Ian King

What’s holding YOU back as a trainer?

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Even been in a place in your career where you wonder why you are not getting where you wanted to go as a trainer? If any of the following apply, you probably should be asking this question – I don’t have enough clients; I don’t get paid enough; I am not sure or confident of my future in this industry, etc. Now if you’ve had the courage to recognize the limitations and ask the question ‘What’s holding me back?’ the next challenge is finding the answer!

Not sure where the weakness is? Is it my qualifications? Do I lack experience? Is it the city I live in? Am I not buffed enough? If you have ever had these questions you are not alone! Should I get more ink? If so arm or leg? Left or right side? (Yes, the last question – the one about the ‘ink’ – or tattoos – is my Aussie humor!)

Ever since getting paid to train another person became a reality (generally speaking during the 1980s) I’ve been helping trainers, instructors, coaches – whatever your job title – find the answers. As I entered the industry in 1980 I was in a position where I became established before anyone knew what I was doing. (Which gave me the experience to write my professional guidance books after some 20 years experience, ‘So You want to Become a….’.)

Take this question for example that I got from a struggling Los Angeles based trainer in the late 1990s:

I have read “So you want to become…” [book] thoroughly. While I agree with your statements it is easier for you with an established record to attract new clients than it is for an “outsider” like me to break in. The reason I’m asking is to see where my weaknesses are – what is holding me back in other words as I’m failing to identify it somehow. I don’t think it is qualifications – I have a bundle – and I don’t think its training experience – I have lots of that…..

I believe just about everyone has this question at some stage of his or her career.

So what are the most commonly looked at solutions? What are the most common mistakes? And what are some of my suggestions for you?

‘GO-TO’ SOLUTIONS

From what I have seen the top 3 most common ‘go-to’ solutions in our industry include:

#1 – Get higher-level qualifications or more certifications

If you have a diploma, get a bachelors degree. If you have a degree, get your masters degree. If you have your maters degree, get your PhD. Or do more short courses with more and different people. Add letters to your name.

Does this work? Yes, it can if you are looking for a job. If you are self-employed, potential clients don’t pay much if any attention to it. I could count on one hand the number of athletes who in four decades have asked what qualifications I have!

I say ‘it can’, in relation to ‘does it work’, because I have seen it work. I have also seen it not work. In my opinion it doesn’t make you a better coach – but it can get you a job.

#2 – Build your C-V

Building your C-V is another popular and potentially effective way to get more work. Provided you are after a job. Here’s how it works. You target a team or job, and hang around there. You get to know the people, you become liked, and you suck up to the decision makers. You exploit the reality that most appointments are decided upon before they are advertised, and it’s someone’s friend. ‘You’ be that person.

Then you take that C-V with that team/athletes name on it, and you leverage it into a higher profile team or individual. And you keep going until you have the best C-V in the market!

Does this work? Absolutely! At least in the short term. Can they coach? That’s pretty irrelevant in this strategy!

#3 – Market Yourself Better

A lot of new entrants into the industry are keen to learn how to market themselves, including on the internet. This is an option, however there are a few things to consider before going down this road.

One of the challenges I suggest you consider before choosing to play in this ‘sandpit’ is the need to understand you are marketing in a profession where the cultural values are that its okay and normal to tell lies to sell yourself. Here’s an example:

The reality is that the lies in fitness far outweigh the truths. …Here’s my premise. It’s OK to tell a lie if you know that it’s a lie… Once a personal trainer or performance specialist knows the truth then, they can tell a little white lie to make the sale or to get the client on board.

Now let me be clear – I don’t agree with or endorse the belief expressed above. It’s not my paradigm or values, however it is  from a productive marketer in the industry and therefore it would have had some influence on integrity in the industry.

How are you going to compete in that stinky pond? Tell bigger lies? Get more insights on this challenge in my recent blog ‘Coaching in the Fakebook Era’.

SO WHERE ARE TRAINERS GOING WRONG? (The most common mistakes)

There are two key mistakes made by trainers looking to get past sticking points in their career. Firstly, the point I call ‘jamming a square post in a round hole’. The second is missing the key ingredient.

#1 Jamming a square post in a round hole

Remember the struggling LA based trainer who couldn’t work out what was holding him back? His stated (and yes it was even in writing!) goal was:

To gain a full time professional strength and conditioning position with a professional sports organization or high level training facility.

What were the chances of him attracting athletes? Ah, let me think about that for a moment….Ah…none!

Let’s get this clear – athletes are no better than anyone else, and training athlete’s doesn’t make you any better than anyone else. It’s a common error for so many to want to train athletes because this role has been incorrectly placed on a pedestal!

This trainer was far more suited to the general population, including the fat loss market, where the rules are loose and people are more likely to buy into a ‘story’ – in other words the goals are subjective and the methods to achieve them many.

Why do I say this trainer was more suited to general population? Every market segment has unique traits. Athletes, for example – and especially elite athletes – value discipline, delayed gratification, focus, effort, determination and so on. How much of these qualities did this trainer have? Ah….not much.

Ask yourself – is the target client I am chasing one that resonates with me? Be authentic! Take a path congruent with who you really are and the kind of person that you might inspire. Be yourself. What client sub-group wants more of who and what you are, stand for and have? Any short term ‘success’ from faking or forcing yourself (the post) into an environment (the post hole) will quickly dissolve and those faking it are more than they are ultimately end back at their competence level.

#2 Missing the key ingredient

In about the 1960s a young man said to his mentor ‘Look, this is all the company pays!’, complaining about his paycheck.

To which the mentor replied: “No that is all the company pays YOU!’

The message shared by the late Jim Rohn about his interactions with his mentor Earl Shoaff (in addition to the power of having a mentor!) tell us that what you are getting paid is not what your industry pays. It is simply what your industry pays you!

This applies to all aspects of typical frustration – your client numbers, your client cancellations, your clients reliance on you to be their motivator, your income….

So what’s the missing ingredient? Value. You get paid for the VALUE you bring to the market. Value is measured in the amount of help you give and the number of people you give this amount of value to.

Yes, something is holding you back. Remember – in the words of the wise Jim Rohn:

Don’t take your needs to the market place. Bring your value instead.

…because…

Service to many leads to greatness – great respect, great satisfaction!

The question is….how exactly do you ‘bring your value’ to the market?

 

Author’s note

The training concepts I developed were developed on athletes, however during the last four decades it’s become very clear that they are equally effective on all humans. In fact I suggest that the elite athlete arena is an excellent testing ground for training theories and concepts. Coaches in the KSI Coaching Program come from all walks of life and apply the KSI way to all types of clients. The KSI way is not limited to athletes, nor are our coaches limited to working with athletes.

Ian King

There is a better way – Part 6: For whose benefit

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The coach said to the team –

‘Now I want you to win. Because it makes me look better.’

A few weeks later, in a different sport but with the same athlete, a coach said to the team –

‘Now if some of you are wondering why you didn’t get any game time, I want to remind you – we are playing to win.’

The sample group in reference was 15-17 year olds, playing in late specialization sports. They were a decade away from the potential career peak.

Was this coincidental or reflective of the extent of this value set? I have my thoughts on this.

The concept of ‘long term athlete development’ is now widely known. Few know about the people behind the concept, due to the low level of ethical referencing in this industry, but most will be able to share with you their understanding of ‘LTAD’, in a hip kind of trendy term way.

That’s great, but something is missing, because the talk of long term athlete development is nothing more than lip service.

Either the masses of coaches who claim they are familiar with the concept are not, or they simply don’t respect it.

Because when the coach is ‘playing to win’ with 16 year olds in a late specialization sport, or when the coach is calling upon the athletes to win to boost their coaching credentials, it raises the question – whose benefit is this for?

There was a time when the concept of long term athlete development was known by few. That was not that long ago, as the popularity of this concept has been a post 2000 phenomenon. Yet during this period of ‘ignorance’ I believe coaches and coaching was more enlightening, with a greater chance of the athletes needs coming first.

So how did we get to a point when everyone knows the words, but few demonstrate a true knowledge or respect of the concept?

In the late 1980s and early 1990s one the groups I was working with was the Canadian ski team. The locations we would go into camp were varied, but one thing remained constant – the team Sports Science Director would visit with me multiple times a day, excitedly showing me his latest conceptual development or research discovery, including a concept he was working on at that time – a model for long term athletic development.

His name was Istvan Balyi, a former Hungarian Olympian turned Canadian sports scientist. The work he developed went on to be the most influential model of long-term periodization in the western world during the last two decades.

