Ian King

There is a better way – Part 1: Why are you ignoring the message from Tom Brady, Kevin Durant, and Novak Djokovic?

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More athletes are having their athleticism destroyed, their careers shortened, and their long term quality of life threatened because of they way they are being trained than ever before in my lifetime.  The athlete training world has lost the plot.  Not concerned or don’t buy into this statement?  Then you don’t read any further.  There’s heaps of more valuable articles on the internet for you to read, such as how to create hypertrophy in the absence of skills, or the exact liquid temperature to consume your glutamine in the absence of any focus on foundational nutrition…For those that resonate with my concerns, I invite you to stay with me.

Is that my opinion or is it a scientific fact? It’s my opinion. Now those who don’t know or don’t appreciate (or don’t want to do either for various reasons) the depth of experience training athletes or track record in identifying limiting factors in sports training and performance and innovating solutions that have led to this opinion – you may be forgiven for discarding my opinion.

However before you disregard my conclusions on the state of athletic preparation, I want you know you are also disregarding the opinion of a couple of athletes that have also to train differently to what most are doing – Tom Brady, Kevin Durant and Novak Djokovic.

The way we train athletes does more harm than good. That’s the message I have been sharing since the 1990s. And it is not just getting worse. It is reaching diabolical standards.

In fact I believe that most injuries are actually caused by the way athletes train.  The only injury acceptable is an unavoidable impact injury.   Virtually all soft tissue injuries are avoidable.  But imagine that – training, during which focus is geared towards performance enhancement, may induce most injuries.  Isn’t this ridiculous! [1]

In fact from my experiences and observation, the greatest effect that I have seen from most physical preparation is to detract from these five factors, not enhance it.  Imagine that – training and being worse off for it.  Well how do you think the athlete would feel if he/she found out!  Yeah, they’re real fit – to sit in the stands in their team uniform and watch![2]

…from my observations, most physical preparation programs do more harm than good. They may give short term results or confidence to the athlete, but result in significant performance restrictions and or injuries long term…. Quite simply, the majority of training programs are flawed from a physical preparation perspective and are causing the increased injuries. [3]

For those not familiar with these three athletes who share my opinion, allow me to provide a quick bio. Tom Brady is the most successful quarter back in American Football history with five Super Bowl Championship rings.  Kevin Durant just won his first championship ring with the Golden State Warriors in the NBA.  And Novak Djokovic has been dominating men’s tennis internationally during the ten years, frequently occupying the coveted No 1 world ranking. He is considered one of the greatest tennis players of all time, with a 80+% match winning rate (the second highest in the Open Era).

So what does Tom Brady have to say?

“I have been blessed to learn the right methods, through my nutrition, hydration, pliability and proper rest. It’s really not that hard if you do the right thing.”[4]

No mention of maximal loading or hypertrophy training.  In fact he apparently stays away from lifting heavy weights, and focuses on flexibility.[5]

What does Kevin Durant have to say?

“All the strength coaches were laughing at me and s—. They were giggling with each other that I couldn’t lift 185 pounds and I was like, ‘All right, keep laughing. Keep laughing.’ It was a funny thing because I was the only one that couldn’t lift it and I was struggling to lift it. I was embarrassed at that point, but I’m like, ‘Give me a basketball, please. Give me a ball.’….I was ranked the last person in camp, drills-wise. I was the worst player, and the first player didn’t get drafted. That tells you a lot about the significance of that s—.”[6]

What does Novak Djokovic have to say?

           ….And I know if I need to spend two hours a day stretching, I’ll spend that time, because I know that’s going to make me feel good.”

The following statement comes from his first coach, Jelana Gencic, who guided him between about the ages of 6 years through to his early teens.

“You know Novak was not too strong a boy,” Gencic said. “You know how he is now elastic and flexible. Do you know why? It’s because I didn’t want to work too hard with him.”…Gencic held up her racket. “This,” she said, “is the heaviest thing he had to handle. We only worked on his legs, his quickness, only fitness on the court, not in the weight room. We stretched and did special movements for tennis, to be flexible, to be agile and to be fast and with the legs. And now he’s excellent, excellent, excellent.”

Djokovic said Gencic’s approach was always long-term.

“Jelena was one of the people that had a huge impact and huge influence on that part of let’s say my profession, being flexible and taking care of my elasticity of the muscles,” he said Saturday. “Because she taught me and convinced me that if I stayed flexible, not only will I be able to move well around the court and be able to recover well after the matches, but also I’ll be able to have a long career……[7]

If you look at how the world is training athletes, its obvious that the majority are disregarding the messages from this dominant sporting icons.  Allow me acknowledge one of the most likely criticisms. That the opinions of these three athletes does not override the fact that thousands of other athletes have trained more trend like – heavy load, excessive volume, to high levels of fatigue.  I acknowledge this counter argument.  You are right. You can always provide evidence to support both the for and against of any argument.

However allow me to share what I believe is one indisputable fact – that the evidence provided in the case studies of these three athletes confirms that you can become the best in the world without the training proposed by most coaches and engaged in by most athletes. The way most train is not a common denominator with success.  It’s not necessary,  its not optimal, and I suggest in most cases does more damage than good.

I suggest that conforming to the dominant trends will is a common denominator with injuries, reduced athleticism, shortened careers and a lower quality of later life.

The great thing about human life is we get to choose what we believe in. If you as an athlete choose to embrace the mainstream approach, fantastic and good luck.  If you are a coach and also choose to believe in and embrace the current dominant training methods, I trust in the future you take time to reflect upon the outcomes, and be accountable.   Visit with your athletes 20-40 years after they have retired, and see how they are going. And take responsibility.

For those athletes and coaches who are concerned about the direction of training and want to believe there is a better way – congratulations. There is a better way.  I have spend the last four decades discovering better ways to train, and we teach  these better ways when we work with athletes or coaches.   For example, the KSI Coaching Program aims to provide you with the tools to train athletes and others in their highest and best interests, with no interest in what the dominant trend is or will be in the future.

The training world is now one where you will get a job whether you are great or incompetent – there is simply demand for services. However if you want to go beyond simply ‘getting a job’, if you want to do the best by the athlete, to fulfill your potential – you are not going to achieve these goals training the way everyone else is training.

What is happening is not good enough, and the athlete is paying the price. The good news is there is a better way. The question remains – will you go there?

Note:

In July 2017 we are offering selected physical preparation coaches the opportunity to spend 21 days with my top coaches and myself; through webinar and forum interaction.  It’s not for everyone. Here are some of our pre-qualifications criteria:

  1. You need to have been coaching for at least 5 years.
  2. You need to have come to the conclusion that there is a better way (for both you and your clients).
  3. You need to have taken some action to date to study KSI material (not including free online articles).

21 days with us during which you will get an inside look at who we are, what we do, and why we are totally confident we lead the world in athlete preparation.  Free.  Email info@kingsports.net immediately if you want to be part of this program and qualify.

[1] King, I., 1997, Winning & Losing, Ch 5, p. 25

[2] King, I., 1999, So you want to become a physical preparation coach, p. 30-31

[3] King, I., 2005, The way of the physical preparation coach, p. 66-67

[4] http://bleacherreport.com/articles/2686534-in-better-shape-than-ever-at-age-39-heres-how-tom-brady-does-it

[5] http://finance.yahoo.com/news/tom-brady-says-hurting-time-162548454.html

[6] http://abcnews.go.com/Sports/kevin-durant-calls-nba-combine-waste-time-top/story?id=47338234

[7] http://www.nytimes.com/2013/07/03/sports/tennis/djokovic-bends-and-twists-but-doesnt-break.html

Ian King

Be part of the solution

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On a Saturday morning I watched a group of girls aged approximately 6-8 years old performing walking lunges in their warm-up for club sport. It was early morning on a winters day, and every single one of them was using both hands on their lead knee as they struggled to come out of each rep. Heart breaking. Tragically I can see this in all sports of all age groups in the fields and playing arenas in any city in the western world. At least anywhere with internet connection, where dominant trends spread more rapidly.  A predominance of misguided, non-effective, career killing and quality of life damaging training methods.

I’m sure the coach, a middle aged and enthusiastic man, was well-meaning.  In the same way the misguided physical coaches globally are for the most part well meaning – for some reason they don’t ask the question and dig deep enough to understand there is a better way.

In the case of walking lunges in the warm up its potentially life-changing knee degeneration being created in group of unsuspecting and trusting minors.

