Ian King

Let the children play!  

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Directional concerns with the training of the young athlete

During a recent visit to Fiji I took the opportunity to study the conditions in which athletes are developed. Having been there before, and having been raised in a similar environment, I had certain expectations. The question was had things changed, had the influences of western world habits and trends risen and changed things.

My interest in training of the young athlete is personal and professional. As a parent it’s pertinent. As a coach, I spend the first two decades focusing on the peak years of sports performance, generally speaking 16 to 36 years of age. During the last decade and a half, I have sought to gain extensive experience in the practical application of training the young athlete, with the view to developed real world contributions to the multi-year periodization models I had developed during the prior decades. Additionally, I now also have a responsibility for the athletes who I trained during the 1980s and 1990s who now face the challenges of both aging and damage from sport at the elite level during their younger adult years. To add to this, they also bring their children to me, so my recent (last 15 years) focus on young training is serving all well.

I have a number of concerns about the direction of young training, and some key ones below:

  1. The over structuring of young sports training in general.
  2. The application of ‘strength and conditioning’ to the young athlete
  3. The perceived correlation between equipment and development of the young athlete
  4. The Western lifestyle impact on athletic development

For the purposes of this discuss I refer to the ages of 0-16 yrs as ‘young athlete’. I was able to apply my theories in relation to these concerns in my review of contemporary training habits in the island of Fiji.

To further explain my concerns, I expand in the following:

1. The over structuring of young sports training in general

I’m not the first to raise this concern, and I won’t be the last – unless things change globally, which I am not optimistic about. Essentially, in a world where children ‘play’ time is potentially reduced on prior generations, where their play time is less play and more electronic interaction, I believe what little play time available should be used to develop the general athletic skills needed to optimize long term athlete potential. Nothing new about this, I appreciate, and most would agree. Where the paths diverge is how the sports training is conducted. Where adult coaches speak a lot, where adult concepts and emotions dominate, where winning is the most important things, where a lot of whistles are blown, where kids are taught structure (tactics) before technique, where ‘fitness’ training equals (or in some cases dominates) technical training – this is the world of young sports training I see dominate.

My solution? Less structure, less adult involvement, more skill and fun based activity. Again, this is nothing new. Books have been written on this subject, such as the excellent book ‘Just Let the Children Play’ by Bob Bigelow. For whatever reason, it’s for the most part lip service around the world. The children are not being allowed to play.

Except in the places like islands in the Pacific Ocean. I am happy to report the children do still play. They play more than they do in the more developed western world. And this is good!

In my opinion it explains why the first thing you see when you arrive in the terminal at Nadi – in a poster over the bag carousel, and the last thing you see at departure at the International terminal in Nadi – in a billboard in the parking lot – is this boast – more rugby champions per capita are developed in Fiji than in any other country.

And I believe that is for the most part due to the way the kids play!\

2. The application of ‘strength and conditioning’ to the young athlete
Based on my observations, since about 1980 there has been a progressive downward movement in age as to who has formal ‘strength and conditioning’ programs provided. As of now, it is not uncommon for children as young as 10 years of age to be exposed to formal ‘‘strength and conditioning programs. I see two main challenges with this.The first one is the imbalance of time and effort dedicated to the athletic qualities – which, based on Tudor Bump’s influence, I indentify as technical, tactical, physical and psychological. In essence, I see too many young athletes being exposed to non-specific physical development programs and training who are seriously lacking in technical and tactical development. What we are creating, in my opinion, is a generation of athletes who cannot pass, kick or catch a ball very well, but are really ‘strong and conditioned’. To be more accurate they look like they are. This early imbalance, again in my opinion, will lead to inability for the athlete to fulfil their potential in the long term.

The second concern I have is with the application of training programs that have significant flaws in them. This simply means the young athletes have more years on inappropriate physical training programs, and as a result develop injuries and undergo surgery earlier than their predecessors. I am confident this would be statistically supported in any appropriate survey or research. One day, there will be a greater awareness and acceptance of the flaws that have existed in these training programs, and ideally the damaging content will be reduced, if not eliminated. However this optimism may take many years if not decades to be realized, at best.

3. The perceived correlation between equipment and development of the young athlete

There is a perception in our marketing driven western world sporting environment that you need not only equipment, but you need the latest equipment. For those exposed to it, his paradigm leaves those without a lot of equipment or not the latest equipment with a sense of inadequacy, and those with both a false sense of confidence. However for those not exposed to it, it has no relevance or impact.

Essentially kids need very little if any equipment to create play. I have seen many young athletes playing on the street with a crushed soft drink can, or in a park or in a village with an old volleyball, soccer ball or rugby ball.