In essence, and in the simpler earlier version, the model suggested a number of stages in the career of the athlete, and only in the final or latter stage was ‘playing to win’ the priority!

  1. FUNdamentals – where fun based activities developed the fundamentals of athleticism
  2. Training to train – where the athlete trained for the primary purpose of developing the qualities that are derived from training and getting used to training.
  3. Training to Compete – where the athletes training and competition focus was on getting used to competing.
  4. Training to Win – the final stage, at the peak of their career, where the athletes training and games were focused primarily on what needs to be done to win – in the now.

The first three phases of this simplistic interpretation reinforce that all is being done for the delayed gratification of winning at the peak of the athletes career. Despite most coaches of age groups ‘knowing’ this concept, most are implementing the final stage where the primary focus is to win, at the three earlier stages! Even educational institutions who provide a long term athlete development plan in writing fail to do what they say they are doing.

You can learn more about Istvan’s works in his book ‘Long Term Athlete Development’ available on various online websites.   Istvan deserves to have his work learnt from the source, and the publisher, Human Kinetics, deserves credit for being the only North American publisher to my knowledge who has made an effort to reference and credit my material in their publication

I say to the coach who told his players to win for his benefit (to enhance his coaching resume), and to the coach who told his mid-teens that some of them would not step off the reserve bench because they were ‘playing to win’, and all coaches who recognize they may share similar values or habits – to reflect upon and review their coaching strategy.

And if they cannot embrace alternatives where the needs of the athlete come first, consider another pursuit other than sports coaching.

Because there is a better way, and athletes deserve to be given every opportunity to fulfill their athletic potential.

 

Note:

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way. We have spend the last four decades discovering better ways to train, and we teach these better ways when we work with athletes or coaches. The KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future. Learn more about KSI Coach Education here https://kingsports.net/courses/

Ian King

There is a better way – Part 5: There’s more to athlete preparation than ‘strength & conditioning’

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Physical preparation in athlete preparation is over-rated.

Its obvious that few share my belief, considering the amount of focus and effort going into physical development globally. I learnt from my professional experience in North America in the late 1980’s and early 1990s that their culture placed a (potentially excessive) premium on physical development. That cultural value is now global, courtesy of the internet.

The model I ascribe to – and teach – for athlete development states there are four (4) components – technical (skill), tactical (tactics), psychological and physical. After based on my four decades of professional experience, I have concluded that (generally speaking) physical development is the least important of them all.

Only in junior sport will a physical advantage at the expense of the development of the other three athlete preparation qualities provide a superior, temporary sport performance advantage. And the athlete in their long-term success, which will be reduced for doing so, pays the price for this.

Now saying ‘physical development is over-rated’ is a tough thing for me to say, especially as doing just that – physical development – has put food on my table for the bulk of my adult life. However I came into this profession to help athletes be successful in sport, not to help them become physical successful per se.

Put simply athletes are spending too much time in the gym and not enough time in skill (technical) and tactical (tactics) development.

Now to make things worse…

The model I ascribe to (and teach) for physical development states there are four (4) components – flexibility, strength, speed and endurance. After based on my four decades of professional experience, I have concluded that (generally speaking) strength is NOT the most important of them all.

But you would not know that, because an increasing percent of physical training time globally in sport is being dedicated to strength development.

So how did we get to this point? In the 1960s strength training in sports was virtually non-existent. In the 1970s it began to raise its head in sport, especially in strength sports such as US college (American) football (gridiron).

One of the leading western world physical preparation professional bodies, the National Strength Coaches Association (NSCA), grew out of this growing movement – football strength coaches at US colleges.

A study of history shows the limits of this association. Strength training was missing, and that is what the NSCA provided. By the time they realized they have overlooked other physical qualities, all they could do was substitute the word ‘conditioning’ for the word ‘coach’, and have to change the acronym NSCA. To this day, their content is reflective of the origin – a heavy bias towards strength training with very little focus on the other physical qualities .

By the 1980s, whilst not as popular as fitness training in the broader society, strength training was being sought out by a growing number of sports (which I where I got my start in sport).

During the 1990s strength training gained acceptance globally – both in sport and the general population.

By now the void had been filled. Strength training was no longer deficient. However in true human ‘over-reaction’ style, we just kept going. In the post 2000 period too much emphasis is being placed on strength.

Now, to drill deeper, not only are we seeing an over-emphasis on strength training, the strength training being conduced is significantly flawed. More on this another day….

So what gave way to allow the extra time for strength training? Playing the sport (skill development), and flexibility training – which ironically (for myself and the values I teach) are THE MOST important athletic and physical qualities respectively….

I was introduced to stretching in high school sport. Half a century later, at the same school, I would be now exposed to less stretching.

Half a century ago I engaged in a sporadic self-driven participation in the strength training gym. It wasn’t organized, and few attended.

Now, at the same school, the strength program is compulsory for all athletes in all sports. If a student athlete does not attend the strength training program for that team, the young athlete is denied selection.

At high school half a century ago my spare time was used up playing kids-organized pick up games. Now, I would not have time to engage in this unstructured, skill-based training. I would instead be at the gym meeting and exceeding the new expectations that athleticism is more effectively developed in the weight room.

So I am not speaking hypothetically. I am speaking as I see it, including a very personal case study using the same high school half a century apart.

So we have potentially given up the two most important qualities of athletic and physical preparation for one quality that is not the most important….

How is that serving us athletically or health wise?

Is this situation likely to reverse? Not in the foreseeable future. Not whilst the trend is towards every high school in the western world having their own full-time ‘strength & conditioning’ coach. Not while the dominant belief is that all there is to athlete preparation is ‘strength & conditioning’.

Hopefully, one day….the world will realize again – that this is more to athlete preparation than ‘strength & conditioning’….

 

Note:

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way. We have spend the last four decades discovering better ways to train, and we teach these better ways when we work with athletes or coaches. The KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future. Learn more about KSI Coach Education here https://kingsports.net/courses/

Ian King

There is a better way – Part 4:The simple things that can change the way athlete’s view themselves (and perform)

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Little Johnny (or Julia) goes to mid-week training. The coach raises the ‘mistakes that cost them’ the last game. During training, the coach says:

‘Let’s go through the whole training session without dropping the ball. I don’t want to see any dropped ball!’

Little Johnny’s (or Julia’s) sub-conscious mind repeats the key words:

‘….dropped ball.’

Little Johnny’s (or Julia’s) body complies – the ball is dropped. More than once.

Little Johnny (or Julia) feels bad. One of their team-mates comes up and gives them a verbal ‘spray’:

‘Stop dropping the ball, you clumsy idiot!’

Little Johnny (or Julia) drops his/her head, feeling ashamed. Should a clumsy idiot like himself or herself even be out there, they wonder?

The coach hears this negative reinforcement and sees the exchange, but chooses to pretend they didn’t. After all, perhaps this will help them achieve their agenda?

The drill continues. More dropped ball. The coach tries screams and threats. No success – the ball is still being dropped.

So the coach introduces his ‘ace in the pack’ to solve the problem. Push-ups.

‘…you drop the ball during training, you do 10 pushups.’

Little Jonny (or Julia) drops the ball. The coach yells. Little Jonny (or Julia) does their push-ups.

The coach then raises the level of difficulty of the drill. Little Jonny (or Julia) feels there is no way they could do this! After all, they couldn’t do the simple version. They drop the ball again.

Frustrated by their ‘ace in the pack’ coaching strategy, the coach pulls out the ‘Joker in the pack’ strategy. Elimination. If you drop the ball, you are out of the drill. Little Jonny (or Julia) drops the ball soon after and is one of the first eliminated. They get the least time in technical rehearsal and the longest time on the sidelines reflecting on their failings.

At the end of training the coach says:

‘Its no wonder we lose games when we train like this!’

Little Johnny (or Julia) feels more of a loser now. Should they even bother with the next game?

It’s game day. Little Johnny (or Julia) is not feeling very confident. One of their team-mates comes up and gives them a verbal ‘spray’:

‘Stop dropping the f****** ball, you f****** useless idiot!’

[Yes, language like this occurs in teenage sports…at least in Australia…]

Little Johnny (or Julia) drop their head, feeling so small. Should a ‘f****** useless idiot’ like themself even be on the field?

The coach hears and sees this negative reinforcement – profanity included- but chooses to pretend they didn’t. After all, perhaps this will help them achieve their agenda?

[Yes, turning the blind eye by coaches to internal negative abuse is common in teenage sports, including, as I have seen, in ‘church schools’…]

Little Johnny (or Julia) drops the ball…again. The crowd groans in disappointment. The coach screams in anguish. The parents put it on the top of their ‘to be talked about list’ for after the game.

