The Way of the Physical Preparation Coach

The following is an abridged version of The Way of the Physical Preparation Coach.

Introduction

The content is written for those who seek a higher level of mastery of my approach to physical preparation. Several concepts deserve discussion at this point.

I seek not to teach you what to think, but how to think. Therefore, I choose not to use the word ‘system’ in describing my approach. Instead, I chose the word ‘philosophy’, and believe this is more accurate.

I have divided this book in to five sections. Each section is devoted to key philosophies as they relate to the ‘being’ or ‘thinking’ of a physical preparation coach, although I stress these divisions are arbitrary.

This book is about philosophies that I have arrived at. I trust they serve you as well as they have served me.

Part One – Professional Philosophies for the Physical Preparation Coach

Only results matter.

It doesn’t matter what you, another person, textbook or research article thinks/claims should happen as far as the training outcome – all  that matters is what is happening, what was the outcome. Value this above all else and respond accordingly, with no attachment to your prior perceptions where the message is to the contrary.

Do no harm.

The aim of physical preparation training is to improve the body in whatever specific way the athlete/client seeks. It is your responsibility to understand the impact of the training you provide, and ensure it does no harm. If in doubt, seek guidance or assistance. This may involve referrals to other health care providers.

Do the least amount of training needed to get the result you want.

Seek to identify how little you need to do to achieve your training and competitive results. This approach is less draining on the athlete’s recovery ability and reduces the wear and tear on the body.

The goal of a training session should be to do the amount that will result in the best improvement into the next workout of the same kind, not to do as much as one can.

The underlying deciding factor in how much to do in each workout should be found in the answer to the question ‘What amount done today will give me the best improvement into the next session?’

I don’t know.

I don’t know how to design a program for anyone – until I receive more information from/about that person. I combine my knowledge, experience and intuition with their knowledge, experience, and intuition – then we have information to create a program.

Transfer is far more important than specificity.

Whilst the principle of specificity is important, it is not as important as the principle of transfer. This principle reinforces training that, irrespective of its apparent specificity, transfers more effectively to the specific event.

Flexibility can be trained and expressed statically or dynamically, or a combination of both.

As with any physical performance, there is debate and misinterpretation of how to train for what is seen to be the way it is expressed.  Those who have been misled down the road of over-exaggeration of the role of specificity may see flexibility being expressed dynamically and conclude that this is the only way to train it for that event. This is not so. Remember, transfer of training effect is more important than apparent specificity.

There is very limited correlation between what can be lifted in the gym and the scoreboard.

The only sports where how much weight you can displace in the gym are fully correlated with success are the lifting sports themselves – power lifting and Olympic lifting. From there the correlation slides downhill quickly.  There is no place for justification of the success of the sports strength program based on the amount of weight lifted in the gym when there is no relationship between the two. Rather, the focus should be on the scoreboard.

A model of optimum movement in speed relevant to the athletes’ needs is needed.

The physical preparation coach should have developed a model of movement that is considered in a general sense optimal for each type of speed used by each position of athlete and use this as a guide on which to move the athlete towards.

Fatigue masks fitness.

When people judge performance of an athlete or team in a mixed energy system or endurance-based sport, they are seeing the work capacity. When the work capacity is low, the most common and erroneous knee-jerk reaction is that they are ‘not fit enough’, and the response is to do more endurance-based training.

The training effect is optimized when it is considered as a combination of training and recovery.

The training effect that happens to your body is not simply a product of your training. If combined with recovery, you can achieve a far greater result than the impact of training alone. In fact, the short-term impact of training is to reduce the work capacity of the body. It is the recovery from this that results in potentially rebounding to levels of work capacity in excess of your prior levels.  A new baseline.

Two major focuses of physical preparation coaches are injury prevention and performance or function enhancement. I believe injury prevention to be more important.

When training an individual, first seek to remove or reduce their injury potential, then shift the focus to performance/function enhancement. This does not mean that one needs to be done before the other is worked on. They can be trained concurrently. Simply prioritize injury prevention initially and ensure that any concurrent performance/function enhancement training does not interfere with the injury prevention focus and progress

Part Two – Personal Philosophies for the Physical Preparation Coach

Detach from the outcome.

This final point or mantra reinforces that we should not get attached to the way we do things today. If we find a better way tomorrow, we should feel no attachment to the limitations of our current way and be willing to replace any aspect of our thoughts or actions with more effective thoughts or actions.

When the student is ready the teacher will appear.

This is a fantastic little saying, but it is more than just a sentiment. I have seen the difference between situations where a person is interested, and where a person is truly committed to being a student. If you have a burning desire to learn, you will ultimately find a teacher appearing.  You may be surprised to know how many potential teachers are watching you, waiting to see you show the commitment to learning from them that warrants or motivates them to want to avail themselves as your teacher.

Trust your intuition

I don’t know the answers to how to train – at least I don’t know as much as the individual I train does. Between my abstract ‘scientific’ knowledge, my empirical observations (you know, those secondary to research!), my willingness to form a hypothetical potential cause-effect relationship – only then, when married with the individual’s information, can I even go close to individualizing a training program!  And even then, it is nothing more than an educated guess based on experience and my ability to draw out the information from individuals who in most cases don’t know or understand how they could possibly have the answers!

Part Three – Business Philosophies for the Physical Preparation Coach

Physical preparation coaching is a service-based profession.

Whilst it may seem a simplistic concept, that physical preparation coaching is a service-based profession, I believe the implications of this connection are often overlooked. The upside of being a service-based profession is that if you are suited to be a service provider, you can achieve great self-fulfillment and receive high financial rewards. The downside of being a service-based profession is that if you are not service oriented you may not achieve great self-fulfillment or receive high financial rewards.

The degree of giving you put into every service and product will be evident to the receiver.

It is a very subtle point, but the end results can be massively different – between just doing a job, writing a program – versus taking as much love and care you can in the shaping of a client’s program, in the focus on and achievement of exceeding their expectations.

I see physical preparation being more an art than a science, and in that reality, the provision of our services, the shaping of a program, akin to an artist creating a fantastic result from raw products. Like a fine sculpture from a block of marble. Or a beautiful painting from a collection of different paints and a blank canvass.

The number one marketing method you should use is word of mouth.

One of the reasons I believe you need less marketing in exclusively service situations is based on the proviso that you provide such a truly outstanding benefit to your clients that they become raving fans, telling all they can in totally committed tones about the ‘need’ for others to do as they have done – see you and receive similar benefits.

Yes, you can (and do) sell!

I am amazed at how many physical preparation coaches have the initial mindset ‘I can’t sell’ or ‘I am not very good at selling’ or ‘I am not a salesperson’.  I thought I was the only one who (used) to think that way! Whatever the cause of this belief, the response is the same – you can and actually do sell already anyway!

Competition comes from a lack mentality.

You can choose to operate your business with a mindset of competition, or in a class of your own. When you choose the mindset of competition, you fall into comparing yourself with another business/person, and this is an act of the ego.

Your business/profession does not define you.

Leading a balanced life begins with an understanding that you are not what you do to create income or seek fulfillment. You are you, and at this point in time that is how you are spending a lot of time. But how you currently spend your time does not define you. That is unless you choose it to do so. And I recommend you do not.

Busy is not optimal!

There is a perception in the business world that if you are busy (in business) you must be successful. My philosophy is counter to that. I believe that busy is undesirable. The people in business who I pity the most are those who lead the busiest lives!  Even highly paid busy people are just highly paid rats in the rat race!

Part Four – Financial Philosophies for the Physical Preparation Coach

Your beliefs about money will determine how much you receive and or retain.

No matter how much you strive for or desire a life without financial hardships, if you have limiting beliefs about money, your ability to create/attract income and or your ability to effectively retain that money will be limited by these beliefs.

Ideally, before you go and work in exchange for money or build businesses with the intent to create income and or profit, you should become intimate with your beliefs about money.

True abundant living can and needs to come before money.

The most effective path to creating more money in your life begins with losing the feeling of lack. If you strive for money from a position of ‘I don’t have enough’ or similar lack or scarcity perspectives, you will always feel this way.

This lack mentality can impede the flow of money to you, and may also leave you in a constant search for more. When is more enough?

Physical preparation coaches don’t need to be poor!

I have sensed a belief or perception with physical preparation that being a physical preparation coach means you need to forgo financial success, because we are little more than a community service. Granted the recent history of this industry has been volunteer-based, but those days are gone.

You don’t have to remain poor because you chose to be involved in physical preparation as a coach!

Financial offense is how you play the game to obtain money.

The analogy of money as a game is something we as physical preparation coaches can relate to.  Financial offense is the way we play the game of money and life to obtain money. The way you obtain or attract money is a direct reflection of your values on your worthiness to receive money.

Financial defense is how you play the game to retain money.

The analogy of money as a game was established in the prior chapter.
Financial defense is the way we play the game to retain money. As a custodian of money, you are responsible for the way you manage it. If you give it all away, you didn’t want it. The way you handle money once you have received it is a direct reflection of your values on your worthiness to have money.

Part Five – Spiritual Philosophies for the Physical Preparation Coach

Spiritualism versus religion.

The concept of spiritualism should not be seen to be the same thing as religion.  Religion can be described as adherence to and belief in a collection of beliefs, values and rules.  Spiritualism rises from the concept of the spirit, which Deepak Chopra describes as the source of all creation, and is not limited to the bounds of any one religion, nor does it typically contain as many constraints in perspective.

The concept of universal laws.

Universal laws involve ways of describing and defining outcomes or cause-effect relationships that affect all persons at all times, have always done so and always will. They can be considered ‘generalized principles’. The only variation is how they are labeled, described, or defined, but the concepts are the same. They are considered immutable, and applicable to all, irrespective of whether a person accepts or recognizes them. They relate human’s lives and actions to the universe and provide guidance for all.  The well-known spiritual writer Deepak Chopra (1994) describes these laws as the process by which the un-manifest becomes the manifest.

Spiritualism, universal laws of the universe, and the physical preparation coach.

It has been my experience in coaching physical preparation coaches to greatness that has forced me to confront and better understand the things that stand between each of us and our greatness.  There are many ‘keys to success’, evidenced by the number of texts on this topic. My goal in the following pages is to draw on aspects of spirituality that I believe can assist in addressing some of the common and foundational limiting beliefs and beliefs in habit in physical preparation coaches.

I have seen high achievers in other endeavors use all avenues available to them to fulfill their potential, spiritualism being one of them. I encourage you to investigate and master all of these areas on your path to fulfillment.

Conclusion

This content, as you now know, went far beyond the professional, technical know-how of being a physical preparation coach. It covered areas that truly touch upon every aspect of you, as a person, as well as a coach.

My approach to education is based on this holistic belief that building up only one part of you, such as professional development, is not optimal. Rather, it is far more effective to build balance in your knowledge and abilities, to best fulfill your potential.

I have also learned first-hand many of the factors that hold us back, as physical preparation coaches, from fulfilling our potential.  Between my own personal experiences and the lessons, I have been taught by the coaches in the KSI educational programs over the years, I am all too aware of the human frailties that turn the ease of succeeding into a struggle..

Whilst the mainstream chooses to teach professional smartness, I seek to teach each of the five areas covered in this book – professional, personal, business, finance, and spiritual development.

This holistic focus is just one of the unique features of our program. For everything you were exposed to in this book is integrated in the KSI educational programs at a higher level.

I trust you have benefited in one or more ways from studying this text, and should our paths cross, I look forward to learning of your movement towards fulfilling your potential in physical preparation.

What others have said about The Way of the Physical Preparation Coach

I read the The Way of the Physical Preparation Coach – what a book!!! I think this is my favorite title of yours and I’m now going back through it taking some notes as there is so much wisdom in there.

In particular, I really valued the philosophical nature of the book. I liked that you included the core values of a Physical Preparation coach from your perspective.

I also really valued the holistic nature of the book and the time spent on the spiritual side of the philosophy.  I have been very curious about other perspectives and practices and had previously read the Tao Te Ching (which was very interesting to read, but my understanding was very limited!). Since reading The Way, I’ve just finished listening to the Tao of Abundance audiobook (which had been frequently referenced in The Way), which I must say is life-changing for me. It was fantastic. It has resonated and impacted me so much, that I’m starting to incorporate some daily meditation and also practicing reframing how I view the world (Eg. Life is a gift and acceptance of what is experience).

So in essence, I just wanted to thank you for producing such a great piece of work. It’ll be a resource to base my career around and a reference that I’ll continue to come back to. Cheers!
— Mathew I., AUS

This book takes you ‘behind the scenes’. An amazing insight into the thought processes and philosophies Ian has learned and created in over two decades of physical preparation. The philosophies and methods contained in these chapters have changed the way many people train and perceive training around the world. The wisdom is timeless, powerful and provides life changing opportunity to the reader! –Mike Pimentel, USA

I was able to spend 13 hours of travel from Australia to Los Angeles last week reading Ian’s latest book, time really did fly! I received so much value and insight from reading and will receive more value each addition read. The first page of the first chapter (the training process) is incredibly profound, spoken from so much experience. The words on that page alone are worth the book’s investment! This book takes you behind the scenes of Ian’s thinking – it’s an amazing insight into the thought processes and philosophies Ian has learned and created in over two decades of physical preparation! –Mitchell Kochonda, AUS

Hi Ian, I read “The Way of…” and enjoyed it immensely. Mitch said you don’t sell many of these and now I know why; very few people are ready for such a holistic philosophy on life. Covering the 5 areas you do, allows readers to access to your philosophies on all aspects of a person not just one or two. I would say that your book is a practical guide to philosophy for people with physical pursuits. I found the book of great value and I’m also glad you inserted the references to other books you found valuable, as I can now chase these to read also. A great book; congratulations!!—George V., AUS

I was so touched by the concept you share in ‘The Way’ book. You did a fantastic job compiling all of that great stuff. Everyone should operate in that way! –Sandy Riedinger, Beverly International

The Way of the King Coach is a distillation of Ian King’s philosophies applied to achieving success as a Coach in Physical Preparation, while simultaneously achieving balance in life.

This is a fantastic works ó more of a treatise that will enlighten you to new ways of thinking, new ways of doing and new ways of learning. If you have been seeking answers outside of the traditional sets and reps approach, you will be pleased with the wisdom of the Master. These are powerful words and thoughts from the voice of over 20 years of on the field experience, that has resulting in Ian achieving the highest level of personal and business success.

Ian suggests you choose your mentors with care you will learn the truth from those who have accomplished what they teach, and Ian is the Master in the field of physical preparation and teaching abundance in building your business and achieving balance in life. If you have wondered how you can become successful in physical preparation, how you can earn more money, how you can attract clients that you can’t wait to train – then you need to read this book!

Trends, theories, and science have their place and use. Most coaches are blinded by theories or depend on trends to prove their own credibility or reason for program design and or methods of training they employ. Ian shows you why using your intuition, humility and having a long-term focus on the clients needs (ahead of your own) will ultimately provide the greatest impact on the success, injury-prevention and improved health of the athlete or client you work with. This approach will translate into your own personal and business success, with your clients referring you more business than you can handle!