In Fiji equipment is scare. In most Pacific island equipment is scarce. Yet Fiji still have reason to claim they produce more rugby stars per capita than any other country. And the Pacific Island continue to be a rich provider of athlete talent for many sports who recruit them from the islands.

I visited the classrooms of a primary school in Fiji recently, with a group doing volunteer work, and noted the humble resources they had available. I was keen to learn the correlation between this ‘disadvantages’ as we would perceive it in our developed countries, with their educational development. Without proclaiming to be an educational expert, I informally took the pulse of these kids in the basics of readying, writing and arithmetic (see the video below – note it’s rough and its sideways – unbeknown to me the kids were filming it!) I started out by giving them my Phone to play with and it was obvious the overwhelming majority didn’t know what it was. I was very happy with what I heard and saw. I don’t believe they were ‘disadvantaged’ as much as we may have believed because of our skewed reliance on resources and equipment.

4. The Western lifestyle impact on athletic development

In countries devoid of TV and other electronic devices, kids are forced to play. In countries devoid of heavy western eating influences, the kids eat more the traditional diets. Although not as traditional as the generations before them, anything is better than a diet of fast foods that kids in Western countries get exposed to.

During the last few decades the kids in the Pacific islands have been devoid of TV and other electronic devices, and most had not seen or heard of McDonalds. Inevitably this will change, and the pool of talent will dry up. There will come a time when we need to take this optimal lifestyle more seriously to ensure we optimally develop the young athlete.

Conclusion

Just as the American dentist Weston-Price concluded in his early 1900’s study of traditional nutrition, where he concluded that shifting to westernized nutrition was a step backwards as relates to health, I believe that as we shift from more traditional play based lifestyles for our young athletes, the future athletic potential is also diminished. Whilst it may not be possible or even appropriate to completely turn back the clock, I believe any parents and or coaches interested in optimizing the long term athletic ability of the young athlete can and should take some lessons from the experiences shared by the children in more traditional less-westernized cultures, such as the Pacific Islands.

Ian King

Terrorism in Boston

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Watching the vision of today’s bomb explosions near the finish line at the Boston marathon brought back memories of my own experiences of terrorism (1) in Boston. Now I don’t suggest it was in the same league as the victims around today’s blast, however it was still, in my opinion – terrorism. Act intended to cause fear. It was, in my opinion, intended to give me a clear message – don’t come back to Boston. It didn’t work. I have been back to Boston nearly every year since. It did work on others though. Let me tell you my story.

It was 1999 and before I left for a seminar tour of the US I received an email from a person who I had never heard of before, despite my 19 years in coaching at that time and the 10 prior years travelling to, studying, and meeting with as many leading US strength coaches as I could. He seemed very excited about my impending visit, and even invited me to visit his facility when I was in Boston. My tight travel schedule prevented me from taking up this offer; however this ‘coach’ did introduce himself to me at the start of the seminar in his home town of Boston.

All seemed normal. Up until about one third of the way through the day, when I spotted a gathering of people in the middle of the presentation room (actually a squash court) during a break. All bar one of the people in this highly visible impromptu yet serious meeting did not return the seminar, constituting my first and only mass walk-out during a seminar.

I’m not sure if the ‘sole survivor’ of this group was an independent thinker, or left to report on the remainder of the day!

Now I was to learn that later that apparently the leader of this group, my new found want-to-be Boston buddy, has called the meeting and due to his desire to ‘protect’ his people form my terrible content and terrible delivery, had ushered them to safety!

That would be their prerogative, yet the subsequent events may tell a different story as to the motive of this mass walk-out.

Shortly after the event my host received a written communication that left her in tears, full of fear. The communication made it very clear how terrible the seminar was, the worst ever experienced by this ‘strength coach’. The content was really bad and the presenter equally bad.

What was I presenting? I was presenting the content of my releases from 1998, a collection of many of the concepts I had developed and refined in the prior 19 years of real world intense and high volume physical preparation coaching. Things like:

• Speed of movement and my three digit timing system
• Lines of movement
• Balancing the body based on my lines of movement concept
• Chin ups don’t balance out the bench press
• Loading is over-rated
• My unique unilateral bodyweight exercises
• That the aerobic base was a myth
• Static stretching before training
• Control drills conducted in the start of the strength workout to activate selected muscles
• And much more

Now I know this content was radical at that time, and I can bet you this ‘strength coach’ was doing none of this at that time, and thus stood to loose face with his local followers because this ‘visiting coach’ (myself) was teaching it totally different to what he was doing. I get that.

(I challenge my Boston friend to produce his 1999 and pre-years workouts – now that would be interesting stuff….)