Little Johnny (or Julia) is feeling really bad about themself. They are looking for a rock to crawl under and hide.

In the team de-brief following the game the coach brings attention to it saying words to the effect ‘We’ve got to learn to hang onto that ball!’, and raves on for a few minutes about the mistakes that cost them the game. The coach concludes the huddle with:

‘Its no wonder we lose games when we play like this!’

Could Little Jonny (or Julia) is feel worse? Surely they will be safe in the refuge of family.

Little Johnny (or Julia) gets into the car for the drive home with the parents, and very quickly the conversation is brought to a discussion of the importance of catching the ball, of not letting the team down.

This is only making Little Johnny (or Julia) feel worse…

Little Johnny (or Julia) goes to mid-week training. The coach raises the ‘mistakes that cost them’ the last game. During training, the coach says:

…and the cycle is played over again….

Soon after Little Jonny (or Julia) wants to quit that sport.

Soon after that Little Jonny (or Julia) want to stop all sports.

Why would they want to play on? They only feel worse about themselves as a result of playing…..

Sound familiar? If you are not sure, ask a young athlete if they can relate to this story…

No, nothing above is embellished or fantasy. It’s real, and its happening just like this – and worse….(including the reference to ‘church schools’….)

In addition to social and physical rational for sports involvement there is the emotional and or psychological justifications. However these are only relevant if they are producing the key outcomes for the athlete.

So ask your self as a coach – by engaging in sports with me as the coach/with their coach, do the athletes:

  1. …Feel better about themselves? (Self-esteem)

  2. …Believe they are capable of even greater things? (Self-confidence)

Changing the way an athlete feels about himself or herself and achieving the purported benefits of sport relating to how an individual feels about themselves can be a simple looking out for and changing the way that athletes, coaches and parents speak to the athlete.

Note:

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way. We have spend the last four decades discovering better ways to train, and we teach these better ways when we work with athletes or coaches. The KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future. Learn more about KSI Coach Education here https://kingsports.net/courses/

 

Ian King

Coaching in the Fakebook era

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If you are a physical preparation coach (strength coach, S&C coach, Personal trainer – call it what you want) who is looking to start, build or advance your career, then you are going to have to make a decision. Do you prioritize creating a perception of your competence; or do you prioritize actual competence?

There are going to significant implications to the path you choose, that will affect you for better or worse, for life.

Some of the most common concerns and frustrations of physical preparation coaches include:

  • How do I get more clients?
  • How do I retain my clients?
  • How do I get a better quality of clients?
  • How do I get clients who respect me enough to turn up and pay me?
  • Will I be able to raise my income in the years to come?
  • Will I have an income in the years to come?

In the Information Age you have a choice, as evidenced by role models you have in the industry. You can create the perception of your competence (a more appropriate adjective would be your ‘greatness’) and create and raise income that way. Or you can development your competence. Which one do you do? Which one have you done? What is the difference?

These are some of the questions that will be addressed in this article.

The Information Age is described as beginning in 1989, however the social media internet age is a post-2000 phenomenon (e.g. Facebook commenced in 2004)

The ‘internet era’ has been associated with the rise of social media and opportunities to create a ‘fake’ perception of who you are. Is the creation a perception that is different than the reality deceptive? In my opinion, absolutely. However this article is not a moral debate. This is purely a discussion about the impact on your career, economically and otherwise.

Now this doesn’t mean that fake in the physical preparation industry began in 2000. My first major exposure to fake was in the late 1980s, when a North American coach regaled his Australian seminar audience with the way he strength trained Ben Johnson to becoming the fastest man in the world. Only problem was, for those who dug deep enough, according to Ben’s coach (the late Charlie Francis) the two had never met!

No, fake didn’t begin with the post-2000 Internet era. It just exploded then! Now anyone familiar with Internet dating sites and similar platforms to embellish on will tell you that faking it is common. Again, this is of no relevance to this article. What we are focused on is the impact on your career.

The fact that there is no shortage of faked ‘cyber-coaches’ is a reality today. The concern I have for you is that intentionally or otherwise, there is a risk you are going to copy or embrace these values. Is this a problem? I will give my answer to that question as the article unfolds.

The greatest example of Internet fake I witnessed was in at the start of the rise of the fakebook era. In the early 2000s a young entrant to the North American physical preparation industry was emailing me frequently with reference to themselves as an ‘up and coming strength coach’.

…I am a (hopefully) up and coming strength coach…

…It would help establish me as the hot up and coming coach that I am fast becoming…

I just didn’t understand what they meant. After all, they had very limited experience in training individual athletes, never been hired by a team, and could not attract an athlete. Put simply, he was struggling to find work, particularly in the area of athlete preparation, which was a goal of theirs.

I have read “So you want…” thoroughly. While I agree with your statements it is easier for you with an established record to attract new clients than it is for an “outsider” like me to break in. The reason I’m asking is to see where my weaknesses are – what is holding me back in other words as I’m failing to identify it somehow. I don’t think it is qualifications – I have a bundle…

…I’d like to move out of the personal training field and train athletes exclusively but bills need to be paid.

I was confused – he didn’t have many clients, none of whom to my knowledge were athletes, and by his own admission struggled to attract athlete clients. So how was he going to become a ‘hot’ strength coach? And how long would it take?

The answers appeared a few years later, with references in writing to his:

…stable of Olympic and national level athletes…

Now I was really confused, because he didn’t have the goods to attract real athletes. Then I got it. The new definition of a ‘strength coach’ was not like the old one, where you actually trained athletes. The post 2000 version of ‘strength coach’ was where you created the perception online that you trained athletes. No experience needed. At least not in training athletes. Some experience in marketing was very helpful. And a personal propensity for deceit.

Now the faking was not limited to this.[1]

Bottom line, there was not need to go through the decades of experience and thinking that created the content of these dozen or so original artifacts. The only competence required was the ability hit the Control C and Control V buttons (cut and paste). And of course possessing the personal traits to disregard professional courtesy, copyright laws, ethics, commitments etc.

So this is where the industry is. You don’t need experience if you are willing to fake it. But where does faking it take you?

There is two main types of marketing – conventional sales marketing, and referral based marketing.

Conventional marketing requires you to continuously create a new product or service, write sales copy, create databases, stay connected with your database, and blast to them frequently.

Referral based marketing involves you impacting your clients so much they are compelled to tell their family and friends, and as a result of the strength of their advocating you have more clients.

Which one is better? Let’s use the word different, rather than better. The marketing based approach require continual marketing. Lets take the typical e-book of the post 2000 era. It ran out of pulling power pretty quickly, typically because it was rubbish content slapped together and marketed beyond its value. Ever counted the number of e-commerce products some of the more prolific marketers in our industry have created? Some of them, if stacked up, would exceed the height of your ceiling.

The advantage of sales based marketing, especially of products, is the potential for leverage. The disadvantage is that even if your initial sales are great, they will decline very quickly over time, and you need to keep marketing. And you need to continually adapt to the marketing platforms, and how to compete in new marketing spaces.

Referral based marketing is driven out of high competence. You pay nothing for marketing, you do no marketing, and you attract an endless supply of clients. Now it may not be as leveraged as selling a product, but you don’t have to keep reinventing yourself in marketing, and no-one can take competence away from you. You have it for life.

Now we need to make one more distinction. We have talked about marketing and the challenge of having to always market yourself and new products, learning new platforms in new marketing environments. But we need to categorize between marketing with honesty, and deceit based marketing.

Deceit based marketing is where knowingly mislead your market. For example in the case study above, this ‘ambitious’ yet inexperienced ‘coach’ was asked in seminar (recorded and sold in DVD) where the attendee could learn more about the (very familiar!) bodyweight exercises they had just been taught in that 2003 Las Vegas seminar. To which they chose to respond:

Q. …[from the audience] Where can I find all these exercises?

A Only through personal contact [with me]. Firstly, write them all down, and then you have some. And second of all, it is in the ‘Martial Arts’ book…..

Now they could have been honest and listed any of the dozen or so resources they had learnt these unique bodyweight exercises from.[2] However perhaps the attraction of the ability to create the perception of competence won over. Perhaps the post-2000 era culture was reflected?

So what are the implications of deceit based marketing?

Firstly, internet or no-internet, a person’s reputation is still a currency of value.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. —Warren Buffett[3]

Not only are you going to need to reinvent new products and new marketing material and delivery methods, you are going to need to re-invent your reputation – if you can.

There have been two significant economic phenomenons in the last two decades that speak volumes to the risks of selling perception.