If you are open to being inspired, to learning why great achievements take time and how personal development can create more income in your business, then the The Way of the King Coach will offer many avenues to pursue, and new ways of thinking that will set you apart from the rest of the pack!—David, USA

I was elated to read in Way of the Physical Prep Coach that you intuitively banned music from your training sessions with athletes. I felt the same way but you’re the first to discuss this that I’ve read. On the rare occasion that my local gym had sound system issues and cut it off, I’ve had my best workouts ever. Smoother technique, better energy replenishment between sets, better focus….I’m not sure my clients appreciated it when I told them there’d be no music in my facility though!! –Scott, UK

This is an excellent work! A master works in fact. As I read this book, I gain a greater understanding of the breadth of Ian’s mastery in that he can reduce complex topics and ideas to simple, short sentences. Ian, I congratulate you! There is nothing like this in the market in relation to Physical Preparation! –Darren, CAN

Ian does it again – another must have book for all physical prep coaches, trainers and those who want to get into the industry! It’s an excellent read and consistent with all his material. Read this book and understand why Ian’s approach to physical preparation leads the way!–Miguel., USA

What’s missing? The repetitive boom and bust cycle of fitness business models

It looks like the Australian originated, global fitness franchise F45 is getting very wobbly at the business end.

Can’t say I’m surprised, but it’s disappointing. Disappointing for those who have chosen to  put their careers, businesses, and money into this path.

Some background to boom and bust.

The fledging fitness industry was very young in Australia when we witnessed the arrival of a new beast – the US modeled fitness center –

In the late 1970s and early 1980s, slick, glitzy fitness centres modelled on US gyms appeared around Australia at a rapid pace…. Membership agreements and contracts were often deliberately vague and many clients paid hundreds of dollars for badly planned and ineffective courses. [1]

My first personal exposure to this boom-and-bust fitness industry was in the early 1980s when my exercise physiology tutor was hired to consult to a new fitness chain named ‘Vigor’, and hired me to help him.  He must have liked what he saw in the fitness chain because he then purchased a franchise. A year or so later, it collapsed.

The wheels started to fall off the fitness boom in 1983-84….The first significant fitness failure was the Vigor group in NSW and Victoria, which collapsed in 1984. Several small, independently run gyms soon followed. In the second half of 1984, the John Valentine chain of seven clubs (six in NSW) crashed, owing creditors and customers $1.6 million [2]

It was incredibly coincidental that I was part of that history, and very helpful because it gave me a perspective that would serve as many flashy and attractive fitness industry business models boomed – and the busted.

The list of fitness industry boom busts business is long.  Some of the bigger more recent cases in the US have been Bally Fitness (filed for bankruptcy in 2007)[3], and 24 Hour Fitness[4] (filed for bankruptcy in 2020).

What’s missing?

Everyone’s going to have their own theories on what is behind this fitness industry business model boom and bust cycle.

Here are some thoughts:

Business model commission structure

Maybe it’s the commission model of the business structure?  In the case of F45, the CEO Adam Gilchrist apparently earned $500m AUD when the company floated on the NYSE.

F45 fitness founder and CEO Adam Gilchrist has just become one of the wealthiest people in Australia after a staggering result from floating his company on the New York Stock Exchange…F45 is valued at $US1.4 billion ($A1.9 billion) after it was put up for $US325 million ($A437 million) in its initial public offering on the New York Stock exchange at Thursday local time. Shares skyrocketed to $US17.75 ($A24 million) from their $US17 open, before closing on Thursday at $US16.2. Considering Mr Gilchrist holds 28.9 million shares in the company, that means he made around $US371 million ($A500 million) in one day.

And the founder, Rob Deutsch apparently pocked $67m AUD when he sold out in 2019.[5]

Sure, the franchisees made profit along the way – at least until they didn’t – however was the business model sustainable? 

Same product, different packaging

Essentially F45 was another group training fitness model.  With unique color in the logo, clean lines in the branding.  So same package, different packaging.

For decades fitness industry business models have competed on price, equipment, space, and appearances.  If that is all they have to differentiate themselves, perhaps this is not enough?

Serving the needs

Some suggest this group fitness model meets the needs of those who need to be ‘motivated’, and who seek social interaction of group fitness. This is a reasonable argument. But at what stage does value adding stop and start.

Let’s imagine you had 100 people with knee pain. There are going to be individual differences in the needs of each of those 100 people. But let’s say the only alternative they have is to go to a group class for rehab. It’s better than nothing, until its not. Until they realize their bodies specific needs are not getting met. Until they realize they are still in pain. Until someone comes up with a better way to serve their needs.

Perhaps one day the industry will choice the needs of the individual over short-term profit for a few?

Interestingly…

Apparently F45 used my 3-digit timing system as an integral part of their training systems.   Imagine if our industry could adopt the musical or similar creative  industries values and procedures where intellectual property and royalties are taken seriously.

Conclusion

F45 are not the first and won’t be the last in the fitness industry business models to boom and bust  Our goal with our KSI Coach Education is to guide our coaches towards sustainable business models.  Whatever F45 and the others have done is not sustainable. Somethings missing.

What do you think is missing?

References

[1] https://www.afr.com/companies/fitness-industry-gets-back-in-shape-19890811-kaiza

[2] https://www.afr.com/companies/fitness-industry-gets-back-in-shape-19890811-kaiza

[3] https://en.wikipedia.org/wiki/Bally_Total_Fitness

[4] https://www.latimes.com/business/story/2020-06-15/24-hour-fitness-bankruptcy-coronavirus-gyms-closed

[5] https://www.dailymail.co.uk/news/article-10678759/F45-gym-founder-sells-three-storey-ultimate-bachelor-pad-Sydney-mansion-18m-Rob-Deutsch.html

Where’s the evidence?! Part 5 – Which ‘evidence’ will you choose?

A young adult was watching a physical coach performing a pre-training static stretch with a large group of young athletes. They turned to those around them and said:

“You know they are wasting their time!?”

The coach whose professional implementation judgments they were calling into question was myself. The year was 2018.

Which type of evidence were they operating on? To understand that answer here’s a clue – they were an undergraduate student. There’s additional irony in this story as their college course was in physical therapy.   Here a few years in undergraduate study trumped the experience and conclusions of a person who had conducted four decades of multi-year, large sample size, many sports, many different countries experiments.

Reminds me of the 1980s when periodization was taught dogmatically and as a fact in coach education despite having no real science to justify it. If you were to engage in any speed work before developing an ‘aerobic base’, you were also ‘wasting your time’. Actually, more than that, the athlete was definitely going to get injured.

Was there any real science in this? No, but that didn’t matter. Once enough people were echoing the myth, and that was enough. Once it’s in printed word, that’s enough. Once certain ‘experts’, ‘gurus’ or ‘leading’ coaches saying it, that’s enough. It forms a ‘truth’ all of it’s own and everyone assumes that for a theory to reach this level of ‘definiteness’ it must be fact, supported by science.

I was keen to understand the science of this conclusion. With all due respect to the aerobic base proponents, I didn’t agree. So when I got the chance to listen to a strong advocated of this training method at a national convention I listened intently….. Until I heard the evidence – this is what it was:

…a newspaper article published a story where a person said they heard an New Zealand All-Black say they felt fitter because of their off-season aerobic training.

That was it?!

I was keen two to learn of the convincing science confirming that static stretching before training is bad. Here are two examples of this ‘evidence’:

xxxx says wild animals don’t do static stretching–they do long, slow-moving stretches, or even explosive bounding movements that form an integral part of all of their lives. “And the stretch is not a relaxed stretch; it’s done with a lot of tension. That’s an important point because we are often told to stretch only relaxed muscles. Look at the stretch of a cat, how it stretches up to its maximum with tension, according to what feels right. This type of active intuitive stretching equips you to cope better with strenuous exercise.[1]

Really? That was it?!

If you took rubber bands out of the freezer and prepared to use them by stretching them, what do you think would happen? You would easily break quite a few. This is why athletes frequently pull muscles…[2]

Really? That was it?!

So it must be true. After all, here’s a professional development organization also stating it’s true:

In general, there is little need to place much emphasis on stretching in your exercise routine, at least from a health or injury prevention perspective. [3]

And here’s another ‘guru’ telling you it’s true:

None of our athletes, from pros down to middle school students, stretch prior to these workouts…Our athletes do not do static stretches…[4]

Now did the science change with this very ‘guru’ ‘changed his mind’? An, no.

One thing that’s fundamentally different now from when the original ‘Functional Training for Sport’ book [2004] was written is there was no emphasis on tissue quality…tissue work…rolling, stretching. I can’t believe there was no reference to static flexibility and no reference to foam rolling just a few years ago. We had no concept of changing tissue density [tension]. [5]

I couldn’t believe it either! That this ‘expert’ published on such limited experience in that they no idea in 2004 that stretching and rolling contributed to altered muscle tension! The ‘we’ needs to be ‘I’….”I had no concept….”

What didn’t change was the damage that was done. The myth became a paradigm and the paradigm became ‘assumed science’. Sure there are some abstract short term studies showing that pre-training did certain things. Where there any conducted over years confirming that removing pre-training static stretching was superior?

So perhaps we can forgive or understand this undergraduate ‘I know’ attitude on the basis that all she knew was the theory she was told, and we are in an era of anti-static stretching.

But what about the ‘gurus’ who mess with the values of the average professional and end user and whose ‘teachings’ depends on the popular trend at the time? The way the wind is blowing on any given period of history….

Here’s a great example of this questionable influence. Say a physical coach with university qualifications and 20 years of industry experience? And who was struggling with chronic back pain? What ‘evidence’ would they rely upon to guide their ‘stretching is bad’ position on static stretching? The below is a verbatim transcript:

Strength Coach: I’ve read a lot of stuff that says doing static stretching before [training] actually makes the muscle weaker and the contractions less forceful. So I’ve always seek out stuff to validate this bias. So I’ve never really dived into stretching.

IK: So just as a matter of interest, you’ve heard the theory. Did you test the theory?

Strength Coach: No.

IK: So you’re leading a life on the basis of other peoples opinions? Can I ask you another question – how many original studies have you cited that came to that conclusion? The hard copy or electronic copy in your hands?

Strength Coach: Zero.

IK: I’m glad you’re honest with me.

Yes, just as the majority do – this extremely well intended and experienced physical coach has chosen the ‘evidence’ of the consensus thinking.

And they are not alone in doing so…..

You have choices in evidence, and that is your prerogative. I simply encourage you to be clear about your ‘evidence’, and encourage you to consider a more holistic approach to ‘evidence’. This means that personal and professional experience and observations with cause-effect relationship do count!

References

[1] Reference withheld to protect the message.

[2] Reference withheld to protect the message.

[3] ACSM’s Health & Fitness Journal (July/August 2009), Question Column by David C. Nieman Dr.Ph., FACSM

[4] Reference withheld to protect the message.

[5] Reference withheld to protect the message.

Where’s the evidence?! Part 4 – Choices in ‘evidence’

Through out this article series I have sought to provide a respectful review of ‘evidence’, in answering the common thread of responses to the concepts and innovations in training I have shared during the last four decades.

In Part 1 of this article series I shared my experiences in the field of paradigm shifting and some of the experiences I had. In Part 2 of this article series I discussed the meaning of the words ‘Where’s the evidence?’  In Part 3 of the series I sought to provide support to my suggestion that the main reason those who lash out in response to my innovations demand to see the evidence is that they fear the challenge to change.

In this article, Part 4 of the series, I intend to discuss two primary options or choices in evidence. From the outset I stress there is no suggestion that you have to choice one or the other. You can work with both.

The first is the sort of evidence most are conditioned (at least in the academic influenced fitness and sports training industry) to seek and believe in – randomized double blind placebo controlled study. The second or other option is personal experience. Now I know it’s hard for some of you to even understand the audacity of proposing personal experience as an alternative to the ivory tower of ‘science’, however you could relax and let me finish.

After all, I am not ‘attacking’ the theory of science. I am simply challenging blind compliance.

Let’s imagine that if it’s in print, and published in a reputable journey – it must be so. I certainly believed that at one stage.  So much so that I even referenced a research conclusion in one of my books.

I included a supplement (water) marketed under the trademark ‘Might Atom’ in my 1998 Australian Sports Supplement Review,[1]on the basis of a research[2]supporting it.

The only study that we have seen on this supplement, by Wilson, concluded that ‘Mighty Atom’ resulted in a modest short term increase in maximum (arm) strength during the one week study conducted.  The strength increases were measured at 4%, which the researcher suggested to be similar to the results achieved with the acute use of creatine monohydrate.

One theory for how it may work was presented by Wilson (95).  He suggests that possibly the ‘cleansing effect’ associated with the use of ‘Mighty Atom’ may occur via the removing of accumulated toxins, such as heavy metals, from the body.  He cited a 1990 study which maintained that significant amounts of mercury in the body can produce fatigue and weakness.

Questions were raised at a later date – did the research even occur?

Now that may be a relatively harmless example, however let’s consider something more significant. Such as the circumstances leading to the recent lawsuit against Monsanto in the glyphoshpate (round-up) case in the US where damages in excess of $250 million USD were awarded for the plaintiff, Dwayne “Lee” Johnson.

After all, there is ‘strong evidence that it does not cause cancer in humans’.

The EPA considers glyphosate to have low toxicity when used at the recommended doses. “Risk estimates for glyphosate were well below the level of concern,” said EPA spokesman Dale Kemery. The EPA classifies glyphosate as a Group E chemical, which means there is strong evidence that it does not cause cancer in humans.[3]

Well, that was until just recently.

Johnson’s jury heard evidence that for four decades Monsanto maneuvered to conceal Roundup’s carcinogenicity by capturing regulatory agencies, corrupting public officials, bribing scientists and engaging in scientific fraud to delay its day of reckoning. The jury found that these activities constituted “malice, fraud and oppression” warranting $250 million in punitive damages.

Does this mean all published science should be disregarded? Not at all. The point, should it need to be clarified, is that it may not be prudent to accept science all on face value simply because it has been published. Just as with your foods, ideally trace it back to its origin to understand it fully.

So what’s an alternative?  A man called Richard Buckminster Fuller (1895-1983) who is considered one of the most intelligent Americans in modern history. His patents, ideas and innovations are claimed by many industries.  Here is one of Buckminster’s conclusions, made at the age of 53 years:

…I jettisoned all that I had ever been taught to believe and proceeded thereafter to reason and act only on the basis of direct personal experience…Exploring, experiencing, feeling, and – to the best of my ability – acting strictly and only on my individual intuition…[4]

I know – it may be difficult for many to accept that intuition and personal experience could ever be given such credibility.

Let’s say for example you had read something somewhere that a certain type of form was the best way to deliver a certain micronutrient. Then you came up on say a multi-vitamin where the formulation used a certain form of a micronutrient that you had read was not as good at another.  So without trying the product, you reject it outright. This is an example of action in the basis only of what you have been led to believe.

