has provided validation since, I am not sure what it is in comparison to. My goal was simply to share with the world the conclusions I had reached during the 1980s about something that I felt was missing in the sub-qualities and periodization of strength.

Jimmy if you have a moment, and if you have the desire to learn some modern history, and if accuracy matters in your marketing – check out a summary of the origin of these terms and concept in the context of strength in Theory #381 – Period if strength and a new sub-quality! in Volume 3 of the 2^nd Edition Legacy book trilogy. Or take me off your marketing list as it’s tough to read this BS….And while you are at it, because I know you are driven to excellence, can you reference your studies re. the ‘science’….As a lifelong student I am keen to learn!

As to your question –

Which of these [items of equipment] aligns most with your current teaching focus? Happy to share specs or samples if helpful.

Can I suggest you check out my thoughts about the relationship between equipment manufacturing and marketing”

I’m not here to make money for an equipment distributor. I’ve walked away from significant offers because I don’t like their ethics. What I tell you is free of commercial, cultural bias, and obviously that’s not popular. It’s not allowed to be popular. For starters, I’m telling you, you don’t need equipment. [11]

And the influence on training trends.

No. Can you tell me a piece of equipment that surpassed a barbell or dumbbell? Now, most people would answer that question. They would paraphrase the marketing that they’ve been told. I know the answers. Fortunately, you’ve been silent long enough for me to keep talking. But I’m telling you, there hasn’t been. Between your body weight, a barbell and a dumbbell, you don’t have a bloody good reason for something else. A really good reason. [11]

Jimmy if you are interested check out the following:

• #207 – The way you train is driven by commerce [13]
• #208 – The equipment manufacturers conspiracy [14]
• Chapter 1 – in the soon to be released Get Buffed! V book….[15]

I know, it’s probably AI anyway…And Jimmy might not actually be Jimmy… None-the-less, Jimmy, you might be asking the wrong person….

References

[1] King, I., 1993, Multi-year Periodization of Strength, A presentation at the Resistance Training Seminar for the Australian Coaching Council High Performance Course, Australian Institute of Sport, Canberra, 11-12 October.

[2] King, I., 1995, Periodization, ASCA Seminar Series, Brisbane 11 April 1995. p. 9.

[3] King, I., 1995, Periodization, ASCA Seminar Series, Brisbane 11 April 1995, p. 10.

[4] King, I., 2013, Legacy- Ian King’s training innovations (book) 1^st Edition book

[5] King, I., 1999, Foundations of physical preparation (Course)

[6] King, I., 2000, Foundations of physical preparation (book), Table 20,  p. 75

[7] Nantong Modern Sporting Industrial Co., Ltd.  Nantong Modern Sporting Industrial Co., Ltd.  Nantong, Jiangsu Province, China

[8] Jenkins, D., 1996, Letters to the Editor, Sportsmed News, August 1996, authored by two academics at the local university

[9] King, I., 2025, Legacy – Ian King’s Training Innovations – Volume 1 – Parts 1 & 2 : Injury Prevention and Performance Enhancement, Theory #16 – Sticks and stones,  King Sports International (Book, 2nd Ed.)

[10] King, I., 2011, Burnt at the stake, 3 May 2011 (Article)

[11] King, I., 2011, How to Write Seminar Series – Pt 1 – How do I ensure balance in my strength training to prevent injuries? Nerang Gold Coast Qld Aust., Sun 15th May 2011 (Seminar/Video)

[12] King, I., 2011, How to Write Seminar Series – Pt 1 – How do I ensure balance in my strength training to prevent injuries? Nerang Gold Coast Qld Aust., Sun 15th May 2011 (Seminar/Video)

[13] King, I., 2026, Legacy – Ian King’s Training Innovations – Volume 2 – Parts 3 & 4: Flexibility & Strength, King Sports International (Book, 2nd Ed.)

[14] King, I., 2026, Legacy – Ian King’s Training Innovations – Volume 2 – Parts 3 & 4: Flexibility & Strength, King Sports International (Book, 2nd Ed.)

[15] King, I., 2026, Get Buffed! 5 – awaiting publication