I wonder if these coaches care

I was in the equivalent of a Home Depot in Australia about a year ago. A chain of stores by the name Bunnings. I sought the assistance of one of the workers in the store. I noted his height and could not help myself – I asked him if he had used it in sport.

About an hour later we wrapped the conversation. I learnt a lot. I learnt he was a talent-identified athlete, selected in national junior squads, played overseas including the US – until his injuries forced very premature retirement. I was struck by one particular statement. He said during his short career he found himself asking the question:

I wonder if these coaches care whether I can bend over and pick up my kids when I get older… and now I can’t.

As anyone familiar with my work knows that statement is very close to home – you can this in Theory #11 and #117 in Legacy 2nd Ed Vol 1

And that’s because I want a long career in sport. I want you to LeBron James for 21 years. And that’s five Olympic cycles, 20 years. That’s at the top. That’s what I want. And then I still want you to be able to play with your kids 20 years later. That’s the difference. [1]

And now he was having kids and had concerns for them in sport….And, he struggles to bend over and pick them up…

I excitedly told him about all my learnings in this area and that I could give him access to some videos…

Then I felt the guilt. I had not done enough. I needed to be able to give him something more concise. This has burnt me for the last year, and now I am making amends.

I have worked to create and make available an educational program that I hope can help the parents and coaches of the young athletes that have a nagging feeling that is must be a better way – and are looking for guidance to find that way.

Do you have children or coach children in sport? If so, you may find value in this latest offering. If not, I understand. After all, according to Ben Sasse, former US Senator of the great state of Nebraska (2015-2023)… and (who is tragically battling late stage cancer)

One of the unexpected by-products of the digital age is Americans are “having less sex and making fewer babies.” [2]

Fortunately, my life’s work is not focused on what popular or trending. After all, I was focused on strength training in the 1980s when most athletes and coaches were led to believe it would make you muscle bound and injured.

In fact, history has shown that typically the topics I focus on lead a renaissance of interest…

What I took too long to say was I understand and apologize if I have taken up your time on a subject of no interest to you – the athlete preparation of the young athlete, 0-18 years of age.

I spent my first two professional decades, between 1980 and 1999, with an almost exclusive focus on the adult athlete.  Once we began to build a family, I realized the gap in my competency, and this was a failing to serve my children.  I had been moved by the saying:

The cobbler’s children have no shoes.[3]

I had seen it in too many other professionals’ lives and didn’t want to make that mistake. After all, what athlete deserved  more attention than my own children.

So, I set out as a serious student of the athlete preparation of the young athlete. I did have the benefit of my prior 20 years.

Firstly, I was exposed to the work Dr. Tudor Bompa, a Romanian who immigrated to Canada, and published what I still believe is the best book ever on the theory of athlete development, in his 1983 Theory and Methodology of Training. I read his books, attended his presentations, met personally for discussions, and even shared the stage in a speaking engagement. My appreciation of his contribution runs through all my published works.

I also was fortunate enough also to have spent 10 of those early years working and collaborating with a former Hungarian who emigrated to Canada by the name of Dr. István Balyi. When we first met in 1989 in Canada, I had not heard of him. By the turn of the century his reputation as a world leader in long-term athlete preparation was taking shape. By 2010, the acronym LTAD had become an industry buzzword, one of those must quote line where nothing changes, just your ability to say the words.

After two decades of adult coaching and one additional decade focused on research and application of training the young athlete, I began sharing what I had learnt in 2010 onwards.  As I explain in Theory #13  of my recent book Legacy 2nd Ed Vol 1 – – A decade of testing:

… the concepts that I typically developed over a decade and then shared with the world …. [4]

I do normally refine my concepts for about five to ten years before talking about them. So, I don’t rush them to the market. [5]

The pattern I have established is test and refine a training concept or innovation for about a decade before sharing it as a recommended way.[6]

From 2010 onwards I conducted a series of presentations in various countries, teaching parents, coaches of the young athlete, and the young athletes themselves, what I had leant. [7]  [8]  [9]  [10]  [11]  [12]  Whilst still continuing to apply and research in this area.

Now in 2026, over a quarter of a century after I set out on this journey, I believe I have earned the right to share what I have learnt.

For those who are genuinely interested in improving their ability to serve the young athlete – as a parent and or coach – I welcome you to share this journey as we formulate an online course like no other to serve this specific niche.

Why? Because as I explain in Theory #18 of Legacy 2nd Ed Vol 1….

I owe it to the athlete

To bring you into this…

We owe it to the athlete

This raises the question – where is the world going? If I was to predict the future based on the current plots on the graph – I would say we are heading into an undesirable direction.  I have seen nothing to date to suggest otherwise. 

This is bad news for some, good news for others. Those who stand to lose include the athletes and their families who are hurt by the lost opportunities of their sons and daughters, brothers and sisters.

Those who stand to gain include the injury treatment and rehabilitation sector (doctors, surgeons and physical therapists in particular).

Another party who will gain are those who master the KSI way. It’s getting increasingly easier to provide a superior alternative to the average. However, at what cost to the athlete?  This is a self-serving benefit from which I take no joy.[13] 

We do today what others will do tomorrow. Why? Because we innovate ruthlessly in pursuit of the answer to the question ‘What is the best way to train?….[14]

In creating this educational program, I am making amends to the athlete I spoke about above, who never got be play adult sport. And to all the other young athletes, parent and coaches who believe there is a better way but not sure what that is.  And I am reaching out to all current and future young athletes, their parents and their coaches.

The Child to Champion Course was built for you.

 

References

[1] King, I., 2025, Building a body that lasts, Kent UK, Wed 8 Oct 2025 (Seminar)

[2] https://abcnews.com/Politics/book-excerpt-ben-sasses-hate-heal/story?id=58506498

[3] This saying is explained by Google AI as a mid-16th century proverb indicating that a person with a specific skill or expertise often neglects to apply that skill for their own family or personal benefit. It highlights the irony where a professional is too busy serving others to take care of their own needs.

[4] King, I., 2013, Report #1: Keys to success in coaching athletes, King Sports International

[5] King, I., 2016, A coach’s guide to preventing, identifying, managing, and rehabilitating lower back injuries, SWIS Presentation, Canada

[6] King, I., 2025, What’s in a name? Pt 1 – The origin and intent of the term physical preparation coach, (Blog  www.kingsports.net), 16 May 2025

[7] King, I., 2011, Child to Champion, Brisbane, AUS, 14 March 2011 (Seminar/Video)

[8] King, I., 2011, Child to Champion, Brisbane, AUS, 14 March 2011 (Seminar/Video)

[9] King, I., 2014, Child to Champion, Barrie, Ontario, CAN,10 April 2014, (Seminar/Video)

[10] King, I., 2014, Child to Champion, Cape Cod MA USA,13 April 2014, (Seminar/Video)

[11] King, I., 2014, Child to Champion, Cape Cod MA USA, 21 November 2014 (Seminar/Video)

[12] King, I., 2017, Child to Champion Seminar, Cape Cod MA, USA Thu 9 Nov 2017 (Seminar/Video)

[13] King, I., 2011, KSI Coaching Program L1 Legacy Course, Ch. 34- Concerns for the world of physical preparation

[14] King, I., 2023, The Between Sets Newsletter The KSI Newsletter No 222 Dec 202-3Jan 2024

An athlete called to say thanks

Reflections on gratitude.

A few days ago, an athlete called me to say thank you. Unsolicited.  Not for the winning, which we did. But for the lessons shared.  You might ask ‘So what. There’s nothing special about a thank you.’ So, I will share this – the period of time the athlete was referring to occurred 30 years ago.

It is no coincidence that just a few weeks prior in a webinar with a global audience, I spoke about this:

And that’s just a little example of gratitude that it’s a lifelong gratitude from an athlete when you help them create a legacy and fulfil their potential.[1]

I say no coincidence because this expression of gratitude over this time frame is not an uncommon experience for me.

Those who spend a few days with me know it’s unlikely much time passes when a real athlete who I really helped win expresses their unsolicited gratitude. [2]

However, it still stands out.  For me, it speaks to the character of the athlete. I take as much pride in the person I have helped them become as in the sporting legacy.

I have encouraged this trait in writing:

Show gratitude. The human emotion of gratitude is one I value and teach in all aspects of living; however, in the context of the student, I strongly encourage you to use it. Whether the teaching is short or long, what you wanted to hear or not, express your gratitude. This rewards the teacher and encourages them to continue teaching – be it to you or subsequent students.[3]

The premium I place on culture is reflected by its presence in KSI’s 19 points of culture:

Gratitude … I am a truly grateful person. I say thank-you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my team and clients. I consistently catch myself and other people doing things right … [4]

Personal character traits, including gratitude, figure high in our athlete development message:

I don’t have an expectation for them, it’s their path in sport, but as far as behaviour and attitude, that’s not really negotiable. To do their best and be positive, show gratitude and be courteous, respectful. [5]

And it’s not just the athletes. As coach education is the almost-as-long-serving concurrent aspect or our combined service, we also receive similar in this genre – unsolicited, multi-decade later gratitude.

Ian,  your teaching has been something I have been using since we met over 20 years ago. One of the best decisions I made in my life.  It has helped me tremendously professionally  & personally. Just wanted to say thanks.—Miguel [6]

You might see others reach similar conclusions:

I think the same thing happens with relationships. Business, personal, family relationships, etc. They start off young and that’s when you can build almost a “relationship myelin” around them. You do that by being honest with people, by showing gratitude, by not overusing the connection, by treating it just right so it develops into something that can last a lifetime. If someone does something for you, show you are grateful.[7]

People often ask, ‘Who was your favorite athlete?’ To which I respectfully decline to answer, deflecting by saying something along the lines of ‘A parent should not have a favorite child’. Then I go on to say I can, however, tell you about those who make their mark by their character trait of consistent and long-term gratitude.

Such as the athlete whom I helped to a Silver Medal in the 1992 Auckland Commonwealth Games, who would send me an annual thank you card for years following…

Or the contact sport athlete who became the most capped in the world in his sport and reached out to me by phone annually for the year following…

Or the athlete who, 30 years later, gave me reason to share this.

 

References

[1] King, I., 2025, Optimal athletic performance, Kent, UK, Sat 11 Oct 2025 (Seminar/Video)

[2] King, I., 2019, How did you develop your approach to flexibility, Off the Record #50, 31 July 2019

[3] King, I., 2005, The way of the physical preparation coach, Ch 21 – Become a student

[4] King, I., 2009, KSI 18 Points of Culture

[5] King, I., 2014, Coaching Mastery, Cape Cod, 13-14 April 2014, USA (Seminar)

[6] King, I., 2025, Personal communication, Email received 25 March 2025

[7] Altucher, J., 2014, 10 Things I learnt when interviewing Tony Robbins about money, The Stanberry Digest,18 Nov 2014

What else don’t we know?

This article is not about sets and reps. However, I suggest it relates to our physical training. This story appears to be geographically specific. However, I suggest that if you dig deeper into the history of your own region, you may see relevance.  The message is we might believe we have a full grasp of the information, only to learn we don’t. And how that information could serve us to achieve our best and highest good.  The focus on conspiracies in our society appears to be rising. This is not a conspiracy story, but in less clear-cut circumstances, it may be relevant to other conspiracy theories.

Sqn Ldr John Francis Jackson                                                         

The main airport in Port Moresby is named Port Moresby International Airport (sometimes in full Port Moresby Jackson International Airport) and is the largest airport in the country.

As a commercial airport, it was built on the airport created by the Allied Forces in the New Guinea war campaign against the Japanese Imperial Army. It was named after  Royal Australian Air Force (RAAF) Squadron Leader John Francis Jackson, who was killed in action in 1942 while defending the city from Japanese forces.

