The moral and economic decline of a once great nation  

My attention was brought to a recent US blog extolling the benefits of stealing. From the outset, I say perhaps I have lost touch with the ‘new world’, because I was stunned by the content and the message. Apparently, if you are not stealing: • You do not have the keys to being a good […]

Be honest? I’d like to see that….  

I must say I was surprised to read this author promote a call for credit to the original source. Very UnAmerican, as least as the US ‘fitness-industry’ has been influenced during the last decade, from 2000 to 2010. A period I refer to as the ‘decade of the bullshitter’. In this recent book this author […]

Do the words ‘volunteer’ and or ‘amateur’ need to be antonyms of excellence?  

Rarely a day passes without the opportunity to watch and analyse a sports coach in action. I don’t mind at what level, what gender, what sport, or what country. I really enjoy studying the art of coaching and asking the question ‘how can it be done better?’ For me, we all have limited resources – […]

Let’s talk about honesty, Lou  

I refer to Lou Schuler’s decision to publicly refer to my efforts to protect my intellectual property as dishonest (http://www.amazon.com/review/R1EKIUGPBU1KDE). I understand there is subjectivity in the definition of this word. I also understand his desire to protect his co-author. That aside… …Let’s talk about honesty. I don’t believe it is honest to use Lyle MacDonald’s words […]

The times they may be a-changing!  

The Bullshit Backlash I watched as we moved from a period of honesty in publishing in the period leading up to the start of the 21st century, to a period post 2000 AD where the bullshit in our industry grew exponentially. You didn’t need real world experience. You didn’t need measurable results in success of […]

Readers response to Barbells & Bullshit (book)  

I received this feedback recently and responded. It’s great to have genuine people reach out and offer their support: Hi Ian, I’ve just read your Barbells &… book. I did so with a mixture of sadness and anger. While xxxx had made me aware of the plagiarism of your work that had occurred, it was quite shocking […]

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