But what I don’t get was what happened next. The communication then went on to outline all the retribution that would occur if my host dared to bring me back to Boston ever again. And that’s where it really became terrorism.

Now the story didn’t end here, and the following sheds further light on the motives of my

Boston ‘friend’. During the subsequent decade, from 1999 to 2009, he published extensively on some new trends in training, including:

• Speed of movement and my three digit timing system
• Lines of movement
• Balancing the body based on my lines of movement concept
• Chin ups don’t balance out the bench press
• Loading is over-rated
• My unique unilateral bodyweight exercises
• That the aerobic base was a myth
• Static stretching before training
• Control drills conducted in the start of the strength workout to activate selected muscles
• And much more

And not once did my name get mentioned in the way you would expect an ethical and creditable person would when publishing and teaching another persons original concepts.

So how did it all end up? Well, the person I call a terrorist got known as a leader in the methods I taught on that infamous day in Boston in 1999 due to his prolific publishing on these subjects, my host never worked with me again (in fact they quickly stopped communicating with me at all…). And me? I go back to Boston every year and do seminars…..Just like the Boston marathon will go on every year moving forward. Because we can’t control the actions of others, but we can control our response. Its okay to experience fear, but it’s not good enough to allow fear to change how you life your life. And despite my ‘Boston friend’ benefiting commercially and professionally from my original works after the damage he sought to cause myself and those who supported me that year, he has to live with his acts of terrorism….

(1) “the systematic use of terror especially as a means of coercion “ – http://www.merriam-webster.com/dictionary/terrorism (2)

(2) Yes, that’s inverted commas indicating a direct quote and after that is the reference – I know this has been discouraged by the US fitness industry ‘its okay to steal’. Brothers, but bear with my old-fashioned values…..

Ian King

Lines of movement – the origin and intent of the concept  

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In 1998 I released a wide range of original, innovate training concepts developed during the prior 18 years of coaching, based on extensive personal professional experiences training large numbers of elite athletes. Many of these methods have gone on to shape how the world trains.

I have summarized many of these in the on-line course ‘KSI Level 1 – Legacy’, which was released for the first time about two years ago.

For example, I began my first public extensive teaching of the concept of lines of movement in 1998 with the following statement:

….To balance the athlete I work on a ratio of 1 to 1 of hip and quad dominant – in general. And I can assure you – most programs you’ll see are 2 to 1 – quad and hip.

That’s a concept I’m sure you’ll have never heard before because this is the first time I have spoken about it. (1)

The following shows a breakdown of the body into major muscle groups/lines of movement, and then into examples of exercises. It is what I call ‘the family trees of exercise’. Use this to assess balance in your exercise selection…. (2)

Now I am going to show you how I break the muscle groups up:(3)

Lower body:
Quad dominant
Hip dominant

Upper body:
Horizontal plane push
Horizontal plane pull
Vertical plane push
Vertical plane pull

These concepts are now used throughout the world. Ethical and well read authors and presenters reference and credit the origin.

Initially these concepts were referenced and credited accurately. For example, this was said about one concept, a concept I called ‘lines of movement’:

Before Ian popped up from Down Under, most coaches said to train all the muscles of the legs in one session and use the most efficient exercises. That means squatting and deadlifting on the same day. Problem — As effective as these big mass builders are, they’re also very fatiguing and really sap your energy levels. If you start your workout with squats, your deadlifts will suffer and vice versa.…

To help you understand how to divide and balance out your training, Ian came up with a list of major muscle groups that reflects their function:

Horizontal pulling (row)
Horizontal pushing (bench press)
Vertical pulling (chin-up)
Vertical pushing (shoulder press)
Hip dominant (deadlifts)
Quad dominant (squats)….

Ian has a few other categories for abs, lower back, calves, and arms, but the ones above are main muscle groups you need to worry about. Based on this list, you need to be doing vertical as well as horizontal pushing and you need to be doing the same number of sets for each and keep the rep ranges equal where appropriate.

Let me give you an example of how this list can help you. Before Ian provided this simple list, I did almost nothing but chin-up variations for back training. Sure, I did rows occasionally, but not very often as compared to chins. This was an imbalance. Now I do just as many sets of horizontal pulling as I do vertical pulling and it’s really helped my back development….(4)

To reinforce this point, here’s a program published in a popular men’s magazine in the US in 1997, about six months prior to the 1998 release of many of my concepts including lines of movement.