John Jackson’s story is worth reading. The sacrifice, the risks, the determination, the willingness to defend his country. His two kids never got to know their father, as he went off to war shortly after they were born.[1] [2] [3] [4] [5] [6]

John Jackson’s courage, leadership, and ultimate sacrifice became a symbol of Australia’s and Papua New Guinea’s shared wartime struggle. [7]

Following Jackson’s death in combat on April 28 1942, the airport was named after him in various forms, including Jackson’s Drome, Jackson Field.  By the time I first flew into it in the early 1960s, it was known as Jackson’s Airport.

It was not until April 24 2017, that John’s story was formally recognized and his daughter Patricia Jackson and son Arthur Jackson were present to receive the acknowledgement, with the unveiling of a commemorative display. [8] That was 75 years later, almost to the day.

Bomana War Cemetery

John was buried at Bomana War Cemetery, [9] [10] [11]. The Bomana War Cemetery was officially opened on August 5 1944. I have strong memories of visiting this cemetery many times as a young boy. You can imagine the impact on a young person of seeing so many headstones. On the upside, the cemetery was always immaculately presented.

Kokoda 

One of the popular recreational activities for families living in the Port Moresby area was a day trip to Owen’s Corner in the Owen Stanley ranges, about a 40km drive out of Port Moresby, to walk and explore the trail that runs through the village of Kokoda. This trail was used by the Allies to provide a final defence against the Japanese Imperial Army, who were traversing the main island of PNG from the north, from their base in the town of Rabaul on the Island of New Britain.[12] [13]

The Kokoda Trail was a path that linked Ower’s Corner, approximately 40 km north-east of Port Moresby, and the small village of Wairopi, on the northern side of the Owen Stanley mountain range. From Wairopi, a crossing point on the Kumusi River, the Trail was connected to the settlements of Buna, Gona and Sanananda on the north coast. Its name was derived from the village of Kokoda that stood on the northern side of the main range and was the site of the only airfield between Port Moresby and the north coast. [14]

I recall it being called the ‘Trail’ – when I was walking it as a child, but I have since been corrected by many (who have never been there!) that it is ‘Track’!

“Kokoda Trail” and “Kokoda Track” have been used interchangeably since the Second World War and the former was adopted by the Battles Nomenclature Committee as the official British Commonwealth battle honour in October 1957. [15]

It was impactful to be in the foxholes and walk the same track as the Allied Forces did, albeit in a more playful mood. Or as playful as you can get, walking up and down the single steep path. The creeks in between the ridges provided relief.

Rabaul

The Japanese Imperial Army captured the township of Rabaul on the Island of New Britain on 23 January 1942. From there, they commenced an overland trek from the north of the main island of PNG to capture Port Moresby, which would have exposed Australia to greater attack. Australia was exposed, as it would have been difficult for Australia to defend its sparsely populated north. The Japanese surrounded Rabaul back to the Allied Forces on September 6 1945.

I was born in that town a decade and a half later.

War relics 

Whilst families enjoyed sites as the Kokoda Trail, kids in PNG enjoyed collecting war relics. The American Forces have been very ‘generous’ in what they had left behind. Our collection as kids was diverse and large.  You didn’t have to walk far from your home in towns such as Port Moresby to find war relics. It was something you could do on the spur of the moment on any afternoon after school.

Relatives who served in PNG

Many Australians have relatives or know someone who has served in the World Wars, and the Pacific campaign was no exception. I had an uncle who served in PNG. [16]

I thought I knew a lot about WWII in PNG

As you can see from the above, where I have sought to provide a snapshot of my belated exposure to the events of WW II in PNG, I had reason to believe I was all over it.

I had walked the paths, been in the foxholes, touched the relics, visited the war cemetery – and not just once. All the above was a regular occurrence.

And then in 2023, I learnt about an event on the 7th September 1943 at what I knew as Jackson’s Airport. It had been kept a secret for 80 years.

How secret?

General Douglas MacArthur ordered a shroud of secrecy around the crash and threatened to court-martial anyone who spoke of it. Relatives of the dead were kept in the dark.[17]

The day in PNG during WWII when a US plane killed 63 Australian soldiers

On September 7th 1943, at Jackson’s Field (Drome) a US Liberator bomber laden with fuel clipped a tree on take-off and crashed into a convoy of trucks carrying soldiers of the 2/33rd Australian Infantry Battalion. The result:

  • 60 Australian Army members from the 2/33rd Australian Infantry Battalion were killed
  • 2 Australian truck drivers killed
  • 11 US air service members killed
  • 90 other Australians were injured

I know the authorities had their reasons for the ‘secret’

I know the authorities of the Allied Forces had their reasons.

“For morale reasons, General Douglas MacArthur ordered a shroud of secrecy around the crash…”[18]

However, this decision was not without ramifications. I am not suggesting MacArthur didn’t consider them.

The connection for me continues

I learnt 80 years later that the Liberator involved, the “Pride of the Cornhuskers” was named in honor of Nebraska, home US state of the 21-year-old flight officer Howard J. Wood.   I took multiple trips to Nebraska in the late 1980s and early 1990s, spending time at the then headquarters of the NSCA in Lincol,n Nebraska.  I also have positive memories of my time spent with one of the original coaches of the NSCA, Boyd Epley,[19] and his crew, at the University of Nebraska[20].

To be clear:

“An Australian Army Court of Inquiry handed down its findings into the disaster in December 1943. It attached no blame to the pilot or crew of the Liberator, but ordered a review of airfield marshalling procedures to avoid putting future troop carrying trucks in danger at the end of runways.” [21]

The US military review was perhaps less forgiving:

A US Air Force Inquiry placed 90 per cent of the blame on pilot error during an instrument take-off and 10 per cent on the dark, foggy weather conditions. [22]

The enormity of the secret

This was the largest aviation disaster loss of lives – in peace or war – for Australia:

Former Sun-Herald editor Peter Allen, writing in the Order of Service for the ceremony, says: “Because Papua New Guinea was then under Australian administration, the crash still ranks as the biggest in Australian aviation history, in peace or war. Although being Australia’s worst aviation disaster, it remains one of the least known major accidents of World War II.”[23]

And yet no one knew about it…

Bigger than Black Hawk Down

Australia had its own version of the US Mogadishu Black Hawk down incident. [24] An aviation crash in 1996 involving two Black Hawk helicopters during a training exercise outside of Townsville by the Australian army, including the Special Air Services Regiment, resulted in the loss of 18 lives. [25]

This was a tragic incident. We were told at the time that this was Australia’s worst peacetime military aviation disaster.[26] I appreciate that’s technically correct, but in 1996, no one (other than the survivors in threat of court-martial) had any idea about the loss of lives in 1943.

What does this all mean 

Firstly, from a personal perspective.

I flew in and out of Jackson’s Airport more times than I can remember during a four-decade period spanning the 1960s to 2000. At no stage was I given the opportunity to pause and reflect on those who lost their lives on the 7th September 1943.  In my visits to the Bomana War Cemetery, I was not given a chance to visit their final resting place.

You could say that’s a ‘me’ problem, a ‘first-world problem’, and I would agree. It doesn’t change the fact that I feel denied a part of history for so long.

Now, from the perspective of the family and friends of the deceased. Many would have passed away by now and never known the truth.  And I can only imagine how those who received the belated information felt. Now that’s not a first-world problem. They deserved better.

Now, from your perspective. My goal in sharing this somewhat personal story – how I felt finding out so many years later about information intentionally withheld – was to bring to light the question for all of us –

What else don’t we know?

And that question relates both to life as well as to physical training information.

The only solace I can provide around this is that I am committed to sharing with you what I discover in relation to answers to the question I have asked since I set out on this journey – ‘What is the best way to train?”

And the final thought goes to those who gave their lives on the 7th of September 1943 at Jackson Fields, Port Moresby. I am sorry we could not recognize your sacrifice for those 80 years. When I fly into Jackson’s Field next, I will be thinking of you. When I’m back at Bomana next, I will visit with you.

 

References

[1] https://www.thenational.com.pg/jackson-airport-got-name/

[2] https://en.wikipedia.org/wiki/John_Francis_Jackson

[3] https://adb.anu.edu.au/biography/jackson-john-francis-10600

[4] https://www.awm.gov.au/collection/C2123818

[5] https://vwma.org.au/explore/people/633642

[6] https://www.facebook.com/groups/139215886513324/posts/2337901856644705/

[7] https://www.facebook.com/groups/139215886513324/posts/2337901856644705/

[8] https://pacificwrecks.com/aircraft/p-40/A29-8/2019/jackson-termianl-memorial.html

[9] https://www.cwgc.org/visit-us/find-cemeteries-memorials/cemetery-details/2014300/port-moresby-bomana-war-cemetery/

[10] https://en.wikipedia.org/wiki/Port_Moresby_(Bomana)_War_Cemetery

[11] https://www.awm.gov.au/collection/C65569

[12] https://en.wikipedia.org/wiki/Kokoda_Track_campaign

[13] https://www.awm.gov.au/collection/E84663

[14] https://www.awm.gov.au/collection/E84663

[15] https://www.awm.gov.au/collection/E84663

[16] KING, Charles Elvery : Service Number – N441284 : Date of birth – 20 Aug 1923 : Place of birth – ALSTONVILLE NSW : Place of enlistment – CASINO NSW : Next of Kin – KING B 

[17] https://www.smh.com.au/national/the-men-dying-still-haunt-me-the-day-a-us-army-crash-killed-62-australians-20230829-p5e0dw.html

[18] https://www.smh.com.au/national/the-men-dying-still-haunt-me-the-day-a-us-army-crash-killed-62-australians-20230829-p5e0dw.html

[19] https://huskers.com/staff/boyd-epley

[20] https://www.unl.edu/

[21] https://www.smh.com.au/national/the-men-dying-still-haunt-me-the-day-a-us-army-crash-killed-62-australians-20230829-p5e0dw.html

[22] https://www.smh.com.au/national/the-men-dying-still-haunt-me-the-day-a-us-army-crash-killed-62-australians-20230829-p5e0dw.html

[23] https://www.smh.com.au/national/the-men-dying-still-haunt-me-the-day-a-us-army-crash-killed-62-australians-20230829-p5e0dw.html

[24] https://en.wikipedia.org/wiki/Battle_of_Mogadishu_(1993)

[25] https://www.defence.gov.au/news-events/news/2021-06-12/25th-anniversary-black-hawk-accident

[26] https://www.abc.net.au/news/2016-06-11/survivor-remembers-1996-black-hawk-tragedy/7497914

What’s in a name? Pt 2 – Considering the bigger picture of physical preparation

As I share earlier during the 1980 I faced the challenge of adopting a job title, in a role that did not exist in Australia. Australia at that time had begun to model the national coaching system of Canada, which in that decade was one of the most highly funded coaching programs in the Western world due to the government funding leading up to their two decades of Olympic Games – the Montreal Summer Olympics in 1976 and the Calgary Winter Olympics in 1988.

However, neither the Coaching Association of Canada or the Australian Coaching Council provided any clarity, recognition or specific education for the role of physical training of athletes.  The Canadians provided excellent education, including by their imported experts such as Hungarian Tudor Bompa, however to my knowledge there was no-one professionally physically training athletes in Canada or Australia in in 1980, so it was understandable that this gap in education and recognition existed.

I looked to dominant influences overseas and narrowed it down to two – the United States National Strength & Conditioning Association (NSCA) and an Eastern European perspective on athlete training by Tudor Bompa as outlined in his1983 book ‘The Theory and Methodology of Training’.

Ultimately, I chose the Eastern European approach as it resonated more with me than the American approach. However, it was not a simple add the word coach to the term ‘physical preparation’. I studied and reflected for years to develop my own approach to physical preparation.

I have consistently referenced the influence of Tudor Bompa.  This professional and ethical referencing appears to have lost favour in the post 2000 internet and social media world, where at best you can hope for is a single ‘credit’ given, and then it is open season on ones’ original publishing’s.