If you share my vision that the direction of training in this world is heading in an inappropriate direction you can be part of the solution, rather than being part of the problem.  Because as KSI coaches we are very clear in our vision – there is a better way, athletes and clients training to be better deserve that better way.  We are committed to giving them the best so they can be their best. This is measured by zero injury and superior outcomes in training and competitive. Podium performances.

However if you, like the coach that winter Saturday morning with his group of 6-8 year old girls, leave your training decision inquires at the level of ‘well EVERYBODY is doing this’, then I’m confident you shouldn’t bother reading any further. On the flip side, if you share my beliefs that what is being done is simply not good enough, then read on.

I appreciate that possibly the vast majority of sports and physical preparation coaches care more for conformity than about the results. That’s normal. That’s average.  It’s not going to change. 90% of every group is committed to conformity and being ordinary. 5% are drive to be good. 5% won’t rest before greatness is achieved.  You choose your group, your tribe. You can be ordinary and average. Or you can be good. Or you can be great. At KSI we are driven to be great. You can share that vision, not just in lip service but in the same metrics we use to objectively confirm the superiority of the KSI way.

I appreciate that possibly the vast majority of physical preparation coaches care more for the perception of popularity, how many hits on their website, how many social media followers, than their ability to positively impact the lives of the end user.  Or how low their body fat is, or how big their biceps are. How much ‘knowledge’ they have, or how many certificates they have. However there will also be some of you that are drawn to the impact you have on the end user, more than the perception you create with your peers.

Throughout my professional career I have solved problems the world faces in training through disruptive innovations that ultimately path through the ‘three stages of truth’ – first they are rejected, then ridiculed and then adopted and claimed by a trend-spotting marketer from the north-east or the south-west!

KSI Coaches are taught these innovations at a level of excellence not imaginable to the rest of the world. And they are taught innovations that have not been released into public domain, as they rise through the levels and become trusted teachers of the KSI way.

We put the athlete/client first. We let impact determine our results. We let our results do the talking. We under promise and over deliver.  We prefer the marketing that comes from the way we change peoples lives over the marketing most use on social media to create a perception of themselves.  We are humble and solution focused.  We make a difference in the lives of others, and in doing so make a difference in the lives of our coaches. Our coaches live a lifestyle most can only dream off, as  a result of giving athletes and clients training results more can only dream off.

It’s your choice. You could be part of the solution, the KSI way.

Note:

In July 2017 we are offering selected physical preparation coaches the opportunity to spend 21 days with my top coaches and myself; through webinar and forum interaction.  It’s not for everyone. Here are some of our pre-qualifications criteria:

  1. You need to have been coaching for at least 5 years.
  2. You need to have come to the conclusion that there is a better way (for both you and your clients).
  3. You need to have taken some action to date to study KSI material (not including free online articles).

21 days with us during which you will get an inside look at who we are, what we do, and why we are totally confident we lead the world in athlete preparation.  Free.

Email info@kingsports.net to learn more.

Ian King

The four stages of the physical preparation coaches career

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In my fourth decade of professional involvement in the sport and fitness industry I have reached many conclusions. I acknowledge they are generalisations, however these hypothetical models help all of us understand human behaviour.

Based on both my own personal experience and my experience seeking to help, educate and guide others professionally, I have formed the following model.

Stage 1:  Blinkered and gullible

Years: 0-10 years into their career

The first phase I see occurring is when a newcomer to the entrant is simply in awe of the opportunity they have been given, which is nice to see. However this often comes with tunnel vision on what is needed for long-term success, and this phase is characterized by an exclusive and what I believe is an unbalanced prioritization of professional development. Sets and reps. How may grams of glutamine per quantity of liquid and what temperature should the liquid be. The longer it goes on the less productive it becomes.  However they are blinded to this and the typical mentor they choose is not helping them develop a more balanced approach.

In this phase the young or new coach is so easily impressed with the shiniest, loudest objects that they are not really ready to be students of what I call a balanced life and true success.  They are more likely to do what ‘everyone’ is doing than make wise choices as to what’s best for them.

Stage 2: At the crossroads

Years: 5-15 years into their careers

This is the period during which the newcomer is no longer a new comer, and has been involved long enough for the shine to come off their experience, and some home truths to settle in.  At this stage the physical preparation coach is at a critical point or crossroad in their career. They are aware of certain frustrations and limitations and now they are deciding – will they do anything about it?  This is a critical point in the career.

There is some discussion in the human potential industry that if significant changes are made here for the better prior to the age of 28 year, there is much hope for their future.

State 3: Embracing or denying change

Years: 10-20 years into their career

In this phase and path, coaches have chosen not to embrace change, and retreat to what is easiest – doing nothing. They accept that the way is has been is the way it has to be and close off all options to change. This is the path taken by the majority, whose desire to confirm is greater than their courage to create change. You can see human potential shrinking as the years pass.

In this phase and path, coaches have embraced change and are challenged by developing the new values and skills required to succeed in the direction they have chose to solve their frustration and fulfill their potential. This is the minority.

State 4: Living with or without the fruits

Years: 20-40 years into their career

For those that chose to deny the possibility of change, of learning new skills, of fulfilling the potential, the final stage of their working life is one of silent desperation. A life of ‘if only’ but often unspoken. This is the lot that most face or will face. That is human nature.

For those with the courage to make the changes, they spend this life phase enjoying the fruits of their willingness to take risks, to learn new skills, to change.

To complete the cycle of life you could say there is a fifth stage –

Stage 5: Retiring in comfort or destitute

Years: Last 10-30 years of life

Those greater majority who choose the safe, unchanging, what everyone else is doing path will live in a standard of poverty never expected or seen in modern history, due to the demographic changes and lack of social security funds available to support the aging population. It will not be pretty.

The minority who chose change and had the determination and courage to break the stereotype will live with a level of comfort not enjoyed by their less courageous peers.

Conclusion

There are a few points I want to stress here. Firstly the above categories are arbitrary and intended to provide a message.  Secondly I don’t believe you need to accept any stereotype. You determine your own path. Thirdly, it is never too late. I like the saying ‘It’s better late than never’. So don’t feel you have missed out, or ‘missed the boat’, so to speak. There is always opportunity.

Having said that, if you are not driven to change, then get comfortable where you are.  Its not about what you have, its about what you are willing to do to improve and change your circumstances.

The KSI Coaching program is aimed to give coaches a life where they have choice. Choice with where they live, why they work, where they work, who they work with.  It is a path that has been available for nearly twenty years. During this time we have been able to reach a number of conclusions, as we continually refine the path.

Firstly this is a path that typically takes a decade to master.   You may have heard the saying:

“It takes 10,000 hrs of practice to achieve mastery in a field”

–as popularized by Malcolm Gladwell.

Sounds daunting. Where does it begin? By taking action

“A journey of a thousand miles begins with a single step”

— Chapter 64 of the Tao Te Ching ascribed to Laozi.

Footnote:

In June 2017 we are offering a special 21-day KSI Orientation program for those who are seriously considering starting that journey.  There are some pre-requisites. We ask that you send us an email at question@kingsports.net describing :

  1. How/where you fit into the four stages of the physical preparation coaches career;
  2. Why you believe there must be a better way.
  3. Why you believe KSI may be that better way
  4. What exposure to our teachings you have had to date (you will need to have made a step of studying our material other than what’s on the internet)

This is a free program however you will be expected to meet the above criteria and you will be expected to work and keep up with the 21 day program.  There will be one webinar weekly and other mid-week tasks competed in your own time. During this program you will get to look under the (motorcar) hood (to use an American car analogy) and we will get to look at you and determine how committed to change and suitable you are for the KSI Coaching Program.

Ian King

To think or conform?

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I received an email from a young man on the subject of stretching, a classic case of humans choosing conformity over thinking. The email went like this:

“Recently I purchased your Legacy book. The book is full of training gold, especially important information is about stretching. You should spread the truth about stretching. I can`t believe how everybody is wrong with this dynamic stretching B.S. Static stretching rules. I´m more flexible than ever, feel great, and it does transfer to dynamic motions.” [i]

I was really impressed that this young man sought to gain a personal experience about stretching prior to reaching a conclusion. He thought for himself, in the face of dogma to the contrary, and reached a conclusion contrary to the dogmatic teaching.

As for spreading the ‘truth’ about stretching, that’s what I have been doing for nearly 40 years now. The challenge is most people don’t want to think independently. The famous Dr. Albert Swcheitzer when asked in about 1952 reached the same conclusion.  Earl Nightingale tells this story in his 1956 audio ‘The Strangest Secret’. (A must listen to!)