Alternatively you acknowledge the information you were exposed to, however tested the multi-vitamin over a reasonable time period with an objective mind, to develop your own conclusions. This is an example of what Buckminster Fuller was referring to, using your own faculties and experience to collect ‘evidence’.

These are your choices.  If you see value in using the latter (personal experience) as in addition to the former (evidence presented by others), then I encourage you to remain strong under the pressure to conform.

Almost anybody can learn to think or believe or know, but not a single human being can be taught to feel. Why?  Because whenever you think or you believe or you know, you’re a lot of other people, but the moment you feel, you’re nobody but yourself.

To be nobody-but-yourself – in a world which is doing its best, night and day, to make you everybody else – means to fight the hardest battle which any human being can fight and never stop fighting…[5]

Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity. Make our own minds up based on a combination of respect for your intuition, the athlete/client’s intuition, the results, and in respect of the body of knowledge available.[6]

 

References

[1]King, I., 1998, Australia Supplement Review, King Sports International, Bris Aust.

[2]Wilson, G.J., 1997, The effect of Mighty Atom on arm strength, Strength and Conditioning Coach, 5(2):2-4.

 

[3]https://www.scientificamerican.com/article/weed-whacking-herbicide-p/

[4]Buckminster-Fuller, referring to his book ‘Critical Path’, 1981.

 

[5]E.E. Cummings

[6]King, I.., 2005, The way of the physical preparation coach (book), p. 17

Nutritional supplements and strength training: Part 5 – Questions you should consider asking before ingesting

If you have read and been influenced by the prior four installments in this article series on nutritional supplementation. I trust you moved past the place where your primary influences on selecting your supplements included what ‘everyone’ is taking, the claimed benefits in the marketing material, and the claimed ingredients on the label.

If so you may find real value in this, Part 5, of the series. In this article I focus on what I believe are some of the key questions to ask and answer prior to selecting a supplement.

Note many of the questions revolve around the concept of trust. Not blind, head in the sand type of trust, that may have been the platform for some of your selection decisions in nutritional supplementation to date. Rather the kind of trust that is earned slowly and lost fast.

How many people in the US alone take nutritional supplements? About 75% of the population! There are a lot of people who need to be asking questions before they consume their nutritional supplements!

Here are seventeen (17) questions you should consider asking before settling on a supplement.

  1. Who owns the company?
  2. Who founded the company?
  3. What was the reason the company was founded originally?
  4. Are nutritional supplements their core business?
  5. How long have they been operating?
  6. How many product recalls and FDA complaints have they been subject to?
  7. Does the company care about your health as much if not more than their profits?
  8. Who formulated the product/s?
  9. Are their scientists in-house or outsourced?
  10. Do they manufacture in-house or outsource?
  11. Do they manufacturer at GMP?
  12. Do they guarantee the potency of every pill?
  13. What is their refund policy?
  14. What customer support do they offer?
  15. Is the product approved for use in your country?
  16. Will the products dissolve in a timely and optimal way?
  17. Will I pass a drug test?

Q1. Who owns the company?

The first question is about ownership. Put aside the company name. Ask who owns it? Company acquisitions are part of business life, and often the original name is retained to exploit the marketing power of the original owner. Don’t accept or assume that the name on the company still owns the company. Dig a bit deeper.

When you are confident you have found the owner of the company – be it an individual or an entity – do your homework on the owner. What you are wanting to understand are the values of the people who run the company. Do they really care about you?

Q2. Who founded the company?

If it turns out the current owners (individuals or entity) were not the ones who founded the company in the first place, find out who was the founder of the company.

Q3. What was the reason the company was founded originally?

The purpose behind the company’s origin provides a great insight into the values and operations of the company. Was the company found with the primary purpose to make a profit, or were there more altruistic motives, such as contributing to the quality of life of society.

The original purpose for the existence of the company in the first instance tells you a lot about the company. Sure, things can change, but this information is I suggest incredibly valuable and insightful.

Q5. How long have they been operating?

Relatively few companies make it past the ten year mark, and even less the twenty year mark – and so on. Now being a younger company doesn’t make it bad, it just means it hasn’t proven itself. Generally speaking a company that has compliance, integrity, or profit before purpose issues usually gets found out over time. On the other hand, those companies who are truly adding value to customers in a sustainable business culture typically last longer.

Q6. How many product recalls and FDA complaints have they been subject to?

In the internet era it’s not too difficult to discover the ‘skeletons in the closet’ of a company. Now you can give a company a ‘leave pass’ on one or two ‘hiccups’, however if you start seeing a pattern you may want to pass on this company’s offerings.

Q7. Does the company care about your health as much if not more than their profits?

Profit before purpose is important. I have no issues with companies making a profit – in fact it’s healthy for their sustainability. However it can be done without putting the needs and safety of the consumer at risk.

Your challenge is to get a feeling for a company’s values, and find a company that aligns with your own values of the profit and purpose trade-off.

Q8. Who formulated the product/s?

Now I don’t mind any one putting their hand up as to formulate a product, however with consumer safety and efficacy in mind, I would prefer there is evidence of that person/s background in the science of formulation.

Q9. Are their scientists in-house or outsourced?

Are the ‘scientist/s’ behind the formulation a full-time employee of the company or a sub-contractor? I have my concerns with consumers who rely on sub-contracting relationships with their scientist.

This ‘guns for hire’ approach does not give me confidence about the longevity of the company, as they may lack the uniqueness in the market pace on the basis of who else may gain access to their formula’s.

Q10. Do they manufacture in-house or outsource?

Manufacturing in-house gives me confidence about the control of the manufacturing process. It also gives the company greater commercial sustainability as they are less likely to be sharing their formulas (directly or indirectly) with other companies.

Manufacturing out-sourced can and does work, however it demonstrates a company that lacks the financial means to develop their own manufacturing plant.

Q11. Do they manufacturer at GMP?

Look for GMP reference in the company’s web site about their manufacturing. GMP stands for ‘Good Manufacturing Practices’, a term aimed to designate that drugs or nutritional supplements are being manufactured at pre-determined high standards. This is not optional for drugs, but it is for nutritional manufacturing.

Now a lot of people may throw around claims about their GMP processes. If you want to be sure, I suggest you take a walk through the manufacturing plant.

A hint here – if you find this difficult to achieve, and when you do are dressed in head, clothing and feet covers like you are entering a nuclear plant – you can have more confidence they do use GMP! If not, you should be very skeptical!

Regarding claims of FDA Approved supplement (food) manufacturing facilities, the FDA denies that exists, stressing the difference between FDA ‘registered’ and FDA ‘approved’:[1]

FDA does not “approve” health care facilities, laboratories, or manufacturers. FDA does have authority to inspect regulated facilities to verify that they comply with applicable good manufacturing practice regulations. Owners and operators of domestic or foreign food, drug, and most device facilities must register their facilities with FDA, unless an exemption applies.

Q12. Do they guarantee the potency of every pill?

Will the company guarantee that each and every pill will be exactly what the label says – in both what types of material it contains, as well as the dosages of each of the materials will be as per the label.

This is more important than you may realize, and offered by less companies than you may expect.

Q13. What is their refund policy?

Does the company have a rock solid clearly stated refund policy? Is it at least at 30 days no questions asked one? What is their history of keeping their word?

A company with a great track record in the refund department should give you a lot of confidence. So go behind their claims – find out if they do what they say they do.

Q14. What customer support do they offer?

Once you have bought the product, how much help can you get? Can you call their customer support center on a toll-free number at least during business hours and get support? Do they offer online resources such as a Q&A database for a customer with a more inquiring mind to find out more about the products? For example, does product x have gluten? Does it contain anything else commonly considered an allergen?   Do they offer free customer web portals that allow the customer education and online order managing?

Q15. Is the product approved for use in your country?

In a global economy it is quite normal that products travel from the country of manufacturer to a different country for consumption. The question is whether the product is approved by the regulators of your country for sale. The fact that it got in through customs is not evidence of this.

Consuming a product that is not approved for use in your country will most likely deny you of any usual consumer recourse in the event of an adverse product reaction. Even worse, selling that product to a client in a country where the product is not approved for sale may deny the seller any product indemnity insurance, exposing them to litigation (a risk I see taken by physical coaches all too often).

Also be mindful that even if the product is manufactured in your country is no guarantee that it is approved for sale in your country!

Q16. Will the products dissolve in a timely and optimal way?

There is still a major question – will the product dissolve in the body in the time frame it has before elimination. Don’t take this for granted.

The following is provided by ConsumerLab.com:[2]

The standard laboratory test for disintegration (part of the test known as the United States Pharmacopeia [USP] “Disintegration and Dissolution of Dietary Supplements” method <2040>), is an important test of product quality, although passing this test alone does not assure bioavailability – which depends on additional factors such as how well ingredients are absorbed. During the test, the product under investigation is continuously agitated in warm water for 30 minutes. In that time, the pill should have dissolved or fallen apart to the extent that, if touched, there is no hard core remaining.

They also go on to say: [3]

Poor disintegration is most common with vitamin and mineral supplements. However, other products, including herbals, sold in tightly packed or heavily coated tablets or caplets, may also have poor disintegration, remaining intact after the 30-minute test. Most capsules, by contrast, fall apart easily, and most chewable products (as long as they’re chewed) disintegrate. Poor disintegration can result from poor manufacturing practices and quality control.

Upgrading formulas includes research and development costs. Does the company have the financial means to do this? How often? Hopefully every 5-10 years. Now I am not talking about changes to the artwork of the label – I am talking about real upgrades, improvements, to the formula.

Q17. Will I pass a drug test?

Now I understand that question is not relevant to everyone but it is to say Olympians, and any others who participate in sports that have ‘real’ drug tests.

The World Anti Doping Agency (WADA) is responsible for controlling drug testing globally. It’s important to note the following:[4]

WADA is not involved in any certification process regarding supplements and therefore does not certify or endorse manufacturers or their products. WADA does not control the quality or the claims of the supplements industry which may, from time to time, claim that their products have been approved or certified by WADA.

If a company wishes to promote its products to the sport community, it is their responsibility as a manufacturer to ensure that the products do not lead to any anti-doping rule violation. Some third-party testers of supplements exist, and this may reduce the risk of contamination but not eliminate it.

So don’t get misled by the supplement companies claims. At best they have used a third party certification, which is better than nothing, but this approval is not given by WADA itself.  An example of a third party certification organization for WADA compliance is Informed Choice.org.

Summary

So there you have it – seventeen questions you should consider asking and answering before putting a nutritional supplement in your mouth. If you think that is too many questions, rest assured, there are many more that you can and probably should ask!

In conclusion you might also reflect on a comparison of the questions I have raised versus the methods of discernment typically offered up on other articles. I suggest many of the are off-track or lacking.

[1] https://www.fda.gov/ForConsumers/ConsumerUpdates/ucm047470.htm

[2] https://www.consumerlab.com/results/hometest.asp

[3] https://www.consumerlab.com/results/hometest.asp

[4] https://www.wada-ama.org/en/questions-answers/prohibited-list-qa#item-1359

Nutritional supplements and strength training: Part 4 – Has the full vitamin story been told?

Vitamins and minerals as food extracts have a long history dating back to the early 1900s when they were first identified. They have since been recognized for their potential to contribute to human health, although there is a divergence of thinking as to their exact potential and role.

This debate is almost mute in the sport and fitness industry, where the focus on these micronutrients has been overshadowed by the development and marketing of more supplements touted as ‘performance enhancement’ supplements.

In fact its fair to say that the humble vitamin has become so ‘boring’ or ‘old-world’ or ‘not sexy’ that potentially the majority of those taking supplements in this industry do not both to include them in their supplement regime.

Why have the majority in the sports and fitness industry eschewed the humble vitamin? One contributing factor could be that the lack of consensus and presence of debate surrounding the efficacy (and in the minds of some) and safety of this century old discovery. This has certainly made it easier for the so-called performance enhancement supplement manufacturers and marketers to promote their offering in an environment where the full vitamin story may not have been told.

The aim of this article is to contribute to and perhaps enhance your consideration towards vitamins. Perhaps if the extent of the role of the humble vitamin was more greatly appreciated, the average person influenced by the power of marketing may have more reason to return to the basics, or at least include these basics.

The journey of one vitamin – Vitamin C – will be used to give insights into and highlight the journey of vitamins. Vitamin C is also an excellent showcase as it is one that has received a lot of attention since Linus Pauling turned his (and the world’s) attention to it from the late 1960s.

The vitamin story origin

The vitamin story origin began back in the early 1900s. Casimir Funk, a Polish biochemist, is credited this origin, when in 1911 he published on the subject, using the words “vital amines” or “vitamines” to describe his discovery. In 1912 he published another article proposing :

“…the existence of at least four vitamins: one preventing beriberi (“antiberiberi”); one preventing scurvy (“antiscorbutic”); one preventing pellagra (“antipellagric”); and one preventing rickets (“antirachitic”)[1]

Ironically Funk proposed the idea that various diseases could be cured with nutrients.[2] I say ironically because from the out-set the battle lines were drawn with an industry that was already in existence, and arguably felt threatened – the medical industry.

This cited quote from a 1922 Journal of the American Medical Association (JAMA) in relation to certain supplements:

“ The claims set forth on the labels of the medicinal values of these preparations are extravagant and misleading…”[3]

The Vitamin C story

Albert Szent-Gyorgyi, a Hungarian scientist and 1937 Nobel Peace Prize winner, is credited with discovering Vitamin C in the 1930s. Within a few years, vitamin C (ascorbic acid) became recognized as a substance that greatly improved one’s health.[4]

One prominent US scientist who took a great deal of interest in the vitamin discovery was Linus Pauling.

Linus Pauling has a very substantial resume. He is described as: [5]

“…an American chemist, biochemist, peace activist, author, educator, and husband of American human rights activist Ava Helen Pauling, Pauling published more than 1,200 papers and books, of which about 850 dealt with scientific topics. New Scientist called him one of the 20 greatest scientists of all time,[6] and as of 2000, he was rated the 16th most important scientist in history.[7]

Along the way he won two Nobel Peace prize – unshared (1954 for Chemistry; and 1962 for Peace Activism) – making him only one of four individuals to have won two, one of only two to have won them in different fields, and the only person to have been awarded two unshared Nobel Peace Prizes. [8]

He then turned his attention to health, and concluded that:

Optimal health could be achieved by perfecting reaction conditions and making sure that the body maintained the proper balance of chemicals–nutrients, catalysts, and products.“[9]

He coined the term ‘orthomolecular’, meaning the ‘right molecules in the right amounts, and used the term in conjunction with the word ‘medicine’.