Stage 1: Wks 1-4 – The ‘bodybuilding’ phase (5)

A (Day 1)             B (Day 2)      (Day 3)        C (Day 4)           D (Day 5)        (Day 6)    (Day 7)

Incline Bar Press  Squat Off      Off               Bench Press       Hack Squats      Cardio      Rest day
DB Press              Leg Press                           Dips                   Lunge
Pull-down            Romanian Deadlift             Seated C/Row   Leg Extension
Bent-over Row    Glut/Ham Raise                 Upright Row      Lying Leg Curl
DB Sh Press         Standing Calf Raise           O/head Tri Ext  Seated Calf Raise
Barbell Curl
Hanging Leg Raise                                         Hanging Leg Raise
Crunch Abs (if not done on day 3)                Crunch Abs (if not done on day 3)
Oblique Crunch                                              Oblique Crunch

You will note the absence of many concepts that I released in 1998 in this program. e.g. lines of movement, uni-lateral bodwyweight exercises, abs first, control drills, pre-training stretching etc etc.

However in 2005 two ‘books’ were ‘published’ by two different and ‘effective’(6)  marketers, both of which ‘publications’ contained a wide range of my original ideas in the absence of referencing or credits (7).For example, both of these publications taught and used the concept of lines of movement without any referencing or credits (8). Both ‘authors’ were in seminars where I taught this concept in or around 1999 and or ordered my books and videos where I taught these as original concepts (9). So I conclude they knew the origin and simply choose to ignore it.

2005 formed a watershed year for my concepts, and since then I have seen a number of additional publications where the authors and or publishers have made no attempt to provide accurate credits or referencing, or at best a diluted one.

I believe that well-researched writers and teachers with integrity will apply acceptable professional guidelines when using the original works of others. Those who lack these two qualities don’t.
I watched this direction with interest. I raised these matters with a number of private organizations, professional bodies and publishers. Over time it appeared that values other than honest writings, ethical referencing and legally compliant copyright respect were not high on the priorities of these entities.

To the one particular staunch defender of this plagiarism – I share my belief that the willingness of these organizations to continue to associate with and endorse these individuals is not a reflection of the right of these individuals to carte blanche use of my intellectual property in the absence of professionally accepted standards of referencing and crediting – rather is it a reflection of the values of these entities, the implications of which will be judged by history.

I understand there is a market segment who belief that it doesn’t matter where the information comes from, as long as they get it. I respect their right to form any opinion they choose. However let me share mine position – those who lack the trait of honesty and long term application that would result in developing their own experiences to teach and sell do not understand the concepts, do no teach them accurately, have not used them long term in true practical application, and when either a new trend comes along or they feel it’s time to dump these concepts, will do so. Their motive to create short term personal and commercial gain by being the one to bring ‘new concepts’ to the market – I suggest this serves only themselves.

I also recognize that there may be some pain involved in me putting my hand up to correct this information. Those who entered to industry post 2000 and were first exposed to the un-referenced diluted versions may struggle with the idea that their source failed to teach the full picture. Some of the pain may even be deflected back to us.

None of this will change what the direction we are taking – to accurately and honestly teach my original concepts. To regain the legacy.

Despite the widespread teaching of my concepts by ‘authors’ such as this, or perhaps because of, the true intent and power of my concepts has not been put to use. The world is no better off. Sure a handful of new entrants to our industry have been given an impressive collection of information – but nothing really has changed. The reasons I created these concepts – to produce superior performances and reduced injuries – has not occurred.

This is disappointing but not totally surprising. I believe you will not serve humanity in the absence of a true deserve to serve. When the motive is to gain credit for new idea and short term cash flow, neither of these motives form what I call true intent, and therefore the original intent of the concepts falls short of their potential.

To address these issues, a few years ago I decided to collate my concepts and provide a summary of them in a way that included the history of why and how I developed them, and the most extensive explanation available as to how to use them. I called this the ‘KSI Level 1 – Legacy Course’. This is the first step in balancing the misinformation for self-serving purposes that has denied the world the opportunity to fully benefit from my original, innovative training concepts – concepts shaped, tested and proven by decades of practical application.

For the last two years this course has been available and undergone a long testing period. It began with a trial group that were virtually given the course, and even now, towards the end of the testing period, the price of the Legacy Course is only twice what many paid in the mid-2000’s for a document that was in essence a very poor copy of my How to Write / Get Buffed! TM and How to Teach books.

Perhaps over time, as more people gain access to the original content rather than the diluted plagiarized and/or unreferenced versions, the power of these concepts will come closer to fulfilling their potential in serving the world in optimizing performance and reducing injury.

Recently I was giving a lecture at a university in the US on the subject of ‘lines of movement’. I was given three hours to teach this concept. As I taught, it struck me that the content I was sharing would be so powerful for the world to gain an insight into where concepts such as this came from, why they were created, and their original and true intent in how to apply them.