…raised by Tudor Bompa in his classic book Theory and Methodology of Training: The Key to Athletic Success  (first published 1983).  This is an excellent text and I believe it should be in every coach’s library.…[1] 

I have been influenced in how I define the physical qualities by the land-mark work of Tudor Bompa. His 1983 text Theory and Methodology of Training is a must-have in the professional library of every physical preparation coach. [2] [3]

My greatest influence in the area of structuring the physical qualities has been Tudor Bompa, and I encourage you all to purchase and study at least his 1983 (more recent editions) book, Theory and Methodology of Training.  You will note that unlike certain US ‘authors’ of the post 2000 period, I consistently and respectively (not to mention ethically) reference and credit my sources of influence.….Ki

Not only was Tudor’s book one of the most influential books I have read, but I have also met Tudor on several occasions and shared the speaking platform with him. My goal is to be professional, ethical, and respectful of those who came before. I also aim to be gain a mutual respect manifested in a warm greeting when we next meet in person, in this life or the next. [4]

The aim of this article is to share the influences and the rationale that lead to my conclusions about physical preparation in context – considering the bigger picture of athlete preparation.

The bigger picture of athlete preparation

Before drilling deeper into the term physical preparation, I took a step back and sought to understand the bigger picture or content and structure of physical preparation with athlete preparation. Keeping in mind that my career has been exclusively about training the athlete, and typically elite athletes.

There are a number of significant differences between what Tudor promoted in his book and what I have settled upon.

My greatest influence in the area of structuring the physical qualities has been Tudor Bompa…  However I didn’t leave my research at this. I have gone on and developed additional concepts, original definitions and new sub-qualities….Ki

Firstly, I noted that Tudor used the term ‘training factors’ to describe the components of ‘athletic performance’.  It is a minor point, however I have instead used the term ‘components’.

Secondly, I noted that Tudor preferred ‘athletic performance’, including in the sub-title of his 1983 book. I elected ‘athletic preparation’.  I have more focus on the process of preparation and belief performance is the product.

I believe the term ‘physical preparation’ is a better term.  Athletic preparation another.  [5]

These are arguable minor and subtle differences; however I believe it’s important to acknowledge the differences.

The third point of difference between what I have refined over the forty years since first being exposed to Tudor’s book is more significant – it is the ‘factors’ (Bompa’s word) or the ‘components’ (my preferred word) that contribute to athletic ‘performance’ (Bompa) or ‘preparation’ (King).

Here is the comparative list as published by Bompa and myself.

Table of respective ‘factors’ or ‘components’ used by Bompa and King

Bompa

King

Physical preparation Physical preparation
Technical preparation Technical preparation
Tactical preparation Tactical preparation
Theoretical preparation Psychological preparation

You will note that I used only three of Bompa’s four ‘factors’ and substituted ‘Theoretical’ for ‘Psychological’ in my four ‘components’.  I also note that Bompa dedicated much less text (approximately 25%) to his ‘Theoretical preparation’ compared to the text dedicated to each of his other three ‘factors’. Literally interpreted one could conclude that he placed lesser importance on this factor. This is not how I approach ‘Psychoological preparation’ in that I do not treat it as a lessor factor.

Which leads to the fourth point of difference, and I suggest this points of difference have progressed upwards in significance as we work through them, meaning this point is of great significance.

I now direct attention to relative importance. Now I acknowledge that this is in part inferences, rather than stated.  I say in part because Bompa did express his values in text:

“Physical preparation has to be considered as one of the most and in some cases the most important ingredient in training required to achieve high performance.” [6]

I take a literal interpretation that Bompa presented his four ‘factors’ in order of relative importance.  Bompa’s list or sequence is not alphabetical.

Generally speaking, I believe that one should either present content alphabetically, to remove inference of relative value, or in a sequence that represents one’s values.

In the original 1999 version of our online course titled ‘Foundations of Physical Preparation’ [7] and in the original edition of the 2000 book of the same name [8] I presented the components alphabetically.

2.4    Athletic Preparation

Physical Preparation

Psychological Preparation

Tactical Preparation

Technical Preparation[9]

 

However, when I present components of athletic preparation reflecting a value set, I present a sequence that is different to Bompa’s and reflect the values around these ‘factors’ or ‘components that I have developed during the last five decades.  We go into more depth about this in our the KSI Coach education program.[10]

There is one more sequence of the components of athletic preparation that I believe needs to be referenced here, and that is the individualized sequence of importance for any given athlete. The following is from my 2005 book ‘The Way of the Physical Preparation Coach’:

Following a review of all components that contribute to or influence success in athletic preparation, generally speaking we prioritize the training process to address the weakness ahead of the strength.

Once we know the needs of the sport, we review the abilities of the athlete/client in each of these athletic components (psychological, technical, tactical, and physical). Our physical preparation training program design will reflect the strengths and weakness we discover, by placing priority in training in the short term on the weakest component, provided we conclude that this is optimal in the long term planning of the athlete/client.[11]

Conclusion

In closing on this subject, I believe its warranted to add some additional caveats to this discussion.

The first caveat or footnote relates to the dangers of assuming or treating the athlete/client from a compartmentalized perspective. For example, a physical preparation coach seeking to optimize the performance outcomes through a narrow or predominant focus on physical preparation:

In general application, physical preparation is just one of many interconnected components of a human, and therefore all components should be recognized and addressed.

At the highest and most simplistic level, these include but are not limited to the mind, body and the spirit.  Training a person from this holistic approach is more optimal and effective then training the body in isolation. [12]

The second footnote rises from this reality, that there is a physical overlap or residual implications affecting recovery in athletes who train technically and tactically for their sport:

Athletic preparation has been described as including a number of factors, one of which is physical preparation.  Whilst training the physical qualities, it is important to remember that it is virtually impossible to separate the physical training from the other training qualities. Therefore the integration of the effect of the total training should always be considered when planning, conducting and evaluating the physical training. [13] [14]

The third footnote is that no-matter how much lip service[15] a physical coach may give to their ability to integrate all training, mastery of four components of athletic preparation is not achieved in a short period of time. It will take a lifelong approach to being a student combined with high volume of practical application with a large sample size of athletes in a multi-year approach to achieve mastery.

The physical preparation coach’s ability to effectively and optimally address physical preparation within the context of the total components of athletic preparation will be influenced by the coach’s mastery of each of these components. 

Greater results will be achieved in physical training if the physical preparation coach has a mastery of aspects as they relate to the mind, body and spirit of the athlete. [16]

The aim of this article was to provide historical and contextual background to my conclusion I reached about physical preparation within the context of the bigger picture of athlete preparation.   I acknowledge that for those working with general population, or those whose services are narrowed to less than the full components of athlete preparation, this information may have less meaning.

However, for those who seek to be the best they can be in service of the athlete, you may find more relevance in this discussion. What I cannot give you is the delayed gratification and the desire to remain a student (as opposed to seeking to be the teacher).

 

References

[1] King, I., 1997, Winning and Losing (Book)

[2] King, I., 2011, Legacy – Ian King’s Training Innovations (Course)

[3] King, I., 2013, Legacy – Ian King’s Training Innovations (Book)

Ki King, I., KSI Coaching Course, L1 Legacy (Course)

[4] I am not sure if the new age ‘author’ hiding behind the keyboard feels empowered to breach intellectual property because they don’t anticipate meeting the original author in person. Or is it a simple manner of a degradation of ethics and morality in this stage of history? Or perhaps it is the entitlement attitude of the younger generation – they believe they simply deserve to have the right to copy. And perhaps the desire to be perceived as signification, though more followers on social media is a factor Or perhaps it is a mix of all of the above.

Ki King, I., KSI Coaching Course, L1 Legacy (Course)

[5] King, I., 1997, Winning and Losing (book)

[6] Bompa, T., 1983, Theory and Methodology of Training (Book)

[7] King, I., 1999, Foundations of Physical Preparation (Course)

[8] King, I., 2000, Foundations of Physical Preparation (Book)

[9] King, I., 1999, Foundations of Physical Preparation (Course) – Lesson 2: Training Theory

[10] KSI Coach Education circa 1999 https://kingsports.net/courses/

[11] King, I., 2005, The Way of the Physical Preparation Coach, p. 29

[12] King, I., 2005, The Way of the Physical Preparation Coach, p. 29

[13] King, I., 1999, Foundations of physical preparation (Course)

[14] King, I., 2000, Foundations of physical preparation (book), p. 25

[15] Or social media posts

[16] King, I., 2005, The Way of the Physical Preparation Coach, p. 30-31

The Way of the Physical Preparation Coach

The following is an abridged version of The Way of the Physical Preparation Coach.

Introduction

The content is written for those who seek a higher level of mastery of my approach to physical preparation. Several concepts deserve discussion at this point.

I seek not to teach you what to think, but how to think. Therefore, I choose not to use the word ‘system’ in describing my approach. Instead, I chose the word ‘philosophy’, and believe this is more accurate.

I have divided this book in to five sections. Each section is devoted to key philosophies as they relate to the ‘being’ or ‘thinking’ of a physical preparation coach, although I stress these divisions are arbitrary.

This book is about philosophies that I have arrived at. I trust they serve you as well as they have served me.

Part One – Professional Philosophies for the Physical Preparation Coach

Only results matter.

It doesn’t matter what you, another person, textbook or research article thinks/claims should happen as far as the training outcome – all  that matters is what is happening, what was the outcome. Value this above all else and respond accordingly, with no attachment to your prior perceptions where the message is to the contrary.

Do no harm.

The aim of physical preparation training is to improve the body in whatever specific way the athlete/client seeks. It is your responsibility to understand the impact of the training you provide, and ensure it does no harm. If in doubt, seek guidance or assistance. This may involve referrals to other health care providers.

Do the least amount of training needed to get the result you want.

Seek to identify how little you need to do to achieve your training and competitive results. This approach is less draining on the athlete’s recovery ability and reduces the wear and tear on the body.

The goal of a training session should be to do the amount that will result in the best improvement into the next workout of the same kind, not to do as much as one can.

The underlying deciding factor in how much to do in each workout should be found in the answer to the question ‘What amount done today will give me the best improvement into the next session?’

I don’t know.

I don’t know how to design a program for anyone – until I receive more information from/about that person. I combine my knowledge, experience and intuition with their knowledge, experience, and intuition – then we have information to create a program.

Transfer is far more important than specificity.

Whilst the principle of specificity is important, it is not as important as the principle of transfer. This principle reinforces training that, irrespective of its apparent specificity, transfers more effectively to the specific event.

Flexibility can be trained and expressed statically or dynamically, or a combination of both.

As with any physical performance, there is debate and misinterpretation of how to train for what is seen to be the way it is expressed.  Those who have been misled down the road of over-exaggeration of the role of specificity may see flexibility being expressed dynamically and conclude that this is the only way to train it for that event. This is not so. Remember, transfer of training effect is more important than apparent specificity.

There is very limited correlation between what can be lifted in the gym and the scoreboard.

The only sports where how much weight you can displace in the gym are fully correlated with success are the lifting sports themselves – power lifting and Olympic lifting. From there the correlation slides downhill quickly.  There is no place for justification of the success of the sports strength program based on the amount of weight lifted in the gym when there is no relationship between the two. Rather, the focus should be on the scoreboard.

A model of optimum movement in speed relevant to the athletes’ needs is needed.

The physical preparation coach should have developed a model of movement that is considered in a general sense optimal for each type of speed used by each position of athlete and use this as a guide on which to move the athlete towards.

Fatigue masks fitness.

When people judge performance of an athlete or team in a mixed energy system or endurance-based sport, they are seeing the work capacity. When the work capacity is low, the most common and erroneous knee-jerk reaction is that they are ‘not fit enough’, and the response is to do more endurance-based training.

The training effect is optimized when it is considered as a combination of training and recovery.