He first used the term in print in 1967 in relation to psychiatric therapy. He had by then become convinced that conditions such as schizophrenia could be treated with nutrients such as niacin, an approach developed by Abram Hoffer and Humphrey Osmond. However, his theory of orthomolecular psychiatry was ignored or criticized by the medical community. [10]

Pauling became openly vocal specifically about vitamin C form about 1969, when he “was commenting to reporters that physicians should pay more attention to vitamin C”. [11]

Pauling took a much larger step when he became intrigued with the biochemistry of nutrition. This included exploring the possibility that mental retardation and mental illness (especially schizophrenia) were caused by various biochemical and genetic disorders. This later led to collaborative clinical research with Dr. Abram Hoffer on the therapeutic efficacy of vitamins in cancer.[12]

Pauling proposed that conditions such as:

“…mental abnormalities….. and cancer might be successfully treated by correcting imbalances or deficiencies among naturally occurring biochemical constituents, notably vitamins and other micronutrients, as an alternative to the administration of potent synthetic psychoactive drugs”. [13]

In 1976, Pauling and Dr. Ewan Cameron, a Scottish physician, reported that a majority of one hundred “terminal” cancer patients treated with 10,000 mg of vitamin C daily survived three to four times longer than similar patients who did not receive vitamin C supplement. This research was criticized by r. William DeWys, chief of clinical investigations at the National Cancer Institute, amongst others.[14]

They published their results between 1974 and 1978. [15] [16] [17] [18]

This is where he may have stepped over the line in the eyes of the medical and pharmaceutical industries. He was easy pickings as he was reaching into areas that many were to claim were not his ‘specialty’:

Many felt Pauling was too far out of his field of expertise with his research into nutrition, and he was largely ignored by mainstream medicine and nutritional science.[19]

I’m not sure that ‘ignored’ is the best way to describe the response. I suggest it was more active than that, as exemplified by the below comment:

Treating cancer with high-doses of vitamin C is a zombie idea that began with Linus Pauling, and has failed to die ever since. But has new research vindicated this idea? No. No in any meaningful way.[20]

The medical response to Vitamin C

At the time of Linus Pauling putting his credibility behind increased Vitamin C dosage, the US Recommended Dietary Allowance (RDA – RDAs were originally set in 1941)[21] and the figure in place at that time for Vitamin C was 60 mg/day for both adult men and women.[22] Which was the equivalent of the vitamin C in average orange.[23] In other words, it was expected that most people could get all the vitamins they needed from their diet, and to suggest supplementation was challenging to the mainstream belief.

In response to Pauling’s claims:

Dr. Victor Herbert, a clinical nutritionist who had helped set the FDA’s recommended daily allowances for vitamins, wrote Pauling a letter demanding the evidence for recommending increased doses of vitamin C”.[24]

In return Pauling collated the literature and research on the health benefits of Vitamin C and in 1971 published a book titled ‘Vitamin C and the Common Cold’.

This contributed to a generation who began taking their daily Vitamin C tablet, as you may discover if you ask those alive during that decade.

Not everyone was happy however. This is one of the reviews to Paulings book, published in the Journal of American Medical Association.

“Unfortunately, many laymen are going to believe the ideas that the author is selling,” Franklin Bing wrote in a scathing review of the “irritating” book in the Journal of the American Medical Association.[25]

In his 1971 book Pauling recommended 1,000 mg of vitamin C daily, claiming it will reduce the incidence of colds by 45% for most people but that some people need much larger amounts. In his 1976 revision of the book he suggested even higher dosages, and in third book, Vitamin C and Cancer (1979) he claimed that high doses of vitamin C may be effective against cancer.

In How to Feel Better and Live Longer (1986) Pauling claimed that megadoses of vitamins

“….can improve your general health . . . to increase your enjoyment of life and can help in controlling heart disease, cancer, and other diseases and in slowing down the process of aging.”[26]

By 1991 he was recommending daily doses of 6,000 to 18,000 mg of vitamin C, 400 to 1,600 IU of vitamin E, and 25,000 IU of vitamin A, plus various other vitamins and minerals.

In a 1984 US court case,[27] Pauling testified that the proper intake of vitamin C for adults was “around 10 or 20 grams per day,” that this would significantly reduce death rates, and that he knew of people who had taken 150 grams of vitamin C daily for years without serious side effects:

I have taken 50,000 milligrams a day for several days in succession without having any serious side effect, and I know people who have taken a hundred and fifty thousand milligrams, a third of a pound a day, day after day for years without any serious side effects. [28]

Within a year of Pauling’s 1978 research into the cancer benefits of Vitamin C, research results from a Mayo Clinic trial that apparently ‘proved’ Pauling’s conclusions were mistaken[29] [30] and he was generally criticized for ‘flawed research’. [31]As to the accuracy of these claims I will allow you to reach your own conclusions.

You can also reach your own conclusions about two very different ‘research conclusions’ as to the role of Vitamin C in cancer treatment. Some suggest their were less than desirable motives behind the Mayo study results.[32]

Meanwhile, the RDA for Vitamin C was upgraded in 2000 from 60 mg for both adult men and women to 75 mg/day for adult women and 90mg/day for adult men.[33] Some variation was provided for different conditions, and for the first time an ‘upper safe limit’ was given, at 2,000 mg/day.

So there is movement in the mainstream, medical industry influenced recommendations, however the gap remains huge between what the likes of Linus Pauling and others concluded some half a century ago, and what we are ‘allowed’ to consume.

So what were leading strength training expert saying during the decade where Pauling and his associates were producing their studies? In the late 1970s, in his book, The Strongest Shall Survive,[34] Bill Starr suggested the strength training athlete consume 4,000 mg/day of Vitamin C.

A significant breakthrough in the medical community occurred when in 2002 in a Journal of American Medical Association (JAMA) article, vitamin supplementation was embraced for arguably the first time, even if it was at a lower level.

Most people do not consume an optimal amount of all vitamins by diet alone. Pending strong evidence of effectiveness from randomized trials, it appears prudent for all adults to take vitamin supplements. The evidence base for tailoring the contents of multivitamins to specific characteristics of patients such as age, sex, and physical activity and for testing vitamin levels to guide specific supplementation practices is limited. Physicians should make specific efforts to learn about their patients’ use of vitamins to ensure that they are taking vitamins they should…. avoiding dangerous practices….[35]

Even so, fifteen years later, the medical embrace of Vitamins such as Vitamin C is lukewarm at best:

The data show that vitamin C is only marginally beneficial when it comes to the common cold,” says Dr. Bruce Bistrian, chief of clinical nutrition at Harvard-affiliated Beth Israel Deaconess Medical Center.[36]

What if?

So what if vitamins had the potential to do more than reduce the time frame for a common cold, or enhance general health? What if it could do the things that Linus Pauling; Canadian biochemist, physician, and psychiatrist Abram Hofer;[37] [38] and others (including more recently the likes of Andrew Saul)claim they can do?

What if, for example, the story of the New Zealand farmer who recovered from near death through intravenous Vitamin C administration is true?[39] What if this case has broader application?

The challenge with this latter case is that it was published in a very mainstream Australian TV program, a serious break from tradition in what could reasonably be described as a bow for the anti-vitamin advocates and industry.

Here’s the major stumbling block – nutritional supplement labels cannot make disease related claims.

Developed country nutritional supplement manufacturers can only make certain claims. For example in the US claims on the label must meet one of three criteria, as determined by the relevant government regulator, the Food and Drug Administration (FDA):[40]

1) the 1990 Nutrition Labeling and Education Act (NLEA) provides for FDA to issue regulations authorizing health claims for foods and dietary supplements after reviewing and evaluating the scientific evidence, either in response to a health claim petition or on its own initiative;

2) the 1997 Food and Drug Administration Modernization Act (FDAMA) provides for health claims based on an authoritative statement of the National Academy of Sciences or a scientific body of the U.S. government with responsibility for public health protection or nutrition research; such claims may be used 120 days after a health claim notification has been submitted to FDA, unless the agency has informed the notifier that the notification does not include all the required information; and

3) as described in FDA’s guidance entitled Interim Procedures for Qualified Health Claims in the Labeling of Conventional Human Food and Human Dietary Supplements, the agency reviews petitions for qualified health claims where the quality and strength of the scientific evidence falls below that required for FDA to issue an authorizing regulation.

In essence, until the medical and scientific community is willing to embrace that nutritional supplements have more of a role to play via supplementation than ‘general health’, there is little chance that the broader society will learn about any such additional benefits.

At this stage the FDA accepts some general health benefits of nutritional supplements, but nothing more:[41]

Scientific evidence shows that some dietary supplements are beneficial for overall health and for managing some health conditions. For example, calcium and vitamin D are important for keeping bones strong and reducing bone loss; folic acid decreases the risk of certain birth defects; and omega-3 fatty acids from fish oils might help some people with heart disease. Other supplements need more study to determine their value. The U.S. Food and Drug Administration (FDA) does not determine whether dietary supplements are effective before they are marketed.

Until this changes – and it’s been this way for over half a century – you will only find a diluted ‘general’ comment about nutritional supplements in relation to their role in dealing with more serous health issues.

…if you start to look at supplement labels or brochures you’ll find diseases are not mentioned. Instead of finding supplements labeled for arthritis or high blood pressure, the labels say things like “helps maintain healthy joint movement” or “supports blood pressure levels in the normal range.[42]

This has been a point of frustration in the bodybuilding and fitness industry since as early as the 1950s in the US, where the enforcement action taken by the FDA against all the major supplement industry players (Weider, Hoffman, Johnson, and Rader, in relation to his labeling claims.[43]

If you want to hear more about or from those who belief that nutritional supplements have the ability to fulfill the things that Pauling, Hofer and others spoke about, you won’t get that information from manufacturers. But you will get that information from sources that are not regulated by government agencies.

Here are a few resources you might want to check out if you are interested in this area:

These are just a few of the growing global discussion on the role of supplementation in matters relating to larger health issues.

A question worth asking for those who are not currently facing serious medical issues and who are committed to optimal health – if certain nutritional supplements (e.g. Vitamin C) in specific dosages (i.e. what are considered above the RDA upper limit of 2,000mg/day) – do have the potential or ability to positive impact the more serious health conditions, what could they do for the health of others?

I will leave you to determine if that is a question you have.

Conclusion

So who do you believe when it comes to your health and vitamins and minerals? Or vitamins and minerals vs. drugs for your health? This is your decision. What I have done in the above article is to give you some insights into the history of vitamins and minerals,and sought to broaden your awareness about the claims and history of the claims as they relate to vitamins and serious health conditions.

On one hand you have incredibly smart people such as Linus Pauling (even though some found it appropriate to label him a quack[44]) making significant claims about the health benefits of vitamins, yet on the other hand you have some saying they are either useless[45] or actually cause disease[46].

There is a lot of talk on the internet about whether Linus Pauling has been vindicated. Here are titles from just the first page of a Google search ‘has Linus Pauling been vindicated’:

  • Linus Pauling Vitamin C Theory Vindicated? [47]
  • Linus Pauling May Have Been Vindicated – Vitamin C May Treat Cancer[48]
  • A vindication of Linus Pauling’s bizarre theory that vitamin C prevents cancer? [49]
  • High dose vitamin C and cancer: Has Linus Pauling been vindicated[50]
  • Vitamin C, Linus Pauling was right all along. A doctor’s opinion[51]
  • Linus Pauling vindicated – International Health News[52]
  • Vindication For Linus Pauling | Life Extension Magazine[53]
  • Linus Pauling Vindicated; Researchers Claim RDA for Vitamin C is Flawed[54]

It’s been over 50 years since Linus spoke out about the benefits of high dose vitamins. If he was on track, there’s been more than one generation of humans potentially denied the benefits due to the lack of clarity on the subject. Are you going to be one of them? It may be time to do your own research, including personal experiments to reach your own conclusions.

 

References

[1] https://en.wikipedia.org/wiki/Casimir_Funk

[2] https://amazingwellnessmag.com/features/history-of-vitamins

[3] https://en.wikipedia.org/wiki/Casimir_Funk

[4] https://paulingblog.wordpress.com/2011/06/15/casimir-funk-and-a-century-of-vitamins/

[5] https://en.wikipedia.org/wiki/Linus_Pauling#cite_note-Horgan-6

[6] Horgan, J (1993). “Profile: Linus C. Pauling – Stubbornly Ahead of His Time”. Scientific American. 266 (3): 36–40. Bibcode:1993SciAm.266c..36H. doi:10.1038/scientificamerican0393-36.

[7] Gribbin, J (2002). The Scientists: A History of Science Told Through the Lives of Its Greatest Inventors. New York: Random House. pp. 558–569. ISBN 0812967887.

[8] https://en.wikipedia.org/wiki/Linus_Pauling#cite_note-Horgan-6

[9] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[10] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[11] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[12] http://lpi.oregonstate.edu/about/linus-pauling-biography

[13] http://lpi.oregonstate.edu/about/linus-pauling-biography

[14] https://www.quackwatch.org/01QuackeryRelatedTopics/pauling.html

[15] Cameron E, Campbell A. The orthomolecular treatment of cancer. II. Clinical trial of high-dose ascorbic acid supplements in advanced human cancer. Chem Biol Interact 1974;9:285-315

[16] Cameron E, Campbell A, Jack T. The orthomolecular treatment of cancer. III. Reticulum cell sarcoma: double complete regression induced by high-dose ascorbic acid therapy. Chem Biol Interact 1975;11:387-93.

[17] Cameron E, Pauling L. Supplemental ascorbate in the supportive treatment of cancer: prolongation of survival times in terminal human cancer. Proc Natl Acad Sci U S A 1976;73:3685-9.

[18] Cameron E, Pauling L. Supplemental ascorbate in the supportive treatment of cancer: reevaluation of prolongation of survival times in terminal human cancer. Proc Natl Acad Sci U S A 1978;75:4538-42.

[19] https://articles.mercola.com/sites/articles/archive/2015/11/23/vitamin-c-curative-power.aspx

[20] https://sciencebasedmedicine.org/high-dose-vitamin-c-and-cancer-has-linus-pauling-been-vindicated/

[21] https://en.wikipedia.org/wiki/Dietary_Reference_Intake

[22] http://www.pnas.org/content/pnas/93/25/14344.full.pdf

[23] http://healthyeating.sfgate.com/many-mgs-vitamin-c-medium-oranges-6455.html

[24] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[25] https://www.vox.com/2015/1/15/7547741/vitamin-c-myth-pauling

[26] http://osupress.oregonstate.edu/book/how-to-live-longer-and-feel-better

[27] Pauling L Testimony at a hearing concerning Michael Gerber, M.D., March 6, 1984

[28] https://www.casewatch.org/board/med/gerber/pauling_1984.pdf

[29] Creagan ET, Moertel CG, O’Fallon JR, et al. Failure of high-dose vitamin C (ascorbic acid) therapy to benefit patients with advanced cancer. A controlled trial. N Engl J Med 1979;301:687-90.

[30] Moertel CG, Fleming TR, Creagan ET, et al. High-dose vitamin C versus placebo in the treatment of patients with advanced cancer who have had no prior chemotherapy. A randomized double-blind comparison. N Engl J Med 1985;312:137-41.