Firstly, the dotcom bubble bursting early 2000s. Many of these earlier technology companies had share values was in excess of their tangible values, and this discrepancy contributed to a market crash.

The second was the Sub-Prime loan crisis in the US between about 2006 and 2008. There were too many financial instruments of no value being sold as if they had value, and this crashed the housing market in the US, threatened the entire US economy, and many other economies around the world.

Did some people make money initially from selling perception in both these examples? Absolutely! Did it end well? Not at all.

Personally, I would not recommend this path. I have seen the short-term benefits for some, however the medium long-term consequences await. For those who believe in any form of universal laws, these consequences are unavoidable and inevitable.

So if you choose this path, the focus on prioritizing the perception of your competence, you have been forewarned. The risk is yours. If you are following this path without really realizing it – and this would be easy to do considering the spotlight shone on the ‘success’ of many other fakebook like ‘hero’s’ in this industry, it may be time to pause and reflect.

By now my preference for developing competence may be clear. This does not mean I discourage marketing. You just don’t need to do it to achieve the first $250,000 per year.

I provide my definition of competence.

Competence is measured by your ability to earn a six figure annual service income through attracting, retaining an endless demand from referral based business with A-class clients, paying your triple figures per hour, clients happy to work with you as you travel the globe on holiday for around three months of the year or so. And to do so in the absence of any marketing, or any symbiotic relationship or association with a magazine, commercial company, gymnasium, school, or sporting team or organisation.–Ian King

Now the only criticism of this form of income I accept is that it is not leveraged. The solution is when you are charging three figures per hour, you only need to do up to 20 hours a week of billable hours for your first $100,000. Leaving many hours in the week to more leveraged income streams. Or when you are able to charge $200/hr, do only 10-15 hours a week for the first $100,000-$150,000 per annum. Beats the hell out of waiting for you to make your fortune out of your electronic products, or wondering why you are working for nothing to pay the trainers in your personal training studio.

Is this a pipe dream or ‘deceit-based’ marketing? No, this is what graduates of our KSI Coaching Program do and receive. It’s real. It’s what we teach.

The challenge is first embracing this possibility. If you think it’s too good to be true, move on. If you don’t like the idea of having this sort of income and being relatively unknown, instead attracted to the perception of being ‘famous’ and ‘popular’ in your industry – move on.

And if the thought of starting at Level 1, akin to donning the white belt in a new martial art discipline, is beyond the scope of your ego, move on.

However, if you are attracted to developing competence to the level that results in living the life as described in my definition of competence, keep reading. If you believe you can achieve this level of competence without our help, we say good on you and can we watch and study your progress. And for those who are attracted to our guidance in achieving this definition of competence – get started here. https://kingsports.net/courses/

Life is full of choices!

——

[1] This coach took the ‘How to Write’ and ‘Get Buffed!™ books and produced a knock off claimed to be a ‘bible’. They took the contents of the ‘Foundations of Physical Preparation’ book and liberally sprinkled it through a series of e-books about martial arts, the contents of a strength training program for an Asian team sport and turned it into an e-book about macro-cycles; and liberally sprinkled them all between a series of books and e-books about after-burning, warping speed, shape-shifting, new rules and female body shaping etc etc. Then there were the articles…

[2] Some of the sources the presenter could have shared when questioned:

Twelve Weeks of Pain, King, I., 1999, T-mag.com

Strength Specialization Series (video/dvd) (1998)

How to Write Strength Training Programs (book), 1998

Get Buffed! I (book), 1999

How To Teach Strength Training Exercises (book), 2000

How to Teach Strength Training Exercises (DVD), 2000

Get Buffed! II (book), 2002

Ian King’s Guide to Control Drills, 2002

And other places….

[3] https://www.brainyquote.com/topics/reputation

Ian King

A financial reality check for physical preparation coaches

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Irrespective of the motivations that drew you into this industry, there’s a probability that at some point in time you are going to reflect upon the low incomes that constitute most roles in this industry. Put simply this is one of the lower paying ‘professions’. Not totally surprising considering one of the more popular roles within the industry, that of a personal trainer, is the current go to for anyone who is not sure what they want to do with their life, or a waiting for a break in another industry.

Physical preparation coaches who work as gym instructors[1] or personal trainers[2] typically earn below the poverty levels, between $20,000 to $40,000 per year. Physical preparation coaches working with athletes as ‘strength and conditioning coaches’ typically earn $30,000 to $50,000 per year[3] at the college level. Some can earn $75,000 to $150,000 a year in the professional sports ranks.[4] A few earn higher.

Where does this place the physical preparation profession relative to the rest of the work force in developed countries such as America, Europe and Australia? Here’s a statistic from the United States.

Based on the Internal Revenue Service’s 2010-2014 database below, here’s how much the top Americans make: [5]

Top 1%: $380,354

Top 5%: $159,619

Top 10%: $113,799

Top 25%: $67,280

Top 50%: >$33,048

If we were to make a median income in physical preparation, I believe it would be below $33,000 US/year. In other words, the majority of physical preparation coaches are in the bottom 50% of income earners.

For those who plan to make a life long career, and in particular for those who plan to or do support a family, there’s a real challenge with income.

I have sensed a belief or perception with physical preparation that being a physical preparation coach means you need to forgo financial success, because we are little more than a community service. Granted the recent history of this industry has been volunteer-based, but those days are gone.

You don’t have to remain poor because you chose to be involved in physical preparation as a coach![6]

Yes, the average incomes within the industry are a factor dragging the sector. However another factor holding back incomes in this industry is the lack of financial education.

Based on the responses I have received from physical preparation coaches (personal trainers, strength coaches, strength and conditioning coaches etc.) to a ‘financial health’ questionnaire I have developed it really clear that some clarification would benefit those in the industry.

I appreciate that it all comes back to definitions and it’s not appropriate to use the right and wrong approach to how a person defines themself, what they do or what they have. So I will provide the definitions I subscribe to in each point. I also appreciate the sensitive nature of money and the ego, so I am going to be as gentle as I can.

Here are at seven things about your financial position that I believe deserve ‘attention’

1.  You don’t own a business!

One of the questions in the survey where the answers really shocked me were how many physical preparation respondents ticked yes, they have business. Now from where I sit I am going to assume they are self-employed, and or have a trading name or entity, and that gives them the belief they have a business. (Yes, I appreciate that the small minority actually do own a business, and we will touch upon that shortly)

I thought like that once. Until I was exposed to some simple but powerful concepts that helped me understand that being self-employed is not being a business owner.

Firstly lets look at it from the perspective of Robert Kiyoski’s cashflow quadrant. On the left hand side of the quadrant you find the employee (E) and self-employed (SE). What they have in common is they both sell their time. On the right hand side of the quadrant you the business owner (B) and the investor (L). What they have in common is they have leverage. The business owner typically leverages off other peoples time (OPT) (e.g. services) and or the sale of products, and the investor typically leverages off money, including other peoples money (OPM). I will discuss what ‘leverage’ is shortly.

Now before you talk yourself into the possibility that what you do places you on the right hand side of the quadrant not the left, I want to introduce a second perspective on the definition of ‘business’, one I learnt from Brad Sugars.

A business is a commercial, profitable enterprise that works without you.—Brad Sugars

The key word is without you. You are not at work and you are making money. You can potentially receive income whilst you sleep from efforts other than your own (ironically another question in the financial survey where the typical answers give were the catalyst for this article!) . And yes, I understand some of you ‘have trainers’ and believe this describes you – give me time, I will address that.

So unfortunately, based on the definitions I rely upon, you don’t have a business!

2.  You don’t have leverage

Leverage is typically used to describe the phenomenon of achieving a greater result than the effort put in. When used to describe income, leverage is one of three types of income – earned, leveraged and passive.

Earned income occurs when you sell your time for money. If you don’t work, you don’t get paid, and once you have done the hour and been paid, there is no more money for that effort. This is what the majority of physical preparation coaches do. They don’t have leverage.

Their income is limited to the hours they can work, and is non-existent if they don’t or can’t work or if the client does a no-show.

Leveraged income can be defined as doing something once and getting paid for it over and over again. Minorities within the industry have leveraged income and the methods typically used to achieve leverage warrant further discussion. Suffice to say, how many physical preparation coaches do you know retired early and living permanently on the beach in Hawaii or similar because of their success in leveraged income?

Bottom line – without leverage, your ability to substantially increase your income is very limited, and your ability to have time freedom nearly non-existent.

Leverage is the reason some people become rich and others do not become rich.–Robert Kiyosaki

3. Your income does not rise faster than the rate of inflation

One of the biggest financial challenges we all face is the impact of inflation or rising cost of living on the value of our dollar. Is your income rising faster than the rate of inflation.