Here is the transcript:

“Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with men today?” The great doctor was silent a moment, and then he said, “Men simply don’t think!” [ii]

Now as far as the truth or wrong, I tend to avoid these words where possible. To ignore the value of static stretching and replace it with dynamic stretching – or to leave your static stretching till after the workouts. These are mistakes.

However I understand how static stretching is promoted, and I understand most people are more committed to conformity than fulfilling their potential.

I have watched many of those who have achieved marketed position of influence in this industry promote their values on stretching. I know personally that the minority of these influencers who actually train don’t stretch, and never have.  To acknowledge they have missed the point in training as regards stretching is not going to happen in their lifetimes. And the influencers who don’t train have no chance of knowing personally the best alternatives or combinations.

As for conformity, I again refer to the best selling (in the true sense of the word, not in the way current industry marketers use it) for one of the best comments on conformity:

“Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man’s Search for Himself, and in this book he says: “The opposite of courage in our society is not cowardice … it is conformity.” And there you have the reason for so many failures. Conformity and people acting like everyone else, without knowing why or where they are going.” [iii]

[Imagine if referencing and crediting were the norm in this industry? wouldn’t that be amazing! instead of this encouragement to lie, cheat, steal and plagiarize…]

Now concepts are promoted with great dogma, which is why I have historically encouraged people to challenge and ignore the dogma:

“Not only are you taught with a degree of dogma in formal education, you are often taught not to think – rather to accept ‘this is the way’.  Certain informal education teaches you to think for yourself (as we do at KSI) or teaches you a different perspective to the one you were taught to dogmatically adopt in your formal education. Exposure to this can cause some initial unease.” [iv]

I don’t suggest knowing the truth, however I have reached conclusions and encourage others to do the same, even if they are contrary to the dominant paradigms:

“I don’t know about truth, but I can say that blind and dogmatic teaching of this by personal trainers and others has contributed to some serious misconceptions…” [v]

My strong recommend has been to:

“Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity.” [vi]

Not to be confused of course with a thinly paraphrased paragraph that followed a year later in an article at t-nation.com from another ‘author’….

“When designing training programs, resist the pressure to conform to any tradition or system of beliefs, no matter how dogmatically that tradition or those beliefs are presented, or how much you get “slammed” for not conforming.” [vii]

My message to the young man who wrote to me, and to you to, is have the courage to think for yourself! And if you need help, I wrote the book ‘Barbells & Bullshit’ to help you. If nothing it will shock you into realizing that your own conclusions will be far more accurate and ethical and better for your than the self-serving dogma dished up by many who seek to exert their influence for reasons other than a pure intention to serve you. You can get this book in hard copy or e-book.  If you email me at question@kingsports.net sharing your commitment to think for yourself, I would love to give you a free copy of the e-book.

So the choice is yours – to think or to conform. Just don’t expect the masses to be so brave!

[i] Personal communication, name available on request, 26 April 2017

[ii] http://www.nightingale.com/articles/the-strangest-secret/

[iii] http://www.nightingale.com/articles/the-strangest-secret/

[iv] King, I., 1999, So You Want to Become a Strength and Conditioning Coach

[v] King, I., 2001 (?), Q & A, T-mag.com, Issue #10

[vi] King, I., 2005, The Way of the Physical Preparation Coach, p. 17

[vii] xxxx 2006, xxxxx, T-mag.com, Feb

Ian King

Your incompetence is killing you

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(Professionally and your lifestyle)

I recently met a young man whose chose to move into the personal training industry from a non-related industry by managing a team of trainers.  It didn’t work out (no surprises there) and he was to reduced to earning the income that his competence dictated. Very little. Now he is dealing with bankruptcy. He chose to sidestep the issue of developing personal professional competency for the highly promoted business model of hiring trainers.

Before you conclude that this story is simply an isolated extreme case, let me bring this home – there are so few people in this industry who possess competence that you probably haven’t met one. And that means you are most likely also incompetent.

Before you lash out take a moment and consider the following.

So what do most trainers to in the absence of competency? To solve this little problem? Market.

Again before you get to knee-jerk reactions, please don’t state I’m anti-marketing, as some have in conversation with me.  I want to be very specific – a service provider who needs to market is probably incompetent, and using marketing to compensate for this lack.  With only 24 hours in a day competent service providers don’t need to market. They need to hide.

I ran a seminar in Los Angeles recently on business building for physical preparation coaches. There some interest from prospective attendees on how to market via social media.  I let them know very quickly that I not only will not be teaching them how to market their services, I would definitely not be endorsing them getting into the same stinking marketing pond as the masses in their industry.

Some what is the result of your incompetency? I don’t really need to tell you, but here are a few of the symptoms:

  •       Not enough clients.
  •       Not enough great clients.
  •       Clients failing to turn up for appointments.
  •       Clients not staying with you for very long i.e. high attrition rate.
  •       Low hourly rate.
  •       Worry about where your next client is going to come from.
  •       Time poor.
  •       Working weird unsustainable hours.
  •       Financial struggles in life.
  •       Wondering if you should change professions.
  •       Latching onto the latest shiny object in certification (mostly trend based) and wondering why nothing changed.
  •       Inability to support a dependent adult. Forget about having kids.

Now you’ve either resonated with what I have said so far or your values have been so threatened you have got poisonous in your mind and started texting nasty things about me to your buddies. That’s okay, I used to the latter…

For those who are still with me, let me help you.

Want to get out of the crab bucket where 99% of the industry is struggling?  Choose competence. So what is competence? Here’s my working definition of competence:

In the absence of marketing; and in the absence of an association with a gym, sports team, sports institution, commercial company, or professional organization, you are able to generate an endless demand from A class clients willing to pay you triple figures per hour.

[Thanks to the April intake of the KSI Time, Money & Happiness 21 Day Mentoring Program for showing me how you prefer to shape this definition!]

In other words, sitting in your garage gym at home, high paying enthusiastic clients line up to see you.

Fairy tale? Not al all. This is one of the performance criteria we achieve through out now 18 year old KSI Coaching program. This is what we create.

So what’s the downside? It takes time and commitment, and the right vehicle. It might take 5-10 years to achieve this.  However once you have it, no-one can take it away.

So what do most do? Look to marketing instead.

In the early 2000s a young Los Angeles resident wrote to me with. They really, really wanted to work with athletes:

“…I have read [your book] “so you want…” thoroughly. While I agree with your statements it is easier for you with an established record to attract new clients than it is for an “outsider” like me to break in… I’d like to move out of the personal training field and train athletes exclusively but bills need to be paid…”[i]

They didn’t possess the delayed gratification required to achieve competence. So how did they create the perception of having a

“…stable of Olympic level athletes….’

…a few years later? Marketing.  Marketing mixed with a dose of deceit.

You see this, and you are encouraged to model this behaviour.

So what’s wrong with marketing? Firstly it doesn’t solve your problem. You are still incompetent professionally.  Secondly it wears off. You are going to need to keep on doing it, and that’s really time consuming. Once the clients find your limits professionally they are out of there. And you will never get off that marketing merry-go-round.

And then how do you give yourself a unique marketing position (USP) in a world where everyone is marketing the same claims? You don’t. Unless you go to telling lies, which is tragically not only the norm in this industry:

“…The reality is that the lies in fitness far outweigh the truths….” [ii]

…it’s encouraged:

“… It’s OK to tell a lie if you know that it’s a lie… Once a personal trainer or performance specialist knows the truth then, they can tell a little white lie to make the sale or to get the client on board. The key to selling fitness lies (clever play on words) in knowing the truth but, also knowing when to lie….” [iii]

Is that who you are? A liar? For the most part, I don’t believe so. It takes a special person to bullshit year after year and still feel comfortable with themselves.

Now for those who are driven to action to improve their competence remains the challenge of selecting an educational path where you truly will achieve competence.  As the late Jim Covey would say:

“Before you lean your ladder up against a building, make sure it’s the right building!” [iv]

If you tie your cart to the wrong horse your time and money invested will be of little to no use in changing your competency

If you are attracted to my definition of competency, and you would like some of that yourself, before you select a mentor or teacher, ask yourself – how do they shape up against this definition?

Now before I wrap some of you might have been wondering why I said:

“…and in the absence of an association with a gym, sports team, sports institution, commercial company, or professional organization,…”

They all offer great opportunities – if you like depending on others for your future.

If you open a training studio, locals will come. You will have clients. However would they travel to you if you closed the gym and moved 30 minutes drive away? Probably not. They are simply clients of convenience, not really making a massive effort to get to you.