[31] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1405876/

[32] https://www.cancertutor.com/war_pauling/

[33] http://lpi.oregonstate.edu/mic/vitamins/vitamin-C

[34] https://www.amazon.com/Strongest-Shall-Survive-Strength-Training/dp/B000GK2BLU

[35] https://www.ncbi.nlm.nih.gov/pubmed/12069676

[36] https://www.health.harvard.edu/cold-and-flu/can-vitamin-c-prevent-a-cold

[37] https://en.wikipedia.org/wiki/Abram_Hoffer

[38] http://orthomolecular.org/history/hoffer/index.shtml

[39] https://www.foodmatters.com/article/nz-farmer-beats-swine-flu-with-vitamin-c-60-minutes-report

[40] https://www.fda.gov/Food/LabelingNutrition/ucm111447.htm

[41] https://ods.od.nih.gov/HealthInformation/DS_WhatYouNeedToKnow.aspx

[42] https://www.nowfoods.com/now/nowledge/why-dont-supplement-labels-talk-about-disease

[43] Roach, R., 2008, Muscle, Smoke and Mirrors, Vol. 1, Author House, p. 208.

[44] https://www.quackwatch.org/01QuackeryRelatedTopics/pauling.html

[45] https://www.businessinsider.com.au/what-vitamins-should-i-take-2015-10?r=US&IR=T

[46] http://www.dailymail.co.uk/health/article-184617/Vitamins-increase-risk-heart-disease.html

[47] https://newsblaze.com/issues/science/linus-pauling-vitamin-c-theory-vindicated_40227/

[48] https://raypeatforum.com/community/threads/linus-pauling-may-have-been-vindicated-vitamin-c-may-treat-cancer.14891/

[49] http://edzardernst.com/2014/08/a-vindication-of-linus-paulings-bizarre-theory-that-vitamin-c-prevents-cancer/

[50] https://sciencebasedmedicine.org/high-dose-vitamin-c-and-cancer-has-linus-pauling-been-vindicated/

[51] 8https://www.google.com/search?client=safari&rls=en&q=has+linus+pauling+been+vindicated&ie=UTF-8&oe=UTF-8

[52] https://www.google.com/search?client=safari&rls=en&q=has+linus+pauling+been+vindicated&ie=UTF-8&oe=UTF-8

[53] https://www.google.com/search?client=safari&rls=en&q=has+linus+pauling+been+vindicated&ie=UTF-8&oe=UTF-8

[54] http://www.laleva.org/eng/2004/07/linus_pauling_vindicated_researchers_claim_rda_for_vitamin_c_is_flawed.html

Nutritional supplements and strength training: Part 3 – Who do you trust?

We have a growing consumer awareness of food selection. The interest in organic foods is growing[i], the demand for fast food declining.[ii] So why is the awareness of the inherent challenges in nutritional supplement consumption so low? Why are you – and the majority of people – willing to do what everyone else is doing in the blind faith and trust that the supplement has what the label says it has, and does not contain any toxic or otherwise unhealthy material?

Let me summarize it this way – as long as ‘everyone’ is currently using it, the packaging looks great, and the nutritional labeling appears to be stacked full of what you were looking for, it’s good to go! Take the supplement, no further questions needed.

This may seem a bit too blasé in text, however tell me if this isn’t an accurate description of how the majority think. I suggest it is.

And what categories of nutritional supplement are the most exposed to ‘challenges’? According to a 2015 statement by the US Food and Drug Administration (FDA)

“They’re most common in weight loss supplements, products that promise to boost sexual performance, and bodybuilding products, [FDA spokesperson Lyndsay] Meyer Meyer said”.[iii]

How real is the problem? According to a 2015 study published in the New England Journal of Medicine, an estimated 23,000 emergency department visits in the United States every year are attributed to adverse events related to dietary supplements. Note that the categories of supplements where the greatest risks were was similar to those quoted by the FDA spokesperson (see Table).[iv]

So where specifically do the risks lie? Here are

  1. Manufacturing standards
  2. Misleading products and product claims
  3. The sale of illegal supplements
  4. Supplements containing drugs
  5. Raw material selection and contamination
  6. Truth in labeling
  7. Outsourcing manufacturing
  8. All of the above

The following provides further insights into each of these seven areas of risk.

 1.  Manufacturing standards

The manufacturing of nutritional supplements in the US has been described as ‘lightly regulated’.

Yet these pills undergo limited scrutiny by regulators. The FDA treats them like food — not like drugs — under the Dietary Supplement Health and Education Act of 1994. Supplement manufacturers can put a wide variety of claims on their bottles, so long as there’s at least some research to back them up and so long as they’re honest about their ingredients. There’s no requirement for manufacturers to specify the quantity of ingredients or to warn consumers about potential side effects. What’s more, there are no regulators checking to make sure these manufacturers are telling the truth about what’s in their products before they hit store shelves.

To remove a supplement from the market, the FDA first has to prove that it’s not safe — which is what happened in the case of OxyElite Pro. This is basically the opposite of how pharmaceuticals are regulated. There, drugmakers need to prove their medicines are safe and effective through high-quality scientific studies before they ever reach consumers.[v]

Put simply, unlike pharmaceutical drug manufacturing, the FDA does not have premarket approval on supplements. Instead they have post-market oversight on supplements. They have to monitor the landscape and prove issues exist. This opens the door for a ‘it’s easier to seek forgiveness than to get approval’ approach, and you, the consumer, are in the middle of this mess.

The limitations of this lower standard of manufacturing compared to drugs is highlighted by the following:

The passing of the Dietary Supplement Health and Education Act in 1994 permitted dietary supplement manufacturers to bring to market products labeled as supplements without the scrutiny required of pharmaceuticals. 

This lack of oversight has permitted the introduction of numerous supplement products, often containing unapproved active pharmaceutical ingredients, into the marketplace, which has led to harm, as was exemplified by the use of the supplement Pai You Guo.7

In these situations, it is incumbent on the FDA to contact the manufacturer of the supplement to trace the source of the product, and initiate a recall. However, a recent investigation by the Office of the Inspector General determined that the FDA does not possess accurate contact information for 20% of supplement manufacturers.8 This may explain why our study found a large discrepancy between the number of adulterated supplements reported by the FDA and the number that were actually recalled. .[vi]

As a result, this is what is often seen, as reported by Dr. Daniel Fabricant, who heads the FDA’s division of Dietary Supplement Programs:

Sixteen nationwide recalls and warnings have been issued in the past month and a half, including vitamins manufactured by Mira, which contained the risky steroids dimethazine, dimethyltestosterone and methasterone. More than 3,000 products were recalled nationwide last year.

Written product recipes at numerous supplement companies are nonexistent, Fabricant said, and many recipes — known as master manufacturing records — are apparently cobbled together when owners learn that government inspectors are on their way.

Worse, drums in which products are mixed are not always appropriately cleaned, Fabricant added, and in some firms these vessels are pitted — damaged — possibly from age and/or overuse. 

Debris left from previous batches sometimes winds up in newly made products, he said.

Too often, dangerous drugs of all kinds — from male sexual enhancement compounds to weight-loss medications — are turning up in vitamins and other supplements nationwide. [vii]

2.  Misleading products and product claims

The supplement history has a long history of deceit.

In 1989 Nautilus founder Arthur Jones was quoted as saying:

“I am not a bullshit artist, and under no circumstances am I going to get involved in the so-called health food market, which is one vast con game.”[1]

Arthur Jones tells a great story in his 2004 autobiography titled ‘And God Laughs’[2] about a veterinarian who was pestering him about the secret to the success of the 1973 Colorado Experiment, where Casey Viator allegedly put on an incredible amount of muscle mass in only four weeks. Jones tells him ‘the secret’, which reminds me a lot of my chapter titled ‘Colates’ from my 2010 book Barbells and Bullshit. Jones went on to write:

But if I had ever published that elephant shit story as fact in a muscle magazine, the bodybuilders would buy it by the ton, at any price; and the worse it tasted the better they would like it. I also told that veterinarian that the elephant shit always made you very sick, but he assured me that he was more than willing to put up with that.

And if I had published that story as fact, within a few weeks Weider would have been offering what he would have claimed was the only source of pure elephant shit.

US Government regulatory action against false claims in the supplement industry can be traced back at least to the 1960s (and probably earlier), when Peary Rader (Ironman Magazine), Bob Hoffman (York Barbell) and then the Weiders (1970s) were all targets of the US Food and Drug Administration.[3]

It appears not much has changed in the near half a century since.

According to the 2010 article explaining labeling and product claims in the US supplement market:

“….The impact and consequences of the Dietary Supplement Health and Education Act of 1994 (DSHEA)… Briefly, the DSHEA is an amendment to the U.S. Federal Food, Drug and Cosmetic Act that establishes a regulatory framework for dietary supplements. It effectively excludes manufacturers of these products from virtually all regulations that are in place for prescription and over-the-counter drugs.”[viii]

According to the US Food and Drug Administration (FDA) themselves:

“Generally, manufacturers do not need to register their products with FDA nor get FDA approval before producing or selling dietary supplements. Manufacturers must make sure that product label information is truthful and not misleading. FDA’s post-marketing responsibilities include monitoring safety, e.g. voluntary dietary supplement adverse event reporting, and product information, such as labeling, claims, package inserts, and accompanying literature. The Federal Trade Commission regulates dietary supplement advertising.”[ix]

Basically say what you want and unless someone complains or by some other less likely situation the FDA finds out you are ‘embellishing’ at best, downright lying at worst.

Manufacturers can put virtually any claim on a supplement, without any requirement to provide persuasive clinical evidence, as long as it’s accompanied by the Quack Miranda Warning: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.” Disease treatment claims are not permitted, but are typically restated as permissible “structure/function” claims, implying an ability to improve the structure or function of the body only….

There are essentially no pre-marketing requirements before selling products. Once available for sale, there is little ability for the FDA to issue cease-sale orders and recalls. Regulators can block the sale of products only after significant problems have been identified (i.e., ephedra)… 

The regulation of marketing claims is effectively left to the Federal Trade Commission (FTC), which can prosecute manufacturers for fraud.” [x]

In 2015 a sweeping multi-agency federal investigation in the US has resulted in a slew of criminal and civil charges being brought against more than 100 companies that either make or market supposed dietary supplements for selling products that allegedly contain ingredients other than those listed on the label, or products that make unsubstantiated health or disease-treatment claims.[xi]

The Justice Department unsealed a criminal indictment against USPlabs of Dallas and a number of the company’s executives and employees. It charges, among other things, that they conspired to import a synthetic stimulant made in a Chinese chemical factory and then used it in products they advertised as containing all-natural plant extracts.

The indictment also alleges that USPlabs knew some of their products could cause liver damage, yet sold them anyway — in particular, a product called OxyElite Pro.[xii]

At the center of the sweep is USPlabs, a company based in Dallas that sold the best-selling workout supplements Jack3d and OxyElite Pro, which contains the amphetamine-like stimulant dimethylamylamine, or DMAA. On Tuesday, federal prosecutors brought criminal charges against USPlabs and six of its executives related to the sale of those products.[xiii]

The United States filed a civil complaint against Riddhi USA Inc. of Ronkonkoma, New York, and its owner and President Mohd M. Alam to prevent the distribution of adulterated and misbranded dietary supplements in violation of federal law, the Department of Justice announced today.[xiv]

3.  The sale of illegal supplements

As there is no pre-marketing requirements before selling the products, there is a pattern of companies taking even illegal substances to the market, in the hope that they would be caught.

The following is an example of a large distributor being exposed for allegedly selling illegal supplements. Most of us have shopped here:

GNC Holdings Inc, the largest global dietary supplement retailer, has agreed to pay $2.25 million to avoid federal prosecution over its alleged sale of illegal dietary supplements, the U.S. Department of Justice said on Wednesday.[xv]

The following is an example of a smaller distributor being exposed for allegedly selling illegal supplements. The risks of mail order supplements!

Twelve years after FDA prohibited the sale of dietary supplements containing ephedrine alkaloids (ephedra), a New York man has been found guilty of violating the ban.

Following a three-day trial, a jury in Atlanta convicted Chenhsin Chan (aka Paul Chan) on 30 felony counts in connection with the online sale of dietary supplements containing ephedrine, the U.S. Department of Justice (DOJ) announced last week.

Chan of Elmhurst, New York was convicted on 10 counts of mail fraud, 10 counts of introducing adulterated food into interstate commerce, five counts of knowingly distributing a listed chemical without obtaining the required registration, and five counts of money laundering.

The 44-year-old Chan sold more than US$4.5 million in dietary supplements containing ephedrine alkaloids, but the jury forfeited assets he purchased with funds from the crimes, including a New York property that had been purchased for $950,000, a Mercedes Benz, a Lamborghini Gallardo and more than $666,000 in proceeds from the illegal activities, the DOJ noted in a press release.[xvi]

4.  Supplements containing drugs

In the ideal world when you buy and ingest a supplement you would hope there are no surprises in the contents, especially unknown drugs.

From January 1, 2004, through December 19, 2012, 465 drugs were subject to a class I recall in the United States. Just over one-half (237 [51%]) were classified as dietary supplements as opposed to pharmaceutical products (Table). Most recalls occurred after 2008 (210 [89%]). Supplements marketed as sexual enhancement products (95 [40%]) were the most commonly recalled dietary supplement product, followed by bodybuilding (73 [31%]) and weight loss products (64 [27%]). Unapproved drug ingredients (237) accounted for all recalls. Fifty-seven recalled products (24%) were manufactured outside of the United States. There were 147 recalls (62%) that involved units distributed internationally. No adverse events related to recalled drugs were noted in the Enforcement Reports.

The FDA Tainted Supplement Report listed 332 adulterated products since December 2007. Only 222 of these products (69%) were recalled by the FDA.[xvii]

Placing drugs in supplements, even if only for a short time, is a method that has been spoken about in the industry for decades. The rumor was this was a technique used by early supplement manufacturers post the arrival of steroids in the 1960’s to get early market traction with their product users who were of the impression they were simply buying a supplement product.

The following supports this story. There is some suggestion that manufacturers intentionally add the drugs:

A report in the Journal of the American Medical Association in April noted that potent drugs are sometimes purposely added to supplements to increase strength, usually weight loss remedies and sleep aids. [xviii]

Now if you are a drug tested athlete, or at least a drug tested athlete in a sport that does real and transparent testing, the risk of drugs in your supplements is an additional concern.