This is tougher for the relatively younger person in the workforce to answer as they have not been around long enough to assess the tradeoff between the increase in cost of living and increases in their earnings. More experienced physical preparation coaches are in a far better position to comment on this.

Now keep in mind we are not talking about the changes that will occur in the demands on your income if you are supporting another per

son/persons, as is the case if you were to start/or have a family.

The chart provided shows the cost of living rises in the US since 1997 – almost 30%. So what was the change in minimum wage in that time? 0%.[7] The table below that goes back to 1990. [8]

You can do your own sums on this – do you have more or less disposable income than you had 5, 10, 20 or 30 years ago? Which raises the next question for you – do your current income streams have the ability to increase your income at a rate that exceeds the rate of rise in cost of living? I suggest it does not and will not – unless of course you change.

4. You don’t have sufficient retirement savings

If you stopped work today, by circumstances or choice, could you support yourself financially for another few decades at a standard of living you would be happy with. Here are some 2016 stats relative to the US on retirement:[9]

  • One-third of Americans report they have no retirement savings.
  • 23% have less than $10,000 saved.
  • This means that 56% of Americans have less than $10,000 saved for retirement!

If you calculate a very, very basic cost of living for a single person at say $25,000 per year, and expected to live an average of twenty years in retirement, you are going to need at least $500,000 in savings, placing you in the top 13% of all Americans regarding their retirement savings currently.

If you were spending the savings you could survive at that standard of living for 20 years (not withstanding any extra medical costs – which are going to be inevitable if you live to the full term of your natural life); or you could hope to invest your 500k in an interest-bearing instrument producing 25k a year.

How many years could you support yourself in retirement on your current savings or investments?

How many years could you support yourself in retirement on your current savings or investments?

 5.  You are not immune to being replaced by a robot

Another answer to a question in my financial health questionnaire related to a person’s confidence that their income was future proofed, devoid from threat of being made redundant by robots (or other technology) or shifts in global trends such as certain labor going ‘off-shore’.

Some believe that they were immune to this. Let’s talk about technology first. If your decision making in your service is limited i.e. no high level discernment or creativity is involved, you are very replaceable by technology.

I am going to be perhaps hurtfully blunt – what most physical preparation coaches do is lacking in the high level thinking that would prevent a robot from taking their place. The only real attraction for most clients is that you are a person with a heartbeat not a robot. However that will not save any profession at risk of being replaced by robots.

6.  You’re not unique

Your lack of uniqueness means a number of things. Firstly a robot can replace you. Secondly you are just like everyone else, leaving you wondering why you can’t get standout demand for your services.

The challenge for many is to understand the concept of UMP – unique marketing position (or USP, Unique Selling Position). Dying your hair or wearing dreadlocks or flashing your guns does not make you unique in the sense of UMP. Nor does a twist in your marketing.

The kind of uniqueness I suggest pays is most effective in the physical preparation industry (in fact in most of not all service industries) is your level of competence and subsequent ability to make a massive difference in people’s lives.

This I suggest comes from the higher levels of competence, you with a focus on being the best you can be. Not being like or liked by everyone else.

Here’s the irony – most prioritize being liked by others, and to do this you need to be ‘like’ others. How do you expect to get a superior outcome if you train people like everyone else does?

My reality is that competence threatens. As my coaches progress through and up the levels of competence, their former work colleagues will turn on them. They are typically ejected from their workplace, some with the use of police called in by their previous colleagues. Certain things happen when your competence gets to a certain level. I celebrate them as signs of greatness!

When you stop being like other people, other people will stop liking you!–Darren Hardy

If you haven’t been kicked out of your former working environment, you haven’t raised your competence level to the extent that you could!

7.  You’re not an entrepreneur

Put simply and generically, you are not an entrepreneur. The most poignant use of the word ‘entrepreneur’ that I have seen in my four decade career in this industry was a young man who had recently left the security of his employment in a non-related industry to take up his long held dream of being a full time self-employed physical preparation coach.   Shortly after that live move he was diagnosed with cancer. In his online fund raising page he talked about how his life collapsed upon his diagnosis, and his lack of income and medical insurance was because he had chosen to become ‘an entrepreneur’.

No he had not become an entrepreneur. Rather, he had simply moved from the E quadrant to the S quadrant. Not that I felt it was responsible to share that with him at that time. At that, as I do with many life-impacting conclusions I reach, committed to in the future helping physical preparation coaches be forewarned and educated, before they were put in these serious situations.

Sorry, but you are not an entrepreneur.

Conclusion

As I said at the start money is a tender topic intertwined with pride and ego. I have sought to be respectable and gentle yet at the same time straight with you. Yes, I have made generalizations. Yes, I may have upset a few. All of this is worthwhile if I have helped a few reflect upon any misguided conclusions they may have reached about their financial future.

To help you I have developed a short course providing vital much-needed entrepreneurial education. The next program starts at the beginning of next month. If you are interested, email us at question@kingsports.net.

This industry is already one of the lower earning industries in the developed world.   Continuing to operate in an environment devoid of financial education is not helping. If you truly want to become more entrepreneurial and are willing to empty your cup (figuratively speaking) this course presents a great starting point!

——-

[1] http://www.fitnesscareers.com.au/newsview/fitness-salary-guide-38

[2] http://www.fitnesscareers.com.au/newsview/fitness-salary-guide-38

[3] by Rick Suttle, Demand Media, http://work.chron.com/much-strength-conditioning-coaches-make-average-19363.html

[4] Careers in Sport, Fitness, and Exercise, By American Kinesiology Association, Human Kinetics         http://www.humankinetics.com/excerpts/excerpts/strength-and-conditioning-coach

[5] http://www.financialsamurai.com/how-much-money-do-the-top-income-earners-make-percent/

[6] King, I, 2005, The Way of the Physical Preparation Coach, p. 165

[7] https://buffalogrumblings.wordpress.com/tag/minimum-wage/

[8] https://www.motherjones.com/politics/2011/05/speedup-americans-working-harder-charts/

[9] Kirkham, E., 2016. 1 in 3 Americans have saved $0 for retirement, Gobankingrates, 14 March 2016, http://time.com/money/4258451/retirement-savings-survey/

Ian King

Technology and training

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On Dec 3 2017 it was 25 years to the day since the first text message (SMS) was successfully sent. [1] [2] The message required a computer. They could be received on a hand set mobile phone, but could not be responded to.

Twenty five years ago athletes – pro and amateur – were trained on programs that were not individualized, using crude assumptions that what they were doing would make them better, and because they for the most part typically didn’t start the strength training seriously until they were in their late teens or early twenties, the injuries that occurred towards the end of the first decade of strength training were masked by ‘retirement age’.

Twenty-five years later, post 2017, technology is moving to messaging apps such as Facebook, whatsApp, etc. Texting continues, with 800 million a month in Australia on the Vodafone network alone. [3]

Twenty-five years later, post 2017, athletes – pro and amateur – are trained on programs that….are not individualized, using crude assumptions that what they were doing would make them better.

Nothings changed? Yes, there is a change! The starting age for athletes commencing serious strength training has dropped by a decade, which means that the typical injuries caused by strength training that appear within the first decade are appearing a decade before ‘retirement’ age – and are therefore no longer masked.

And this is a problem. Not so much for the coaches with a big talent pool, because there will be someone to take the place. But for the individual athletes, whose hopes and dreams are crushed – when this situation was both predictable and preventable….

Oh, I forgot to mention – if you are really lucky, your coach might change the name on top of your program sheet!

Does this absence of masking of injuries by retirement cause any changes in the way humans act or respond? Apparently not.

There are a few additional technological impacts on physical training.

Firstly, the surgery techniques to repair damaged connective tissue has really advanced, in that the surgeries are less invasive, and the healing time is shorter. Does this mean that surgery no longer comes with further collateral damage? I suggest not.

Secondly, technological advances in measuring training. GPS units to track movement patterns, forces platforms to measure power output, timing gates for displacement speeds etc.

And thirdly advancements in equipment, positively impacting performance.

But what about program design? Is that important? Obviously not important enough for the masses to expect advancement in the ability of ‘professionals’ to provide individualization in program design, because in this regard nothings changed.

Oh, and there is one more change worth noting – the increase in incidence and severity of injuries appears to be constantly rising…..

——-

[1] https://news.sky.com/story/first-text-message-sender-neil-papworth-celebrates-25th-sms-anniversary-11154491

[2] http://metro.co.uk/2017/12/03/worlds-first-text-message-sent-25-years-ago-today-7127957/

[3] https://www.vodafone.com.au/red-wire/text-message-25-years

Ian King

If only they knew….