If a sports team – especially a high profile team – employs you you can get some extra clients by marketing this fact.  For as long as this marketing fact is relevant. In other words, you might expend a bit of energy wondering and worrying who will give you your next contract, as you depend on this.

The same goes for a sports institution.  And the same for an association with a commercial company – it’s great whilst you are their seminar spokesperson, but what if they find a new, younger and better model? Where will your income come from?

So they are all great short-term income options. However I suggest that for the most part, any clients you attract are because of your association with these organizations, not because of your competence. And you probably don’t want to find out whether you have stand-alone competence – so you are going to hang on to the organizations with desperate dependency.

If you truly want to be in control of your destiny, competency is the solution I recommend.  We’ve been giving physical preparation coaches the best option to achieve competency, and we’ve been doing it for 18 years as the time of writing this article. Yes, we are not the best at marketing. But on your side, have you been doing what everyone else is doing? Being attracted to the bright, shiny objects? Empty vessels making the most noise? How’s that been working out for you….So yes, our web site and marketing are sub-par. But we just happen to produce physical preparation coaches with the greatest competency, who attract an endless demand of A class clients lining up to pay triple hourly figure for their service.

You decide….marketing or competence. If you chose competence, here’s where you can get started: http://kingsports.net/Coach/courses/menu.htm

[i] Personal communication, details reserved to protect the message.

[ii] Reference reserved to protect the message.

[iii] Reference reserved to protect the message.

[iv] Wow, imagine that! Giving credit! I trust my solitary habit of doing so has a positive impact on you to adopt what industries with higher integrity deem normal..

Ian King

Hoping to catch up to the other schools in strength & conditioning  

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At the end of a coaching session where I was giving back, along with a number of other of former elite athletes in a specific sport, the coordinator introduced me to a young man who he explained was a teacher at a private school who had been entrusted with the task of introducing ‘strength and conditioning’ to his school, with the specific intent of ‘catching up to the other schools in their association as far as strength and conditioning’.

I didn’t want to say anything to the young man, to spoil his eagerness, so I kept a straight face. But inside I cringed – ‘catch up to the other schools in strength and conditioning?’ Why would you want to do that? It should more accurately described as ‘catching down’.

Let me explain.

In the 1970s not many high schools had gyms and in the ones that did have, there was no formal programming and no ‘strength and conditioning’ service provision. Firstly because there was no such thing as a ‘strength and conditioning coach’, as the term ‘strength and conditioning’ was an afterthought by a professional organization with a strength focus that belated wanted to expand their focus without changing their acronym (you can read more about that in my original writings on this subject in ‘So You Want to Become…’). And secondly because organized physical preparation (as I prefer to call it) was not even provided to the majority of western world elite adult teams at that time.

In the early 1980s in Australia the majority of 18 year and older elite athlete that I worked with (and there were thousands) were what I called clean skins. They had never done formal physical preparation. I only had to undo the imbalances that their sport had created in their body. I summarized at that time it usually took three years of solid supervised and individualized training to clean them p to the level of being injury free for the most part for the rest of their career.

Fast forward to the second decade of the 21st century and what’s changed? I inherit broken athletes from the age of 12 upwards. ACL reconstruction, stress fractures of the lower back, shoulder and hip surgery – you name it. So what’s changed?

Many in the respective sports would tell you it’s just the sport – it’s inevitable. I don’t agree, and my experience doesn’t support this. Some will say the athletes are bigger and stronger and the impacts are greater. Really? Aside from non-specific strength tests, my experiences and observations don’t support this. A more recent trendy explanation is that the athletes specialize too early. Sounds good, and it may be a contributor, but for me this also fails to explain the difference. So what is my conclusion?

In the 1970s and 1980s athletes gaining exposure to formal physical preparation as they entered elite ranks around 20 years of age typically retired at about 30 years or age. So that’s about 10 years. What if that retirement was forced more by physical preparation inducted injury than age or their sport? Now holding that thought for a moment, what if take those same flawed training concepts and applied them to a 20 year old? They would be out of the sport by about 20 years of age!

And that’s my theory. In fact I go as far as to say if a young athlete is talent identified around 8-12 yeas of age, and has the (mis)fortune of being exposed to ‘elite strength and conditioning’ – they will be injured by 16 years of age, undergone significant sports-injury related surgery by 18 years of age, and unable to play their sport by about 20 years of age as a general rule.

So in summary when I see the same flawed training methods applied to adults being applied to young athletes, I fear for their future.

So what makes me conclude that most training is flawed? During my last four decades of seeking answers and excellence in how to train, I have reached certain conclusions and theories on what it takes to create or avoid an injury.

Are my conclusions the same as the masses? No. Should this be a concern? Only if you are a conformist. If your dominant need is to be liked, and to achieve this you need to be like others, then you would be concerned by the fact that I have reached certain theories that differ from the mainstream. On the other hand if you realize that to get a different and ideally better result than the masses, you need to train differently – then you would be excited.

In my opinion the only improvements we have seen in training is in the ability to measure it, the technology of equipment, and the technology of the surgery to repaid the injuries.

Could it be possible that what the majority – and that probably means you – are doing more damage to good in their training? That is my suggestion. Is it popular? No. Is it easy to discredit? Yes. Does this what ever else is doing approach to training result in the best possible sporting out comes? No.

So if I am on track, why do most continue on this path? The answers lies there. Because most do it. And the majority are so insecure about their actions they seek comfort in the masses. Will the get away with it? Legally yes, because the interpretation will be that is what is accepted practice. Should they be able to sleep at night? I suggest not, if they have a conscience.

Why I am I so firm about this? I speak for the athlete. My heart goes out to the legally minor young athlete who has an adult guide them to life-long, career threatening, quality of life threatening injuries. There is a better way – I teach it openly and have done for decades. I believe that perhaps in the next generation, after my time on this earth, what I teach will be accepted as the final stage of truth as described by 19th century German philosopher Arthur Schopenhauer – ‘accepted as being self-evident’.

But what about the one or two generations of young athletes who paid the price in their ‘strength and conditioning’ training between 1980 and whenever a better way is accepted?

So did I get excited for the young man empowered to bring his school ‘Strength and conditioning’ program up speed with other schools in their association? Not al all. I felt sad for the by-products of this intent. The young, innocent and trusting athletes. They are not, in my opinion, going to ‘catch up’. They are going to ‘do down’ in their athletic development.

Ian King

Time, Money & Happiness for the Physical Preparation Coach  

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I was sitting having dinner in North America in October last year with a large group of industry professionals, all accomplished in their own right. One of them was talking about the conference he had presented at during 2016 and I asked the question ‘What was one of the key things that stood out to you about the conferences or the trends evident?’ I didn’t expect the answer.

He said ‘The number of how to make more money presentations. At one of them there were 20 presentations, and 16 of them were about how coaches and trainers can make more money.’

This got my attention, as whilst I don’t believe in the blind following or need to conform to trends, I find value in studying trends to understand human behavior and direction of thinking.

There is no other way to say this – physical preparation as a profession is a relatively low income earning profession. Statistics suggest the average western world income is about $50,000, and the stats I have been exposed to suggest that the average physical preparation coach (all disciples) earns less than $50,000. (Remember this is not gross income, this is take home pay).

So it’s no surprise that the industry has gravitated towards solving this problem. I certainly did, back in the 1990s. More on this later.

So I became more focused on this trend towards the teachings of ‘how to make more money in this industry’. I came upon enough web sites to support the trend, and enough ‘trend spotters’ who were ‘fat loss guru’s’ in the early 2000’s and have now morphed into the dominant trend of financial and business educators for the physical preparation industry.

And I came upon an excellent article from a professional organization who seek to be one of the dominant go-to bodies for professional development. An organization with its fair share of peer-reviewed editorializing. I have concluded that this article is an fair reflection of the dominant thinking of the industry. That there is a need to earn more money, that there is a growing interest, and that the solutions suggested were indicative of the current solutions offered industry wide.

I might be a bit old-fashioned but there is nothing like a written article to provide clarity and confirmation about dominant thinking, as opposed to attempting to objectively assess the message in say internet marketing. So I am thankful for the author of this article for his efforts, and stress that any comments relating to this article should not be interpreted as being critical of the person or derogatory of their work. I am truly grateful for their efforts.

But at the same time I have serious concerns for the receiver of the message.

Back in the 1980s when I took on athletes as clients the majority of them had never done any physical preparation work before – they were for the most part clean skin and easy to shape in their values and beliefs about what they needed to do in training, as well as easy to shape physically.

