Entries by Ian King

You don’t want to be the best you can be  

You want to be just like everyone else I am sure if a survey was taken of physical preparation coaches the majority would say there goal was to be the best they can be. From my perspective, I suggest that is not the dominant focus. I suggest that the desire to be like everyone else […]

Show me your mentor and I will predict your future  

When we start out in the industry its unlikely we fully appreciate the impact of those who we model. The late Stephen Covey, the author of the best-selling book ‘Seven Habit’s of Highly Successful People, spoke of making sure that was the building you want to climb before leaning your ladder up against it. I […]

The illusion of knowledge  

Imagine if you came upon someone with a lifetime of experience supported by an incredible success in helping people fulfil their potential. After a period of communication they offered guidance based on this experience. What would you do? I can tell you what most do. About 90% plus of the population will seek to analyze […]

Questions are the answer  

I share the following exchange as a great example of and learning moment in the concept that questions are the answers. Hello, I was curious about your products available and had some questions 1. Does your Legacy book contain the same content as your Legacy course (minus the audio and video)? 2. If I pay […]

Strength training makes you weak and should not be done  

We’ve been conducting some studies lately and have reached the conclusion that strength training is bad and should not be done. The protocol we have been using has been to complete a set of near Repetition Maximum reps in the squat, and to test vertical jump and speed within a few minutes of the sets. […]

The post 2000 fitness ‘professional’ – the long road back  

I often comment on how there’s some really distinct believes and behaviours that I believe identify the persons new to the ‘fitness industry’ post 2000, as a result of the ‘influences’ they were exposed to in this heavily internet marketing based decade. This is a decade I have called a number of things from the […]

Can you give it to me for a discounted price?

Can I have a discount? Vs. I wish to pay full price I received a request recently from a customer – ‘Can I have a discount?’ Why? ‘Because I’m really short of cash this month.’ I’ve dealt with this more than a few times however on this occasion I wanted to share the lesson with […]