We have a growing consumer awareness of food selection. The interest in organic foods is growing[i], the demand for fast food declining.[ii] So why is the awareness of the inherent challenges in nutritional supplement consumption so low? Why are you – and the majority of people – willing to do what everyone else is doing in […]
What supplements should you be taking? If your said goal is to get bigger, stronger and or leaner, surely these are the supplements you should be focusing on? Those supplements that claim these specific benefits on their label and in their marketing? However what if it’s not this simple? What if there is more to […]
Any survey or cross reference of articles titled ‘The Top Bodybuilding Supplements you need to be taking’– and there is no shortage of the there article [1] [2] [3]– on what are the top most popular strength training supplements today’ would find the following common them – creatine, BCAA, caffeine or similar stimulants, glutamine, fish […]
A method you are already employing After four decades of professional involvement I have concluded that what most of what the world does in their so-called ‘strength and conditioning’ programs is create dysfunction in the body. I have now chosen to call it dysfunctional training.[1] I understand it is not their intent to create dysfunction, […]
During a workout the national league, former scholarship holding Div. 1 NCAA athlete from a championship winning team asked ‘Ian, I notice you don’t use bands with me in any exercises. Why do most strength coaches use bands and you don’t?’ I pondered a moment and then said ‘Because the world is brain dead.’ A bit […]
Any service-based business is constantly looking for new clients and being a trainer is no different. If you Google search this subject you will find the usual solutions being promoted, as discussed in ‘What’s holding you back as a personal trainer’ blog article – ‘get more qualifications’, ‘build your CV’, ‘market yourself’ etc. Including the […]
This article is written for those personal trainers who want to stand out in the market place, who want to get ahead, rise above the masses, and reap the rewards from doing so. It’s not an easy task. At least, not if you apply the solutions that most go to in attempts to create their […]
Even been in a place in your career where you wonder why you are not getting where you wanted to go as a trainer? If any of the following apply, you probably should be asking this question – I don’t have enough clients; I don’t get paid enough; I am not sure or confident of […]