The training effect that happens to your body is not simply a product of your training. If combined with recovery, you can achieve a far greater result than the impact of training alone. In fact, the short-term impact of training is to reduce the work capacity of the body. It is the recovery from this that results in potentially rebounding to levels of work capacity in excess of your prior levels.  A new baseline.

Two major focuses of physical preparation coaches are injury prevention and performance or function enhancement. I believe injury prevention to be more important.

When training an individual, first seek to remove or reduce their injury potential, then shift the focus to performance/function enhancement. This does not mean that one needs to be done before the other is worked on. They can be trained concurrently. Simply prioritize injury prevention initially and ensure that any concurrent performance/function enhancement training does not interfere with the injury prevention focus and progress

Part Two – Personal Philosophies for the Physical Preparation Coach

Detach from the outcome.

This final point or mantra reinforces that we should not get attached to the way we do things today. If we find a better way tomorrow, we should feel no attachment to the limitations of our current way and be willing to replace any aspect of our thoughts or actions with more effective thoughts or actions.

When the student is ready the teacher will appear.

This is a fantastic little saying, but it is more than just a sentiment. I have seen the difference between situations where a person is interested, and where a person is truly committed to being a student. If you have a burning desire to learn, you will ultimately find a teacher appearing.  You may be surprised to know how many potential teachers are watching you, waiting to see you show the commitment to learning from them that warrants or motivates them to want to avail themselves as your teacher.

Trust your intuition

I don’t know the answers to how to train – at least I don’t know as much as the individual I train does. Between my abstract ‘scientific’ knowledge, my empirical observations (you know, those secondary to research!), my willingness to form a hypothetical potential cause-effect relationship – only then, when married with the individual’s information, can I even go close to individualizing a training program!  And even then, it is nothing more than an educated guess based on experience and my ability to draw out the information from individuals who in most cases don’t know or understand how they could possibly have the answers!

Part Three – Business Philosophies for the Physical Preparation Coach

Physical preparation coaching is a service-based profession.

Whilst it may seem a simplistic concept, that physical preparation coaching is a service-based profession, I believe the implications of this connection are often overlooked. The upside of being a service-based profession is that if you are suited to be a service provider, you can achieve great self-fulfillment and receive high financial rewards. The downside of being a service-based profession is that if you are not service oriented you may not achieve great self-fulfillment or receive high financial rewards.

The degree of giving you put into every service and product will be evident to the receiver.

It is a very subtle point, but the end results can be massively different – between just doing a job, writing a program – versus taking as much love and care you can in the shaping of a client’s program, in the focus on and achievement of exceeding their expectations.

I see physical preparation being more an art than a science, and in that reality, the provision of our services, the shaping of a program, akin to an artist creating a fantastic result from raw products. Like a fine sculpture from a block of marble. Or a beautiful painting from a collection of different paints and a blank canvass.

The number one marketing method you should use is word of mouth.

One of the reasons I believe you need less marketing in exclusively service situations is based on the proviso that you provide such a truly outstanding benefit to your clients that they become raving fans, telling all they can in totally committed tones about the ‘need’ for others to do as they have done – see you and receive similar benefits.

Yes, you can (and do) sell!

I am amazed at how many physical preparation coaches have the initial mindset ‘I can’t sell’ or ‘I am not very good at selling’ or ‘I am not a salesperson’.  I thought I was the only one who (used) to think that way! Whatever the cause of this belief, the response is the same – you can and actually do sell already anyway!

Competition comes from a lack mentality.

You can choose to operate your business with a mindset of competition, or in a class of your own. When you choose the mindset of competition, you fall into comparing yourself with another business/person, and this is an act of the ego.

Your business/profession does not define you.

Leading a balanced life begins with an understanding that you are not what you do to create income or seek fulfillment. You are you, and at this point in time that is how you are spending a lot of time. But how you currently spend your time does not define you. That is unless you choose it to do so. And I recommend you do not.

Busy is not optimal!

There is a perception in the business world that if you are busy (in business) you must be successful. My philosophy is counter to that. I believe that busy is undesirable. The people in business who I pity the most are those who lead the busiest lives!  Even highly paid busy people are just highly paid rats in the rat race!

Part Four – Financial Philosophies for the Physical Preparation Coach

Your beliefs about money will determine how much you receive and or retain.

No matter how much you strive for or desire a life without financial hardships, if you have limiting beliefs about money, your ability to create/attract income and or your ability to effectively retain that money will be limited by these beliefs.

Ideally, before you go and work in exchange for money or build businesses with the intent to create income and or profit, you should become intimate with your beliefs about money.

True abundant living can and needs to come before money.

The most effective path to creating more money in your life begins with losing the feeling of lack. If you strive for money from a position of ‘I don’t have enough’ or similar lack or scarcity perspectives, you will always feel this way.

This lack mentality can impede the flow of money to you, and may also leave you in a constant search for more. When is more enough?

Physical preparation coaches don’t need to be poor!

I have sensed a belief or perception with physical preparation that being a physical preparation coach means you need to forgo financial success, because we are little more than a community service. Granted the recent history of this industry has been volunteer-based, but those days are gone.

You don’t have to remain poor because you chose to be involved in physical preparation as a coach!

Financial offense is how you play the game to obtain money.

The analogy of money as a game is something we as physical preparation coaches can relate to.  Financial offense is the way we play the game of money and life to obtain money. The way you obtain or attract money is a direct reflection of your values on your worthiness to receive money.

Financial defense is how you play the game to retain money.

The analogy of money as a game was established in the prior chapter.
Financial defense is the way we play the game to retain money. As a custodian of money, you are responsible for the way you manage it. If you give it all away, you didn’t want it. The way you handle money once you have received it is a direct reflection of your values on your worthiness to have money.

Part Five – Spiritual Philosophies for the Physical Preparation Coach

Spiritualism versus religion.

The concept of spiritualism should not be seen to be the same thing as religion.  Religion can be described as adherence to and belief in a collection of beliefs, values and rules.  Spiritualism rises from the concept of the spirit, which Deepak Chopra describes as the source of all creation, and is not limited to the bounds of any one religion, nor does it typically contain as many constraints in perspective.

The concept of universal laws.

Universal laws involve ways of describing and defining outcomes or cause-effect relationships that affect all persons at all times, have always done so and always will. They can be considered ‘generalized principles’. The only variation is how they are labeled, described, or defined, but the concepts are the same. They are considered immutable, and applicable to all, irrespective of whether a person accepts or recognizes them. They relate human’s lives and actions to the universe and provide guidance for all.  The well-known spiritual writer Deepak Chopra (1994) describes these laws as the process by which the un-manifest becomes the manifest.

Spiritualism, universal laws of the universe, and the physical preparation coach.

It has been my experience in coaching physical preparation coaches to greatness that has forced me to confront and better understand the things that stand between each of us and our greatness.  There are many ‘keys to success’, evidenced by the number of texts on this topic. My goal in the following pages is to draw on aspects of spirituality that I believe can assist in addressing some of the common and foundational limiting beliefs and beliefs in habit in physical preparation coaches.

I have seen high achievers in other endeavors use all avenues available to them to fulfill their potential, spiritualism being one of them. I encourage you to investigate and master all of these areas on your path to fulfillment.

Conclusion

This content, as you now know, went far beyond the professional, technical know-how of being a physical preparation coach. It covered areas that truly touch upon every aspect of you, as a person, as well as a coach.

My approach to education is based on this holistic belief that building up only one part of you, such as professional development, is not optimal. Rather, it is far more effective to build balance in your knowledge and abilities, to best fulfill your potential.

I have also learned first-hand many of the factors that hold us back, as physical preparation coaches, from fulfilling our potential.  Between my own personal experiences and the lessons, I have been taught by the coaches in the KSI educational programs over the years, I am all too aware of the human frailties that turn the ease of succeeding into a struggle..

Whilst the mainstream chooses to teach professional smartness, I seek to teach each of the five areas covered in this book – professional, personal, business, finance, and spiritual development.

This holistic focus is just one of the unique features of our program. For everything you were exposed to in this book is integrated in the KSI educational programs at a higher level.

I trust you have benefited in one or more ways from studying this text, and should our paths cross, I look forward to learning of your movement towards fulfilling your potential in physical preparation.

What others have said about The Way of the Physical Preparation Coach

I read the The Way of the Physical Preparation Coach – what a book!!! I think this is my favorite title of yours and I’m now going back through it taking some notes as there is so much wisdom in there.

In particular, I really valued the philosophical nature of the book. I liked that you included the core values of a Physical Preparation coach from your perspective.

I also really valued the holistic nature of the book and the time spent on the spiritual side of the philosophy.  I have been very curious about other perspectives and practices and had previously read the Tao Te Ching (which was very interesting to read, but my understanding was very limited!). Since reading The Way, I’ve just finished listening to the Tao of Abundance audiobook (which had been frequently referenced in The Way), which I must say is life-changing for me. It was fantastic. It has resonated and impacted me so much, that I’m starting to incorporate some daily meditation and also practicing reframing how I view the world (Eg. Life is a gift and acceptance of what is experience).

So in essence, I just wanted to thank you for producing such a great piece of work. It’ll be a resource to base my career around and a reference that I’ll continue to come back to. Cheers!
— Mathew I., AUS

This book takes you ‘behind the scenes’. An amazing insight into the thought processes and philosophies Ian has learned and created in over two decades of physical preparation. The philosophies and methods contained in these chapters have changed the way many people train and perceive training around the world. The wisdom is timeless, powerful and provides life changing opportunity to the reader! –Mike Pimentel, USA

I was able to spend 13 hours of travel from Australia to Los Angeles last week reading Ian’s latest book, time really did fly! I received so much value and insight from reading and will receive more value each addition read. The first page of the first chapter (the training process) is incredibly profound, spoken from so much experience. The words on that page alone are worth the book’s investment! This book takes you behind the scenes of Ian’s thinking – it’s an amazing insight into the thought processes and philosophies Ian has learned and created in over two decades of physical preparation! –Mitchell Kochonda, AUS

Hi Ian, I read “The Way of…” and enjoyed it immensely. Mitch said you don’t sell many of these and now I know why; very few people are ready for such a holistic philosophy on life. Covering the 5 areas you do, allows readers to access to your philosophies on all aspects of a person not just one or two. I would say that your book is a practical guide to philosophy for people with physical pursuits. I found the book of great value and I’m also glad you inserted the references to other books you found valuable, as I can now chase these to read also. A great book; congratulations!!—George V., AUS

I was so touched by the concept you share in ‘The Way’ book. You did a fantastic job compiling all of that great stuff. Everyone should operate in that way! –Sandy Riedinger, Beverly International

The Way of the King Coach is a distillation of Ian King’s philosophies applied to achieving success as a Coach in Physical Preparation, while simultaneously achieving balance in life.

This is a fantastic works ó more of a treatise that will enlighten you to new ways of thinking, new ways of doing and new ways of learning. If you have been seeking answers outside of the traditional sets and reps approach, you will be pleased with the wisdom of the Master. These are powerful words and thoughts from the voice of over 20 years of on the field experience, that has resulting in Ian achieving the highest level of personal and business success.

Ian suggests you choose your mentors with care you will learn the truth from those who have accomplished what they teach, and Ian is the Master in the field of physical preparation and teaching abundance in building your business and achieving balance in life. If you have wondered how you can become successful in physical preparation, how you can earn more money, how you can attract clients that you can’t wait to train – then you need to read this book!

Trends, theories, and science have their place and use. Most coaches are blinded by theories or depend on trends to prove their own credibility or reason for program design and or methods of training they employ. Ian shows you why using your intuition, humility and having a long-term focus on the clients needs (ahead of your own) will ultimately provide the greatest impact on the success, injury-prevention and improved health of the athlete or client you work with. This approach will translate into your own personal and business success, with your clients referring you more business than you can handle!