Now most athletes have not only had prior training experience, the majority are broken physical and in some cases mentally by the time they are in the late teens. In the spaced of 3 decades I have gone from picking up ‘clean slates’ to doing damage control. I believe that the contemporary elite athlete (my market) would be better off if had they had kept out of the physical preparation training they have done during their teens and so on. Just like the 1980s and earlier athletes.

It can take years to salvage the bodies of these athletes. If they can be salvaged. The majority of talent identified athletes who have been in ‘high performance’ training squads from their early teens will be injured and out of the sport by around the age of 20 years.

So how does this relate to you?

The athletes I refer to have been trained by physical preparation coaches whose influence has included the post 2000s period, where unsubstantiated yet highly marketed training information and influences dominated the professional development landscape. I say this from a unique perspective. I watched too many key board warriors, who have never trained with any success, never trained anyone else with any success – in fact some downright failed to attract any client base of athletes at all (don’t believe me – I can show you emails….) – reinvent themselves with skillful internet marketing sprinkled with the license to create a perception of their ‘experience’ and ‘success’ that, well, was simply not true. And people bought it.

I have one such physical coach in a professional development course with me in the mid 2000s. I had them write a program for an athlete, and then analyzed the program. I could see the influences – it was after all the ‘most’ were doing at the time’ and I asked them – ‘Why did you write this?’ I followed this up with ‘Have you ever done these exercises?’ To which the answer was ‘No I haven’t’. Once the student coach acknowledged his source, I said ‘Guess what – the ‘author’ hasn’t done these exercise either!’.

The 2000s witnessed an explosion of made up crap, aimed to give a leg up to those seeking to become ‘experts’, for personal ego and financial gain. Some who bought into this said ‘Well what’s wrong this with?’ Let me say this – if you adopt and share methods that are a product of a desperate yet creative individual lacking in integrity, how do you have to add value to the life’s of others in a meaningful and substantial way? Your influence failed to and therefore turned to bogus and oft-times plagiarized content through they usual e-book delivery method etc.

If you need any further help understand why selling things that lack value or have less value than claimed, study the sub-prime driven financial crisis in the US between 2006 and 2010. The world was left with absolute clarity that selling fraudulent overvalued mortgaged backed security that really didn’t have the claimed value will result in collapse.

From what I have seen the ‘financial education being taught currently in the sport and fitness industry has the same absence of value and integrity that the post 2000 internet-guru based information has. And the risk shifts from damaging your body, to wasting time and effort seeking ‘financial freedom’. It’s one thing to arrive in your golden ages physically broken. Its and additional burden to reach the end of your working life to realize you have been led down the garden path.

So what are the alternatives? Let me share with you a time-tested perspective, from a person who reputation has been established on under-promising and over-delivering, straight shooting, to hell with marketing, no bullshit, tell it as it is.

In the early 1990s I realized the limitations as outlined in the article I refer to (reference below). I became a student of money, time and business. Nearly a decade later, in the late 1990s, I wrote a book on the subject (Paycheck to Passive – Going from working for a living to having a life) and began teaching anyone who would listen about money. This has helped a lot of people financially. I won’t make the claim as one of our Internet gurus has – (“…we’ve been helping millions of men and women.…”). Suffice to say there are people who have publicly credited us for moving their financial education forward substantially. What I am saying is its real.

I also provided some excellent business development guidance in my book ‘So you want to become a physical preparation coach?’ (2000), again which served a lot of industry personal.

From 2000 we set out to mentor our coaches and other business partners in financial education. We did so quietly and personally, as opposed to loudly and mass-produced.

However now that financial education for physical preparation coaches in now a trend subject, with our strength experts one day, fat-loss gurus the next, and business and financial educators the next – the message stands to be lost amongst the bogus claims of rags to riches, multiple 7-figure income business etc.

Now I know there will be some who say ‘So what Ian, any information being shared is good; leave them alone’, as was the typical response to previous alerts to the bogus ‘bibles’ of training. My message is not for you.

My message is for those who firstly realize there is a problem surrounding money in their working lives, seek a solution AND have the intuitive realization that the market is full of land-mines full of bogus ‘experts’.

Now let me clarify – the article I referred to above contained excellent, fundamental concepts. I was actually impressed and happy to see these concepts being taught, such as the limitation of selling your time for money. My concerns go beyond the accuracy of the fundamental.

In relation to anyone teaching financial freedom to our industry, my questions include:

1. What level of mastery in financial freedom does the ‘teacher’ have?
2. What reproducible by others business success do they have?
3. What is the true long-term upside of the strategies they are teaching?

Lets touch upon these three briefly.

1. What level of mastery in financial freedom does the ‘teacher’ have?

For example, how long could this person walk away from their business and not experience much of a downturn of income? Do they typically spend a few months a year on holiday, travelling and enjoying their ‘financial freedom?’

2. What reproducible by others business success do they have?

Who are some of the ‘millions’ of people they have helped transform their life financially – what is the answer to these same questions to their students?

3. What is the true long-term upside of the strategies they are teaching?

Do the strategies they recommend really result in ‘financial freedom’? How many people have you met in your lives that have achieved financial freedom from these strategies? E.g. selling e-books and other information on the internet?

Lets ask this simple additional question – how many first generation, self-made multi-millionaires from physical preparation have you met in your life? (not the internet perception – the reality)

Now I appreciate that at different stages of your career you have varying levels of interest in this subject. In my ‘Money and the Physical Preparation Coach Course’ (2016) I dedicated a unit to identify and discussing the concept of ‘stages of career’, sharing the following ‘stages’:

Phase 1: Blinkered and gullible – Years: 0-10 years into their career
Phase 2: At the crossroads – Years: 5-15 years into their careers
Phase 3: Embracing or denying change – Years: 10-20 years into their career
Phase 4: Living with or without the fruits – Years: 20-40 years into their career
Phase 5: Retiring in comfort or destitution – Years: Last 10-30 years of life

I go into more detail about these phases in that course. None-the-less, I imagine that only those in Phase 2 are still reading, and have concerns on this subject.

However, rather than assume this, I have some questions for you:

1. Firstly, do you believe there is a problem, at least in your life, as it relates to your financial future?

2. How many years have you been in the industry?

3. What are the frustrations or challenges you experience?

No I know it’s tough (especially for us males and our alpha sisters), to acknowledge we have a ‘problem’. Let me share a key paragraph outlining some key ‘problems’ as identified by the article I referred to earlier (1):

“The life of a personal trainer can be great, but trading time for money inherently limits income possibilities with only 24 hours in any given day. Furthermore, only so many of those hours are even available to work with clients. In an effort to make more money in that limited time, personal trainers are often forced to sacrifice personal priorities, service quality, and relationships. This can sometimes lead to frustration, burnout, and ultimately, career changes. 
The average personal training income in the United States is thought to be between $35,000 – $45,000 per year… These numbers seem great for passionate personal trainers starting out, but what about years down the road? Those who want to support a family, retire at a decent age, or create freedom in their career must take steps to rise above these industry averages.” (1)

Does that help? Great, here’s what can happen. Participate in this ‘survey’ and see where it can lead. Send your responses to info@kingsports.net with ‘Ian, here is my MTH&TPPC survey response’.

References

(1) Drake, J., and NSCA Personal Training Quarterly, 2016, The training trap – building financial freedom in an appointment-based career, NSCA December Issue Member News

Ian King

To be a student – or not  

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A physical preparation coach enrolled in a financial education course with my company. Initially his quiz responses were typical – acknowledging that he was in a financial position that he was not happy with and felt a strong need to change. But within a unit or two his responses began changing, showing more agitation and anger. After Unit 4 he quit, and demanded a refund.

Here is an exchange with lessons for all.

Subject: Course Refund

Hello, I purchased your course on “money”. I’d like a refund of that purchase. I do not think you should be giving any financial advice based on the content that I’ve just seen. This is just the start of my issues with this so-called course. Any means at your disposal to issue a refund is highly appreciated. If you have any questions please call me. Thanks you,
–xxxx

Now I didn’t really need this email – after reading the course quiz submissions, the refund was inevitable!

Xxxx – Ian King here. I just called as you asked but only got your voice mail After my team shared your quiz responses including

* this course fucking sucks dude you are a fraud
* This is terrible – maybe you should sell your services to wall st mr king
* The world’s best economists can’t predict with relative accuracy as to what may happen in the future so how can you

I would have refunded your money irrespective of your request below, for many reasons. We have strong desire to help anyone, such as yourself who is less than excited about doing business with us, move on to service providers more suited to their needs.