To this effect, I have decided to make this three part seminar – Lines of Movement – available for order. You can order and watch this electronically delivered video by clicking on this link.

http://www.kingsports.net/products-ksi-evid-Linesofmovement.htm

If you value honesty, if you value learning from the source, and if you value learning the true intent of one of the many concepts I have created that have changed the way the world trains – I believe you will enjoy this video program!

(1) King, I., 1998, Strength Specialization Series (DVD), Disc 3, approx 1hr 06m 00sec in
(2) King, I., 1998, How to write strength training programs, p. 38
(3) King, I., 1998, Strength Specialization Series (DVD), Disc 3, approx 1hr 03m 00sec in
(4) Shugart, Chris, 2001, The Ian King Cheat Sheets, Part 1 – A quick and dirty look at all the cool stuff Ian King has taught us so far, Fri, Aug 24, 2001, T-mag.com
(5) Reference available upon request.
(6) If you can call deceit ‘effective’
(7) One even made the effort to use his own words
(8) Interestingly both ‘authors’ claimed to have ‘read everything there is to read in physical preparation’
(9) Although one did claim the content of my seminar was so bad he needed to walk out and take as many of the audience with him!

Ian King

The only coaching program that can and does teach the art of coaching by doing

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Every day my coaches and I train athletes, and every day provides new experiences. Today one of my coaches and I were working on a few elite athletes from another country. One of them asked later how I learnt what I did. I said:

“By training athletes”.

Another asked how my coach learnt his skills, and this got me thinking. My answer was:

“By working beside me in many different individual athlete and coach situations in many different sports at all levels in many different countries over many years.” 

As I reflected on how competent the top KSI coaches are, I was reminded of how special our program is. I believe no one offers a teaching experience like this. Yet I am continually amazed at how many are drawn to the bright lights and seductive marketing of certain programs, only to feel short-changed. I can understand how easy it is to be tricked into believing these ‘teachers’ will improve your coaching.

I know one personal trainer who we gave a work experience opportunity to about a decade ago. This personal trainer was simply giving a guided experience in how to write a generic program (and he choose to take the program and publish it and sell it in more than one publication for personal gain) This personal trainer never met the players, coaches or administrators. Never even laid eyes on them, let alone coached them. This personal trainer never saw any interaction between myself and athletes, in this program or any other. And yet ever this personal trainers marketing has claimed  they have worked with elite players in this code, which we have good reason to believe this ‘personal trainer’ refers to the one generic program with no athlete contact.

You learn little by exchange of information compared to what you learn when you are actively involved, observing or assisting, in high level coaches executing their competencies. If you want to learn how to physically train athletes, I suggest you take more than most in reviewing your choices in teaching before investing your time and money.

It’s really nice that you are making charitable contributions however I suggest more worthy causes for this charity than the ones you have been donating to! I also feel you may actually want to learn how to coach one day (just maybe) and get value for your time and money.

Real athletes. Real coaches. Real learning. The KSI Coaching Program. The only program than can or does teach the art of coaching by doing.  http://bit.ly/10pXQu3

Ian King

Wow! There is some integrity left!  

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WOW! Fortunately I was sitting down! I just received an email from an American publishing company seeking permission to reprint some of my works!!!!! And they were going to reference it!!! Wow!!! I am almost in a state of shock. Just when I thought integrity in publishing had left the US!

And further it was just for one relatively small piece of information, a concept I had expressed in a table format in 1992!

After watching now a decade of publishing of my works by individuals and publishing houses with no reference to the source – including page after page of verbatim copying, covering in excess of 20 different publications – I had come to the conclusion that the ‘new rules’ of publishing were not only dominant, they were the new rules!

Lying, cheating and stealing has, from my perspective, dominated the US based strength and fitness scene since 2003. I’m not the first person to raise this concern, nor do I expect to be the last. However what I exposed what so staggeringly expansive it was a shock to me. Even though there are many who believe that stealing is okay as long as they benefit individually …

Well first off, I don’t care if someone plagiarized health info. As long as that info is correct.

….I still maintain a dim view of society where this behaviour is tolerated, let alone endorsed. Oh, and by the way – when someone cuts and pastes others works, and when they apply their paraphrasing creativity (like reversing words, mixing up the paragraph, substituting examples…) – it is never going to be a correct reflection of the original intent of the author.

And endorsed it has been. From national professional organizations to publishing houses, my direct communication to them has at least forced them to confirm their official position – that they endorse plagiarism and plagiarists.

Which is why I was so pleasantly surprised to see a publishing house taking the time to seek permission and reference other peoples works!!!!

