Any service-based business is constantly looking for new clients and being a trainer is no different. If you Google search this subject you will find the usual solutions being promoted, as discussed in ‘What’s holding you back as a personal trainer’ blog article – ‘get more qualifications’, ‘build your CV’, ‘market yourself’ etc. Including the […]
This article is written for those personal trainers who want to stand out in the market place, who want to get ahead, rise above the masses, and reap the rewards from doing so. It’s not an easy task. At least, not if you apply the solutions that most go to in attempts to create their […]
Even been in a place in your career where you wonder why you are not getting where you wanted to go as a trainer? If any of the following apply, you probably should be asking this question – I don’t have enough clients; I don’t get paid enough; I am not sure or confident of […]
The coach said to the team – ‘Now I want you to win. Because it makes me look better.’ A few weeks later, in a different sport but with the same athlete, a coach said to the team – ‘Now if some of you are wondering why you didn’t get any game time, I want […]
Physical preparation in athlete preparation is over-rated. It’s obvious that few share my belief, considering the amount of focus and effort going into physical development globally. I learnt from my professional experience in North America in the late 1980’s and early 1990s that their culture placed a (potentially excessive) premium on physical development. That cultural […]
Little Johnny (or Julia) goes to mid-week training. The coach raises the ‘mistakes that cost them’ the last game. During training, the coach says: ‘Let’s go through the whole training session without dropping the ball. I don’t want to see any dropped ball!’ Little Johnny’s (or Julia’s) sub-conscious mind repeats the key words: ‘….dropped ball.’ […]
If you are a physical preparation coach (strength coach, S&C coach, Personal trainer – call it what you want) who is looking to start, build or advance your career, then you are going to have to make a decision. Do you prioritize creating a perception of your competence; or do you prioritize actual competence? There […]