We were excited to give you your money back, so you should see that refund come through. I trust you find service providers more suited to your needs to achieve your financial goals, or any other aspect of your professional development. Thanks.
–Ian King

Now you would expect a subsequent response, but you never know, and you never know what shape it will take, and here it is:

Hi Mr. King, I just finished playing basketball, so I missed your call.

Firstly, I’d like to apologize for the vulgar feedback. As a coach in this industry I appreciate and respect your longevity and wisdom as it pertains to physical preparation. So with all due respect, I regret and I apologize for my reaction.

That said, I do stand by my assessment of the course. Here is my attempt at constructive feedback.

• The delivery of the course is laborious – I believe it’s a 6 step process to read your pdf and take unit test. Way too many steps. Also, some of the links don’t work.
• The content, well, is haphazardly pieced together and the message is one of gloom and scare, and just not very good. In a course like this I think it better to discuss the following strategies: Elements of a Business Plan. How to raise money and the elements of equity and valuation (selling a business, multiplier and ebita. Taxation strategies. I can go on…. I thought I was going to get this from the course or at least a little more insight from this angle given your industry success.
• I also believe mindset is highly individual phenomenon. I think it’s dangerous to talk about this unless you know an individual on a personal level. Remember, we are all snowflakes…generalizations just don’t work. Thank you for your professional response to my very unprofessional reaction. Best,
–xxxxx

This showed enough humility to warrant reaching out and teaching I shared the following:

xxxx – thanks for your email. I have been around long enough to know that everyone deserves a chance to be emotional in their response in the heat of things, then typically calm down afterwards. Been toe to toe with some of the biggest egos in the sporting world so seen it all, so I understand where you were coming from and you have shown a lot more positive character traits in your subsequent email than your initial responses! That didn’t do you any favors but you are big enough to realize that in hindsight so good on you.

I’m also used to pushing peoples buttons in the industry. As a leader in training concepts, I almost always get abused when I released my ’new’ theories. (not new for me because I put things through a 10 year minimum testing period before I put publish them). What I have learnt from watching reactions is those that kid and thrash the most are those who are not doing what my ’new’ training method suggests, and to save face in front of their peers and clients they typically make the most vicious attacks. Then are those who take it one step further and start teaching my methods as if they originally innovated them, hoping no-one hears about their unprofessional initial responses.

So this is the price I know I pay as a person whose life works has changed the way the world trains, even though many in the world don’t know the origins due to the phenomena described above. So I have had a lot of practice being the target of vindictiveness!

One lesson I learnt from one of my may influences was a lesson from one of the worlds best platform speakers from the end of the 20th Century and a man whose cassette (yes, cassette) sales still hold the world record – Mr Denis Waitley. Denis transitioned from being a warrior (fighter jet pilot) to being a teacher of personal development, and he says “Anger is threatened values’. From this clarity I understand that when someone’s values are threatened they get angry.

When I taught that functional strength is more appropriately developed through a sequence of bodyweight unilateral to loaded bilateral movements, I felt the anger of those who were not doing this, and whose value set were the most threatened. When I taught that speed of movement in strength training can be measured, communicated using a digit timing system, and varied, I felt the anger of those who were not doing this, and whose value set were most threatened. When I taught that static stretching should precede lifting, and that control drills should precede lifting and that abdominal exercises should be done by most people most of the time as the first exercise, I felt the anger of those who were not doing this, and whose value set were the most threatened. When I taught that balance is needed in strength training and one could use my Lines of Movement concept (horizontal push and pull, hip and quad dominant), I felt the anger of those who were not doing this, and whose value set were the most threatened.

To be clear, I teach holistically and have done from the early days (that alone will be a trend in itself one day in this industry!) and therefore I also teach on the subjects of personal development, business development, financial development and spiritual development, in addition to sets and reps.

Now there are two things that could cause an industry professional to push back on me as you did. Firstly, the heresy of daring to teach ‘outside my little box’. I get the same from sports coaches when I teach technical and tactical development – I feel the anger of the coaches who were not doing the strategies I taught, and whose value set were the most threatened. Secondly the fact that I raise points that are downright confronting to individuals and the stark reality causes a defensive reaction.

I will never forget this happening in a seminar in Boston in the late 1990s. There was one particular strength coach who started out calmly in the audience, but as I unrolled my ’new’ training concepts to the audience, the steam rose in his head! I knew he was not doing any of the things I taught, and his protégés and all whom he had positioned to see him as the local ‘guru’ were in the room. It was not going to end well! He couldn’t wait to the of the day to change his ways so he did what most do when fear creates the desire to attack. He gathered his followers at the mid-morning break, convinced them the content was terrible, the delivery was terrible, and the only possible salvation was for them all to leave right then and there. They did, but to this day I am sure he knows that the only salvation was of his ego. I could have overlooked this act, as I did with yours, but his subsequent act of creating a publishing and seminar stream based on the very work he walked out on, without a single measure of the source, placed him as a lessor man than you.

You see you ‘fessed up and apologized. He just kept acting without integrity. Now where is the lesson in this? I share this with you for a number of reasons, including with the intent to help you understand that the most successfully self-promoted gurus in this industry are not the role models that I would endorse, yet they succeed in way-laying well meaning industry professionals looking for direction. As a result too many in this industry are never empowered to fulfill their own potential.

I genuinely feel for the majority misguided individual in this industry, whose role models leave them with an impossible to resolve scarcity mentality affecting all aspects of the live and family. Money is one example of this. The ego, as a colleague of mine by the name of Michael Callejas likes to say (see, it’s not difficult to give credit!) – is not your amigo!

Before I do allow me to comment on your statement:

That said, I do stand by my assessment of the course.

You have found rational reasons to support an emotional decision. That’s okay, but you don’t have to. You can let go of being right and move forward. I don’t mind too much about right and wrong. There’s a great saying – you can be right or rich. So you won’t see too much (hopefully none!) dogma in the following because I happy for anyone to be right, because my focus is elsewhere!

Now if you are still reading, I will also take time to respond to your effort of providing feedback.

1. The delivery of the course is laborious. Yes, that is right. And for the most part, that is my intention. You, had you read deeper into the course, would have learnt about my concerns about the information collecting nature of this industry. When I first released the Level 1 KSI Course as it now is, I was shattered that my life work was for the most part going to form a badge of honor – on the library shelf! I could see that most were just printing off the units and not bothering to read it. I made a decision that even if it costs me money – and it does, because as you have done, the current crop of industry professional want to be wowed with bullshit, and given a whole heap of ‘information’. I refuse to be part of that, to endorse this.

So I make you work for it. If you are not committed enough to take a few steps, you don’t deserve to get the next unit. This provides a pre-qualification filter to sort out who deserves my information, who will use it in the manner intended I.e. Apply it in a practical real world sense, where the real learning is taking place; and who is going to treat it as if most sellers do – whose primary intent is to wow you will flashy made up shit and make it as easy as possible for you to be motivated to give them your money.

So the laborious part is not going to change, although we are always looking at ways of smoothing the action steps, so this will get better with time.

Now another reason I don’t like to just ‘give’ the information but rather pre-qualify the user, is to weed out those who have the post 2000 value promoted by a certain little group who self-servingly promote its okay to lie, cheat and steal – who have no hesitation in changing the copyright symbol to their own and change the front cover! Now of course I would never be so gross as to use those words, but you get the message!

2. The links don’t work: Now let’s talk about the links not working. They actually work – they just don’t work on all computers all the time. Clearing the cache helps, but I take responsibility for this as much as I can, and we are looking to refine this over time.

3. The content, well, is haphazardly pieced together: Maybe it is, maybe it isn’t. But I can’t say yet whether the sequence or content will change – I would rather allow time in the hands of the readers who complete the course to help guide this.

I’ve only been a student of this subject with intensity for about 25 years so I am a bit green, and I will get better. I published my first book on financial education in 1999, but that might have been haphazard in your eyes also, and again I would say – maybe it is and maybe it isn’t.

4. The message is one of gloom and scare: I appreciate this concern and from memory I not only apologized for this perception but stressed that (you might have quit the course before you got to this) that it’s bad news for those who refuse to change, take action; and good news for those that are willing to face up to it, learn new habits of the mind and habits of the body. The money is not leaving the market – its just changing hands.

But yes, I can see why the majority would think what I focused on was doom and gloom. I maintain that what I have done is my best to forewarn and prepare my industry colleagues for a changing world, irrespective of whether we experience a major economic downturn during 2016 or 2017.