And more than this – this book they were putting together is based on the authors personal experiences (amazing difference that!) over twenty years of developing the concept. I know this because I was working closely with the author back then. So this is very unusual in the modern world of bullshit publishing – someone taking the time, applying long term determination, delayed gratification – to develop an artifact that will have meaning decades from now, and where works other than the authors is used, appropriate professional referencing applied.

Wow! That is going to be one book I recommend on any ethical professionals library!

And the name of the publisher – Human Kinetics….I have just gained a lot of respect for this company if this example is an accurate reflection of how they fact check and do business. I know a number of other publishers that could take a lesson here.

Ian King

Looking for the messages from the Lance events  

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Watching the Lance Armstrong drug allegations situation I feel this event may be more significant that it appears on the surface. It certainly raised a lot of questions for me – including how far into cycling will the expose go and will it jump to other sports. However the biggest question I have yet to answer is why such a big name American athlete has been ‘taken down’. If you read between the lines there has arguably been a degree of protection offered to high profile US athletes in relation to positive or potentially positive drug tests, so why Lance?

I can only think of two possibilities. Firstly he really upset someone. However the collateral damage to the sport of cycling is too big for this. Which leaves me with my second possible answer – it’s a genuine desire to play it straight, a rare example in a sporting landscape that has all the rules but so few ever get caught up on the wrong side of the rules.

If this is the case, what is driving this position of greater integrity? Is this a sign of the promise of 2012 and the ushering in of a higher social values with the Age of Aquarius?

This will be interesting to watch, to see if this is just that or an aberration before things return to the way they were.

Nike’s decision to cut ties with Lance was either a case of their corporate ethics genuinely being violated, or they were concerned about the impact on their bottom line. Either way, it was a significant move.
One thing I can say with certainty is that I have not seen any promise of this greater integrity in corporate or organizational ethics in physical preparation. I am familiar with certain US companies that see fit to continue to retain and endorse certain individuals who values and actions include publishing other peoples works unreferenced, uncredited and in many cases verbatim, and on a number of occasions claiming or inferring it as their own. In essence, what I believe has been the greatest intellectual property heist in modern physical preparation. Yet these companies still endorse and engage these individuals.

Will the corporate integrity shown in cycling and Nike spread to physical preparation? I hope so, for everyone’s sake.

Ian King

Our people are growing while the rest of the world is shrinking  

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At the end of each quarter (every 3 months) I go over the KSI students business and financial reports for that quarter. This applies to Level 5 and above. I did 2 today – one from a Level 5, the second from a Level 6.

The first one was up 28% from last quarter, and 700% up on six months ago. Okay, so this student was in the first year at this level, so maybe that explains it.

So the next case was in their 4th year – and they were up 62% on last month!!! And this coach increased their client base by 31% over last quarter and achieved a record profit in last quarter!

We are not talking year on year, which is a review and comparison to the same quarter 12 months prior – we are talking 3 months!

Want year on year? The second coaches income was up 32% on the same quarter last year, and his expenses down by 48%!

Okay, maybe this is just recent success. What about since joining the KSI Coaching Program 4 years ago? Quarterly income up by 225%.

Now we offer a holistic approach and this is only one of their income streams, albeit their oldest, being their physical preparation service income. We also mentor them in other income streams.

Not bad for a time when most of the world is imploding and shrinking economically, where most people have had their client list and asset base shrunken substantially by the forces of the economy.

We are committed to guiding our students to growth even during the most challenging economic times in this 80 years cycle. Isn’t that great!

After all we believe that for all those shrinking financially, .there is a vacuum to be filled by someone growing and expanding. That’s what we do. Help people by staying with them daily, weekly and yearly, guiding them to fulfil their potential. As opposed to doing a 2 day seminar in which we convince them of our greatness and they go home to their own devices. That’s much easier. It’s much more demanding standing in the front line of the battle field with them. Our success in many areas is only achieved when our students success. Which means we are more than committed to this outcome – we are determined about it.

Ian King

Physical preparation coach and father understands the limitations of earned income  

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Carl was born in Birmingham, England originally, and moved to Cornwall when he was 11. He competed in many sports as a kid – karate, rugby, soccer track & field to name a few. Carl is now a 4 time state powerlifting champion and plans to add a fifth title shortly. He is also a medallist at national level

As he describes it, he drifted through the earlier years of his life without a great deal of care or regard for him self or health. He met his wife in England and came over to Australia as a young adult. Around 2004 his dad had heart surgery, so Carl flew back to the UK. During this visit he made a clear and conscious decision that he did not want to follow this health path.