If you are open to being inspired, to learning why great achievements take time and how personal development can create more income in your business, then the The Way of the King Coach will offer many avenues to pursue, and new ways of thinking that will set you apart from the rest of the pack!—David, USA

I was elated to read in Way of the Physical Prep Coach that you intuitively banned music from your training sessions with athletes. I felt the same way but you’re the first to discuss this that I’ve read. On the rare occasion that my local gym had sound system issues and cut it off, I’ve had my best workouts ever. Smoother technique, better energy replenishment between sets, better focus….I’m not sure my clients appreciated it when I told them there’d be no music in my facility though!! –Scott, UK

This is an excellent work! A master works in fact. As I read this book, I gain a greater understanding of the breadth of Ian’s mastery in that he can reduce complex topics and ideas to simple, short sentences. Ian, I congratulate you! There is nothing like this in the market in relation to Physical Preparation! –Darren, CAN

Ian does it again – another must have book for all physical prep coaches, trainers and those who want to get into the industry! It’s an excellent read and consistent with all his material. Read this book and understand why Ian’s approach to physical preparation leads the way!–Miguel., USA

What’s missing? The repetitive boom and bust cycle of fitness business models

It looks like the Australian originated, global fitness franchise F45 is getting very wobbly at the business end.

Can’t say I’m surprised, but it’s disappointing. Disappointing for those who have chosen to  put their careers, businesses, and money into this path.

Some background to boom and bust.

The fledging fitness industry was very young in Australia when we witnessed the arrival of a new beast – the US modeled fitness center –

In the late 1970s and early 1980s, slick, glitzy fitness centres modelled on US gyms appeared around Australia at a rapid pace…. Membership agreements and contracts were often deliberately vague and many clients paid hundreds of dollars for badly planned and ineffective courses. [1]

My first personal exposure to this boom-and-bust fitness industry was in the early 1980s when my exercise physiology tutor was hired to consult to a new fitness chain named ‘Vigor’, and hired me to help him.  He must have liked what he saw in the fitness chain because he then purchased a franchise. A year or so later, it collapsed.

The wheels started to fall off the fitness boom in 1983-84….The first significant fitness failure was the Vigor group in NSW and Victoria, which collapsed in 1984. Several small, independently run gyms soon followed. In the second half of 1984, the John Valentine chain of seven clubs (six in NSW) crashed, owing creditors and customers $1.6 million [2]

It was incredibly coincidental that I was part of that history, and very helpful because it gave me a perspective that would serve as many flashy and attractive fitness industry business models boomed – and the busted.

The list of fitness industry boom busts business is long.  Some of the bigger more recent cases in the US have been Bally Fitness (filed for bankruptcy in 2007)[3], and 24 Hour Fitness[4] (filed for bankruptcy in 2020).

What’s missing?

Everyone’s going to have their own theories on what is behind this fitness industry business model boom and bust cycle.

Here are some thoughts:

Business model commission structure

Maybe it’s the commission model of the business structure?  In the case of F45, the CEO Adam Gilchrist apparently earned $500m AUD when the company floated on the NYSE.

F45 fitness founder and CEO Adam Gilchrist has just become one of the wealthiest people in Australia after a staggering result from floating his company on the New York Stock Exchange…F45 is valued at $US1.4 billion ($A1.9 billion) after it was put up for $US325 million ($A437 million) in its initial public offering on the New York Stock exchange at Thursday local time. Shares skyrocketed to $US17.75 ($A24 million) from their $US17 open, before closing on Thursday at $US16.2. Considering Mr Gilchrist holds 28.9 million shares in the company, that means he made around $US371 million ($A500 million) in one day.

And the founder, Rob Deutsch apparently pocked $67m AUD when he sold out in 2019.[5]

Sure, the franchisees made profit along the way – at least until they didn’t – however was the business model sustainable? 

Same product, different packaging

Essentially F45 was another group training fitness model.  With unique color in the logo, clean lines in the branding.  So same package, different packaging.

For decades fitness industry business models have competed on price, equipment, space, and appearances.  If that is all they have to differentiate themselves, perhaps this is not enough?

Serving the needs

Some suggest this group fitness model meets the needs of those who need to be ‘motivated’, and who seek social interaction of group fitness. This is a reasonable argument. But at what stage does value adding stop and start.

Let’s imagine you had 100 people with knee pain. There are going to be individual differences in the needs of each of those 100 people. But let’s say the only alternative they have is to go to a group class for rehab. It’s better than nothing, until its not. Until they realize their bodies specific needs are not getting met. Until they realize they are still in pain. Until someone comes up with a better way to serve their needs.

Perhaps one day the industry will choice the needs of the individual over short-term profit for a few?

Interestingly…

Apparently F45 used my 3-digit timing system as an integral part of their training systems.   Imagine if our industry could adopt the musical or similar creative  industries values and procedures where intellectual property and royalties are taken seriously.

Conclusion

F45 are not the first and won’t be the last in the fitness industry business models to boom and bust  Our goal with our KSI Coach Education is to guide our coaches towards sustainable business models.  Whatever F45 and the others have done is not sustainable. Somethings missing.

What do you think is missing?

References

[1] https://www.afr.com/companies/fitness-industry-gets-back-in-shape-19890811-kaiza

[2] https://www.afr.com/companies/fitness-industry-gets-back-in-shape-19890811-kaiza

[3] https://en.wikipedia.org/wiki/Bally_Total_Fitness

[4] https://www.latimes.com/business/story/2020-06-15/24-hour-fitness-bankruptcy-coronavirus-gyms-closed

[5] https://www.dailymail.co.uk/news/article-10678759/F45-gym-founder-sells-three-storey-ultimate-bachelor-pad-Sydney-mansion-18m-Rob-Deutsch.html

Where’s the evidence?! Part 5 – Which ‘evidence’ will you choose?

A young adult was watching a physical coach performing a pre-training static stretch with a large group of young athletes. They turned to those around them and said:

“You know they are wasting their time!?”

The coach whose professional implementation judgments they were calling into question was myself. The year was 2018.

Which type of evidence were they operating on? To understand that answer here’s a clue – they were an undergraduate student. There’s additional irony in this story as their college course was in physical therapy.   Here a few years in undergraduate study trumped the experience and conclusions of a person who had conducted four decades of multi-year, large sample size, many sports, many different countries experiments.

Reminds me of the 1980s when periodization was taught dogmatically and as a fact in coach education despite having no real science to justify it. If you were to engage in any speed work before developing an ‘aerobic base’, you were also ‘wasting your time’. Actually, more than that, the athlete was definitely going to get injured.

Was there any real science in this? No, but that didn’t matter. Once enough people were echoing the myth, and that was enough. Once it’s in printed word, that’s enough. Once certain ‘experts’, ‘gurus’ or ‘leading’ coaches saying it, that’s enough. It forms a ‘truth’ all of it’s own and everyone assumes that for a theory to reach this level of ‘definiteness’ it must be fact, supported by science.

I was keen to understand the science of this conclusion. With all due respect to the aerobic base proponents, I didn’t agree. So when I got the chance to listen to a strong advocated of this training method at a national convention I listened intently….. Until I heard the evidence – this is what it was:

…a newspaper article published a story where a person said they heard an New Zealand All-Black say they felt fitter because of their off-season aerobic training.

That was it?!

I was keen two to learn of the convincing science confirming that static stretching before training is bad. Here are two examples of this ‘evidence’:

xxxx says wild animals don’t do static stretching–they do long, slow-moving stretches, or even explosive bounding movements that form an integral part of all of their lives. “And the stretch is not a relaxed stretch; it’s done with a lot of tension. That’s an important point because we are often told to stretch only relaxed muscles. Look at the stretch of a cat, how it stretches up to its maximum with tension, according to what feels right. This type of active intuitive stretching equips you to cope better with strenuous exercise.[1]

Really? That was it?!

If you took rubber bands out of the freezer and prepared to use them by stretching them, what do you think would happen? You would easily break quite a few. This is why athletes frequently pull muscles…[2]

Really? That was it?!

So it must be true. After all, here’s a professional development organization also stating it’s true:

In general, there is little need to place much emphasis on stretching in your exercise routine, at least from a health or injury prevention perspective. [3]

And here’s another ‘guru’ telling you it’s true:

None of our athletes, from pros down to middle school students, stretch prior to these workouts…Our athletes do not do static stretches…[4]

Now did the science change with this very ‘guru’ ‘changed his mind’? An, no.

One thing that’s fundamentally different now from when the original ‘Functional Training for Sport’ book [2004] was written is there was no emphasis on tissue quality…tissue work…rolling, stretching. I can’t believe there was no reference to static flexibility and no reference to foam rolling just a few years ago. We had no concept of changing tissue density [tension]. [5]

I couldn’t believe it either! That this ‘expert’ published on such limited experience in that they no idea in 2004 that stretching and rolling contributed to altered muscle tension! The ‘we’ needs to be ‘I’….”I had no concept….”

What didn’t change was the damage that was done. The myth became a paradigm and the paradigm became ‘assumed science’. Sure there are some abstract short term studies showing that pre-training did certain things. Where there any conducted over years confirming that removing pre-training static stretching was superior?

So perhaps we can forgive or understand this undergraduate ‘I know’ attitude on the basis that all she knew was the theory she was told, and we are in an era of anti-static stretching.

But what about the ‘gurus’ who mess with the values of the average professional and end user and whose ‘teachings’ depends on the popular trend at the time? The way the wind is blowing on any given period of history….

Here’s a great example of this questionable influence. Say a physical coach with university qualifications and 20 years of industry experience? And who was struggling with chronic back pain? What ‘evidence’ would they rely upon to guide their ‘stretching is bad’ position on static stretching? The below is a verbatim transcript:

Strength Coach: I’ve read a lot of stuff that says doing static stretching before [training] actually makes the muscle weaker and the contractions less forceful. So I’ve always seek out stuff to validate this bias. So I’ve never really dived into stretching.

IK: So just as a matter of interest, you’ve heard the theory. Did you test the theory?

Strength Coach: No.

IK: So you’re leading a life on the basis of other peoples opinions? Can I ask you another question – how many original studies have you cited that came to that conclusion? The hard copy or electronic copy in your hands?

Strength Coach: Zero.

IK: I’m glad you’re honest with me.

Yes, just as the majority do – this extremely well intended and experienced physical coach has chosen the ‘evidence’ of the consensus thinking.

And they are not alone in doing so…..

You have choices in evidence, and that is your prerogative. I simply encourage you to be clear about your ‘evidence’, and encourage you to consider a more holistic approach to ‘evidence’. This means that personal and professional experience and observations with cause-effect relationship do count!

References

[1] Reference withheld to protect the message.

[2] Reference withheld to protect the message.

[3] ACSM’s Health & Fitness Journal (July/August 2009), Question Column by David C. Nieman Dr.Ph., FACSM

[4] Reference withheld to protect the message.

[5] Reference withheld to protect the message.

Where’s the evidence?! Part 4 – Choices in ‘evidence’

Through out this article series I have sought to provide a respectful review of ‘evidence’, in answering the common thread of responses to the concepts and innovations in training I have shared during the last four decades.

In Part 1 of this article series I shared my experiences in the field of paradigm shifting and some of the experiences I had. In Part 2 of this article series I discussed the meaning of the words ‘Where’s the evidence?’  In Part 3 of the series I sought to provide support to my suggestion that the main reason those who lash out in response to my innovations demand to see the evidence is that they fear the challenge to change.

In this article, Part 4 of the series, I intend to discuss two primary options or choices in evidence. From the outset I stress there is no suggestion that you have to choice one or the other. You can work with both.

The first is the sort of evidence most are conditioned (at least in the academic influenced fitness and sports training industry) to seek and believe in – randomized double blind placebo controlled study. The second or other option is personal experience. Now I know it’s hard for some of you to even understand the audacity of proposing personal experience as an alternative to the ivory tower of ‘science’, however you could relax and let me finish.

After all, I am not ‘attacking’ the theory of science. I am simply challenging blind compliance.