Perhaps you and I do not share the same views on the world – I see a world where there are too many people living one economic mishap away from economic ruin. I see a world where to many have no assets, no savings and no hope of supporting themselves in retirement. I see a world where too many children’s parents compromise on the health and time spend with them due to their economic circumstances. I think that gloomy. What I seek to do is to give people education as a lifeline to get out of these circumstances. Of course not everyone wants it. Some find id offensive, or not good enough in delivery, or haphazard or any other reason to stop the train of possible change and stay where they are.

5. You have better ideas on appropriate content: I read what you said were better ideas and content. Now let me do this as gently and as humbly as I can ‘Dude (now I don’t normally talk like that but I am using your words!) – are you the teacher or the student?!’

One of the greatest challenges in learning is being willing to empty your cup, be the student, put on the white belt.

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”
—Stephen Hawking

Let’s be really brutally honest and with no disrespect, but calling a spade a spade because life’s really do depend on this – are you really in a position, based on your financial position, to be the teacher? Now I don’t make that decision. You do. It would appear you have already done so, as you fired me as your teacher.

In summary to this point, and with as much care and respect as I can muster, I am going to pass on your pointers on content. There’s a bigger lesson for you in this, but lessons are taken by students, not determined by teachers.

5. What you thought you were going to get from this course: I get this. From my double major in sociology I understand that the conditions for a revolt are set when the expectations and reality don’t meet. Having said that let me get out of theory mode and into real world talk. I don’t give you want you want, I give you what you need. If you knew, really knew what you needed, you would not be where you are today. So get over this discrepancy between what you expected and what I gave you, or stay where you are.

In the early 1990s I was just like you in this regard. I sat in a multiple thousand-dollar seminar (not a $47 one like you spat the dummy about) and expected to get days of sales and marketing. So when it was obvious that I wasn’t going to get that, rather days of personal development, I had to make a decision. Spit the dummy, demand a refund, and go home bitching and whining about the rip-off fraud that guy was. Or to say to myself – okay Ian, you tried it your way and it didn’t work. So maybe you will be better off shutting up, emptying your cup and being a student. And that, ‘dude’, was one of the great turning points in my life. So I know where you are coming from. I just can’t be on your cheer squad.

6. It’s dangerous to talk about mindset in general terms as its dangerous: Now xxxx, I think you may be scraping the barrel now but I’ll honor it as I have done the above.

Firstly, is it better to individual rather than to provide group training? Of course it is. But no-one does it. We are in an industry where more people sell group training than individualized programs!

Now on the subject of individualization. Its strange getting a lecture on this because I have been one of the strongest advocates on this subject over the last few decades. In fact one of my greatest criticisms of the industry is that the competence to individualize training is so low, it would barely move the arrow on a meter!

I’ve written often about how much angst I experience providing a generic program for what was called T-mag back in 1999. Anyone who was around then would recall the ‘Limping Program’ you know, the one where I recommended unique bodyweight exercises be integrated into conventional strength programs, and everyone thought I was a lunatic – until it became apparently popular and let to many books on the subject written by the leader of the Boston seminar walkout.

Now I went through the same pain writing programs for my four book sequel Get Buffed! As well as the Book of Muscle. Now in hindsight, did I do the wrong thing? Did I ‘damage’ anyone? Or did I help more people than hinder by this act of generalization?

xxxx you know the answer. And you probably know you are using the time-tested technique of false fear attached to an at may stop people doing stuff….Like when I was a kid and they said if you go swimming you will get a cramp and drown…but I didn’t…and then when I was a teenager they said if you do ’that’ you will go blind….and I still can see….and then in the 1990s they said if you massage someone without having a certain costly certification you will damage peoples nerves…but I didn’t….and then post 2000 the world was told that if they statically stretched they would injure and when that scare mongering wore out it was switched to ‘if you static stretch’ you will go weak…

I guess you can see what I really think about your last point!

Now for a belated conclusion. As a student, I have learnt I can shoot the messenger, or I can study the message. The more you do of one, the less you do of the other.

Yes, I responded with more than you expected, but I confess is as much for anyone who will read this as it is for you, and I don’t determine who becomes the student. I can give student tips, like leave your ego at the door, put on white belt, empty your cup, don’t preach to the teacher until you have solid evidence that you can do better….and so on. But I don’t determine who starts the journey of the student, nor do I pick who stays the path and who quits. You know what I am saying first hand!

Ian King Want to do this course? http://bit.ly/moneyandtheppcoach-prequalify

Ian King

You don’t want to be the best you can be  

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You want to be just like everyone else

I am sure if a survey was taken of physical preparation coaches the majority would say there goal was to be the best they can be. From my perspective, I suggest that is not the dominant focus. I suggest that the desire to be like everyone else is far greater than the desire to be the best one can be. And I suggest that the price paid for this default is lost opportunities for both the professional and the client.

During the 1970s very few people participated in the exercise know as the squat, or double knee bend. The belief was squats were bad for your knees. Did the majority come to that conclusion based on their personal experiences, or did they simply accept the dominant beliefs and habits?

During the 1980s the majority of mixed energy sports athletes participated in a higher volume aerobic training block in their General Preparatory Phase. The belief was that it was neither safe or optimal to expose the athlete to other training modalities without first gaining a level of aerobic fitness. Did the majority come to that conclusion based on their personal experiences, or did they simply accept the dominant beliefs and habits?

During the 1990s the majority of physical preparation coaches included Swiss ball exercise in their program design. The belief was that performing an exercise, any – actually vertically all – exercises. This was based on the dogma that the additional balance challenges produced a superior training effect, and that this was definitely going to transfer to all sport and life activities. Did the majority come to that conclusion based on their personal experiences, or did they simply accept the dominant beliefs and habits?

During the 2000s the majority of physical preparation coaches selected almost exclusively from the so-called ‘functional exercises’ (although I am not really sure what that is) in their program design. To do any exercise sitting on a bench or lying down was heretical. This was based on the belief that standing and multi-planar movements were superior in their training effect for all people at all times, and would definitely provide a superior transfer to sport and life. Did the majority come to that conclusion based on their personal experiences, or did they simply accept the dominant beliefs and habits?

During the 2010s the majority of sports coaches and physical preparation coaches refuse to use static stretching, replacing what little stretching time is dedicated to stretching with ‘dynamic’ stretches. This is based on the belief that static stretching makes you weak and leads to injury and dynamic stretching is safer, more functional and effective. Did the majority come to that conclusion based on their personal experiences, or did they simply accept the dominant beliefs and habits?

The one question I asked throughout the above is – Did the majority come to that conclusion based on their personal experiences, or did they simply accept the dominant beliefs and habits? I suggest they did not come to these conclusions based on any form of personal experience. I also suggest that they didn’t even think. They just accepted and did.

So what would I need to see to believe that a physical preparation coach was making an attempt to be the best they can be? The most important criteria I am looking for is evidence of thinking. That the key questions have been asked, including but not limited to;

• What is the best way to train?
• What can I do to fulfill my potential as a coach?
• What can I do to fulfill the potential of my client/athlete?

Now call me simplistic, but I am skeptical as to whether the majority has applied this approach. Here are a few considerations.

Let’s take squats for examples. Prior to about 1990, when a slew of ‘research’ was published extolling the benefits of stretching, did the did the majority of physical preparation coaches have collective personal experiences that squatting was bad and then collectively and coincidentally post 1990 have personal experiences to the contrary?

Let’s take the Swiss ball for example. Prior to about 1990 few knew the word Swiss ball and exercises upon it. Up until this time did the did the majority of physical preparation coaches have collective personal experiences that Swiss balls and exercises on Swiss balls were useless and then collectively and coincidentally post 1990 have personal experiences to the contrary?

Let’s take stretching for example. Prior to about 1995 it was okay to statically stretch, and commonly done. Post 1995 it wasn’t. Now did the majority of physical preparation coaches have collective experiences prior to 1995 that static stretching was the most effective way to stretch, and then post 1995 all reach personal conclusions to the contrary? I suggest not. Now I respect that for many of you my proposition is flawed as I place a premium on thinking, at a time in the world and in our industry where the dominant belief that what you think is irrelevant – just read the research and see if ‘research supports it’. This is essentially not only the antithesis of thinking, I also suggest that this don’t think just believe in the research mentality is actually contrary to the intent of the origin of science.

For me objectivity is the key.

Scientific objectivity is a characteristic of scientific claims, methods and results. It expresses the idea that the claims, methods and results of science are not, or should not be influenced by particular perspectives, value commitments, community bias or personal interests, to name a few relevant factors.

And even though science claims this I don’t believe it is always the case.