Carl took up weight training at about 18 years of age and training was the thing he would look forward to during his earlier jobs as work such as driving forklifts and as a boner in a meatworks. His dad’s surgery was a catalyst for him deciding to enter the health and fitness industry as a personal trainer. Since then his journey has taken him across the world and lead him to find like minded people and role models.

He is now also involved in the KSI Coaching program (Level 5) and has increased his athlete client base substantially. Despite being on the road to achieve what most in physical preparation deem to be the ideal client base, Carl recognizes that this is more to life than working. As a father and husband with a young family, the limitations of earned income are very apparent to him. It doesn’t matter how high profile the athlete, or how high the hourly rate – it’s a very limited income source. IF you don’t work, you don’t get paid. And when you are working, you are not with your family.

In Carl’s search a better way to live life, Carl choose to join our entrepreneurial group, where he is a few years into gaining a degree of leverage. His goal is to master the art of leveraged income, and continue working with selected clients by choose – not by necessity.

From using the products alone, Carl feels he has experienced amazing results, especially post children in terms of my energy and recovery abilities. From his involvement in our mastermind group, he feels he as learned how business works and a great deal about his mindset towards money. The growth I have had in business and as a man have been amazing & I am enjoying the journey of challenges and success.

Carl is grateful for finding our entrepreneurial group and looks forward to sharing it with many others who want to take control of their own health & wealth.

Ian King

They will be exposed – in a way that will last forever  

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They will be exposed – in a way that will stand forever

I received a number of responses to the blog article ‘Can’t attract athlete clients? Here’s three solutions’. Here is one of them, and my response.

“Hi Ian, why the protection of xx in this article? Sure that’s who is being referred to in this – his plagiarism should be greatly exposed – unless of course there is some legal agenda ? Keep up the great work, best wishes, Mark.”

Mark, in response to your post: Thank you for your comments. I value hearing your concern that the actions of plagiarists and copyright infringers be exposed. I will take a moment to respond to your post if I may.

The examples used in this article were simply that – examples. The main aim and message of this article was in relation to the most common solutions used to gain work with athletes, and concluded with my recommended method. I did not want to dilute this message.

Another consideration in my decisions in writing this article was my concern that naming people for negative contributions gives too much credit and attention to them, which is in part what they seek – attention. Therefore I am very conscious of this and selective in my use for this reason. I do not wish to bring the spotlight on these people any more than is worthy. Unfortunately, there is time when it is necessary to bring them into the light. I would much prefer to bring the light to those who make a positive contribution to the industry specifically the betterment of humanity generally. The people you refer to, in my opinion, do not fall into this category.

A further consideration is that I recognize the substantial number of people who either lack the intelligence or the integrity to acknowledge the extensive intellectual property infringements, for varying reasons not limited to because they don’t want to, because ‘he’s a really nice guy’, or because they have a vested interest in maintaining the veneer that nothing inappropriate has occurred. I seek to avoid exposure to this sub-section of the industry as they further damage my belief in the goodness of humanity.

However, when the medium is appropriate, I assure you, there is no ‘protection’ of those who choose this path of deceit and misleading. A reality for me is that when th0se who seek this instant gratification to be ‘experienced’ and an expert in their field actually reaching the conclusions and achievements and theories the claim to have, do these acts of intellectual property infringement, they overlook the far-reaching implications that the written word becomes an artefact that potentially lasts for centuries.

Therefore long after their lives have ended, their lasting legacy will be these artefacts, which will forever bear testament to their actions as serial plagiarists. This fate will befall both their self-published as well as their mainstream published artefacts.

I would like to gift you a copy of the e-book version of my book ‘Barbells & Bullshit’. You will note that this text begins to expose the extent of the infringements. Send me an email at question@kingsports.net so I have an email address for you.

I would also to draw your attention to the future release of my book and course titled ‘Apocalypse – What some are willing to do, others are willing to turn a blind eye to, and the majority have got no idea about’. The electronic course version will be in excess of 750 pages. This publication exposes what I describe as the greatest intellectual property heist in modern physical preparation, and all the individuals and companies that have participated.

In conclusion we share the belief that the actions of plagiarist should be exposed, and during the remainder of my life I will do just that. I optimistically trust that, for the betterment of those entering our industry, as well as for the greater good of society as a whole, those supporting our position in this and other matters of integrity will grow, and contribute to forcing a change in the values of American-led professional and commercial standards in such as a way that acts such as these will be more effectively discouraged and ultimately stamped out.

Ian King

Personal Trainer Professional Development – the KSI Way  

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In 1998 I recorded a live seminar in which I released for the first time a number of my unique, original innovations in training that I had developed, tested and refined in the prior 18 years of coaching. The concepts released in that seminar have proven to be the most influential (and most imitated/copied) concepts on the planet.