These risks are summarized in a 2017 paper as below:

An example of the presence of doping substances in supplements can be seen in the study published in 2003 by Geyer et al., where 94 of the 634 supplements analyzed (14.8%) had prohormones that were not mentioned on the label. More current is the study by Judkins et al. in which, of the 58 supplements analyzed, 25% contained low levels of contaminating steroids and 11% were contaminated with stimulants. These data have led to the investigation of contamination in different food supplements; in most of them, small quantities of banned substances have been found, due to cross-contamination during manufacturing, processing, or packaging. In some cases, this contamination was not intentional and was due to poor quality control, but in others the adulteration of the substance was intentional [10]. In the United States (US), the Food and Drug Administration (FDA), broadly speaking, regulates quality, and the Federal Trade Commission supervises the marketing and advertising of dietary supplements. However, according to the Dietary Supplement Health and Education Act (DSHEA), dietary supplements, including nutritional ergogenic aids, that are not intended to diagnose, treat, cure, or prevent any disease, currently do not need to be evaluated by the FDA prior to their commercialization.[xix]

In my experience very few athletes succeed in a defense of blaming their nutritional supplement for the positive whereby their sentence is reduced. Examples of these minority include:

  • In 2008 US swimmer Jessica Hardy failed a drug test (allegedly for the banned drug clenbuterol) and was banned for four years. When the arbitrators found that Jessica Hardy’s positive test was caused by a contaminated Advocare Arginine Extreme supplement her ban was reduced to one (1) year. Hardy subsequently took civil action against Advocare, and Advocare reciprocated in like way.[xx]
  • In 2003 US swimmer Kicker Vencill failed a drug test (allegedly for the banned drug 19-norandrosterone) and was banned for four (4) years. After appeal the arbitrators accepted the positive result was caused by an inadvertent ingestion and reduced his ban to two (2) years. Following that Vencill won a civil claim when a jury ruled unanimously that a multivitamin taken by Kicker Vencill was contaminated with steroid precursors and was responsible for his positive test. Jurors awarded damages of $578,635 against the manufacturer against Ultimate Nutrition of Farmington, Connecticut.[xxi]
  • Lyman Good, UFC fighter, was tested positive for steroids in October 2016, and blamed his use of a product called ‘Anavite’ made by Gaspari Nutrition and sold through Vitamin Shoppe. In Oct 2017 he sued the following: Vitamin Shoppe, Gaspari Nutrition Inc., Hi-Tech Pharmaceuticals, Richard Gaspari and Gaspari and Hi-Tech CEO Jared Wheat are also named as defendants. According to his affidavit, his suspension was later reduced when a lab detected the steroid in an unopened bottle of Anavite.[xxii] [xxiii]

The following summary of drugs found in nutritional supplements was published in 2016 that lists 850 US supplements that allegedly contain drugs.

Now you can see if your favorite supplement has been flagged by health authorities. We used data from the FDA and the Department of Defense, as well as published studies from scientific journals and court documents, to create a searchable database of dangerous supplements. All of the products listed below have been found to contain hidden drugs.[xxiv]

Here are some of the categories of drugs found in these supplements in the above collation: [xxv]

Appetite suppressantsHidden drugs found in supplements in our database: sibutramine and its analogs (deisobutyl-benzylsibutramine, desmethyl sibutramine, didesmthyl sibutramine, n-desmthylsibutramine, n-di-desmethylsibutramine), cetilistat, fenfluramine, lorcaserin, rimonabant.

The government removed sibutramine from the market in 2010 for safety reasons… Sibutramine was the most popular drug on our database: 240 products, mostly for weight loss, contained this drug or one of its derivatives.

Laxatives Hidden drugs found in supplements in our database: phenolphthalein

Phenolphthalein is a laxative no longer approved for sale in the US… Sixty-six supplements in our database contained phenolphthalein, most of them marketed for weight loss.

Muscle relaxantsHidden drugs found in supplements in our database: chlorzoxazone, methocarbamol

A number of supplements marketed as arthritis and joint pain relievers have been pulled from the market for containing illegal drugs.

Sexual enhancers – Hidden drugs found in supplements in our database: sildenafil, tadalafil, vardenafil, and their analogs (acetildenafil, aidenafil, aminotadalafil, benzamidenafil, dapoxetine, desmethyl carbondenafil, dimethyl sildenafil, dimethylacetildenafil, dimethylsildenafilthione, hydroxyhomosildenafil, hydroxylthiohomosildenafil , hydroxythiohomosildenafil, noracetildenafil, piperadino vardenafil, propoxyphenyl sildenafil, sulfoaildenafil/thioaildenafil, sulfoaildenafil methanesulfonate, sulfohomosildenafil, sulfohydroxyhomosildenafil, sulfosildenafil, thiomethisosildenafil); dapoxetine

Sildenafil is the active ingredient in the prescription drug Viagra. It’s been found in hundreds of supplements (including 159 on our database). We also found dapoxetine in eight supplements in our database.

Anti-anxiety drugsHidden drugs found in supplements in our database: picamilon

Used in Russia to treat various neurological conditions, the synthetic drug has never been approved for sale in the US but has been found in many brain-enhancing supplements here unbeknownst to consumers.

AntidepressantsHidden drugs found in supplements in our database: fluoxetine, doxepin

Seven of the weight loss supplements in our database contained fluoxetine, which is the active drug in the prescription antidepressant Prozac. Fluoxetine is a selective serotonin reuptake inhibitor (SSRI), a type of drug used to treat depression, obsessive-compulsive disorder, and panic disorder. You’d have no idea you were taking an SSRI in your weight loss supplement. “SSRIs have been associated with serious side effects including suicidal thinking, abnormal bleeding, and seizures,” an FDA warning letter reads. “In patients on other medications for common conditions (aspirin, ibuprofen, or other drugs for depression, anxiety, bipolar illness, blood clots, chemotherapy, heart conditions, and psychosis), ventricular arrhythmia or sudden death can occur.”

Diuretics Hidden drugs found in supplements in our database: bumetanide, furosemide

Some weight loss supplements contain prescription-strength diuretics.

Stimulants – Hidden drugs found in supplements in our database: BMPEA, DMAA, DMBA, DEPEA, ephedrine, ephedrine alkaloids, fenproporex 

BMPEA, DMAA, and DMBA were hidden ingredients in many popular muscle-building and fat-burning supplements….DMAA was banned in the US, UK, and several other countries because it has been linked to strokes, heart failure, and sudden death. Yet it was the second most popular drug on our database, appearing in 110 products on our database. DMBA is a synthetic version of DMAA …Similarly, BMPEA was never approved as a pharmaceutical, so it has never been studied in humans — and, again, it’s another common supplement ingredient.

Anabolic steroidsAnabolic steroids lurked in 81 products on our database. Most of them were marketed to men, promising to help build muscle fast.

Anti-inflammatory drugs – Hidden drugs found in supplements in our database: diclofenac, ibuprofen, indomethacin, naproxen, phenylbutazone.

Other Hidden drugs found in supplements in our database: anthistamines (chlorpheniramine, cyproheptadine), phenytoin (anticonvulsant), chlorpromazine (antipsychotic), aromatase inhibitor, propranolol (beta blocker), nefopam (non-opioid pain relief)

5. Raw material selection and contamination

The next step to consider is the selection of the raw material. In essence you are relying on the integrity and values of the company to select safe and effective raw materials, free from contamination.

How is this working out?

In 2010 US based Consumer Reports tested 15 popular protein supplements and concluded:

All of the drinks in our tests had at least one sample containing one or more of these contaminants: arsenic, cadmium, lead and mercury. For most drinks we tested, levels were in the low to moderate range, when we could detect them. But with three of the products we tested, consumers who have three servings daily could be exposed to levels of one or two of these contaminants that exceed the maximum limits proposed by U.S. Pharmacopeia, the federally recognized authority that sets voluntary standards to cover dietary supplements.[xxvi]

The worst offending product? EAS Myoplex Original Rich Dark Chocolate Shake.

In 2018 the Denver-based Clean Label Project used the independent analytical chemistry laboratory Ellipse Analytics to test 134 of the top selling (based on Nielsen and Amazon.com best-selling lists) animal- and plant-based protein powders.[xxvii] Clean Label selected and purchased the powders from retail store shelves and from online sources. The products were screened for over 130 toxins including heavy metals, BPA, pesticides, and other contaminants with links to cancer and other health conditions.

  • Of the 134 products tested, 53 were found to have “substantially elevated” levels of the following heavy metals – Lead, Mercury, Cadmium, Arsenic and BPA.

  • Of the whey-based protein powders, about 10 percent of contained lead levels above health guidelines.

  • Of the plant-based protein powders.75 percent had measurable levels of lead.

  • Each contained on average twice the amount of lead per serving as other products.

  • In addition to lead, the plant powders in several cases contained mercury, cadmium and arsenic above health-based guidelines.

The five products that received the poorest overall scores in this test were:

In summary:

Unfortunately, federal regulations do not generally require that protein drinks and other dietary supplements be tested before they are sold to ensure that they are safe, effective and free of contaminants. [xxviii]

As a result ‘most consumers don’t realize their lives are on the line before the government steps in’:

“No supplements are prescreened for efficacy and safety by the government,” said Bryn Austin, a professor in the department of Social and Behavioral Sciences at Harvard T.H. Chan School of Public Health. “The FDA is reactive. Because of the way Congress ties their hands, they have to wait until there’s serious harm — deaths, injury, liver damage, transplants. Most consumers don’t realize their lives are on the line before the government steps in.” [xxix]

6.  Truth in labeling

In 2013 ConsumerLab.com found problems with the quality of five the 16 protein products it selected for testing and confirmed these findings in a second independent laboratory:[xxx]

  • A protein powder from a popular brand was missing 16 grams of protein per scoop — the majority of the protein it promised. Instead, it contained an extra 16 grams of carbohydrates (including an extra 3 grams of sugar)
  • A powdered meal replacement shake was contaminated with 12.7 mcg of lead per serving (far more than permitted in California without a warning label)
  • A popular protein energy meal with spirulina had an extra 6.7 grams of carbohydrates (including an extra 4 grams of sugar) and an additional 25.7 calories per serving
  • A protein powder — from a “GMP certified” facility — claiming “0” cholesterol really had 10.2 mg
  • A protein supplement claiming 5 mg of cholesterol actually had 14.2 mg

In 2015 the New York State attorney general’s office accused four national retailers on Monday of selling dietary supplements that were fraudulent and in many cases contaminated with unlisted ingredients.[xxxi]

The authorities said they had run tests on popular store brands of herbal supplements at the retailers — Walmart, Walgreens, Target and GNC — which showed that roughly four out of five of the products contained none of the herbs listed on their labels. In many cases, the authorities said, the supplements contained little more than cheap fillers like rice and house plants, or substances that could be hazardous to people with food allergies.

At GNC, for example, the agency found that five out of six samples from the company’s signature “Herbal Plus” brand of supplements “were either unrecognizable or a substance other than what they claimed to be.” In pills labeled ginkgo biloba, the agency found only rice, asparagus and spruce, an ornamental plant commonly used for Christmas decorations.

At Target, the agency tested six herbal products from its popular “Up and Up” store brand of supplements. Three out of six – including ginkgo biloba, St. John’s wort and valerian root, a sleep aid – tested negative for the herbs listed on their labels. But the agency did find that the pills contained powdered rice, beans, peas and wild carrots.

Here are the products that were analyzed by the attorney general, along with the test results that were described in cease-and-desist letters that the agency sent to the four retailers.

In 2016 further tests were conduced by ConsumberLab.com including 27 protein supplements — 14 selected by ConsumerLab.com and 13 others that passed voluntary certification testing – of which 28% failed quality tests. The reports findings included:[xxxii]

  • Two protein powders contained more cholesterol than claimed. In fact, one which did not list any cholesterol actually had 16.5 mg per serving
  • One protein powder contained 181.4 mg more sodium than listed
  • Another product contained 70 mg more sodium than listed and was contaminated with cadmium, a toxic heavy metal

7.  Outsourcing manufacturing

In 2003 the AustralianTherapeutic Goods Administration (TGA) suspended the licence held by Pan Pharmaceuticals Limited of Sydney to manufacture medicines, for a period of six months, because of serious concerns about the quality and safety of products manufactured by the company.[xxxiii]

The suspension follows audits of the company’s manufacturing premises, which revealed widespread and serious deficiencies and failures in the company’s manufacturing and quality control procedures, including the systematic and deliberate manipulation of quality control test data. The licence has been suspended in order to urgently address the safety and quality concerns posed by the multiple manufacturing breaches. Where the quality of a medicine cannot be certain, neither can the safety or effectiveness of that medicine.

Due to the serious and widespread nature of the manufacturing problems identified and following expert advice regarding potential risks, the TGA has taken the decision to recall all batches of medicines manufactured by Pan Pharmaceuticals Ltd since 1 May 2002 and that are being supplied on the Australian market.

219 products manufactured and supplied in Australia by Pan Pharmaceuticals Limited have been identified for immediate recall. These products have been cancelled from the Australian Register of Therapeutic Goods for quality and safety reasons. The company has also had its approval to supply its range of export products (approximately 1650) cancelled.

In addition, a further, larger recall of products manufactured by Pan Pharmaceuticals Limited under contract for other sponsors is underway. The TGA has been working with the sponsors of these products to identify those for recall. Lists of these products have been published in the newspapers and details are also available on this website.

This action essentially emptied all chemists (drug-stores) in Australia of nutritional supplements, creating a national shortage. It also made it very clear to astute consumers that they may have thought they were buying different brands, in reality most were being made in the same manufacturing facility.

While we all have our favorite brands of dietary supplements, the brands may not be as distinct as we think from a manufacturing perspective. Dietary supplement manufacturing spans a wide spectrum. One of the most common manufacturing methods is for a finished product company to contract the manufacturing to another entity. This practice is referred to as contract manufacturing or outsourced manufacturing. Contract manufacturers have been part of the dietary supplement industry from its inception, when most finished product companies were retailers and not manufacturers.[xxxiv]

There are issues arising when the finished product company sub-contracts the manufacturing process:

The use of contract manufacturers also presents some challenges. The finished product company bears ultimate responsibility for the quality of the products that bear their label. This means that the finished product company has to abide by cGMP regulations themselves and must also ensure that their contract manufacturers are compliant as well.[xxxv]

In an already low-regulated and problematic industry, another ‘cog’ in the process provides further potential complications of accountability and quality assurance. The cost to establish in-house manufacturing facilities is a luxury only a small percentage of supplement companies have.

8.  All of the above

Many cases that have been subject to reporting by government regulatory agencies include more than of the above seven category breaches. Here’s a great and recent case example of this:

“…an eighteen count indictment against Jared Wheat, the CEO of Hi-Tech Pharmaceuticals, Inc. (Hi-Tech), a supplement company based in Norcross, Georgia, has been unsealed. According to the superseding indictment, the current charges against Wheat include wire fraud, money laundering, introducing misbranded drugs into interstate commerce and manufacturing and distributing controlled substances, specifically Schedule III controlled anabolic steroids. There are also charges in the indictment against John Brandon Schopp, the Director of Contract Manufacturing for Hi-Tech.