Let’s imagine that if it’s in print, and published in a reputable journey – it must be so. I certainly believed that at one stage.  So much so that I even referenced a research conclusion in one of my books.

I included a supplement (water) marketed under the trademark ‘Might Atom’ in my 1998 Australian Sports Supplement Review,[1]on the basis of a research[2]supporting it.

The only study that we have seen on this supplement, by Wilson, concluded that ‘Mighty Atom’ resulted in a modest short term increase in maximum (arm) strength during the one week study conducted.  The strength increases were measured at 4%, which the researcher suggested to be similar to the results achieved with the acute use of creatine monohydrate.

One theory for how it may work was presented by Wilson (95).  He suggests that possibly the ‘cleansing effect’ associated with the use of ‘Mighty Atom’ may occur via the removing of accumulated toxins, such as heavy metals, from the body.  He cited a 1990 study which maintained that significant amounts of mercury in the body can produce fatigue and weakness.

Questions were raised at a later date – did the research even occur?

Now that may be a relatively harmless example, however let’s consider something more significant. Such as the circumstances leading to the recent lawsuit against Monsanto in the glyphoshpate (round-up) case in the US where damages in excess of $250 million USD were awarded for the plaintiff, Dwayne “Lee” Johnson.

After all, there is ‘strong evidence that it does not cause cancer in humans’.

The EPA considers glyphosate to have low toxicity when used at the recommended doses. “Risk estimates for glyphosate were well below the level of concern,” said EPA spokesman Dale Kemery. The EPA classifies glyphosate as a Group E chemical, which means there is strong evidence that it does not cause cancer in humans.[3]

Well, that was until just recently.

Johnson’s jury heard evidence that for four decades Monsanto maneuvered to conceal Roundup’s carcinogenicity by capturing regulatory agencies, corrupting public officials, bribing scientists and engaging in scientific fraud to delay its day of reckoning. The jury found that these activities constituted “malice, fraud and oppression” warranting $250 million in punitive damages.

Does this mean all published science should be disregarded? Not at all. The point, should it need to be clarified, is that it may not be prudent to accept science all on face value simply because it has been published. Just as with your foods, ideally trace it back to its origin to understand it fully.

So what’s an alternative?  A man called Richard Buckminster Fuller (1895-1983) who is considered one of the most intelligent Americans in modern history. His patents, ideas and innovations are claimed by many industries.  Here is one of Buckminster’s conclusions, made at the age of 53 years:

…I jettisoned all that I had ever been taught to believe and proceeded thereafter to reason and act only on the basis of direct personal experience…Exploring, experiencing, feeling, and – to the best of my ability – acting strictly and only on my individual intuition…[4]

I know – it may be difficult for many to accept that intuition and personal experience could ever be given such credibility.

Let’s say for example you had read something somewhere that a certain type of form was the best way to deliver a certain micronutrient. Then you came up on say a multi-vitamin where the formulation used a certain form of a micronutrient that you had read was not as good at another.  So without trying the product, you reject it outright. This is an example of action in the basis only of what you have been led to believe.

Alternatively you acknowledge the information you were exposed to, however tested the multi-vitamin over a reasonable time period with an objective mind, to develop your own conclusions. This is an example of what Buckminster Fuller was referring to, using your own faculties and experience to collect ‘evidence’.

These are your choices.  If you see value in using the latter (personal experience) as in addition to the former (evidence presented by others), then I encourage you to remain strong under the pressure to conform.

Almost anybody can learn to think or believe or know, but not a single human being can be taught to feel. Why?  Because whenever you think or you believe or you know, you’re a lot of other people, but the moment you feel, you’re nobody but yourself.

To be nobody-but-yourself – in a world which is doing its best, night and day, to make you everybody else – means to fight the hardest battle which any human being can fight and never stop fighting…[5]

Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity. Make our own minds up based on a combination of respect for your intuition, the athlete/client’s intuition, the results, and in respect of the body of knowledge available.[6]

 

References

[1]King, I., 1998, Australia Supplement Review, King Sports International, Bris Aust.

[2]Wilson, G.J., 1997, The effect of Mighty Atom on arm strength, Strength and Conditioning Coach, 5(2):2-4.

 

[3]https://www.scientificamerican.com/article/weed-whacking-herbicide-p/

[4]Buckminster-Fuller, referring to his book ‘Critical Path’, 1981.

 

[5]E.E. Cummings

[6]King, I.., 2005, The way of the physical preparation coach (book), p. 17

Nutritional supplements and strength training: Part 5 – Questions you should consider asking before ingesting

If you have read and been influenced by the prior four installments in this article series on nutritional supplementation. I trust you moved past the place where your primary influences on selecting your supplements included what ‘everyone’ is taking, the claimed benefits in the marketing material, and the claimed ingredients on the label.

If so you may find real value in this, Part 5, of the series. In this article I focus on what I believe are some of the key questions to ask and answer prior to selecting a supplement.

Note many of the questions revolve around the concept of trust. Not blind, head in the sand type of trust, that may have been the platform for some of your selection decisions in nutritional supplementation to date. Rather the kind of trust that is earned slowly and lost fast.

How many people in the US alone take nutritional supplements? About 75% of the population! There are a lot of people who need to be asking questions before they consume their nutritional supplements!

Here are seventeen (17) questions you should consider asking before settling on a supplement.

  1. Who owns the company?
  2. Who founded the company?
  3. What was the reason the company was founded originally?
  4. Are nutritional supplements their core business?
  5. How long have they been operating?
  6. How many product recalls and FDA complaints have they been subject to?
  7. Does the company care about your health as much if not more than their profits?
  8. Who formulated the product/s?
  9. Are their scientists in-house or outsourced?
  10. Do they manufacture in-house or outsource?
  11. Do they manufacturer at GMP?
  12. Do they guarantee the potency of every pill?
  13. What is their refund policy?
  14. What customer support do they offer?
  15. Is the product approved for use in your country?
  16. Will the products dissolve in a timely and optimal way?
  17. Will I pass a drug test?

Q1. Who owns the company?

The first question is about ownership. Put aside the company name. Ask who owns it? Company acquisitions are part of business life, and often the original name is retained to exploit the marketing power of the original owner. Don’t accept or assume that the name on the company still owns the company. Dig a bit deeper.

When you are confident you have found the owner of the company – be it an individual or an entity – do your homework on the owner. What you are wanting to understand are the values of the people who run the company. Do they really care about you?

Q2. Who founded the company?

If it turns out the current owners (individuals or entity) were not the ones who founded the company in the first place, find out who was the founder of the company.

Q3. What was the reason the company was founded originally?

The purpose behind the company’s origin provides a great insight into the values and operations of the company. Was the company found with the primary purpose to make a profit, or were there more altruistic motives, such as contributing to the quality of life of society.

The original purpose for the existence of the company in the first instance tells you a lot about the company. Sure, things can change, but this information is I suggest incredibly valuable and insightful.

Q5. How long have they been operating?

Relatively few companies make it past the ten year mark, and even less the twenty year mark – and so on. Now being a younger company doesn’t make it bad, it just means it hasn’t proven itself. Generally speaking a company that has compliance, integrity, or profit before purpose issues usually gets found out over time. On the other hand, those companies who are truly adding value to customers in a sustainable business culture typically last longer.

Q6. How many product recalls and FDA complaints have they been subject to?

In the internet era it’s not too difficult to discover the ‘skeletons in the closet’ of a company. Now you can give a company a ‘leave pass’ on one or two ‘hiccups’, however if you start seeing a pattern you may want to pass on this company’s offerings.

Q7. Does the company care about your health as much if not more than their profits?

Profit before purpose is important. I have no issues with companies making a profit – in fact it’s healthy for their sustainability. However it can be done without putting the needs and safety of the consumer at risk.

Your challenge is to get a feeling for a company’s values, and find a company that aligns with your own values of the profit and purpose trade-off.

Q8. Who formulated the product/s?

Now I don’t mind any one putting their hand up as to formulate a product, however with consumer safety and efficacy in mind, I would prefer there is evidence of that person/s background in the science of formulation.

Q9. Are their scientists in-house or outsourced?

Are the ‘scientist/s’ behind the formulation a full-time employee of the company or a sub-contractor? I have my concerns with consumers who rely on sub-contracting relationships with their scientist.

This ‘guns for hire’ approach does not give me confidence about the longevity of the company, as they may lack the uniqueness in the market pace on the basis of who else may gain access to their formula’s.

Q10. Do they manufacture in-house or outsource?

Manufacturing in-house gives me confidence about the control of the manufacturing process. It also gives the company greater commercial sustainability as they are less likely to be sharing their formulas (directly or indirectly) with other companies.

Manufacturing out-sourced can and does work, however it demonstrates a company that lacks the financial means to develop their own manufacturing plant.

Q11. Do they manufacturer at GMP?

Look for GMP reference in the company’s web site about their manufacturing. GMP stands for ‘Good Manufacturing Practices’, a term aimed to designate that drugs or nutritional supplements are being manufactured at pre-determined high standards. This is not optional for drugs, but it is for nutritional manufacturing.

Now a lot of people may throw around claims about their GMP processes. If you want to be sure, I suggest you take a walk through the manufacturing plant.

A hint here – if you find this difficult to achieve, and when you do are dressed in head, clothing and feet covers like you are entering a nuclear plant – you can have more confidence they do use GMP! If not, you should be very skeptical!

Regarding claims of FDA Approved supplement (food) manufacturing facilities, the FDA denies that exists, stressing the difference between FDA ‘registered’ and FDA ‘approved’:[1]

FDA does not “approve” health care facilities, laboratories, or manufacturers. FDA does have authority to inspect regulated facilities to verify that they comply with applicable good manufacturing practice regulations. Owners and operators of domestic or foreign food, drug, and most device facilities must register their facilities with FDA, unless an exemption applies.

Q12. Do they guarantee the potency of every pill?

Will the company guarantee that each and every pill will be exactly what the label says – in both what types of material it contains, as well as the dosages of each of the materials will be as per the label.

This is more important than you may realize, and offered by less companies than you may expect.

Q13. What is their refund policy?

Does the company have a rock solid clearly stated refund policy? Is it at least at 30 days no questions asked one? What is their history of keeping their word?

A company with a great track record in the refund department should give you a lot of confidence. So go behind their claims – find out if they do what they say they do.

Q14. What customer support do they offer?

Once you have bought the product, how much help can you get? Can you call their customer support center on a toll-free number at least during business hours and get support? Do they offer online resources such as a Q&A database for a customer with a more inquiring mind to find out more about the products? For example, does product x have gluten? Does it contain anything else commonly considered an allergen?   Do they offer free customer web portals that allow the customer education and online order managing?

Q15. Is the product approved for use in your country?

In a global economy it is quite normal that products travel from the country of manufacturer to a different country for consumption. The question is whether the product is approved by the regulators of your country for sale. The fact that it got in through customs is not evidence of this.

Consuming a product that is not approved for use in your country will most likely deny you of any usual consumer recourse in the event of an adverse product reaction. Even worse, selling that product to a client in a country where the product is not approved for sale may deny the seller any product indemnity insurance, exposing them to litigation (a risk I see taken by physical coaches all too often).

Also be mindful that even if the product is manufactured in your country is no guarantee that it is approved for sale in your country!

Q16. Will the products dissolve in a timely and optimal way?

There is still a major question – will the product dissolve in the body in the time frame it has before elimination. Don’t take this for granted.

The following is provided by ConsumerLab.com:[2]

The standard laboratory test for disintegration (part of the test known as the United States Pharmacopeia [USP] “Disintegration and Dissolution of Dietary Supplements” method <2040>), is an important test of product quality, although passing this test alone does not assure bioavailability – which depends on additional factors such as how well ingredients are absorbed. During the test, the product under investigation is continuously agitated in warm water for 30 minutes. In that time, the pill should have dissolved or fallen apart to the extent that, if touched, there is no hard core remaining.