Science in theory is intended to provide objective analysis. I believe this way has been lost in many cases, where the research conclusions are influenced by the researcher, who in turn may be influenced by the provider of the funding.

For all the lip service we pay to science, everyone knows that it is commerce that runs the show. As the Spanish proverb goes, ‘He who gives the bread lays down the law’. Science today typically serves the large corporate interests that fund it. In a world conceived by the financial and corporate leadership who effectively rule it, the purpose of the human being is to contribute to the economy as an increasingly efficient unit of production and as an increasingly efficient unit of consumption. The financial and corporate elite establish effective social policy, and commercially funded science gives them the technological wherewithal to execute it. –Laurence G. Boldt, 1999

I believe you can be more objective than certain modern ‘scientific’ conclusions:

Now I admit it’s not easy being an objective thinker. Throughout history thinkers have been subject to a variety of suppressions and restrictions by authorities.

Take Roger Bacon (c. 1219/20 – c. 1292) for example, the 13th Century English philosopher. He is sometimes credited (mainly since the 19th century) as one of the earliest European advocates of the modern scientific method inspired by Aristotle

• After 1260, Bacon’s activities were restricted by a statute prohibiting the friars of his order from publishing books or pamphlets without prior approval. • The Condemnations of 1277 banned the teaching of certain philosophical doctrines, including deterministic astrology. Some time within the next two years, Bacon was apparently imprisoned or placed under house arrest. –https://en.wikipedia.org/wiki/Roger_Bacon

Here are some of the thinking that Bacon and others were ‘not allowed to engage in’ at various times in the 13th Century:

The banned propositions included:

• “That there is numerically one and the same intellect for all humans”.
• “That the soul separated [from the body] by death cannot suffer from bodily fire”.
• “That God cannot grant immortality and incorruption to a mortal and corruptible thing”.
• “That God does not know singulars” (i.e., individual objects or creatures).
• “That God does not know things other than Himself”.
• “That human acts are not ruled by the providence of God”.
• “That the world is eternal”.
• “That there was never a first human”.
–https://en.wikipedia.org/wiki/Condemnations_of_1210–1277

History is littered with examples of suppression of freedom of thinking. Now if you are still reading this article, and if you resonate with the belief that you should reach your own, objective conclusions, then here is one phenomenal role model to guide and inspire you. Buckminster-Fuller, considered one of the greatest thinkers of the 20th Century, wrote:

I jettisoned all I had ever been taught to believe and proceeded thereafter to reason and act only on the basis of direct personal experience … Exploring, experiencing, feeling, and – to the best of my ability – acting strictly and only on my individual intuition, I became impelled to write this book… –Buckminster-Fuller, referring to his book ‘Critical Path’, 1981.

I am not alone in my encouragement to you to temper your compliance with the dominant ‘scientific’ theories:

I think that in modern Western society, there seems to be a powerful cultural conditioning that is based on science. But in some instances, the basic premises and parameters set up by Western science can limit your ability to deal with certain realities. For instance, you have the constraints of the idea that everything can be explained within the framework of a single lifetime, and you combine this with the notion that everything can and must be explained and accounted for. But when you encounter phenomena that you cannot account for, then there’s kind of a tension created; it’s almost a feeling of agony. –Howard C. Culter and the Dalai Lama, 1998

Again I share I am not seeking to be disrespectful of science as it currently is.

Research is nice and I’m definitely not critical at all of the contribution of academics. But my decision to train a certain way is not based on the latest research. It’s based on the conclusions I’ve reached on cause and effect relationships in the real world. People can become too infatuated with the concept of science.

For me, success in sport is about winning. Athletes aren’t going to get offended if I don’t comply with the latest research. They just want to win. So the research is nice, but it’s always going to be limited. We’re not dealing with a college age volunteer in a six week program; we’re dealing with a human being that’s been working for fifteen to twenty years to take his body beyond where it’s gone before. –Shugart, C., 2000, Meet the press: Coach of Coaches – An interview with Ian King, t-mag.com 29 Friday 2000

I also acknowledge that the easiest thing to do is to conform. However I encourage you to reflect on this perspective on conformity:

The opposite of courage in our society is not cowardice, it is conformity. –Rollo May

I have been encouraging you to resist the pressures of conformity for:

Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity. Make our own minds up based on a combination of respect for your intuition, the athlete/client’s intuition, the results, and in respect of the body of knowledge available. –King, I.., 2005, The way of the physical preparation coach (book), p. 17

It is rewarding to see individuals chose to be objective, to trial training methods and reach their own conclusions, even if they are contrary to the dominant beliefs:

“…from young, I was led to believe that an individual’s level of flexibility is determined by genetics. As I grew older I got stiffer and when I started my formal education, I was educated that flexibility is not a vital determining factor in sports and that dynamic stretches were more than sufficient to both warm-up the joint and muscles, as well as to improve flexibility.

To be honest, with all the research papers and articles being put through my mind at that time, it did seem logical for a naive mind that was easily convinced. However, I am glad that I was shown the art of stretching…I have never experienced such levels of flexibilities in my life and I’m thankful that I chose to open my mind to a concept that was challenged by the origins of my knowledge in this field. I spend close to half or on some days, more than half of my time stretching my frontal muscle groups & performing tension releasing work with my ‘poor man’s masseur’ as it has significantly improved my overall health. Stretching will also and always be a main training tool/stapler in the programs that I design, due to it’s massive benefits that I have attained and am still experiencing.” -Tze, KSI L1 Student Coach

In essence I am suggesting that if you do what everyone else is doing, you are not only failing to fulfill your potential, you are failing to fulfill the potential of your client:

Look at it this way. If you do it the way everyone else is doing it – all things being equal, how are you going to be better than everyone else? Realistically changes do occur (albeit slowly) in sport training – because someone dared to do it differently. These people gain the advantage, are at the cutting edge. The sheep follow. Which do you want to be? –King, I., 1997, Winning and Losing, p. 30

Give you a hint – if what I teach is what the majority do, I would be very concerned. I want to do what few do, to get a competitive advantage. –King, I., 2003, Ask the Master, (book) p. 32

Conclusion

I am going to be straight – if you find yourself doing what the majority are doing, and your goal is to be the best you can be – you should be very concerned. I see this as evidence that you are not thinking for yourself, rather that you are conforming.

Now this is not bad or good from one perspective – even Master Sifu in the movie Kung Fu Panda will tell you there is not such thing as good or bad! If you have no desire to fulfill your potential, if your personality is such that you would prefer to conform, then keep going. The world needs all kinds, and the statistical reality has a pattern of talking about the 90-95% that just want to be average, the same as everyone else.

But if you are seeking to be the best you can be, to give you clients the best opportunity to be the best they can be – to be in the 5 to 10% of high achievers – then you need to stop seeking to be like everyone else and think for yourself!

Ian King

Strength training makes you weak and should not be done  

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We’ve been conducting some studies lately and have reached the conclusion that strength training is bad and should not be done.

The protocol we have been using has been to complete a set of near Repetition Maximum reps in the squat, and to test vertical jump and speed within a few minutes of the sets.

There was a direct correlation between level of muscle fatigue and reduced strength, power and speed. There is also a direct correlation between the number of sets and the decrement in strength, power and speed.

The evidence is clear – strength training makes you weaker and slower, and should not be conducted. If you must do strength training, the lower you Repetition maximum you go the less strength, power and speed you will loose, and the less sets you do, the same applies.

I have conferred with a number or colleagues on this and it is our learned recommendation you stop strength training.

Whilst this position has not been formally adopted by any professional development associations, we are confident we will find enough academics and marketing gurus whose lack of strength and understanding of strength should be sufficient motivation for them to temporarily adopt a falsehood until they conduct further personal investigations and gain a higher level of knowledge and personal competence in this area, which will be followed by a range of trend based crappy e-products that create short term cash and the perception of marking leading knowledge, advocating the use of strength training.

And due to the fact that, in the 1950 words of the great Dr Albert Schweitzer, ‘man does not think’ (read – most humans are too dumb or at least have been dumb-downed to question powerful presented paradigms and trends} this will be a really easy sell.

By then, there will be a generation of humans who struggle to loose the conditioning that strength is bad, and who will pass this myth on to their children in a highly non-scientific way, and another if not more generations of humans will suffer for this falsehood that suited the vested interests of a minority.

Hold it – I might be getting confused with the fate of stretching….

PS. Make sure the masses don’t hear that if you waited a few more minutes to test strength it would be a different outcome…

PPS. How is that blindness side-effect going?….