The indictment alleges that Wheat, Schopp, and Hi-Tech manufactured and distributed to prospective and current customers false U.S. Food and Drug Administration (FDA) Certificates of Free Sale, good manufacturing practice (GMP) certificates, and GMP audit reports. The indictment contends that the GMP certificates and audits reports, which are supposed to come from an independent third party, were issued by PharmaTech, a company controlled by Wheat. The manufacturing and distributing controlled substances charges stem from the government’s allegations that Hi-Tech produced at least five supplements containing anabolic steroids. Anabolic steroids are a Schedule III controlled substance and require a prescription. The misbranded drug charge alleges that Wheat and Hi-Tech manufactured a supplement named Choledrene which contained lovastatin. Lovastatin is an ingredient used in statin drugs and is regulated by the FDA. Hi-Tech should never have used lovastatin as an ingredient in any supplement, and they did not include it on the list of ingredients on the bottle.[xxxvi]

The following is an interesting insight into the effectiveness of past attempts to modify behavior in this industry:

If he is found guilty, this will not be Wheat’s first time in jail. In 2014, he served two months in federal prison for failing to carry out a recall brought about the Federal Trade Commission’s claim of false advertising for Hi-Tech’s weight loss products. Wheat was released when the recall had been completed. In 2009, the FDA announced he received a two-year prison sentence after being found guilty of selling counterfeit medications online, which he claimed were made in Canada, but were actually manufactured in unsanitary conditions in Belize. An investigation by AJC listed several other legal battles between federal authorities and Wheat/Hi-Tech. [xxxvii] [xxxviii]

An irrestible opportunity to make serious money – Seeking forgiveness is easier than seeking permission

“Pssst! Wanna start a supplement company? There is sooo much money to be made! We can make up anything we want, say anything we want, and if theproverbial hits the wall we can go straight. After all, humans are so gullible. As long as we hire some great copy writers to make some very convincing long copy. We can also make an internet (and or hard copy) magazine to provide ‘third-party’ indirect endorsements!”

The global dietary supplements market is expected to reach USD 278.02 billion by 2024, according to a new report by Grand View Research, Inc. Favorable outlook towards medical nutrition market in light of increasing application for the treatment of malnutrition and cardiovascular disorders is likely to promote the market for dietary supplements. 

Rising sales of sports nutrition products in the U.S. and China on account of increasing prevalence of fitness and sports at a domestic level along with new product launches is likely to have a significant impact on the industry over the projected period. The market is expected to generate revenues worth USD 37.16 billion by 2024.

Rising consumption of clinical nutrition products as a prevention medium for reducing malnutrition is expected to have a substantial impact. Furthermore, increasing prevalence of premature births on a global level is expected to promote the use of medicinal supplements over the forecast period. The market was worth USD 19.17 billion in 2015 and is projected to witness growth at a CAGR of 9.5% from 2016 to 2024.[xxxix]

Groundbreaking US female computer scientist and a Navy officer Grace Hopper[xl] (back when it was virtually impossible for a woman to succeed in either role) is commonly credited with coining the phrase that’s the mantra of a lot of 21st Century nutritional supplement entrepreneurs:

“It is easier to get forgiveness than permission.”

The following is an example of this commercial value set:[xli]

AngelList “corporate policy” is that team members should ask forgiveness, not permission. We would rather have someone do something wrong than ask permission to do it. 

Now in fairness they do add:

Or better, we would rather have someone do something right and not need permission to do it. This is the most common outcome.

But when you and I can make SO much money, let’s forget about that….

Conclusion

So how widespread in the supplement industry are these ‘challenges’? According to 2013 statement by Dr. Daniel Fabricant, head the FDA’s division of Dietary Supplement Programs at the time:

“…About 70 percent of the nation’s supplement companies have run afoul of the U.S. Food and Drug Administration’s manufacturing regulations over the past five years, according to a top agency official….

Consumers are put at risk by poorly measured ingredients, uncleaned manufacturing equipment, pesticides in herbal products, supplements contaminated with illegal prescription medications — even bacteria in pediatric vitamins, recall notices and agency inspection records have shown….

While most vitamins and supplements are not harmful — and at least one vitamin brand was credited with an 8 percent reduction in cancer among men over 50 — the industry is beset by repeated recalls, manufacturing problems and adverse reactions caused by tainted products, health experts and regulatory officials say….” ”[xlii]

If you have read this entire article, and have reached this point, I would be keen to know what you are thinking. Has this changed your view point on who you can trust? Personally, the more I became aware of this challenge during the last few decades, the more I have retreated to working with companies led by people whose value for excellence, safety, and regulatory compliance I trust. After all, it is more than just the health of my family and myself – I am responsible for the lives and careers of many athletes and coaches, whose livelihoods, reputations and legacies can be extinguished with a few words – ‘positive drug test’.

Quite simply I am amazed at how much energy goes into the discussion of supplements focused almost exclusively on the manufacturers marketing and labeling claims, completely oblivious to the real challenges in nutritional supplements – the challenges raised in this article. Your beliefs are virtually useless in the absence of your awareness of the companies values, integrity, raw material selection, manufacturing process and so on.

“From California to Maine, consumers ingest pills, powders, and liquids every day, not knowing whether they are wasting money or whether they may end up harming, rather than helping, themselves,” said Benjamin Mizer, principal deputy assistant attorney general. “Unfortunately, many of these products are not what they purport to be or cannot do what the distributors claim they can do.”[xliii]

Here’s my challenge to you. Do you want to do what’s best for your short, medium and long term health? Or is your desire to conform to the power of marketing and social trends so great that you are willing to forgo your health? Because I suggest right now the latter is your dominant value. Perhaps you didn’t know any better? Now you do. It will be interesting to see what direction you take now…..

 

References

[1] Cited in Roach, R., 2011, Muscle, Smoke and Mirrors, Vol. 2, Author House, p. 619.

[2] Jones, A., 2004, And God Laughs, The Autobiographical Memoirs of Arthur Jones, PDA Press.

[3] Roach, R., 2011, Muscle, Smoke and Mirrors, Vol. 1, Author House, p. 394.

[i] https://www.organicconsumers.org/news/demand-organic-food-growing-faster-domestic-supply

[ii] http://fortune.com/2015/04/22/mcdonalds-restaurants-closing/

[iii] Marcus, M., 2015, How safe are your dietary supplements?, CBS News, Nov 18 2015, https://www.cbsnews.com/news/dietary-supplements-how-safe-are-they/

[iv] Geller, A.I., et al, 2015, Emergency Department Visits for Adverse Events Related to Dietary Supplements, New England Journal of Medicine 2015, 373:1531-1540. https://www.nejm.org/doi/full/10.1056/NEJMsa1504267

[v] Belluz, J., 2015, The government is bringing criminal charges against companies that sell bogus dietary supplements, Vox, No 18 2015, https://www.vox.com/2015/11/17/9751592/dietary-supplements-justice-criminal-charges

[vi] Harel, Z., Harel, S., and Ward, R., 2013, The Frequency and Characteristics of Dietary Supplement Recalls in the United States, May 27 2013, JAMA Intern Med. 2013;173(10):929-930.https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/1678813

[vii] Ricks, D., 2013, FDA official: 70% of supplement companies violate agency rules, Newsday, Aug 16 2013, https://www.newsday.com/news/health/fda-official-70-of-supplement-companies-violate-agency-rules-1.5920525

[viii] Gavuro, S., 2010, Supplement Regulation: Be Careful What You Wish For, Science-based Medicine, Augus 5 2010, https://sciencebasedmedicine.org/supplement-regulation-be-careful-what-you-wish-for/

[ix] https://www.fda.gov/food/dietarysupplements/default.htm

[x] Gavuro, S., 2010, Supplement Regulation: Be Careful What You Wish For, Science-based Medicine, Augus 5 2010, https://sciencebasedmedicine.org/supplement-regulation-be-careful-what-you-wish-for/

[xi] Moran, C., 2015, Feds File Criminal, Civil Cases Against More Than 100 Supplement Companies, Consumerist, 17 Nov 2015, https://consumerist.com/2015/11/17/feds-file-criminal-civil-cases-against-more-than-100-supplement-companies/

[xii] Swetlitz, I., 2015, Dietary supplement manufacturers face flurry of federal charges, Statnews, Nov 17 2015, https://www.statnews.com/2015/11/17/supplements-fda-criminal-charges/

[xiii] Latman, P., and O’Connor, A., 2015, Makers of Nutritional Supplements Charged in Federal Sweep, Well, Nov 17 2015

https://well.blogs.nytimes.com/2015/11/17/federal-officials-target-dietary-supplement-makers/

[xiv] Department of Justice (DOJ), 2017, United States Files Enforcement Action Against Long Island Company and Its Owner to Prevent Distribution of Adulterated and Misbranded Dietary Supplements, Press Release, 23 Oct 2017, https://www.justice.gov/opa/pr/united-states-files-enforcement-action-against-long-island-company-and-its-owner-prevent

[xv] Lynch, S., 2016, GNC settles dietary supplements case with U.S. government, Reuters, 16 Dec 2016, https://www.reuters.com/article/us-gnc-hldg-settlement-idUSKBN13W2B2

[xvi] Natural Products Insider, 2016, Dietary Supplement Marketer Convicted of Selling Ephedra Years After FDA Ban, June 03, 2016, https://www.naturalproductsinsider.com/litigation/dietary-supplement-marketer-convicted-selling-ephedra-years-after-fda-ban

[xvii] Harel, Z., Harel, S., and Ward, R., 2013, The Frequency and Characteristics of Dietary Supplement Recalls in the United States, May 27 2013, JAMA Intern Med. 2013;173(10):929-930.https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/1678813

[xviii] Ricks, D., 2013, FDA official: 70% of supplement companies violate agency rules, Newsday, Aug 16 2013, https://www.newsday.com/news/health/fda-official-70-of-supplement-companies-violate-agency-rules-1.5920525

[xix] Martinez-Sans, J.M., et al, 2017, Intended or Unintended Doping? A Review of the Presence of Doping Substances in Dietary Supplements Used in Sports, A revew, Nutrients, 4 Oct 2017

[xx] Swimming Worldm 2009, Jessica Hardy Suspension Reduced to One Year, Supplement Ruled as Contaminated; USA Swimming Releases Statement; USADA Press Release; AdvoCare Disputes Findings – Updated, 4 May 20109, https://www.swimmingworldmagazine.com/news/jessica-hardy-suspension-reduced-to-one-year-supplement-ruled-as-contaminated-usa-swimming-releases-statement-usada-press-release-advocare-disputes-findings-updated/

[xxi] ESPN, 2005, Vencill was suspended two years, missed Olympics, 14 May 2005, http://www.espn.com.au/skiing/news/story?id=2059714

[xxii] Rummell, N., 2017, Pro Fighter Blames Supplements for Failed Drug Test, Courthouse News Service Oct 19 2017, https://www.courthousenews.com/pro-fighter-blames-failed-drug-test-supplements/

[xxiii] Earlier in 2017 the U.S. Anti-Doping Agency conducted its own analysis of Anavite and found it contained 1-andro. The agency now warns athletes not to use it, noting that Gaspari Nutrition has received numerous warnings from the Food and Drug Administration since 2014 regarding claims that its products are adulterated with potentially dangerous ingredients.

[xxiv] Belluz, J., and Oh, S., 2016, Unregulated, https://www.vox.com/a/supplements

[xxv] Belluz, J., and Oh, S., 2016, Unregulated, https://www.vox.com/a/supplements

[xxvi] Consumer Reports, 2010, How about some heavy metals with that protein drink?, June 2 2010, https://www.consumerreports.org/cro/news/2010/06/how-about-some-heavy-metals-with-that-protein-drink/index.htm

[xxvii] Clean Label Project, 2018, 2018 Protein Powder Study, https://www.cleanlabelproject.org/protein-powder/

[xxviii] Consumer Reports, 2010, How about some heavy metals with that protein drink?, June 2 2010, https://www.consumerreports.org/cro/news/2010/06/how-about-some-heavy-metals-with-that-protein-drink/index.htm

[xxix] Marcus, M., 2015, How safe are your dietary supplements?, CBS News, Nov 18 2015, https://www.cbsnews.com/news/dietary-supplements-how-safe-are-they/

[xxx] ConsumerLab.com, 2013, 31% of Protein Powders and Drinks Fail Tests by ConsumerLab.com, June 2 2013, https://www.consumerlab.com/news/Protein_Powders_Reviewed/06_11_2013/

[xxxi] O’Connor, A., 2015, What’s in Those Supplements?, Well, https://well.blogs.nytimes.com/2015/02/03/sidebar-whats-in-those-supplements/

[xxxii] ConsuberLab.com, 2016, Protein powders, shakes and drinks review, June 10 2016, https://www.consumerlab.com/reviews/Protein_Powders_Shakes_and_Drinks_Including_Nutrition_Diet_Meal-Replacement_and_Sports_Endurance_Recovery/NutritionDrinks/

[xxxiii] Australian Government, Department of Health, Therapeutic Goods Adminstration, Pan Pharmaceuticals Limited: Regulatory action & product recall information, April 28 2003, https://www.tga.gov.au/product-recall/pan-pharmaceuticals-limited-regulatory-action-product-recall-information

[xxxiv] Alschuler, L., 2011, Who Makes These Dietary Supplements, Anyway?, Natural Medicine Journal, Dec 2011, Vol 3(12), https://www.naturalmedicinejournal.com/journal/2011-12/who-makes-these-dietary-supplements-anyway-0

[xxxv] Alschuler, L., 2011, Who Makes These Dietary Supplements, Anyway?, Natural Medicine Journal, Dec 2011, Vol 3(12), https://www.naturalmedicinejournal.com/journal/2011-12/who-makes-these-dietary-supplements-anyway-0

[xxxvi] The Partnership for Safe Medicines, 2017, Company And Ceo Charged With Illegally Adding Scheduled Drugs To Supplements, Oct 27 2017, https://www.safemedicines.org/2017/10/company-and-ceo-charged-with-illegally-adding-scheduled-drugs-to-supplements.html

[xxxvii] The Partnership for Safe Medicines, 2017, Company And Ceo Charged With Illegally Adding Scheduled Drugs To Supplements, Oct 27 2017, https://www.safemedicines.org/2017/10/company-and-ceo-charged-with-illegally-adding-scheduled-drugs-to-supplements.html

[xxxviii] Brunkner, M., 2009, Diet Supplement king gets 50 months in prison, NBC News, Crime and Courts, February 3 2009, http://www.nbcnews.com/id/28983195/ns/us_news-crime_and_courts/t/diet-supplement-king-gets-months-prison/#.WwkvG2Xuz7Y

[xxxix] Grand View Research, 2016, Dietary Supplements Market Size Is Projected To Reach $278.02 Billion By 2024, Demand In Food & Beverage Sector : Grand View Research, Inc., San Francisco, July 18, 2016 (GLOBE NEWSWIRE), https://globenewswire.com/news-release/2016/07/18/856668/0/en/Dietary-Supplements-Market-Size-Is-Projected-To-Reach-278-02-Billion-By-2024-Demand-In-Food-Beverage-Sector-Grand-View-Research-Inc.html

[xl] https://www.facebook.com/notes/big-optimism/grace-hopper-its-better-to-ask-forgiveness-than-permission/521620811362966

[xli] Venture Hacks, 2013, Good advice for start-ups, Ask forgiveness, not permission, Feb 11 2013, http://venturehacks.com/articles/ask-forgiveness-not-permission

[xlii] Ricks, D., 2013, FDA official: 70% of supplement companies violate agency rules, Newsday, Aug 16 2013, https://www.newsday.com/news/health/fda-official-70-of-supplement-companies-violate-agency-rules-1.5920525

[xliii] Belluz, J., 2015, How 2 dietary supplement companies made $400 million off bogus weight loss products, Vox, No 19 2015, https://www.vox.com/2015/11/19/9761524/usp-labs-indictment

What’s holding YOU back as a trainer?