They also go on to say: [3]

Poor disintegration is most common with vitamin and mineral supplements. However, other products, including herbals, sold in tightly packed or heavily coated tablets or caplets, may also have poor disintegration, remaining intact after the 30-minute test. Most capsules, by contrast, fall apart easily, and most chewable products (as long as they’re chewed) disintegrate. Poor disintegration can result from poor manufacturing practices and quality control.

Upgrading formulas includes research and development costs. Does the company have the financial means to do this? How often? Hopefully every 5-10 years. Now I am not talking about changes to the artwork of the label – I am talking about real upgrades, improvements, to the formula.

Q17. Will I pass a drug test?

Now I understand that question is not relevant to everyone but it is to say Olympians, and any others who participate in sports that have ‘real’ drug tests.

The World Anti Doping Agency (WADA) is responsible for controlling drug testing globally. It’s important to note the following:[4]

WADA is not involved in any certification process regarding supplements and therefore does not certify or endorse manufacturers or their products. WADA does not control the quality or the claims of the supplements industry which may, from time to time, claim that their products have been approved or certified by WADA.

If a company wishes to promote its products to the sport community, it is their responsibility as a manufacturer to ensure that the products do not lead to any anti-doping rule violation. Some third-party testers of supplements exist, and this may reduce the risk of contamination but not eliminate it.

So don’t get misled by the supplement companies claims. At best they have used a third party certification, which is better than nothing, but this approval is not given by WADA itself.  An example of a third party certification organization for WADA compliance is Informed Choice.org.

Summary

So there you have it – seventeen questions you should consider asking and answering before putting a nutritional supplement in your mouth. If you think that is too many questions, rest assured, there are many more that you can and probably should ask!

In conclusion you might also reflect on a comparison of the questions I have raised versus the methods of discernment typically offered up on other articles. I suggest many of the are off-track or lacking.

[1] https://www.fda.gov/ForConsumers/ConsumerUpdates/ucm047470.htm

[2] https://www.consumerlab.com/results/hometest.asp

[3] https://www.consumerlab.com/results/hometest.asp

[4] https://www.wada-ama.org/en/questions-answers/prohibited-list-qa#item-1359

Nutritional supplements and strength training: Part 4 – Has the full vitamin story been told?

Vitamins and minerals as food extracts have a long history dating back to the early 1900s when they were first identified. They have since been recognized for their potential to contribute to human health, although there is a divergence of thinking as to their exact potential and role.

This debate is almost mute in the sport and fitness industry, where the focus on these micronutrients has been overshadowed by the development and marketing of more supplements touted as ‘performance enhancement’ supplements.

In fact its fair to say that the humble vitamin has become so ‘boring’ or ‘old-world’ or ‘not sexy’ that potentially the majority of those taking supplements in this industry do not both to include them in their supplement regime.

Why have the majority in the sports and fitness industry eschewed the humble vitamin? One contributing factor could be that the lack of consensus and presence of debate surrounding the efficacy (and in the minds of some) and safety of this century old discovery. This has certainly made it easier for the so-called performance enhancement supplement manufacturers and marketers to promote their offering in an environment where the full vitamin story may not have been told.

The aim of this article is to contribute to and perhaps enhance your consideration towards vitamins. Perhaps if the extent of the role of the humble vitamin was more greatly appreciated, the average person influenced by the power of marketing may have more reason to return to the basics, or at least include these basics.

The journey of one vitamin – Vitamin C – will be used to give insights into and highlight the journey of vitamins. Vitamin C is also an excellent showcase as it is one that has received a lot of attention since Linus Pauling turned his (and the world’s) attention to it from the late 1960s.

The vitamin story origin

The vitamin story origin began back in the early 1900s. Casimir Funk, a Polish biochemist, is credited this origin, when in 1911 he published on the subject, using the words “vital amines” or “vitamines” to describe his discovery. In 1912 he published another article proposing :

“…the existence of at least four vitamins: one preventing beriberi (“antiberiberi”); one preventing scurvy (“antiscorbutic”); one preventing pellagra (“antipellagric”); and one preventing rickets (“antirachitic”)[1]

Ironically Funk proposed the idea that various diseases could be cured with nutrients.[2] I say ironically because from the out-set the battle lines were drawn with an industry that was already in existence, and arguably felt threatened – the medical industry.

This cited quote from a 1922 Journal of the American Medical Association (JAMA) in relation to certain supplements:

“ The claims set forth on the labels of the medicinal values of these preparations are extravagant and misleading…”[3]

The Vitamin C story

Albert Szent-Gyorgyi, a Hungarian scientist and 1937 Nobel Peace Prize winner, is credited with discovering Vitamin C in the 1930s. Within a few years, vitamin C (ascorbic acid) became recognized as a substance that greatly improved one’s health.[4]

One prominent US scientist who took a great deal of interest in the vitamin discovery was Linus Pauling.

Linus Pauling has a very substantial resume. He is described as: [5]

“…an American chemist, biochemist, peace activist, author, educator, and husband of American human rights activist Ava Helen Pauling, Pauling published more than 1,200 papers and books, of which about 850 dealt with scientific topics. New Scientist called him one of the 20 greatest scientists of all time,[6] and as of 2000, he was rated the 16th most important scientist in history.[7]

Along the way he won two Nobel Peace prize – unshared (1954 for Chemistry; and 1962 for Peace Activism) – making him only one of four individuals to have won two, one of only two to have won them in different fields, and the only person to have been awarded two unshared Nobel Peace Prizes. [8]

He then turned his attention to health, and concluded that:

Optimal health could be achieved by perfecting reaction conditions and making sure that the body maintained the proper balance of chemicals–nutrients, catalysts, and products.“[9]

He coined the term ‘orthomolecular’, meaning the ‘right molecules in the right amounts, and used the term in conjunction with the word ‘medicine’.

He first used the term in print in 1967 in relation to psychiatric therapy. He had by then become convinced that conditions such as schizophrenia could be treated with nutrients such as niacin, an approach developed by Abram Hoffer and Humphrey Osmond. However, his theory of orthomolecular psychiatry was ignored or criticized by the medical community. [10]

Pauling became openly vocal specifically about vitamin C form about 1969, when he “was commenting to reporters that physicians should pay more attention to vitamin C”. [11]

Pauling took a much larger step when he became intrigued with the biochemistry of nutrition. This included exploring the possibility that mental retardation and mental illness (especially schizophrenia) were caused by various biochemical and genetic disorders. This later led to collaborative clinical research with Dr. Abram Hoffer on the therapeutic efficacy of vitamins in cancer.[12]

Pauling proposed that conditions such as:

“…mental abnormalities….. and cancer might be successfully treated by correcting imbalances or deficiencies among naturally occurring biochemical constituents, notably vitamins and other micronutrients, as an alternative to the administration of potent synthetic psychoactive drugs”. [13]

In 1976, Pauling and Dr. Ewan Cameron, a Scottish physician, reported that a majority of one hundred “terminal” cancer patients treated with 10,000 mg of vitamin C daily survived three to four times longer than similar patients who did not receive vitamin C supplement. This research was criticized by r. William DeWys, chief of clinical investigations at the National Cancer Institute, amongst others.[14]

They published their results between 1974 and 1978. [15] [16] [17] [18]

This is where he may have stepped over the line in the eyes of the medical and pharmaceutical industries. He was easy pickings as he was reaching into areas that many were to claim were not his ‘specialty’:

Many felt Pauling was too far out of his field of expertise with his research into nutrition, and he was largely ignored by mainstream medicine and nutritional science.[19]

I’m not sure that ‘ignored’ is the best way to describe the response. I suggest it was more active than that, as exemplified by the below comment:

Treating cancer with high-doses of vitamin C is a zombie idea that began with Linus Pauling, and has failed to die ever since. But has new research vindicated this idea? No. No in any meaningful way.[20]

The medical response to Vitamin C

At the time of Linus Pauling putting his credibility behind increased Vitamin C dosage, the US Recommended Dietary Allowance (RDA – RDAs were originally set in 1941)[21] and the figure in place at that time for Vitamin C was 60 mg/day for both adult men and women.[22] Which was the equivalent of the vitamin C in average orange.[23] In other words, it was expected that most people could get all the vitamins they needed from their diet, and to suggest supplementation was challenging to the mainstream belief.

In response to Pauling’s claims:

Dr. Victor Herbert, a clinical nutritionist who had helped set the FDA’s recommended daily allowances for vitamins, wrote Pauling a letter demanding the evidence for recommending increased doses of vitamin C”.[24]

In return Pauling collated the literature and research on the health benefits of Vitamin C and in 1971 published a book titled ‘Vitamin C and the Common Cold’.

This contributed to a generation who began taking their daily Vitamin C tablet, as you may discover if you ask those alive during that decade.

Not everyone was happy however. This is one of the reviews to Paulings book, published in the Journal of American Medical Association.

“Unfortunately, many laymen are going to believe the ideas that the author is selling,” Franklin Bing wrote in a scathing review of the “irritating” book in the Journal of the American Medical Association.[25]

In his 1971 book Pauling recommended 1,000 mg of vitamin C daily, claiming it will reduce the incidence of colds by 45% for most people but that some people need much larger amounts. In his 1976 revision of the book he suggested even higher dosages, and in third book, Vitamin C and Cancer (1979) he claimed that high doses of vitamin C may be effective against cancer.

In How to Feel Better and Live Longer (1986) Pauling claimed that megadoses of vitamins

“….can improve your general health . . . to increase your enjoyment of life and can help in controlling heart disease, cancer, and other diseases and in slowing down the process of aging.”[26]

By 1991 he was recommending daily doses of 6,000 to 18,000 mg of vitamin C, 400 to 1,600 IU of vitamin E, and 25,000 IU of vitamin A, plus various other vitamins and minerals.

In a 1984 US court case,[27] Pauling testified that the proper intake of vitamin C for adults was “around 10 or 20 grams per day,” that this would significantly reduce death rates, and that he knew of people who had taken 150 grams of vitamin C daily for years without serious side effects:

I have taken 50,000 milligrams a day for several days in succession without having any serious side effect, and I know people who have taken a hundred and fifty thousand milligrams, a third of a pound a day, day after day for years without any serious side effects. [28]

Within a year of Pauling’s 1978 research into the cancer benefits of Vitamin C, research results from a Mayo Clinic trial that apparently ‘proved’ Pauling’s conclusions were mistaken[29] [30] and he was generally criticized for ‘flawed research’. [31]As to the accuracy of these claims I will allow you to reach your own conclusions.

You can also reach your own conclusions about two very different ‘research conclusions’ as to the role of Vitamin C in cancer treatment. Some suggest their were less than desirable motives behind the Mayo study results.[32]

Meanwhile, the RDA for Vitamin C was upgraded in 2000 from 60 mg for both adult men and women to 75 mg/day for adult women and 90mg/day for adult men.[33] Some variation was provided for different conditions, and for the first time an ‘upper safe limit’ was given, at 2,000 mg/day.

So there is movement in the mainstream, medical industry influenced recommendations, however the gap remains huge between what the likes of Linus Pauling and others concluded some half a century ago, and what we are ‘allowed’ to consume.

So what were leading strength training expert saying during the decade where Pauling and his associates were producing their studies? In the late 1970s, in his book, The Strongest Shall Survive,[34] Bill Starr suggested the strength training athlete consume 4,000 mg/day of Vitamin C.

A significant breakthrough in the medical community occurred when in 2002 in a Journal of American Medical Association (JAMA) article, vitamin supplementation was embraced for arguably the first time, even if it was at a lower level.