The impact and value of these concepts has, in my opinion, been diluted by the extent of copying they have been subject to. Many personal trainers in the US market have been exposed to some of these concepts – however in a diluted, confused and off-intent manner. Here’s a chance for you to get it right.

Spend a day live in seminar and learn first hand, from the source, the most effective methods for how to write and how to teach training programs, aimed at personal trainers.

This one day seminar will be equally divided between ‘how to write’ and ‘how to teach’, using methods many seek to imamate, but only KSI can truly teach – because we created them! These methods are timeless – you will not need to rely on the ‘latest trend’ or the ‘latest equipment’ when you follow the path taught during this seminar.

Take my exercise innovations for example. One of them, the single leg stiff legged deadlift, was first reproduced without consent of acknowledgement in a Men’s Health magazine in the early 2000s, but a so called ‘student’ of KSI. Something went badly wrong, because the picture accompanying the short article was of a person with the non-working leg lifted back up in the air, making the exercise virtually useless. Suffice to say, this ‘variation’ has now become a main-stay of the ‘functional training movement’ – without anyone realizing how this exercise came to be!

Or take my lines of movement concept – you know the horizontal and vertical push/pull, and quad and hip dominant. For the first few years post release most acknowledged the source, however one particular ‘variation’ of this concept changed the word ‘quad’ for ‘knee’. Pity whoever did this didn’t read the original rationale behind my word selection, as clearly outlined in my 2000 ‘How to Teach’ book. And it hasn’t helped that he most prolific publisher of my concept didn’t seem keen to acknowledge the source for the first 10 years after he caused a mass walkout of my 1999 north-east USA seminar!

Or take the business advice I rolled out in my 1999 ‘So you want to become a physical preparation coach’ book. Not be confused of course with the article of the same name with the exception of the words ‘personal trainer’ inserted, published nearly a decade later.

Or take my ‘over-reaction/under-reaction’ saying and concept. In my limited exposure to marketing-dependant US personal trainer ‘education’ I recently learned that it was apparently the concept of ‘another’ persons’!

Or take my concept of ‘Capable vs. Optimal’ – reversing the words to ‘Optimal vs. Capable’ may fool the masses to thinking it is original, but for me the willingness and propensity to flip words around for self serving purposes is at the expense of the receiver of the message.

Or take my philosophies for example. When you read a paragraph that is poorly paraphrased from my book ‘The Way of the Physical Preparation Coach’, such as this one, that a certain internet magazine thought it was okay to leave posted on their site:

My original version 2005:
Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity….

‘Later version’ 2006:

When designing training programs, resist the pressure to conform to any tradition or system of beliefs, no matter how dogmatically that tradition or those beliefs are presented, or how much you get “slammed” for not conforming. This applies to training and life

…and in the same article read the ‘author’ claim the philosophies are based on their ‘own experiences’…how many times do you need to be lied to before you realize it’s not in your best interests?

Or during the last seven years you could have paid anywhere between one to two thousand dollars to attend a Californian based seminar on program design, in which you would have been taught my concepts such as family trees, progressing and regressing exercise, reversing exercise sequence in subsequent programs, using the first stage to develop and correct muscle balances and so on. You would probably have got more value by reading my ‘How to Write’ and ‘How to Teach’ books – at least you would have got the honest original source. It least you would receive honest information. And you could have used that money difference to contribute to a worthwhile charity of your choice.

And even when you read in other’s ‘works’ where they could not be bothered to paraphrase and write exactly the same things, such as this paragraph, which has appeared a number of times verbatim in the ‘works’ of the same ‘author’:

all things being equal, and independent of any specificity demands, the selection of exercises should show balance throughout the body

…I still suggest the message is lost. And then there is of course the issue that you are getting your education from thieves who compound the integrity issue by seeking to claim it as their own…

Now some suggest that they don’t care where they get their information? Let me share some insights – most of what you are being taught has not been done by the marketer teaching you it, because for the most part many of them don’t train. To add to this non-experience based training, you often get ‘athlete preparation’ tips, peppered with vague references such as the first name of a boxing medallist from an Olympic games (at a time when the ‘speaker’ was a teenager)….by ‘coaches’ that are only coaches by virtue of calling themselves a ‘coach’ (or more importantly, a performance expert), who have not accumulated enough coaching experience to warrant teaching anyone.

Now if you are happy to be bullshitted to, go ahead and keep learning from these sources. For those who would prefer to get it straight without the BS, here is your chance – learn from the source!

Personal trainer professional development – the KSI Way! Sunday 19 August 2012, Los Angeles. Register here: http://bit.ly/PkWbfK