Even been in a place in your career where you wonder why you are not getting where you wanted to go as a trainer? If any of the following apply, you probably should be asking this question – I don’t have enough clients; I don’t get paid enough; I am not sure or confident of my future in this industry, etc. Now if you’ve had the courage to recognize the limitations and ask the question ‘What’s holding me back?’ the next challenge is finding the answer!

Not sure where the weakness is? Is it my qualifications? Do I lack experience? Is it the city I live in? Am I not buffed enough? If you have ever had these questions you are not alone! Should I get more ink? If so arm or leg? Left or right side? (Yes, the last question – the one about the ‘ink’ – or tattoos – is my Aussie humor!)

Ever since getting paid to train another person became a reality (generally speaking during the 1980s) I’ve been helping trainers, instructors, coaches – whatever your job title – find the answers. As I entered the industry in 1980 I was in a position where I became established before anyone knew what I was doing. (Which gave me the experience to write my professional guidance books after some 20 years experience, ‘So You want to Become a….’.)

Take this question for example that I got from a struggling Los Angeles based trainer in the late 1990s:

I have read “So you want to become…” [book] thoroughly. While I agree with your statements it is easier for you with an established record to attract new clients than it is for an “outsider” like me to break in. The reason I’m asking is to see where my weaknesses are – what is holding me back in other words as I’m failing to identify it somehow. I don’t think it is qualifications – I have a bundle – and I don’t think its training experience – I have lots of that…..

I believe just about everyone has this question at some stage of his or her career.

So what are the most commonly looked at solutions? What are the most common mistakes? And what are some of my suggestions for you?

‘GO-TO’ SOLUTIONS

From what I have seen the top 3 most common ‘go-to’ solutions in our industry include:

#1 – Get higher-level qualifications or more certifications

If you have a diploma, get a bachelors degree. If you have a degree, get your masters degree. If you have your maters degree, get your PhD. Or do more short courses with more and different people. Add letters to your name.

Does this work? Yes, it can if you are looking for a job. If you are self-employed, potential clients don’t pay much if any attention to it. I could count on one hand the number of athletes who in four decades have asked what qualifications I have!

I say ‘it can’, in relation to ‘does it work’, because I have seen it work. I have also seen it not work. In my opinion it doesn’t make you a better coach – but it can get you a job.

#2 – Build your C-V

Building your C-V is another popular and potentially effective way to get more work. Provided you are after a job. Here’s how it works. You target a team or job, and hang around there. You get to know the people, you become liked, and you suck up to the decision makers. You exploit the reality that most appointments are decided upon before they are advertised, and it’s someone’s friend. ‘You’ be that person.

Then you take that C-V with that team/athletes name on it, and you leverage it into a higher profile team or individual. And you keep going until you have the best C-V in the market!

Does this work? Absolutely! At least in the short term. Can they coach? That’s pretty irrelevant in this strategy!

#3 – Market Yourself Better

A lot of new entrants into the industry are keen to learn how to market themselves, including on the internet. This is an option, however there are a few things to consider before going down this road.

One of the challenges I suggest you consider before choosing to play in this ‘sandpit’ is the need to understand you are marketing in a profession where the cultural values are that its okay and normal to tell lies to sell yourself. Here’s an example:

The reality is that the lies in fitness far outweigh the truths. …Here’s my premise. It’s OK to tell a lie if you know that it’s a lie… Once a personal trainer or performance specialist knows the truth then, they can tell a little white lie to make the sale or to get the client on board.

Now let me be clear – I don’t agree with or endorse the belief expressed above. It’s not my paradigm or values, however it is  from a productive marketer in the industry and therefore it would have had some influence on integrity in the industry.

How are you going to compete in that stinky pond? Tell bigger lies? Get more insights on this challenge in my recent blog ‘Coaching in the Fakebook Era’.

SO WHERE ARE TRAINERS GOING WRONG? (The most common mistakes)

There are two key mistakes made by trainers looking to get past sticking points in their career. Firstly, the point I call ‘jamming a square post in a round hole’. The second is missing the key ingredient.

#1 Jamming a square post in a round hole

Remember the struggling LA based trainer who couldn’t work out what was holding him back? His stated (and yes it was even in writing!) goal was:

To gain a full time professional strength and conditioning position with a professional sports organization or high level training facility.

What were the chances of him attracting athletes? Ah, let me think about that for a moment….Ah…none!

Let’s get this clear – athletes are no better than anyone else, and training athlete’s doesn’t make you any better than anyone else. It’s a common error for so many to want to train athletes because this role has been incorrectly placed on a pedestal!

This trainer was far more suited to the general population, including the fat loss market, where the rules are loose and people are more likely to buy into a ‘story’ – in other words the goals are subjective and the methods to achieve them many.

Why do I say this trainer was more suited to general population? Every market segment has unique traits. Athletes, for example – and especially elite athletes – value discipline, delayed gratification, focus, effort, determination and so on. How much of these qualities did this trainer have? Ah….not much.

Ask yourself – is the target client I am chasing one that resonates with me? Be authentic! Take a path congruent with who you really are and the kind of person that you might inspire. Be yourself. What client sub-group wants more of who and what you are, stand for and have? Any short term ‘success’ from faking or forcing yourself (the post) into an environment (the post hole) will quickly dissolve and those faking it are more than they are ultimately end back at their competence level.

#2 Missing the key ingredient

In about the 1960s a young man said to his mentor ‘Look, this is all the company pays!’, complaining about his paycheck.

To which the mentor replied: “No that is all the company pays YOU!’

The message shared by the late Jim Rohn about his interactions with his mentor Earl Shoaff (in addition to the power of having a mentor!) tell us that what you are getting paid is not what your industry pays. It is simply what your industry pays you!

This applies to all aspects of typical frustration – your client numbers, your client cancellations, your clients reliance on you to be their motivator, your income….

So what’s the missing ingredient? Value. You get paid for the VALUE you bring to the market. Value is measured in the amount of help you give and the number of people you give this amount of value to.

Yes, something is holding you back. Remember – in the words of the wise Jim Rohn:

Don’t take your needs to the market place. Bring your value instead.

…because…

Service to many leads to greatness – great respect, great satisfaction!

The question is….how exactly do you ‘bring your value’ to the market?

 

Author’s note

The training concepts I developed were developed on athletes, however during the last four decades it’s become very clear that they are equally effective on all humans. In fact I suggest that the elite athlete arena is an excellent testing ground for training theories and concepts. Coaches in the KSI Coaching Program come from all walks of life and apply the KSI way to all types of clients. The KSI way is not limited to athletes, nor are our coaches limited to working with athletes.

There is a better way – Part 6: For whose benefit

The coach said to the team –

‘Now I want you to win. Because it makes me look better.’

A few weeks later, in a different sport but with the same athlete, a coach said to the team –

‘Now if some of you are wondering why you didn’t get any game time, I want to remind you – we are playing to win.’

The sample group in reference was 15-17 year olds, playing in late specialization sports. They were a decade away from the potential career peak.

Was this coincidental or reflective of the extent of this value set? I have my thoughts on this.

The concept of ‘long term athlete development’ is now widely known. Few know about the people behind the concept, due to the low level of ethical referencing in this industry, but most will be able to share with you their understanding of ‘LTAD’, in a hip kind of trendy term way.

That’s great, but something is missing, because the talk of long term athlete development is nothing more than lip service.

Either the masses of coaches who claim they are familiar with the concept are not, or they simply don’t respect it.

Because when the coach is ‘playing to win’ with 16 year olds in a late specialization sport, or when the coach is calling upon the athletes to win to boost their coaching credentials, it raises the question – whose benefit is this for?

There was a time when the concept of long term athlete development was known by few. That was not that long ago, as the popularity of this concept has been a post 2000 phenomenon. Yet during this period of ‘ignorance’ I believe coaches and coaching was more enlightening, with a greater chance of the athletes needs coming first.

So how did we get to a point when everyone knows the words, but few demonstrate a true knowledge or respect of the concept?

In the late 1980s and early 1990s one the groups I was working with was the Canadian ski team. The locations we would go into camp were varied, but one thing remained constant – the team Sports Science Director would visit with me multiple times a day, excitedly showing me his latest conceptual development or research discovery, including a concept he was working on at that time – a model for long term athletic development.

His name was Istvan Balyi, a former Hungarian Olympian turned Canadian sports scientist. The work he developed went on to be the most influential model of long-term periodization in the western world during the last two decades.

In essence, and in the simpler earlier version, the model suggested a number of stages in the career of the athlete, and only in the final or latter stage was ‘playing to win’ the priority!

  1. FUNdamentals – where fun based activities developed the fundamentals of athleticism
  2. Training to train – where the athlete trained for the primary purpose of developing the qualities that are derived from training and getting used to training.
  3. Training to Compete – where the athletes training and competition focus was on getting used to competing.
  4. Training to Win – the final stage, at the peak of their career, where the athletes training and games were focused primarily on what needs to be done to win – in the now.

The first three phases of this simplistic interpretation reinforce that all is being done for the delayed gratification of winning at the peak of the athletes career. Despite most coaches of age groups ‘knowing’ this concept, most are implementing the final stage where the primary focus is to win, at the three earlier stages! Even educational institutions who provide a long term athlete development plan in writing fail to do what they say they are doing.

You can learn more about Istvan’s works in his book ‘Long Term Athlete Development’ available on various online websites.   Istvan deserves to have his work learnt from the source, and the publisher, Human Kinetics, deserves credit for being the only North American publisher to my knowledge who has made an effort to reference and credit my material in their publication

I say to the coach who told his players to win for his benefit (to enhance his coaching resume), and to the coach who told his mid-teens that some of them would not step off the reserve bench because they were ‘playing to win’, and all coaches who recognize they may share similar values or habits – to reflect upon and review their coaching strategy.

And if they cannot embrace alternatives where the needs of the athlete come first, consider another pursuit other than sports coaching.

Because there is a better way, and athletes deserve to be given every opportunity to fulfill their athletic potential.

 

Note:

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way. We have spend the last four decades discovering better ways to train, and we teach these better ways when we work with athletes or coaches. The KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future. Learn more about KSI Coach Education here https://kingsports.net/courses/

There is a better way – Part 5: There’s more to athlete preparation than ‘strength & conditioning’

Physical preparation in athlete preparation is over-rated.

Its obvious that few share my belief, considering the amount of focus and effort going into physical development globally. I learnt from my professional experience in North America in the late 1980’s and early 1990s that their culture placed a (potentially excessive) premium on physical development. That cultural value is now global, courtesy of the internet.

The model I ascribe to – and teach – for athlete development states there are four (4) components – technical (skill), tactical (tactics), psychological and physical. After based on my four decades of professional experience, I have concluded that (generally speaking) physical development is the least important of them all.

Only in junior sport will a physical advantage at the expense of the development of the other three athlete preparation qualities provide a superior, temporary sport performance advantage. And the athlete in their long-term success, which will be reduced for doing so, pays the price for this.

Now saying ‘physical development is over-rated’ is a tough thing for me to say, especially as doing just that – physical development – has put food on my table for the bulk of my adult life. However I came into this profession to help athletes be successful in sport, not to help them become physical successful per se.

Put simply athletes are spending too much time in the gym and not enough time in skill (technical) and tactical (tactics) development.

Now to make things worse…

The model I ascribe to (and teach) for physical development states there are four (4) components – flexibility, strength, speed and endurance. After based on my four decades of professional experience, I have concluded that (generally speaking) strength is NOT the most important of them all.

But you would not know that, because an increasing percent of physical training time globally in sport is being dedicated to strength development.

So how did we get to this point? In the 1960s strength training in sports was virtually non-existent. In the 1970s it began to raise its head in sport, especially in strength sports such as US college (American) football (gridiron).

One of the leading western world physical preparation professional bodies, the National Strength Coaches Association (NSCA), grew out of this growing movement – football strength coaches at US colleges.

A study of history shows the limits of this association. Strength training was missing, and that is what the NSCA provided. By the time they realized they have overlooked other physical qualities, all they could do was substitute the word ‘conditioning’ for the word ‘coach’, and have to change the acronym NSCA. To this day, their content is reflective of the origin – a heavy bias towards strength training with very little focus on the other physical qualities .

By the 1980s, whilst not as popular as fitness training in the broader society, strength training was being sought out by a growing number of sports (which I where I got my start in sport).

During the 1990s strength training gained acceptance globally – both in sport and the general population.

By now the void had been filled. Strength training was no longer deficient. However in true human ‘over-reaction’ style, we just kept going. In the post 2000 period too much emphasis is being placed on strength.

Now, to drill deeper, not only are we seeing an over-emphasis on strength training, the strength training being conduced is significantly flawed. More on this another day….

So what gave way to allow the extra time for strength training? Playing the sport (skill development), and flexibility training – which ironically (for myself and the values I teach) are THE MOST important athletic and physical qualities respectively….

I was introduced to stretching in high school sport. Half a century later, at the same school, I would be now exposed to less stretching.

Half a century ago I engaged in a sporadic self-driven participation in the strength training gym. It wasn’t organized, and few attended.

Now, at the same school, the strength program is compulsory for all athletes in all sports. If a student athlete does not attend the strength training program for that team, the young athlete is denied selection.

At high school half a century ago my spare time was used up playing kids-organized pick up games. Now, I would not have time to engage in this unstructured, skill-based training. I would instead be at the gym meeting and exceeding the new expectations that athleticism is more effectively developed in the weight room.

So I am not speaking hypothetically. I am speaking as I see it, including a very personal case study using the same high school half a century apart.

So we have potentially given up the two most important qualities of athletic and physical preparation for one quality that is not the most important….

How is that serving us athletically or health wise?

Is this situation likely to reverse? Not in the foreseeable future. Not whilst the trend is towards every high school in the western world having their own full-time ‘strength & conditioning’ coach. Not while the dominant belief is that all there is to athlete preparation is ‘strength & conditioning’.

Hopefully, one day….the world will realize again – that this is more to athlete preparation than ‘strength & conditioning’….

 

Note:

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way. We have spend the last four decades discovering better ways to train, and we teach these better ways when we work with athletes or coaches. The KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future. Learn more about KSI Coach Education here https://kingsports.net/courses/