/by

….what has been in print for over 20 years…

The sport specific technique session was coming to a close when I heard my fellow coach refer to a prior knee injury in one of the athlete.   Let’s call that athlete Billy.

Intrigued, at the conclusion of the session I asked the young athlete:

IK: What was the knee injury?

Billy: I had meniscus surgery on my left knee.

IK: Let me ask, were you doing off-field training at that time? Strength and conditioning?

Billy: Yes.

IK: Mmmm…And what age were you when this happened?

Billy: 15.

IK: Mmmm….

So I decided to provide some general guidance in the hope of helping to reduce the damage that was already done.

IK: So you need to keep away from strength training.

Now I know what you are thinking – Ian, does that mean you have changed your mind, that strength training is no longer important and relevant to sport. No, that’s not the case. But what I have got to realize from four decades of professional observation is that what most athletes are doing is damaging and most would be better off doing nothing. Especially those whose positions really don’t require high levels of size and strength, and especially those with prior joint injuries where (in my opinion) the injuries were caused or contributed to be the flawed off-field training).

Billy: Oh. I am doing a fair bit of strength training now.

IK: How much?

Billy: 4 days a week.

IK: Mmmm…Okay the next step would be to minimize your exposure to quad dominant exercises.

In the 1980s I saw first hand the phenomenon that physical therapists were calling ‘quad dominance’, and spend the next decade creating and refining a systems to categorize exercise, to help myself and any others who wanted to use the concept to avoid the damage caused by quad dominance. I called this concept ‘Lines of Movement’. [1]

So we’ve got many ‘professionals’ who can talk the talk – can word drop terms like ‘quad dominant’ and ‘posterior chain’ [2] – but have got no clue how, why or where it should be applied.

IK: You know, squats, lunges etc.

The look on Billy’s face told me all I needed to know.

IK: Okay, where did you get your program from.

The answer confirmed my fears.

IK: Let me see if I can help you. Show me the program and I will tell you the changes to make.

Billy showed me the program. Two days out of four were leg days. Nothing unusual there. And five out of the seven (5/7) exercises in each of those days were…..quad dominant exercises. The usual suspects – squats, lunges, step ups etc.

The boy was dead man walking. He had a challenged future in sport by virtue of what he was led to believe was ‘the right thing’ in his off-field training.

The only exception to this rule is those athletes with genetically gifted with load tolerant connective tissue.The kind that rise to the top in say US pro sport, from a base of millions. The eastern European philosophy – throw a lot of eggs at the wall, the ones that don’t crack – they will be the champions.

IK: Billy, there is possibly that for now you should do NO quad dominant exercise, at least for a few months.   The goal is to ideally reverse the imbalance the quad dominance you have created from years of imbalanced strength programs. Now you can move to a ratio of say 3:1 hip dominant to quad, etc. etc.7

Billy: What are some hip dominant exercises?

IK: Deadlifts, deadlift variations, Olympic lifts, Olympic lift variations etc etc. Single leg exercises where the trunk stays over (not that windmill bastardization of my single leg stiff legged deadlift though!

And then I left Billy to ponder the gap between what he had been led to believe was going to make him a better sports person, and those challenging thoughts provided by Coach King!

It’s always tough to walk away from an athlete left possibly to drown from incompetent advice. However I do my best to provide athlete and coach education. The challenge is the swell or rubbish education, at both professional, academic, and lay person level rises faster…..

Ah, the pro’s and con’s of the information age….

If only they athletes knew what damage they were doing to themselves in the way they trust those so-called experts and those in positions of authority.

——

[1] Now despite (or because) this concept has been published more times by others in the absence of any connection to the source than by myself, one would have expected the message would have sunk in. But it hasn’t. Probably because those who published it didn’t really appreciate, value and understand the concept in the first place.

[2] Not the original title ‘Lines of movement’, because this was about the only thing the plagiarist’s changed!

Ian King

A message to parents of young athletes – would you sign up for this?

/by

Imagine this. You are turning up to training 45 minutes earlier than the previous generation did. You are doing ‘dryland’ – alleged performance enhancing and injury reducing physical training. And it is degrading your body shape, increasing the severity and frequency of your injuries, and putting you out of sport, play and movement earlier than if you didn’t do it. And the performance enhancing impacts are unclear at best.

Would you sign up for this?

I would expect not. Then why are you signing your kid up for this?

I know, you don’t know any better. You trust your sports coaches, your school. You don’t know me. What I am saying it a ‘bit left field’. You don’t like what I say etc. etc.

Ignore me at your child’s peril……

I watched 10-14 year olds perform 45 minutes of dry land training before their multi-week swimming training session.

What physical risks does swimming present? Rounded and injuries shoulders, arched and sore backs. Both resulting in performance reduction.

So what will this 45 minute dry land session do to them?

I outline my thoughts below – not holding back, but at the same time not sensationalizing the matter. This is serious, and your kids are in the cross hairs.

I write this for parents of young athletes, or athletes of any age who seek to improve their understanding of optimal athlete performance programs.

I rely on concepts and analytical techniques I published from 1998 onwards in publications such as ‘How to Write Strength Training Programs’ (1998, book), ‘How to Teach Strength Training Programs’ (2000, book) – both of which are available to anyone; and DVD programs such as ‘Strength Specialization Series’ (1998, DVD) and ‘Injury Prevention & Rehabilitation Series’ (2000, DVD) – which are only available to coaches in our coach education program.

If I reduce one injury in one athlete, prevent one athlete from having surgery, extend the career of one athlete, give better quality of later life to one former athlete – my efforts are worthwhile.

Yes part of all of this message will upset, anger, offend etc. some coach or coaches somewhere – but your child is worth more than the feelings of a coach or coaches that should have made a greater effort to be better.

So let’s dive deeper into the dry land program we are using in this real world case study.

STRENGTH VS FLEXIBILITY

Let’s start with simple breakdown of time. It was 40 minutes of strength exercises, followed by 5 minutes of stretching.

If your aim was to accelerate the shortening that swimming causes to the muscle, you would be advised to do just this. 40 minutes of tissue tensioning and shortening work, and 5 minutes of tissue lengthening.

If your goal was to reduce injury and enhance performance and length their careers – you would reverse this. 40 minutes of stretching, and 5 minutes of strengthening.

Now lets talk about sequence. Strength first, flex second. If you flex first apparently, according to rumor and sketchy science, it will make you weak. So the current trend in a world that refuses to think for itself is to do it last.

Now in the real world, if you had the courage to defy conformity, and did stretching first, you would find the stretching open up your joints, free the nerves to fire, reduce the joint wear and tear. The only way to do it! But that’s just my opinion, based on near 40 years of coaching and the experience of training more athletes in one lifetime than you could imagine.

However unless you control the program, don’t hold your breath waiting for this change. Your child will be having shoulder surgery before that happens, as the dominant world trends – the reason why humans do anything including their sports training – are going the other way at them moment. Stretching is bad. Just about the only time you are going to hear your child needs to stretch is after the injury has occurred, from your physical therapist. A little too late….

UPPER BODY VS LOWER BODY VS TRUNK (Core)

If you divide the body simplistically into three sections – upper body, lower body and middle of the body (core) where should the dry land focus go?

Based on how I saw the exercises being conducted, and taking into account my interpretation of the prime mover, I observed that…

…about 12.5% of the exercises go to trunk (abdominal or core as some like to say), and these were done as the last few exercises. The trunk/core/abdominal was given by far the least focus.

….about 25% of the exercises go to upper body and these were for the most part down in the latter half of the strength session.

….about 50% of the exercises go to lower body, and these were done for the mo part in the first half of the strength session. So the lower body was given the most priority.

Now I don’t expect to dwell on the discussion of relative importance of each of these three sections of the body to swimming performance – that would take a bit more time and space, and we can get into that another time.

However I will speak without hesitation to injury prevention (or in this case, as in most cases injury creation). I suggest the neglect of the middle of the body completely unacceptable.

ABDOMINAL BALANCE

Based on the ‘Lines of Movement’ concept I first published in 1998 and now universally adopted (although rarely referenced) I identify four (4) basic lines of movement in the abdominals that generally speaking provide balance in training along with two additional, more advanced ones.

Now there were more exercises in the w0rkout that included abdominal involvement (e.g. med ball throw downs), however when they are not the primary focus, they are listed as abdominal exercises. And when they involve other muscles such as ‘planks’, they get categorized as integrated.