Most people do not consume an optimal amount of all vitamins by diet alone. Pending strong evidence of effectiveness from randomized trials, it appears prudent for all adults to take vitamin supplements. The evidence base for tailoring the contents of multivitamins to specific characteristics of patients such as age, sex, and physical activity and for testing vitamin levels to guide specific supplementation practices is limited. Physicians should make specific efforts to learn about their patients’ use of vitamins to ensure that they are taking vitamins they should…. avoiding dangerous practices….[35]

Even so, fifteen years later, the medical embrace of Vitamins such as Vitamin C is lukewarm at best:

The data show that vitamin C is only marginally beneficial when it comes to the common cold,” says Dr. Bruce Bistrian, chief of clinical nutrition at Harvard-affiliated Beth Israel Deaconess Medical Center.[36]

What if?

So what if vitamins had the potential to do more than reduce the time frame for a common cold, or enhance general health? What if it could do the things that Linus Pauling; Canadian biochemist, physician, and psychiatrist Abram Hofer;[37] [38] and others (including more recently the likes of Andrew Saul)claim they can do?

What if, for example, the story of the New Zealand farmer who recovered from near death through intravenous Vitamin C administration is true?[39] What if this case has broader application?

The challenge with this latter case is that it was published in a very mainstream Australian TV program, a serious break from tradition in what could reasonably be described as a bow for the anti-vitamin advocates and industry.

Here’s the major stumbling block – nutritional supplement labels cannot make disease related claims.

Developed country nutritional supplement manufacturers can only make certain claims. For example in the US claims on the label must meet one of three criteria, as determined by the relevant government regulator, the Food and Drug Administration (FDA):[40]

1) the 1990 Nutrition Labeling and Education Act (NLEA) provides for FDA to issue regulations authorizing health claims for foods and dietary supplements after reviewing and evaluating the scientific evidence, either in response to a health claim petition or on its own initiative;

2) the 1997 Food and Drug Administration Modernization Act (FDAMA) provides for health claims based on an authoritative statement of the National Academy of Sciences or a scientific body of the U.S. government with responsibility for public health protection or nutrition research; such claims may be used 120 days after a health claim notification has been submitted to FDA, unless the agency has informed the notifier that the notification does not include all the required information; and

3) as described in FDA’s guidance entitled Interim Procedures for Qualified Health Claims in the Labeling of Conventional Human Food and Human Dietary Supplements, the agency reviews petitions for qualified health claims where the quality and strength of the scientific evidence falls below that required for FDA to issue an authorizing regulation.

In essence, until the medical and scientific community is willing to embrace that nutritional supplements have more of a role to play via supplementation than ‘general health’, there is little chance that the broader society will learn about any such additional benefits.

At this stage the FDA accepts some general health benefits of nutritional supplements, but nothing more:[41]

Scientific evidence shows that some dietary supplements are beneficial for overall health and for managing some health conditions. For example, calcium and vitamin D are important for keeping bones strong and reducing bone loss; folic acid decreases the risk of certain birth defects; and omega-3 fatty acids from fish oils might help some people with heart disease. Other supplements need more study to determine their value. The U.S. Food and Drug Administration (FDA) does not determine whether dietary supplements are effective before they are marketed.

Until this changes – and it’s been this way for over half a century – you will only find a diluted ‘general’ comment about nutritional supplements in relation to their role in dealing with more serous health issues.

…if you start to look at supplement labels or brochures you’ll find diseases are not mentioned. Instead of finding supplements labeled for arthritis or high blood pressure, the labels say things like “helps maintain healthy joint movement” or “supports blood pressure levels in the normal range.[42]

This has been a point of frustration in the bodybuilding and fitness industry since as early as the 1950s in the US, where the enforcement action taken by the FDA against all the major supplement industry players (Weider, Hoffman, Johnson, and Rader, in relation to his labeling claims.[43]

If you want to hear more about or from those who belief that nutritional supplements have the ability to fulfill the things that Pauling, Hofer and others spoke about, you won’t get that information from manufacturers. But you will get that information from sources that are not regulated by government agencies.

Here are a few resources you might want to check out if you are interested in this area:

These are just a few of the growing global discussion on the role of supplementation in matters relating to larger health issues.

A question worth asking for those who are not currently facing serious medical issues and who are committed to optimal health – if certain nutritional supplements (e.g. Vitamin C) in specific dosages (i.e. what are considered above the RDA upper limit of 2,000mg/day) – do have the potential or ability to positive impact the more serious health conditions, what could they do for the health of others?

I will leave you to determine if that is a question you have.

Conclusion

So who do you believe when it comes to your health and vitamins and minerals? Or vitamins and minerals vs. drugs for your health? This is your decision. What I have done in the above article is to give you some insights into the history of vitamins and minerals,and sought to broaden your awareness about the claims and history of the claims as they relate to vitamins and serious health conditions.

On one hand you have incredibly smart people such as Linus Pauling (even though some found it appropriate to label him a quack[44]) making significant claims about the health benefits of vitamins, yet on the other hand you have some saying they are either useless[45] or actually cause disease[46].

There is a lot of talk on the internet about whether Linus Pauling has been vindicated. Here are titles from just the first page of a Google search ‘has Linus Pauling been vindicated’:

  • Linus Pauling Vitamin C Theory Vindicated? [47]
  • Linus Pauling May Have Been Vindicated – Vitamin C May Treat Cancer[48]
  • A vindication of Linus Pauling’s bizarre theory that vitamin C prevents cancer? [49]
  • High dose vitamin C and cancer: Has Linus Pauling been vindicated[50]
  • Vitamin C, Linus Pauling was right all along. A doctor’s opinion[51]
  • Linus Pauling vindicated – International Health News[52]
  • Vindication For Linus Pauling | Life Extension Magazine[53]
  • Linus Pauling Vindicated; Researchers Claim RDA for Vitamin C is Flawed[54]

It’s been over 50 years since Linus spoke out about the benefits of high dose vitamins. If he was on track, there’s been more than one generation of humans potentially denied the benefits due to the lack of clarity on the subject. Are you going to be one of them? It may be time to do your own research, including personal experiments to reach your own conclusions.

 

References

[1] https://en.wikipedia.org/wiki/Casimir_Funk

[2] https://amazingwellnessmag.com/features/history-of-vitamins

[3] https://en.wikipedia.org/wiki/Casimir_Funk

[4] https://paulingblog.wordpress.com/2011/06/15/casimir-funk-and-a-century-of-vitamins/

[5] https://en.wikipedia.org/wiki/Linus_Pauling#cite_note-Horgan-6

[6] Horgan, J (1993). “Profile: Linus C. Pauling – Stubbornly Ahead of His Time”. Scientific American. 266 (3): 36–40. Bibcode:1993SciAm.266c..36H. doi:10.1038/scientificamerican0393-36.

[7] Gribbin, J (2002). The Scientists: A History of Science Told Through the Lives of Its Greatest Inventors. New York: Random House. pp. 558–569. ISBN 0812967887.

[8] https://en.wikipedia.org/wiki/Linus_Pauling#cite_note-Horgan-6

[9] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[10] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[11] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[12] http://lpi.oregonstate.edu/about/linus-pauling-biography

[13] http://lpi.oregonstate.edu/about/linus-pauling-biography

[14] https://www.quackwatch.org/01QuackeryRelatedTopics/pauling.html

[15] Cameron E, Campbell A. The orthomolecular treatment of cancer. II. Clinical trial of high-dose ascorbic acid supplements in advanced human cancer. Chem Biol Interact 1974;9:285-315

[16] Cameron E, Campbell A, Jack T. The orthomolecular treatment of cancer. III. Reticulum cell sarcoma: double complete regression induced by high-dose ascorbic acid therapy. Chem Biol Interact 1975;11:387-93.

[17] Cameron E, Pauling L. Supplemental ascorbate in the supportive treatment of cancer: prolongation of survival times in terminal human cancer. Proc Natl Acad Sci U S A 1976;73:3685-9.

[18] Cameron E, Pauling L. Supplemental ascorbate in the supportive treatment of cancer: reevaluation of prolongation of survival times in terminal human cancer. Proc Natl Acad Sci U S A 1978;75:4538-42.

[19] https://articles.mercola.com/sites/articles/archive/2015/11/23/vitamin-c-curative-power.aspx

[20] https://sciencebasedmedicine.org/high-dose-vitamin-c-and-cancer-has-linus-pauling-been-vindicated/

[21] https://en.wikipedia.org/wiki/Dietary_Reference_Intake

[22] http://www.pnas.org/content/pnas/93/25/14344.full.pdf

[23] http://healthyeating.sfgate.com/many-mgs-vitamin-c-medium-oranges-6455.html

[24] https://profiles.nlm.nih.gov/ps/retrieve/Narrative/MM/p-nid/57

[25] https://www.vox.com/2015/1/15/7547741/vitamin-c-myth-pauling

[26] http://osupress.oregonstate.edu/book/how-to-live-longer-and-feel-better

[27] Pauling L Testimony at a hearing concerning Michael Gerber, M.D., March 6, 1984

[28] https://www.casewatch.org/board/med/gerber/pauling_1984.pdf

[29] Creagan ET, Moertel CG, O’Fallon JR, et al. Failure of high-dose vitamin C (ascorbic acid) therapy to benefit patients with advanced cancer. A controlled trial. N Engl J Med 1979;301:687-90.

[30] Moertel CG, Fleming TR, Creagan ET, et al. High-dose vitamin C versus placebo in the treatment of patients with advanced cancer who have had no prior chemotherapy. A randomized double-blind comparison. N Engl J Med 1985;312:137-41.

[31] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1405876/

[32] https://www.cancertutor.com/war_pauling/

[33] http://lpi.oregonstate.edu/mic/vitamins/vitamin-C

[34] https://www.amazon.com/Strongest-Shall-Survive-Strength-Training/dp/B000GK2BLU

[35] https://www.ncbi.nlm.nih.gov/pubmed/12069676

[36] https://www.health.harvard.edu/cold-and-flu/can-vitamin-c-prevent-a-cold

[37] https://en.wikipedia.org/wiki/Abram_Hoffer

[38] http://orthomolecular.org/history/hoffer/index.shtml

[39] https://www.foodmatters.com/article/nz-farmer-beats-swine-flu-with-vitamin-c-60-minutes-report

[40] https://www.fda.gov/Food/LabelingNutrition/ucm111447.htm

[41] https://ods.od.nih.gov/HealthInformation/DS_WhatYouNeedToKnow.aspx

[42] https://www.nowfoods.com/now/nowledge/why-dont-supplement-labels-talk-about-disease

[43] Roach, R., 2008, Muscle, Smoke and Mirrors, Vol. 1, Author House, p. 208.

[44] https://www.quackwatch.org/01QuackeryRelatedTopics/pauling.html

[45] https://www.businessinsider.com.au/what-vitamins-should-i-take-2015-10?r=US&IR=T

[46] http://www.dailymail.co.uk/health/article-184617/Vitamins-increase-risk-heart-disease.html

[47] https://newsblaze.com/issues/science/linus-pauling-vitamin-c-theory-vindicated_40227/

[48] https://raypeatforum.com/community/threads/linus-pauling-may-have-been-vindicated-vitamin-c-may-treat-cancer.14891/

[49] http://edzardernst.com/2014/08/a-vindication-of-linus-paulings-bizarre-theory-that-vitamin-c-prevents-cancer/

[50] https://sciencebasedmedicine.org/high-dose-vitamin-c-and-cancer-has-linus-pauling-been-vindicated/

[51] 8https://www.google.com/search?client=safari&rls=en&q=has+linus+pauling+been+vindicated&ie=UTF-8&oe=UTF-8

[52] https://www.google.com/search?client=safari&rls=en&q=has+linus+pauling+been+vindicated&ie=UTF-8&oe=UTF-8

[53] https://www.google.com/search?client=safari&rls=en&q=has+linus+pauling+been+vindicated&ie=UTF-8&oe=UTF-8

[54] http://www.laleva.org/eng/2004/07/linus_pauling_vindicated_researchers_claim_rda_for_vitamin_c_is_flawed.html