Essentially not only is the abdominal program under prioritizing this muscle group, what is done potentially lacks balance.

Opportunities I found Reality of this program
BASIC
1. Hip flexion

Ö
2. Trunk flexion

Ö

Ö
3. Rotation

Ö
4. Lateral Flexion

Ö
ADVANCED
5. Co-contraction glut/ab

Ö
6.   Integrated

Ö

Ö

UPPER BODY BALANCE

Based again on my ‘Lines of Movement’ concept I divided the eight (8) upper body exercises into the following lines.

Horizontal pull – 4.5

Vertical Pull – 2.5

Horizonal Pull – 1

Vertical push – 0

The part numbers came from giving a movement that shared dominance in lines of movement 0.5 points to each of the two dominant lines of movement/muscle groups.

This translates into the following table.

Percentage of lines of movement based on number of exercsies.

My recommended exercise distribution of using 8 exercises Reality of this program
Horizontal pull

50 %

15%
Vertical push

25 %

0%
Vertical pull

12.5%

30%
Horizontal push

12.5%

55%

What is the main form of upper body imbalance from most swimming strokes? Rounded and drooped shoulders. What causes this? The reliance of the majority of swimming strokes on the chest (horizontal push) and lats (vertical pull) to pull the body through the water.

What does this program do? Makes the imbalances even worse, faster. You can expect a hastened decline in posture, more injuries, more severe injuries, more surgery and a shorter career, followed by a life time of rounded shoulder…

But it doesn’t have to be this way….

And this is without getting into a discussion of relative sequence of exercises, and relative loading potential of exercises selected, the results of which would only painter a gloomier picture.

LOWER BODY BALANCE

The potentially least important muscle group (yes, it is important, and it will be dependent on stroke, style, individual swimmer) that got the most attention in this dry land training program example has it’s own imbalances.

There were a total of thirteen (13) lower body exercises, however leg swings were three of them and I have taken them out of the equation for the moment.

Based again on my ‘Lines of Movement’ concept I divided the remaining ten (10) lower body exercises into the following lines.

Hip dominant – 2

Quad dominate – 8

This translates into the following table.

Percentage of lines of movement based on number of exercises.

My generalized recommended exercise distribution using 10 exercises Reality of this program
Hip dominant

60 % (6)

20 % (2)
Quad dominant

40 % (4)

80 % (8)

What is the main form of lower body imbalance from most swimming strokes? The muscle imbalances of the lower body in a swimmer are less than the upper body challenges they face. However sore lower backs are, in my professional opinion, caused by over-used quad muscles pulling on the hips and causing the nerves of the spine to be pinched.

Now swimming in itself does not cause a large number of lower back injuries compared to upper body injury potential. However, if you were to do this kind of dry land program chronically, you would quickly find yourself facing a higher incidence of back pain and lower extremity soft tissue aggravations than you would from normal swimming alone.

Quad dominance caused physical ailments are common in many land based running sports. Now swimming is neither land based or impact, so why would you want to reproduce a potential side effect in a sport that otherwise sees relatively little of it?

And this is without getting into a discussion of relative sequence of exercises, and relative loading potential of exercises selected, the results of which would only painter a gloomier picture.

For example I teach that prioritization of the training effect is caused by three main factors – which exercise/s are done most (relative volume), which exercise are done first or in what order (sequence), and what are the relative loading potential of each exercises (if an exercise can do load, it has the potential to create greater change in the muscle. If not matched by the opposite muscle group exercise, imbalances can result).

Take relative loading potential. All the quad dominant exercises involve the squat or squat variations – the load potential and real load lifted (even if only bodyweight) is far in excess of the load potential of the two hip dominant exercises – which only involved part of the bodyweight, and by nature of the less number of joints involved, could never match the load potential of the squat exercise.

In other words if I painted the full picture, it would get even uglier….

But it doesn’t have to be this way….

SUMMARY

Sport has the potential to create many positive outcomes. What is often overlooked is the potential for sport to also create shape in the body for better or worse, long term. Mostly for the worse. The longer you play, the higher level you play, the greater the chance you take the physical downsides into the rest of your life. It doesn’t take too long or too many training sessions to commence the shaping.

We accept that about sports. It comes with it’s good and bad. However what if what we are doing in our ‘dry land’ or ‘physical preparation’ was making the physical downside worse?

In the 1990s I suggested that most physical training in sport was doing more damage than good.

In fact I believe that most injuries are actually caused by the way athletes train. The only injury acceptable is an unavoidable impact injury.   Virtually all soft tissue injuries are avoidable. But imagine that – training, during which focus is geared towards performance enhancement, may induce most injuries. Isn’t this ridiculous! [1]

In fact from my experiences and observation, the greatest effect that I have seen from most physical preparation is to detract from these five factors, not enhance it. Imagine that – training and being worse off for it. Well how do you think the athlete would feel if he/she found out! Yeah, they’re real fit – to sit in the stands in their team uniform and watch![2]

If it was introduced at about 20 years of age, and most athletes retire from competitive sport in their late twenties, the physical damage and the aging factor combined and were hidden.

But what if the training methods now, some two decades later, are just as damaging to the body as they were in the 1990s? What if they were done to kids? The kid would potentially be damaged to the point where a decade later, n their teams, they were too damaged physically to continue to play, or to continue to improve.

And in my observation, that is exactly what is happening.

When assessing the injury potential of your decisions in training today, one must look forward many years. Because few physical preparation coaches train individuals for many years continuously, they do not have the opportunity to understand the long-term implications of the training program they are implementing with the individual athlete. As a result, from my observations, most physical preparation programs do more harm than good. They may give short term results or confidence to the athlete, but result in significant performance restrictions and or injuries long term.

The more an athlete participates in physical preparation, including the younger they start in physical preparation, the greater the incidence and severity of injury. Unfortunately these injuries are being blamed away by many involved in sport as being a function of the increased demands and impact forces in ‘modern day’ sport. This to me is little more than an excuse, an exercise in putting one’s head in the proverbial sand. Quite simply, the majority of training programs are flawed from a physical preparation perspective and are causing the increased injuries. [3]

In my opinion, I repeat my comment of 20 years ago – most training does more harm than good. The only thing that has changed is now we are doing the damage to younger and younger athletes.

The below summarizes in table format how far apart my approach to what is being done by the majority.

A comparison of my generalized recommendations vs. the observed training session.

My recommendations Reality of this program
Sequence of dry land Flex then strength Strength then flex
Time allocation Flex–30m/Strength–15m Strength–40m/Flex–5m
Prioritisation of body part Middle-upper-lower Lower-upper-middle
Number of abdominal lines of movement

4-6

2
Prioritization of upper body lines of movement 1.     Horizontal pull

2.     Vertical push

3.     Vertical pull

4.     Horizontal push

 1.     Horizontal push

2.     Vertical pull

3.     Horizontal pull

4.     Vertical push
Prioritization of upper body lines of movement 1.     Hip dominant

2.     Quad dominant

 1.     Quad dominant

2.     Hip dominant

In summary, what I observed being done these young athletes and what I believe should be done is almost diametrically opposed. It would be difficult to reach more opposite conclusions. Interpretation aside, one of us is really off-track.

Question I have include – who writes these programs? What is their experience? Will they ever be held accountable for the long term impacts? Why are we doing this to our children?  Will you keep throwing your child into the ‘lion’s den’?

I was of the understanding we were to care and nurture our children, not accelerate and amplify the damage of sport….

[1] King, I., 1997, Winning & Losing, Ch 5, p. 25

[2] King, I., 1999, So you want to become a physical preparation coach, p. 30-31

[3] King, I., 2005, The way of the physical preparation coach, p. 66-67

Ian King

Stop lifting your leg!

/by

The former US NCAA Division 1 athlete started performing the exercise in their program, the single leg stiff leg deadlift, for the first time under my supervision.

As they bent forward their non-support leg began to lift backwards. I asked:

‘Why are you lifting your leg?’

They replied:

‘Because that is how I was taught to do it.’

I found this really ironic, as the exercise I originated the exercise from Australia, and now I had to correct it from American influence. I published this exercise in the from the late 1990s onwards [i] [ii] [iii] [iv] [v] [vi] [vii] [viii] [ix] [x] after a decade or so of testing.

I found it ironic but not surprising, as for nearly two decades now I have watched the bastardization of my innovation. I spend the most of the first decade post 2000 wondering how this ‘variation’ came about. How did my exercise end up being messed up so badly? Then I stumbled on the answer.

It was published in Men’s Health in 2000[xi], unreferenced and un-credited, by another ‘author’.

At the photo shoot I suspect the male model made up his own interpretation.

I understand how most photos shoots happen. The ‘author’ is rarely if ever on site. An unknown organizes the photo shoot, and the result in this case was an exercise where the subject lifted their back leg.

So the reason why the world now does this exercise with the back leg moving backwards is – because they are copying a misinterpretation done by a Men’s Health male model in a photo shoot!

A good enough reason? I don’t believe so….

Reminds me of the story about a trend in marathon runner. The story goes that Australia’s lead marathon runner in the 1982 Commonwealth Games was suffering from diarrhea as they ran. The solution they chose to reduce the embarrassment was to wipe their legs down with the face wipe cloths offered at regular intervals in the break. From watching this act, a new trend was developed – wipe your legs down with the wet face clothes.

Is this a good reason to wipe your legs down in a marathon? I don’t think so….(unless you find yourself with brown colored liquid bodily fluids running down your leg…)

So apart from the fact that the masses of coaches and trainers of the world are imitating a mistake, what is the problem with the exercise. Any movement is good movement, surely? Well, yes and no.

It’s great to be moving. However the general intent of an exercise is to fix one end of the muscle and move or stretch the other end. This makes the muscle work. When you lift your leg backwards, this stretch or strain intended for the hamstring is reduced because of the movement of the back leg. So you are doing an exercise with movement, but a significant reduction in the intended target muscle.

When you lift your back leg up it counterbalances the movement to the front, reducing the stretch and effort. When you go to stand up again, the lower of the leg back down does most of the work. It becomes more of a ballet like balance exercise than a strength exercise. For some that may be all they need, but please, stop masquerading it as a strength exercise!

Put simply you are doing less work.

Now I appreciate that not all can do this exercise full range due to lack of strength or flexibility or balance. However avoiding this challenge is not going to fix the limitations! Start with limited range, and place a premium on increasing the range progressively over time, rather than looking to increase load straightway. Just about every Google image of this exercise has a DB or similar in hand – don’t follow this! Most people cannot get range with their own bodyweight, so don’t add load until you have full range!!!

Just about every gym I go anywhere in the world I see this exercise being done, and it always reminds me of the oil well devices you see littered in the desert, where the lever is long and heavy to assist the oil to be pumped with less energy.

Now for the purists who remember the difference between a single joint and multi-joint movement, they know the single joint movement offers more isolation, and the multi-joint less. By moving the back leg you change the exercise from a (almost) single joint exercise to a double joint exercise.

Now I don’t expect to reverse this mistaken exercise option. It has gone too far. It’s been published without thought by too many well-marketed US ‘gurus’, especially as a key ‘functional’ exercise.

However, for those who would prefer to exercise for a reason better than copying the confusion of a male model at a US photo shoot….here is how I originally intended for you to do this exercise:

Single Leg standing Stiff Legged Deadlift: Let the fun begin! Stand on one leg – have the other foot off the ground, but kept roughly parallel with the leg doing the supporting. Bend the knee slightly, but that knee angle should not change during the exercise (get a partner to watch for this, as it will be tempting to do so!). Now bend at the waist, allowing the back to round and reach slowly towards the floor. If your range allows, touch the floor with the fingertips and return to the starting position. Use a speed of 3 seconds down, 1 sec pause at the ends, and 3 seconds up.

 You may struggle with balance, but persist – you will be developing the muscles in the sole of the foot! The first time you do this you may find you are touching down with the non-supporting foot regularly to avoid falling over. This is ok, but in later workouts, try to minimize this. When you have mastered this exercise, and touching of the ground by the non-supporting leg means terminate the set – this is your challenge.

Don’t be surprised if you can only do 5 reps on day 1! Look to increase the reps from workout to workout. Hold light DB’s in your hand ONLY when you get to 10 reps at the speed indicated. No warm up set necessary.   Remember the weak side rule.

Here’s what it should look like, performed by dual Olympian and Gold medalist (2000)!

The top position

The bottom position

Need more clarity?

Unfortunately a few select individuals in the US thought it was okay to publish this exercise innovation without reference or credit. And created a highly marketed mis-interpretation of my exercise.

So what makes me think the ‘author’ of this Men’s Health article was ‘copying’? Maybe it was their email…

From: name withheld  Sent: Saturday, 4 December 1999 5:18 AM To:kingsports@b022.aone.net.au Subject: Re: Between Sets Newsletter #6

Ian, …It’s funny ‐ I have bben doing your t‐mag leg workouts ( the first two). It seems such as hort workout a.. this is done in a half an hour. But ‐ the pain !!!!!!!!!!!! You weren’t kidding ‐ it is a deep muscle soreness ‐ real intense. Interstingly it is a great workout to introduce females to weigth lifting and training. (A lot of them are scared to lift heavy) Keep them coming…
‐name withheld

Maybe it was the way they re-publishing my content verbatim in multiple ‘publications’….[xii]

Single leg standing stiff leg deadlift: Stand on one leg – have the other foot off the ground, but kept roughly parallel with the leg doing the supporting. Bend the knee slightly, but that knee angle should not change during the exercise (get a partner to watch for this, as it will be tempting to do so!). Now bend at the waist, allowing the back to round and reach slowly towards the floor. If your range allows, touch the floor with the fingertips and return to the starting position.

The first time you do this you may find you are touching done with the non-supporting foot regularly to avoid falling over. This is ok, but in later workouts, try to minimise this. When you have mastered this exercise, touching of the ground by the non-supporting leg means terminate the set – this is your challenge.

Not even a conversion from Australian spelling to US spelling, or editing of the grammar or layout! Just a straight (one of thousands) cut and paste. So yes, the Men’s Health submission was an un-credited, unreferenced submission.

A ‘breakthrough’ in later years – same description, but a name change for the exercise![xiii] [xiv]

Single Leg Romanian Deadlift: Stand on one leg – have the other foot off the ground, but kept roughly parallel with the leg doing the supporting. Bend the knee slightly, but that knee angle should not change during the exercise (get a partner to watch for this, as it will be tempting to do so!). Now bend at the waist, allowing the back to round and reach slowly towards the floor. If your range allows, touch the floor with the fingertips and return to the starting position.

It’s tough to watch an otherwise potentially intelligent species of animal blindly follow a misinterpretation. And its tough to watch the potential of this exercise I developed over years be diluted to look like and exercise when it’s not really doing much.

So unless you think it a worthy use of your training to copy a misinterpreted Men’s Health snippet, STOP LIFTING YOUR LEG!

Returning to the NCAA athlete who received a much-needed correction in exercise interpretation, I asked:

‘So how did you feel about the exercise when you were throwing your leg back?’

To which they replied:

‘Well actually, I could feel the exercise doing anything, and I didn’t understand why I was doing it. I did ask the strength coach, but their answer just didn’t add up’.

Mmm. not surprising. At least some human beings are in touch with their intuition…

The key is this – if you have read this you have been given a chance to stop lifting your leg, hold it parallel to the other, foot just off the ground, and get a real workout – the way it was intended!

[i] King, I., 1998, Strength Specialization Series King Sports International, Brisbane, Aust. (DVD)

[ii] King, I., 1998, Strength Specialization Series, King Sports International, Brisbane. (Audio)

[iii] King, I., 1998, How To Write Strength Training Programs: A Practical Guide, King Sports Publishing, Brisbane, Aust. (Book)

[iv] King, I., 1999, Ian King’s Killer Leg Exercises, t-mag.com (DVD)

[v] King, I., 1999, 12 Weeks of Pain – Limping into October – Pt 1, t-mag.com, 17 Sep 1999. (Article)

[vi] King, I., 1999, Get Buffed!™, 1st Ed., King Sports Publishing, Bris. Aust. (Book)

[vii] King, I., 2000, How To Teach Strength Training Exercises, King Sports Publishing, Brisbane, Aust. (Book)

[viii] King, I., 2000, How To Teach Strength Training Exercises, King Sports International, Brisbane, Aust. (DVD)

[ix] King, I., 2000, Make your legs soar, Men’s Health, November, p. 28-29. (Article)

[x] King, 2001, Advanced Leg Training: Stage 1, Fri, Jan 19, 2001

[xi] Single leg deadlift, Men’s Health, June 2000

[xii] ‘Authors’ name withheld to reduce drawing attention to plagiarists, 2003, Marcocycle, CA USA

[xiii] ‘Authors’ name withheld to reduce drawing attention to plagiarists, 2005, Program Design Bible, CA USA.

[xiv] ‘Authors’ name withheld to reduce drawing attention to plagiarists, The Female Breakthrough, xxx.